[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$YakcdnZ70k":3,"$NFS7PMkNd2":529,"glossaries-data":613,"_apollo:default":1135,"_apollo:reviews":1643,"_apollo:jobs":1644,"_apollo:shopify":1645,"_apollo:myomr":1646},{"navigationItems":4,"partners":528},[5,12,178,291,347,376,449,479,491],{"id":6,"slug":7,"name":8,"link":9,"description":10,"promo":11,"children":-1},"clpi6s8r439q60aujtiaj06g0","daily","Daily","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily","Bleibe up to date für aktuelle Trends in der Branche",null,{"id":13,"slug":14,"name":15,"link":16,"description":17,"promo":18,"children":32},"clpi6txjz33al0buuqsljv5pf","festival","Festival","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002F","Speaker*innen, Programm & Tickets",{"__typename":19,"id":20,"image":21,"title":26,"subtitle":27,"cta":28},"HeaderPromo","cmid1nqhoq50807rwiy8ulln2",{"__typename":22,"title":11,"description":11,"mimeType":23,"originalUrl":24,"url":25},"Asset","image\u002Fjpeg","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmov62g6xm06s07upijq4lgkp","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmov62g6xm06s07upijq4lgkp","OMR27 Pre-Sale: Letzte Chance!","Vom 3. bis 5. Mai steigt das OMR Festival 2027. Jetzt noch bis zum 01. Juni dein Ticket für 479€ statt 649€ sichern.",{"__typename":29,"label":30,"url":31,"target":11,"external":11,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"CallToAction","Jetzt Ticket kaufen","https:\u002F\u002Ftickets.omr.com\u002Ffestival",[33,63,102,121,140],{"id":34,"name":35,"link":36,"description":37,"icon":38,"children":39},"cm2ceh83vrdtn07rwr4gifo4h","Programm","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fstage-program","Speaker*innen, Themen und Events für 2026","megaphone",[40,43,47,51,55,59],{"id":41,"name":42,"link":36},"cmlzemczkwu1f07uk8h6co0hl","Bühnenprogramm",{"id":44,"name":45,"link":46},"cmlzemczkwu1e07ukfjygmpxx","Masterclasses","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmasterclasses",{"id":48,"name":49,"link":50},"cmlzemczkwu1d07uk4cv5eidf","Guided Tours","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fguided-tours",{"id":52,"name":53,"link":54},"cmlzemczkwu1c07uk07n2tu42","Side Events","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fside-events",{"id":56,"name":57,"link":58},"cm2ceh83vrdto07rwq2m0d76c","Speaker*innen","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fspeakers",{"id":60,"name":61,"link":62},"cm4spa7d2d59u07t2csfoaihz","Aussteller","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fexhibitors\u002F",{"id":64,"name":65,"link":66,"description":67,"icon":68,"children":69},"cmm92d7v0b7x807t94c5zn9n6","Journeys","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fjourneys","Das Programm nach Themen sortiert","footprints",[70,74,78,82,86,90,94,98],{"id":71,"name":72,"link":73},"cmm92d7v1b7xb07t9hc8huqo7","AI & Tech","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fai-tech",{"id":75,"name":76,"link":77},"cmm92d7v0b7x907t9kld9vnmt","Marketing & Advertising","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmarketing-advertising",{"id":79,"name":80,"link":81},"cmm92d7v1b7xa07t9kyrbg5b2","E-Commerce & Retail","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fecommerce-retail",{"id":83,"name":84,"link":85},"cmm92d7v1b7xc07t9lk122au9","Media, Content & Publishing","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmedia-content-publishing",{"id":87,"name":88,"link":89},"cmmt6eh9luagc06ta8k54uzko","Equality, Fairness & Impact","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fequality-fairness-impact",{"id":91,"name":92,"link":93},"cmoou3zqhsqi907uutbojskvb","Politics & Regulation","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpolitics-regulation",{"id":95,"name":96,"link":97},"cmn2tnpzzhhlf06t6g57xabxg","HR & Leadership","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhr-leadership",{"id":99,"name":100,"link":101},"cmm92d7v1b7xd07t93kd5vp0r","Finance","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffinance",{"id":103,"name":104,"link":105,"description":106,"icon":107,"children":108},"cmdz05txjhe1k07uk7au500cc","Tickets","https:\u002F\u002Ftickets.omr.com\u002Fomr27","Tickets für das größte Marketing- und Digital-Event","ticket",[109,113,117],{"id":110,"name":111,"link":112},"cmdz05txjhe1l07ukkfg2irph","Ticketübersicht","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ftickets\u002F",{"id":114,"name":115,"link":116},"cmdz05txjhe1m07ukfbcsi9ps","OMR27 Festival Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffestivalpass\u002F",{"id":118,"name":119,"link":120},"cmdz05txjhe1n07ukunashbw9","OMR27 Black Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fblackpass\u002F",{"id":122,"name":123,"link":124,"description":125,"icon":126,"children":127},"clpi7tikw51i90aujzgiw9zw0","Take part","#","Werde Aussteller oder Teil der Crew","biceps_flexed",[128,132,136],{"id":129,"name":130,"link":131},"cmlzqoamxh0rx06uq3jthuex0","Aussteller werden","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fbecome-an-exhibitor",{"id":133,"name":134,"link":135},"clrgbxgwwmjty0ct7awuc8zmz","Crew","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrew",{"id":137,"name":138,"link":139},"clsackz29vxi20at64lx8acyy","Crew Professionals","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrewprofessionals\u002F",{"id":141,"name":142,"link":124,"description":143,"icon":144,"children":145},"cm0o2gbsclvph07ui5xrzs3op","Mehr","Alles rund um deinen Festivalbesuch","libraryBig",[146,150,154,158,162,166,170,174],{"id":147,"name":148,"link":149},"cmm0iwlrxwghm06uq5v4jdy75","MyFestival","https:\u002F\u002Fmyfestival.omr.com\u002Fmyprofile",{"id":151,"name":152,"link":153},"cmm1wwa2a1w5p07uk3979djv0","Festival App","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fapp\u002F",{"id":155,"name":156,"link":157},"cmk5mpjo4f0ty07ur8khgqj5k","Hotels","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhotels\u002F",{"id":159,"name":160,"link":161},"cmoig5rc5ah1m07unfjbq7p4k","Akkreditierung & Anfahrt","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Faccreditation-arrival",{"id":163,"name":164,"link":165},"cmoig5rc5ah1l07unxz9b2l6j","Payment & Pfand","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpayment-pfand",{"id":167,"name":168,"link":169},"cm0o2gbsclvpj07ui04xi5dqv","Awareness & Barrierefreiheit","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fawareness\u002F",{"id":171,"name":172,"link":173},"cm20lxukq01qo07t7anav8h4k","Presse","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpress\u002F",{"id":175,"name":176,"link":177},"cm0o2gbsclvpi07uivmyx3kc3","Family Member","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Fomr-family-member\u002F",{"id":179,"slug":180,"name":181,"link":182,"description":183,"promo":184,"children":196},"clpi6usit323z0buqjqzhm00v","reviews","Reviews","https:\u002F\u002Fomr.com\u002Fde\u002Freviews","Finde Software & Services für dein Business",{"__typename":19,"id":185,"image":186,"title":190,"subtitle":191,"cta":192},"cmji1objjffx307t6910udjc5",{"__typename":22,"title":11,"description":11,"mimeType":187,"originalUrl":188,"url":189},"image\u002Fpng","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmji1luowf8ef07t6rf04pdet","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmji1luowf8ef07t6rf04pdet","Diese Tools liebt Deutschland","Die Top 100 Software-Lösungen für Entscheider*innen in DACH",{"__typename":29,"label":193,"url":194,"target":11,"external":195,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"Zum Ranking","http:\u002F\u002Fhi.omr.com\u002Ftop-100-tools-2025-download?utm_revsource=website&utm_revmedium=organic&utm_revcampaign=top100-2025&utm_revterm=omr-startpage",false,[197,227,257,271,285],{"id":198,"name":199,"link":124,"description":200,"icon":201,"children":202},"cmifxzdz33hv507umo4lp0oio","Software","Die passende Software für dein Business","monitor",[203,207,211,215,219,223],{"id":204,"name":205,"link":206},"cmifxzdz33hv607um9mfg219j","HR","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fhr-management",{"id":208,"name":209,"link":210},"cmifxzdz33hv707umoapdvbev","Zeiterfassung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Ftime-tracking",{"id":212,"name":213,"link":214},"cmify3bcx3pag07umxdr7r3ek","Projektmanagement","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fproject-management",{"id":216,"name":217,"link":218},"cmify3bcx3paf07umkhtc23rq","CRM","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fcrm",{"id":220,"name":221,"link":222},"cmify3bcx3pae07um2oarbi76","SEO","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fseo",{"id":224,"name":225,"link":226},"cmify3bcx3pad07um315k5q1y","E-Mail-Marketing","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Femail-marketing",{"id":228,"name":229,"link":124,"description":230,"icon":231,"children":232},"cmify5hm03zlj07ut4ps7y033","Services","Die passenden Services für dein Business","speech",[233,237,241,245,249,253],{"id":234,"name":235,"link":236},"cmifyld4f536807umhwogaev4","Online Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fonline-marketing-services",{"id":238,"name":239,"link":240},"cmifyld4f536707umehh9kulb","Unternehmensberatungen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Funternehmensberatungen",{"id":242,"name":243,"link":244},"cmifyld4f536607um5skzmida","IT-Dienstleister","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fit-services",{"id":246,"name":247,"link":248},"cmifyld4f536507umdlm6el36","Webdesign-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fwebdesign-services",{"id":250,"name":251,"link":252},"cmifyld4f536407umm0mlqxqd","E-Commerce Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fe-commerce-services",{"id":254,"name":255,"link":256},"cmifymwc75eow07utge0cxvz5","Performance Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fperformance-marketing-agenturen",{"id":258,"name":259,"link":260,"description":261,"icon":262,"children":263},"clqdonuxck2rp0cuq1sfbzy7h","Content","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub","Wissen und Webinare rund um Digital-Software und SaaS","book_open",[264,267],{"id":265,"name":266,"link":260},"cmifxw1y22z1q06uodn8h8agl","ContentHub",{"id":268,"name":269,"link":270},"cmifxw1y22z1p06uo2rkh8go8","Webinare","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fwebinar\u002Ftool-talks",{"id":272,"name":273,"link":124,"description":274,"icon":275,"children":276},"clqdorwasleo90buq4ztyrjfn","Für Anbieter","Liste dein Produkt oder deinen Service und werde Teil unserer Community","briefcaseBusiness",[277,281],{"id":278,"name":279,"link":280},"cmify9do141ow07umkajkyyre","Software & Tools","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b",{"id":282,"name":283,"link":284},"cmify9do141ov07um9gety8vd","Agenturen & Services","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b\u002Fbusiness-services",{"id":286,"name":287,"link":288,"description":289,"icon":290,"children":-1},"cmiegna6ka5l707rw5g2dof75","Schreibe eine Bewertung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fnew","Schreibe eine Bewertung für ein Tool deiner Wahl","star",{"id":292,"slug":293,"name":294,"link":295,"description":296,"promo":297,"children":307},"clpi6vjut3f7t0aujeod78qqq","education","Education","https:\u002F\u002Feducation.omr.com\u002F","Für deinen nächsten Karriereschritt",{"__typename":19,"id":298,"image":299,"title":302,"subtitle":303,"cta":304},"cmid0if0cm0hk08ulm22q0kff",{"__typename":22,"title":11,"description":11,"mimeType":187,"originalUrl":300,"url":301},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlrri8cp8xa307umd3wrtqnc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlrri8cp8xa307umd3wrtqnc","Dein Business im Fokus: Reichweite, Leads & Skills","Ob Vermarktungslösungen, unternehmensspezifische Weiterbildung oder attraktive Weiterbildungs-Pakete: Wir bringen eure B2B-Ziele in die Umsetzung. Jetzt kostenloses Beratungsgespräch vereinbaren.",{"__typename":29,"label":305,"url":306,"target":11,"external":11,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"Kostenlose Beratung anfordern","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Funternehmen",[308,314,320,326,332,336,342],{"id":309,"name":310,"link":311,"description":312,"icon":313,"children":-1},"clqdnyugcjope0buqvd1qrijh","E-Learning-Kurse","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fe-learning-kurse","Dein interaktiver Online-Campus für die wichtigsten Digital- und Marketing-Themen. Ideal für Einsteiger*innen und mit personalisiertem Abschlusszertifikat.","graduationCap",{"id":315,"name":316,"link":317,"description":318,"icon":319,"children":-1},"clqdo053tin350cuqiloaisqr","Online-Seminare","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-deep-dive","Die Online-Seminare für alle, die tief in Themen rund ums digitale Business einsteigen wollen – inklusive Live-Q&A mit unseren Expert*innen.","presentation",{"id":321,"name":322,"link":323,"description":324,"icon":325,"children":-1},"clqdo0t87iyu50buqxx0qyoni","OMR Report","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-report\u002F","Die Praxis-Guides zu den wichtigsten Online-Marketing-Themen. Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":327,"name":328,"link":329,"description":330,"icon":331,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":333,"name":334,"link":306,"description":335,"icon":275,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":337,"name":338,"link":339,"description":340,"icon":341,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","Podcast","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":343,"name":344,"link":345,"description":346,"icon":262,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":348,"slug":349,"name":350,"link":351,"description":352,"promo":11,"children":353},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[354,360,365,370],{"id":355,"name":356,"link":357,"description":358,"icon":359,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":361,"name":362,"link":363,"description":364,"icon":341,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":366,"name":367,"link":368,"description":369,"icon":38,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":371,"name":372,"link":373,"description":374,"icon":375,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":377,"slug":378,"name":379,"link":380,"description":381,"promo":382,"children":393},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":19,"id":383,"image":384,"title":387,"subtitle":388,"cta":389},"cmix6l950myyw07tacxq90vty",{"__typename":22,"title":11,"description":11,"mimeType":187,"originalUrl":385,"url":386},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmpp3xq5gmn1o07umjnn3ci0m","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmpp3xq5gmn1o07umjnn3ci0m","Vom 23. - 24. Juni: Die Future HR Days","Zwei Tage. Zwei Fokusthemen: KI & Skills. Wir haben die Future HR Days ins Leben gerufen, um dich und dein Team aus dem Reaktionsmodus direkt in die Gestaltung der HR-Transformation zu bringen. ",{"__typename":29,"label":390,"url":391,"target":11,"external":392,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"Kostenlos anmelden","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",true,[394,427],{"id":395,"name":396,"link":380,"description":397,"icon":398,"children":399},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[400,404,408,412,416,419,423],{"id":401,"name":402,"link":403},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":405,"name":406,"link":407},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":409,"name":410,"link":411},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":413,"name":414,"link":415},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":417,"name":418,"link":391},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. Juni",{"id":420,"name":421,"link":422},"cmk2dykasxmqi07takvl8quhq","Digital HR Summit","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fdigitalsummit?utm_source=website&utm_medium=jobs&utm_campaign=summit26a&utm_term=navi",{"id":424,"name":425,"link":426},"cmk2dykarxmqe07ta83kq6580","Newsletter","https:\u002F\u002Fhi.omr.com\u002Fomrjobs-hr-newsletter?utm_source=website&utm_medium=omr&utm_campaign=newsletter&utm_term=navigation",{"id":428,"name":429,"link":430,"description":431,"icon":432,"children":433},"clpi7017e3l7i0brxqc8uxp4g","Für Jobsuchende","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs","Suchst du nach dem nächsten Schritt für deinen Karriereweg?","search",[434,437,441,445],{"id":435,"name":436,"link":430},"cmk2dykasxmqn07tafioik4it","Jobbörse des Digital-Business",{"id":438,"name":439,"link":440},"cmk2dykasxmqm07tazbox3zl8","Jobmatching","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fmatch",{"id":442,"name":443,"link":444},"cmk2dykasxmql07tadop53i6o","Karriere@OMR","https:\u002F\u002Fomr.com\u002Fde\u002Fcareer",{"id":446,"name":447,"link":448},"cmk2dykasxmqk07ta9p6c3olz","OMR Festival Crew supporten","https:\u002F\u002Fwww.omr-crewportal.com\u002Fjobboard",{"id":450,"slug":451,"name":451,"link":452,"description":453,"promo":454,"children":464},"clpi84hak50gz0buquilpk1qs","5050","https:\u002F\u002F5050.omr.com","Für mehr Gleichberechtigung in der Arbeitswelt",{"__typename":19,"id":455,"image":456,"title":459,"subtitle":460,"cta":461},"cmienltjc3ykn07umttacm0bs",{"__typename":22,"title":11,"description":11,"mimeType":187,"originalUrl":457,"url":458},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":29,"label":462,"url":463,"target":11,"external":11,"type":11,"color":11,"size":11,"trackingId":11,"lucideIcon":11},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[465,470,474],{"id":466,"name":467,"link":468,"description":469,"icon":398,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":471,"name":472,"link":473,"description":460,"icon":319,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":475,"name":476,"link":477,"description":478,"icon":325,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":480,"slug":481,"name":482,"link":483,"description":484,"promo":11,"children":485},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[486],{"id":487,"name":488,"link":489,"description":490,"icon":290,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":492,"slug":493,"name":494,"link":495,"description":496,"promo":11,"children":497},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[498,503,509,513,517,523],{"id":499,"name":500,"link":495,"description":501,"icon":502,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":504,"name":505,"link":506,"description":507,"icon":508,"children":-1},"cmirjrv0z748q07tax00wlki5","About","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":510,"name":338,"link":511,"description":512,"icon":341,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":514,"name":425,"link":515,"description":516,"icon":262,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":518,"name":519,"link":520,"description":521,"icon":522,"children":-1},"cmirjrv0z748n07tat3p8h7fv","Kontakt","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":524,"name":525,"link":526,"description":527,"icon":319,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"footerLinks":530},{"__typename":531,"id":532,"omrFooterLinks":533,"omrFooterSocials":557},"Footer","clpib6da295u40brxocszrf7q",[534,537,540,541,543,545,548,551,554],{"__typename":535,"name":505,"link":536},"FooterLink","https:\u002F\u002Fomr.com\u002Fde\u002Fueber-uns\u002F",{"__typename":535,"name":538,"link":539},"Karriere","https:\u002F\u002Fcareer.omr.com\u002F?utm_source=website&utm_medium=button&utm_campaign=karriere-footer",{"__typename":535,"name":172,"link":173},{"__typename":535,"name":519,"link":542},"https:\u002F\u002Fomr.com\u002Fde\u002Fkontakt\u002F",{"__typename":535,"name":425,"link":544},"https:\u002F\u002Fomr.com\u002Fde\u002Fnewsletter\u002F",{"__typename":535,"name":546,"link":547},"Glossar","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossar",{"__typename":535,"name":549,"link":550},"Impressum","https:\u002F\u002Fomr.com\u002Fde\u002Fimpressum\u002F",{"__typename":535,"name":552,"link":553},"Datenschutz","https:\u002F\u002Fomr.com\u002Fde\u002Fdatenschutz\u002F",{"__typename":535,"name":555,"link":556},"AGB","https:\u002F\u002Fomr.com\u002Fde\u002Fagb\u002F",[558,564,569,574,579,584,589,594,599,604,608],{"__typename":559,"name":560,"link":561,"logo":562},"SocialLink","Facebook","https:\u002F\u002Fwww.facebook.com\u002Fofficially.omr",{"__typename":22,"url":563},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRXJKUn1NQo2zO2pXjTQw",{"__typename":559,"name":565,"link":566,"logo":567},"X","https:\u002F\u002Ftwitter.com\u002Fofficially_omr",{"__typename":22,"url":568},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FGmZWd7sbT8yUMZn2MnyN",{"__typename":559,"name":570,"link":571,"logo":572},"TikTok","https:\u002F\u002Fwww.tiktok.com\u002F@omr_daily",{"__typename":22,"url":573},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0VvBBbkvRWegmZ7NQM3i",{"__typename":559,"name":575,"link":576,"logo":577},"Xing","https:\u002F\u002Fwww.xing.com\u002Fnews\u002Fpages\u002Fonline-marketing-rockstars-56",{"__typename":22,"url":578},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FMkrpHIIAT8GidAFFkoIK",{"__typename":559,"name":580,"link":581,"logo":582},"Youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr",{"__typename":22,"url":583},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FA5Vat8uaSYeqijC9JMaJ",{"__typename":559,"name":585,"link":586,"logo":587},"Instagram","https:\u002F\u002Fwww.instagram.com\u002Fofficially_omr\u002F",{"__typename":22,"url":588},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FYUyZfoCiRNCVfKzwC0VK",{"__typename":559,"name":590,"link":591,"logo":592},"LinkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002Fmycompany\u002Fverification\u002F",{"__typename":22,"url":593},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F3Vf6Pa2cRWWulR2pSQZi",{"__typename":559,"name":595,"link":596,"logo":597},"Podigee","https:\u002F\u002Fomr.podigee.io\u002F",{"__typename":22,"url":598},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRuulnyBNSx2qpwdxUbOg",{"__typename":559,"name":600,"link":601,"logo":602},"Spotify","https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F4rION5Qm2nPvDbzIB1wUiH",{"__typename":22,"url":603},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FISHcI6TaRtWTmjXke0Pg",{"__typename":559,"name":338,"link":605,"logo":606},"https:\u002F\u002Fpodcasts.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast\u002Fid1056312052",{"__typename":22,"url":607},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FsZ3vMVHVTDGSwd7kBRIv",{"__typename":559,"name":609,"link":610,"logo":611},"XML Feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F?__hstc=73384140.049646609ac249718e18d0a9af3ecef1.1698850772121.1701156755210.1701159832088.21&__hssc=73384140.1.1701159832088&__hsfp=3954038466&_gl=1*wmhh02*_ga*MTY0NjA3ODQ4MS4xNjY1MDU5MzI4*_ga_FQG0KM9VVY*MTcwMTE1OTc5OS4yNi4xLjE3MDExNTk5NDguNjAuMC4w",{"__typename":22,"url":612},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXl0k8PQPSM20T8VFNaHl",{"glossary":614,"previousGlossary":1127,"nextGlossary":1131},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":1121,"slug":1126,"topicPageRedirect":11},"Glossary","clje0yqyp23em0cuto9awr86x","Suchmaschinenoptimierung (SEO)",{"__typename":619,"json":620,"references":1118},"GlossaryDescriptionRichText",{"children":621},[622,627,642,668,673,685,691,696,704,723,748,757,761,769,780,794,798,833,837,845,849,875,879,883,901,919,940,944,959,972,976,980,990,995,1006,1017,1026,1030,1048,1058,1062,1104,1115],{"type":623,"children":624},"paragraph",[625],{"text":626},"Im Online-Marketing ist SEO unersetzlich. Aber worum geht es bei der Disziplin überhaupt? Und was macht eine gute Suchmaschinenoptimierung aus? In diesem Beitrag steht alles, was du wissen musst.",{"type":623,"children":628},[629,631,633,640],{"bold":392,"text":630},"Willst du alles zum Thema wissen?",{"text":632}," Hier findest du unsere ",{"href":634,"type":635,"title":636,"children":637},"https:\u002F\u002Fomr.com\u002Fde\u002Ftopics\u002Fsuchmaschinenoptimierung-seo","link","Suchmaschaninenoptimierung (SEO) im Überblick",[638],{"text":639},"Übersichtsseite zu Suchmaschinenoptimierung (SEO)",{"text":641},".",{"type":623,"children":643},[644,646,648,653,655,660,661,666],{"text":645,"italic":392},"Direkt zum Absatz springen",{"text":647},": ",{"href":649,"type":635,"children":650,"openInNewTab":195},"#definition",[651],{"bold":392,"text":652},"SEO-Definition",{"bold":392,"text":654},", ",{"href":656,"type":635,"children":657,"openInNewTab":195},"#optimierung",[658],{"bold":392,"text":659},"Optimierung",{"bold":392,"text":654},{"href":662,"type":635,"children":663,"openInNewTab":195},"#kpis",[664],{"bold":392,"text":665},"Analyse und KPIs",{"text":667},"",{"type":669,"children":670},"heading-two",[671],{"text":672},"Suchmaschinenoptimierung: Was bedeutet SEO genau?",{"type":623,"children":674},[675,677,679,681,683],{"text":676},"„SEO“ steht für „Search Engine Optimization“, zu Deutsch: ",{"bold":392,"text":678},"Suchmaschinenoptimierung.",{"text":680}," Insofern ist der häufig zu lesende Ausdruck „",{"bold":392,"text":682},"SEO-Optimierung",{"text":684},"“ doppelt gemoppelt. Bei dieser Online-Marketing-Disziplin geht es darum, die unbezahlte (organische) Sichtbarkeit in der Suchmaschine zu erhöhen. Das geht zum Beispiel beim Google-Ranking. Du fokussierst dich hierbei also auf möglichst gute Ergebnisse in der Suche, für die du kein Geld an die Suchmaschine zahlen musst. Das ist bei Werbeanzeigen wie SEA anders. Da Google die mit Abstand wichtigste Suchmaschine in Deutschland ist, geht es hierzulande im SEO vor allem darum, die Platzierungen innerhalb des Google-Rankings zu verbessern.",{"type":686,"nodeId":687,"children":688,"nodeType":690},"embed","clqdwdiko47tb0cuq2d9z96ot",[689],{"text":667},"HtmlEmbed",{"type":692,"children":693},"heading-three",[694],{"text":695},"Was gibt es neben Google-SEO noch?",{"type":623,"children":697},[698,700,702],{"text":699},"Allerdings beschränken sich die SEO Online-Marketing vieler Unternehmen durchaus nicht auf Google-SEO. Die Suchmaschinenoptimierung findet überall dort Anwendung, wo es eine Suche gibt. Neben der Suchmaschinenoptimierung für Google kann das Ziel auch in der ",{"bold":392,"text":701},"Optimierung für andere Suchmaschinen",{"text":703}," bestehen. Ist dein Unternehmen international aufgestellt, kannst du z. B. eine Optimierung für Suchmaschinen wie Bing, Yandex und Baidu vornehmen.",{"type":623,"children":705},[706,708,714,716,721],{"text":707},"Und nicht nur das: Auch, wenn du nur auf dem deutschen Markt aktiv bist, kann sich dein SEO auf weit mehr beziehen als nur auf klassische Suchmaschinen. So lassen sich die ",{"rel":709,"href":710,"type":635,"children":711,"openInNewTab":392},"noopener","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fproduktbeschreibungen-erstellen",[712],{"text":713},"Beschreibungen deiner Produkte",{"text":715}," oder Dienstleistungen etwa genauso auf die Suchfunktion von Amazon bzw. von App Stores ausrichten, wie du sie auch für die Google-Suche optimieren kannst. Folglich geht es auch beim Amazon-SEO darum, die Produkte so zu optimieren. Ziel ist es, dass sie möglichst weit oben angezeigt werden. Bei der ",{"rel":709,"href":717,"type":635,"children":718,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fapp-store-optimization",[719],{"text":720},"App Store Optimization",{"text":722}," (ASO) geht es darum, deine App zu pushen, sodass sie von suchenden Usern gefunden wird.",{"type":623,"children":724},[725,727,732,734,739,741,746],{"text":726},"Außerdem kannst du beim SEO für Google nicht nur für die normalen Suchergebnisse optimieren. Auch bei der Bildersuche, den lokalen Suchergebnissen (",{"rel":709,"href":728,"type":635,"children":729,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Flocal-seo",[730],{"text":731},"Local SEO",{"text":733},") in den Karteneinblendungen oder bei Videos (",{"rel":709,"href":735,"type":635,"children":736,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fyoutube-seo",[737],{"text":738},"YouTube SEO",{"text":740},") kannst du dafür sorgen, dass du es dank Suchmaschinenoptimierung in die Top 10 schaffst. All das fasst man unter ",{"rel":709,"href":742,"type":635,"children":743,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fsem-suchmaschinenmarketing",[744],{"text":745},"Suchmaschinenmarketing (SEM)",{"text":747}," zusammen.",{"type":623,"children":749},[750,751,756],{"text":667},{"href":752,"type":635,"children":753,"openInNewTab":392},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fseo-suchmaschinenoptimierung-einsteiger?utm_campaign=education-seo&utm_content=keyword-seo&utm_medium=button&utm_source=report_glossar_ad",[754],{"text":755},"Zum SEO-Leitfaden für Beginner",{"text":667},{"type":692,"children":758},[759],{"text":760},"Warum ist SEO wichtig?",{"type":623,"children":762},[763,765,767],{"text":764},"Für fast alle Geschäftsmodelle lässt sich Suchmaschinenoptimierung anwenden. SEO ist deshalb mit hoher Wahrscheinlichkeit auch für dich eine relevante Disziplin. Im Vergleich zu anderen Marketingmaßnahmen sind deine Streuverluste sehr gering. Die Nutzer suchen schließlich aktiv nach bestimmten Informationen. Es geht also nur noch darum, ihnen die besten Antworten auf ihre Fragen zu liefern. ",{"bold":392,"text":766},"SEO-Marketing ist deshalb ein „Pull-Kanal“",{"text":768},". Bei anderen Aktivitäten, beispielsweise dem Display Advertising, geht es hingegen darum, auf sich aufmerksam zu machen. Auf solch einem „Push-Kanal“ wird man in der Regel auch vielen Leuten angezeigt, die sich gar nicht für einen interessieren. Die Streuverluste sind hier also größer als beim SEO.",{"type":623,"children":770},[771,773,778],{"text":772},"Suchmaschinenoptimierung ist außerdem vergleichsweise preiswert. Wenn du es richtig machst, musst du zwar am Anfang einmal Geld in die Hand nehmen. Allerdings wirst du dauerhaft davon profitieren, ohne immer wieder viel Geld investieren zu müssen. Versteh das nicht falsch: Du musst dennoch weiterhin am Ball bleiben. Aber anders als bei ",{"rel":709,"href":774,"type":635,"children":775,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fsea-suchmaschinenwerbung",[776],{"text":777},"Suchanzeigen (SEA)",{"text":779},", die weg sind, sobald du den Geldhahn zudrehst, bleiben beim SEO die Ranking-Erfolge erst einmal erhalten und der Traffic kann weiterfließen. In dieser Hinsicht ist bei der Webseiten-Optimierung SEO eine nachhaltige Maßnahme, die mit der Zeit auch noch günstiger wird.",{"type":623,"children":781},[782,791,793],{"src":783,"type":784,"title":785,"width":786,"handle":787,"height":788,"children":789,"mimeType":187},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F8y90CFupQc6PRwDGFMNs","image","SEO erfordert zu Beginn viel Investment, dafür stellt sich der Ertrag langfristig ein.",654,"cl3x49qgttosu0dupurg5elv7",475,[790],{"text":667},{"text":792},"\n",{"text":785,"italic":392},{"type":623,"children":795},[796],{"bold":392,"text":797},"Vorteile der Suchmaschinenoptimierung:",{"type":799,"children":800},"bulleted-list",[801,809,815,821,827],{"type":802,"children":803},"list-item",[804],{"type":805,"children":806},"list-item-child",[807],{"text":808},"Langfristig günstigster Kanal",{"type":802,"children":810},[811],{"type":805,"children":812},[813],{"text":814},"Nachhaltigkeit",{"type":802,"children":816},[817],{"type":805,"children":818},[819],{"text":820},"So gut wie keine Streuverluste",{"type":802,"children":822},[823],{"type":805,"children":824},[825],{"text":826},"Gut kalkulierbare Kosten",{"type":802,"children":828},[829],{"type":805,"children":830},[831],{"text":832},"Eignet sich für nahezu alle Geschäftsmodelle.",{"type":692,"children":834},[835],{"text":836},"Wo ist der Haken?",{"type":623,"children":838},[839,841,843],{"text":840},"Der Haken bei der Suchmaschinenoptimierung ist die Suchmaschine selbst. So berücksichtigt Google über 200 Ranking-Faktoren, die in unterschiedlicher Gewichtung dafür verantwortlich sind, wie deine Keywords ranken. Du weißt also nie genau, wie lange es dauert bis ",{"bold":392,"text":842},"bestimmte SEO-Maßnahmen im Marketing",{"text":844}," Früchte tragen. Darüber hinaus ist oft unklar, welche Optimierungen genau für geerntete Früchte verantwortlich waren. Ändert Google etwas an seinem Algorithmus, also werden bestimmte Faktoren plötzlich anders gewichtet, kannst du unter Umständen trotz guter Suchmaschinenoptimierung aus den Top 10 rutschen. Du wirst also entsprechend viel Traffic verlieren – obwohl du also bisher nichts falsch gemacht hast. Deswegen ist es auch (nicht nur bezüglich Google) so wichtig, SEO kontinuierlich zu betreiben. Dabei musst du die Ranking-Entwicklung als eine SEO-Maßnahme immer im Blick zu behalten.",{"type":623,"children":846},[847],{"bold":392,"text":848},"Nachteile der Suchmaschinenoptimierung:",{"type":799,"children":850},[851,857,863,869],{"type":802,"children":852},[853],{"type":805,"children":854},[855],{"text":856},"Keiner kennt den Algorithmus von Google, Bing und Co.",{"type":802,"children":858},[859],{"type":805,"children":860},[861],{"text":862},"Die Algorithmen ändern sich permanent, deshalb ist etwas Arbeit notwendig.",{"type":802,"children":864},[865],{"type":805,"children":866},[867],{"text":868},"Erfolg hängt nicht nur vom eigenen Bemühen ab.",{"type":802,"children":870},[871],{"type":805,"children":872},[873],{"text":874},"Viele Abteilungen \u002F Stakeholder sind involviert.",{"type":623,"children":876},[877],{"text":878},"Es ist wichtig, diese Nachteile zu kennen und zu minimieren. Das ist mit einer guten SEO aber nicht schwer.",{"type":669,"children":880},[881],{"text":882},"Wie funktioniert die Suchmaschinenoptimierung?",{"type":623,"children":884},[885,887,892,894,899],{"text":886},"Es ist besonders wichtig für die Suchmaschinenoptimierung, sich über eine ",{"rel":709,"href":888,"type":635,"children":889,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fseo-strategie-mehr-sichtbarkeit",[890],{"text":891},"SEO-Strategie",{"text":893}," klarzuwerden. Dazu ist ein gründlicher SEO-Check notwendig. Unter anderem führst du eine ",{"rel":709,"href":895,"type":635,"children":896,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fkeyword-recherche-analyse",[897],{"text":898},"Keyword-Recherche",{"text":900}," durch, bei der du die für dich wichtigsten Keywords findest und einordnest. Erst, wenn du weißt, wonach die Mitglieder deiner Zielgruppe suchen, kannst du die nächsten Schritte einleiten.",{"type":623,"children":902},[903,905,910,912,917],{"text":904},"Die Suchmaschinenoptimierung lässt sich grob in ",{"rel":709,"href":906,"type":635,"children":907,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fonpage-optimierung",[908],{"text":909},"Onpage-Optimierung",{"text":911}," und ",{"rel":709,"href":913,"type":635,"children":914,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Foffpage-optimierung",[915],{"text":916},"Offpage-SEO-Maßnahmen",{"text":918}," unterteilen.",{"type":799,"children":920},[921,930],{"type":802,"children":922},[923],{"type":805,"children":924},[925,927,928],{"text":926},"Zur ",{"bold":392,"text":909},{"text":929}," gehört alles, was du auf deiner Website selbst ändern kannst.",{"type":802,"children":931},[932],{"type":805,"children":933},[934,936,938],{"text":935},"Unter ",{"bold":392,"text":937},"Offpage-Optimierung",{"text":939}," versteht man solche Aktivitäten des SEO-Marketings, die nicht direkt auf deine eigene Website gerichtet sind, sondern indirekten Einfluss auf ihre Ranking-Positionierung bei Google und Co. haben. Dazu gehört beispielsweise der Aufbau von Backlinks.",{"type":692,"children":941},[942],{"text":943},"Keyword-Recherche: Was ist das und wie macht man es?",{"type":623,"children":945},[946,948,950,952,957],{"text":947},"Als Vorbereitung auf die Optimierung für Suchmaschinen ist die Keyword-Recherche sehr wichtig. Sie ist das Fundament für spätere ",{"bold":392,"text":949},"Ranking-Erfolge deiner SEO-Maßnahmen",{"text":951},". Erst nachdem du herausgefunden hast, welche Keywords deine Nutzer in Google oder andere Suchmaschinen eingeben, kannst du entscheiden, wie du weiter vorgehst. Welche Themenfelder musst du abdecken, welche Inhalte (Content) dafür bereitstellen? Wenn du wissen möchtest, wie du die richtigen Keywords findest, kannst du das in unserem ",{"rel":709,"href":953,"type":635,"children":954,"openInNewTab":392},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fseo-suchmaschinenoptimierung-einsteiger?utm_campaign=education-seo&utm_content=keyword-seo&utm_medium=link&utm_source=report_glossar_ad",[955],{"text":956},"OMR Report „Beginners Guide to SEO“",{"text":958}," nachlesen.",{"type":623,"children":960},[961,969,970],{"src":962,"type":784,"title":963,"width":964,"handle":965,"height":966,"children":967,"mimeType":187},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FrQC6Um8QFe17NTFXnoCB","Die Auswahl der SEO-Keywords hängt vom Wettbewerb, dem Informationsspektrum und dem Suchvolumen ab.",404,"clje0yo2x27450bujs8p5yd6q",197,[968],{"text":667},{"text":792},{"text":971,"italic":392},"Je spezifischer der Suchbegriff, desto kleiner der Wettbewerb. Allerdings ist bei Longtail-Keywords auch das Suchvolumen klein.",{"type":692,"children":973},[974],{"text":975},"Onpage-Optimierung: Technisches SEO und Content",{"type":623,"children":977},[978],{"text":979},"Die ersten konkreten Schritte der Onpage-Optimierung machst du im Bereich des technischen SEO. In dessen Rahmen stellst du sicher, dass deine Website so aufgebaut und eingestellt ist, dass die Suchmaschine sich dort zurechtfindet. Es ist nötig, die wichtigsten Seiten einwandfrei finden und interpretieren kann. Dafür ist es beispielsweise wichtig, dass deine Seite schnell lädt (Page Speed). Das gilt vor allem für Nutzer von mobilen Endgeräten.",{"type":623,"children":981},[982,984,989],{"text":983},"Außerdem musst du sicherstellen, dass deine wichtigsten Seiten ausreichend stark bei der internen Verlinkung berücksichtigt sind. Wie du das am besten machst und welche anderen Aspekte du bei der technischen Suchmaschinenoptimierung berücksichtigen solltest, erfährst du im ",{"rel":709,"href":985,"type":635,"children":986,"openInNewTab":392},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fseo-suchmaschinenoptimierung-guide?utm_campaign=education-seo&utm_content=keyword-seo&utm_medium=link&utm_source=report_glossar_ad",[987],{"text":988},"OMR Report „Professionals Guide to SEO“",{"text":641},{"type":991,"children":992},"heading-four",[993],{"text":994},"SEO-Optimierung auf der Seite",{"type":623,"children":996},[997,999,1004],{"text":998},"Anschließend muss der Content auf deiner Website optimiert werden. Das kann zum Beispiel im Sinne des ",{"rel":709,"href":1000,"type":635,"children":1001,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fcontent-marketing",[1002],{"text":1003},"Content Marketings",{"text":1005}," geschehen. Hier gilt es, alle für deine Leser bzw. potenziellen Kunden wichtigen Informationen bereitzustellen. Zudem musst du bestimmte inhaltliche Elemente gezielt auf ihre typischen Suchbegriffe (deine Keywords!) ausrichten. Dazu zählen u. a. der Title und die Meta-Description, die zusammen mit der URL einer Seite als sogenanntes Snippet in den Suchergebnissen angezeigt werden. Machst du deine Sache gut, werden deine Snippets nicht nur mit attraktiven Ranking-Position belohnt. Sie weisen darüber hinaus auch eine hohe Klickrate auf. Denn je besser die Snippets, desto mehr User werden deine Seiten auch tatsächlich besuchen.",{"type":623,"children":1007},[1008,1010,1015],{"text":1009},"Damit die Suchmaschine bei entsprechenden Nutzeranfragen deine Inhalte zielgenau ausspielen kann, musst du ihr durch Content-Optimierung dabei helfen zu verstehen, worum es auf deinen Seiten geht. Das tust du eben durch die Verwendung bestimmter Keywords, die für die Inhalte unterschiedlicher Seiten besonders relevant sind. Außerdem ist die Vermeidung von ",{"rel":709,"href":1011,"type":635,"children":1012,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fduplicate-content",[1013],{"text":1014},"Duplicate Content",{"text":1016}," wichtig.",{"type":623,"children":1018},[1019,1020,1025],{"text":667},{"href":1021,"type":635,"children":1022,"openInNewTab":392},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fseo-suchmaschinenoptimierung-guide?utm_campaign=education-seo&utm_content=keyword-seo&utm_medium=button&utm_source=report_glossar_ad",[1023],{"text":1024},"Zum SEO-Leitfaden für Profis",{"text":667},{"type":692,"children":1027},[1028],{"text":1029},"Offpage-Optimierung: Was genau wird dabei getan?",{"type":623,"children":1031},[1032,1034,1039,1041,1046],{"text":1033},"Wenn du guten und gut optimierten Content auf deiner Seite hast, hast du einen wesentlichen Teil der ",{"rel":709,"href":1035,"type":635,"children":1036,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fstarte-durch-als-seo-manager",[1037],{"text":1038},"Arbeit im SEO",{"text":1040}," getan. Die Optimierung geht nun „offpage“, also an anderer Stelle weiter. Im Rahmen der Offpage-Optimierung versuchst du, Verlinkungen von anderen Websites (anderen Domains) auf deine Seiten zu erhalten. Dabei ist jedoch nicht die Anzahl, sondern vor allem die „Qualität“ dieser Backlinks entscheidend. Die ist wiederum von der „Qualität“ der verlinkenden Websites abhängig. Je höher das Renommee einer Domain, desto besser steht sie im Google-Ranking da. Umso wertvoller sind ihre Links, die bei dir eingehen. Dabei kann das ",{"rel":709,"href":1042,"type":635,"children":1043,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Flinkbuilding",[1044],{"text":1045},"Linkbuilding",{"text":1047}," helfen.",{"type":623,"children":1049},[1050,1052,1056],{"text":1051},"Mach dir also zunächst Gedanken darüber, von welchen Websites du Backlinks erhalten möchtest. Frage dich, inwiefern deine Inhalte für diese Blogs, Magazine oder anderen Websites relevant sein könnten. Nun musst du die Betreiber nur noch davon überzeugen, ihre Links zu dir zu setzen. Wie die Domain-Analyse für diese SEO-Maßnahme genau funktioniert, erfährst du in ",{"rel":709,"href":985,"type":635,"children":1053,"openInNewTab":392},[1054],{"text":1055},"unserem SEO-Profi-Leitfaden",{"text":1057},". Dort steht auch, wie du beim Aufbau deines Backlink-Profils im Rahmen von Online-PR am besten vorgehst.",{"type":669,"children":1059},[1060],{"text":1061},"Wichtige KPIs: Wie misst man den Erfolg von SEO?",{"type":623,"children":1063},[1064,1066,1070,1072,1077,1079,1084,1085,1090,1091,1096,1097,1102],{"text":1065},"Im Grunde geht es bei der Suchmaschinenoptimierung (ob nun für Google oder einen der Konkurrenten) ja um die möglichst hohe Platzierung der eigenen Seiten innerhalb der Suchergebnisse. Für den Erfolg von SEO sind also die Ranking-Positionen für dich die aussagekräftigsten Kennzahlen. Darüber hinaus stellen einzelne ",{"rel":709,"href":222,"type":635,"children":1067,"openInNewTab":392},[1068],{"text":1069},"SEO-Tool-Anbieter",{"text":1071}," einen sogenannten „Sichtbarkeitsindex“ bzw. eine „SEO Visibility“ als Analyse-Instrument zur Verfügung. Dabei werden unter anderem die Ranking-Positionen deiner Seiten berücksichtigt. Am Ende wird eine Kennzahl ausgegeben, die den Vergleich mit Wettbewerbern erlaubt. ",{"rel":709,"href":1073,"type":635,"children":1074,"openInNewTab":392},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fonpage",[1075],{"text":1076},"SEO-Tools zur Onpage-Analyse deiner Website",{"text":1078}," sind bspw. ",{"href":1080,"type":635,"children":1081,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fseobility",[1082],{"text":1083},"Seobility",{"text":654},{"href":1086,"type":635,"children":1087,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fsistrix",[1088],{"text":1089},"Sistrix",{"text":654},{"href":1092,"type":635,"children":1093,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fryte",[1094],{"text":1095},"Ryte",{"text":654},{"href":1098,"type":635,"children":1099,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fse-ranking",[1100],{"text":1101},"SE Ranking",{"text":1103}," und viele mehr.",{"type":623,"children":1105},[1106,1108,1113],{"text":1107},"Insgesamt gibt es eine Vielzahl von Key Performance Indicators (KPI), anhand derer du den Erfolg deiner ",{"href":1109,"type":635,"children":1110,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fseo-massnahmen",[1111],{"text":1112},"SEO-Maßnahmen",{"text":1114}," messen kannst: Traffic, Klicks, Impressions, Backlink-Profil. Tools können dir bei der Ermittlung zu helfen und die gewonnen Performance-Daten interpretieren.",{"type":623,"children":1116},[1117],{"text":792},[1119],{"__typename":690,"id":687,"rawHtml":1120},"\u003Cdiv style=\"background-color: #EFF1F3; padding: 20px;\">\n\n\u003Ch2>Empfehlenswerte SEO Tools\u003C\u002Fh2>\n\u003Cp>Weitere empfehlenswerte \u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fseo\">SEO-Tools\u003C\u002Fa> kannst du auf OMR Reviews finden und vergleichen. Insgesamt haben wir dort über 150 SEO-Tools (Stand: Dezember 2023) gelistet, die dir dabei helfen können, deinen organischen Traffic langfristig zu steigern. Also schau vorbei und vergleiche die Softwares mithilfe der verifizierten Nutzerbewertungen:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Faudisto>Audisto\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002Fz9zIyikyljOIYRvK6T3wa-TvAFdmBjKBRILZvkL819sjaalZi3MlUyXaj4Y3srO9ExFa_Wyg0Nc2y5YidQMy1doFMmJblvvupXxe55ewdzBJf\" rel=\"nofollow\" target=\"_blank\">Demo testen\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F146\u002F749\u002F1813\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzWTNAz_qfSZkxsVzbPaYbg_TNLn-XEHhpc5BFxPLrfRfn56iV7eyIOhJ4NQIs90k-vwD9mcG6_v8muU9PixuHEqXH4pTnguNr2omTHmN-fSZIEXxGP2rgdoW26cjQ\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F146\u002F749\u002F1813\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Frankeffect>rankeffect\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002Fz78SqeF5FpOaJYDHEKXyyfDQmHCfX-yXsMikU3iN6TtAPwLjenArKrpLC1ippH5I2V7KdvDcrP9jc3ad9YzpAHM16wlAhX7PDthleIEP6v4ftIt24P2zPJQ8\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen \u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F74\u002F557\u002F1386\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzW97bRRxI88wLb_wnJThJhpjGZ9eHjuJPuvzUbAh1M8DTgb_qRgNmTKcDsqvEpSUlNxw2o1P4hXepvu3T97vGWrdARGzF85aw7RaBThPULdpX0osU5-jYC1ADbpKw\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F74\u002F557\u002F1386\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fkeyword-cluster>Keyword-Cluster\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzX_wWBIdaoo3duJ838ycnctl1ifrdqQaAwwwAHyolOE2tHciiZH--ehOS3vnusuRYwYrGezo10ENUpf8zwJhiZb4wCNLXgeqC5o80YTkFykEt\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen \u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F91\u002F549\u002F1375\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002Fz6rnnxloMoigIayWem-tXOjq88VGOh4NdToMmrkBPKHMZk61PQnF13PbcOm-ipooOugYJBx0X-dBpc9rBFTSl7RRporzc2YgC2ZmBMn4vLzB19RKfkArIlvOCaj1S\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F91\u002F549\u002F1375\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fquaro>Quaro\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzcdYETdqiK4-j5uaDNkcOC5NIQAmoDyJYXWzDvIG-pQVtMwV5Hq3wm5kwgbV_0qLNiMaZyHnqsHKM0D8AmqBJM3pTy25TengZRLbj70n6gPq3\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F4\u002F574\u002F1746\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002Fz9CQAoTOCUSNa0u1h-ZI_6DhUwq6uPGuRFZtlGpCgJLLB1OhI8yBtL8kScpv-ELjEf4bM1dCimyeIWHD2VqZ1l_GINOzp4BVfXRQdsd1S5fznISqBMgPL7H5N8ZDY\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F4\u002F574\u002F1746\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fpagerangers-content-suite>PageRangers Content Suite\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzSbZU6GzqA8DK2bCxDW66hzOTWOuCBIQPxIpn3UHWw7n6Zv5iWeIJCyfojeeiGhqVOYb0LpBizmJA1L0sgUvJRodMTNt9hDnD5lK9p-lww-K2\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F5\u002F577\u002F1418\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzljH_yuY0ryLvQ7VA_KRnGHglyzaCUpYI5LOvZKgJjl1Sf241gMFJN4EoKdDQRmkYtdZ2h8OmeTE4fBL9dquvcBfltdp726VwTnLf9Zyd4uxvBs0HFrouNZ-dr6-N\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F5\u002F577\u002F1418\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fse-ranking\">SE Ranking\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Fseranking.com\u002Fde\u002F?ga=2504630&source=link\" rel=\"nofollow\" target=\"blank\">Jetzt testen\u003C\u002Fa>)\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fkeyword-com\">Keyword.com\u003C\u002Fa> \u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fsistrix\">Sistrix\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fseobility>Seobility\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>",{"__typename":1122,"description":1123,"keywords":1124,"noFollow":195,"noIndex":195,"ogDescription":11,"ogTitle":11,"title":1125,"ogImage":11},"Seo","Suchmaschinenoptimierung (SEO) verbessert die Sichtbarkeit und das Ranking von Websites in Suchmaschinenergebnissen.",[],"SEO (Suchmaschinenoptimierung): Leitfaden für Einsteiger | OMR","seo-suchmaschinenoptimierung",[1128],{"__typename":615,"name":1129,"slug":1130},"SEO-ROI","seo-roi",[1132],{"__typename":615,"name":1133,"slug":1134},"SERP","serp",{"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0":1136,"HeaderPromo:cmid1nqhoq50807rwiy8ulln2":1139,"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl":1142,"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx":1144,"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf":1145,"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42":1146,"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c":1147,"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz":1148,"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h":1149,"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7":1164,"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt":1165,"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2":1166,"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9":1167,"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko":1168,"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb":1169,"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg":1170,"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r":1171,"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6":1172,"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph":1190,"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps":1191,"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9":1192,"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc":1193,"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0":1201,"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz":1202,"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy":1203,"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0":1204,"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75":1212,"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0":1213,"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k":1214,"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k":1215,"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j":1216,"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv":1217,"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k":1218,"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3":1219,"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op":1220,"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf":1238,"HeaderPromo:cmji1objjffx307t6910udjc5":1254,"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j":1257,"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev":1258,"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek":1259,"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq":1260,"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76":1261,"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y":1262,"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio":1263,"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4":1277,"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb":1278,"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida":1279,"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36":1280,"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd":1281,"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5":1282,"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033":1283,"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl":1297,"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8":1298,"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h":1299,"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre":1305,"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd":1306,"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn":1307,"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75":1313,"HeaderMenuItem:clpi6usit323z0buqjqzhm00v":1315,"HeaderPromo:cmid0if0cm0hk08ulm22q0kff":1331,"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh":1334,"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr":1336,"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni":1338,"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls":1340,"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs":1342,"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx":1344,"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg":1346,"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq":1348,"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj":1366,"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj":1368,"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7":1370,"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m":1372,"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz":1374,"HeaderPromo:cmix6l950myyw07tacxq90vty":1384,"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070":1387,"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y":1388,"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0":1389,"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77":1390,"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h":1391,"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq":1392,"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580":1393,"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x":1394,"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it":1410,"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8":1411,"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o":1412,"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz":1413,"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g":1414,"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21":1424,"HeaderPromo:cmienltjc3ykn07umttacm0bs":1432,"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf":1435,"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z":1437,"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj":1439,"HeaderMenuItem:clpi84hak50gz0buquilpk1qs":1441,"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z":1451,"HeaderMenuItem:cm3jytju71bp807uuevr221ig":1453,"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0":1457,"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5":1459,"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t":1461,"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2":1463,"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv":1465,"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr":1467,"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m":1469,"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx":1483,"SocialLink:clpmu38recnd90aupnxi8uxyc":1488,"SocialLink:clpmu50l9cm450bt2g8822i8t":1493,"SocialLink:clpmu9gpqd1ff0aupt1r0owbp":1498,"SocialLink:clpmub0ljdcz90cuo0xshtb4p":1504,"SocialLink:clpmudda5dier0cuom5n87wtf":1509,"SocialLink:clpmuf1ufce930buhkqrr9eht":1515,"SocialLink:clpmugb2odk770cuoz0qxfn42":1520,"SocialLink:clpmuhqlod2bj0bt292d2ntju":1525,"SocialLink:clpmuiw6jcuro0ctjdtv7kvms":1531,"Header:clpi6s8r439q50aujsqk0j8ts":1537,"ROOT_QUERY":1584,"Footer:clpib6da295u40brxocszrf7q":1602,"HtmlEmbed:clqdwdiko47tb0cuq2d9z96ot":1636,"Glossary:clje0yqyp23em0cuto9awr86x":1637},["null","__typename",1137,"id",6,"slug",7,"name",8,"link",9,"subtitle",10,"promo",11,"omrHeaderSubmenuItems",1138,"omrHeaderSubmenuCta",11],"HeaderMenuItem",[],["null","__typename",19,"id",20,"image({\"locales\":[\"de\",\"en\"]})",1140,"title",26,"subtitle",27,"cta",1141],["null","__typename",22,"title",11,"description",11,"mimeType",23,"url",24,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",25],["null","__typename",29,"label",30,"url",31,"target",11,"external",11,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1143,"id",41,"name",42,"link",36],"HeaderSubSubMenuItem",["null","__typename",1143,"id",44,"name",45,"link",46],["null","__typename",1143,"id",48,"name",49,"link",50],["null","__typename",1143,"id",52,"name",53,"link",54],["null","__typename",1143,"id",56,"name",57,"link",58],["null","__typename",1143,"id",60,"name",61,"link",62],["null","__typename",1150,"id",34,"name",35,"subtitle",37,"lucideIcon",38,"link",36,"omrHeaderSubSubmenuItems",1151],"HeaderSubMenuItem",[1152,1154,1156,1158,1160,1162],{"__ref":1153},"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl",{"__ref":1155},"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx",{"__ref":1157},"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf",{"__ref":1159},"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42",{"__ref":1161},"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c",{"__ref":1163},"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz",["null","__typename",1143,"id",71,"name",72,"link",73],["null","__typename",1143,"id",75,"name",76,"link",77],["null","__typename",1143,"id",79,"name",80,"link",81],["null","__typename",1143,"id",83,"name",84,"link",85],["null","__typename",1143,"id",87,"name",88,"link",89],["null","__typename",1143,"id",91,"name",92,"link",93],["null","__typename",1143,"id",95,"name",96,"link",97],["null","__typename",1143,"id",99,"name",100,"link",101],["null","__typename",1150,"id",64,"name",65,"subtitle",67,"lucideIcon",68,"link",66,"omrHeaderSubSubmenuItems",1173],[1174,1176,1178,1180,1182,1184,1186,1188],{"__ref":1175},"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7",{"__ref":1177},"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt",{"__ref":1179},"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2",{"__ref":1181},"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9",{"__ref":1183},"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko",{"__ref":1185},"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb",{"__ref":1187},"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg",{"__ref":1189},"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r",["null","__typename",1143,"id",110,"name",111,"link",112],["null","__typename",1143,"id",114,"name",115,"link",116],["null","__typename",1143,"id",118,"name",119,"link",120],["null","__typename",1150,"id",103,"name",104,"subtitle",106,"lucideIcon",107,"link",105,"omrHeaderSubSubmenuItems",1194],[1195,1197,1199],{"__ref":1196},"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph",{"__ref":1198},"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps",{"__ref":1200},"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9",["null","__typename",1143,"id",129,"name",130,"link",131],["null","__typename",1143,"id",133,"name",134,"link",135],["null","__typename",1143,"id",137,"name",138,"link",139],["null","__typename",1150,"id",122,"name",123,"subtitle",125,"lucideIcon",126,"link",124,"omrHeaderSubSubmenuItems",1205],[1206,1208,1210],{"__ref":1207},"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0",{"__ref":1209},"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz",{"__ref":1211},"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy",["null","__typename",1143,"id",147,"name",148,"link",149],["null","__typename",1143,"id",151,"name",152,"link",153],["null","__typename",1143,"id",155,"name",156,"link",157],["null","__typename",1143,"id",159,"name",160,"link",161],["null","__typename",1143,"id",163,"name",164,"link",165],["null","__typename",1143,"id",167,"name",168,"link",169],["null","__typename",1143,"id",171,"name",172,"link",173],["null","__typename",1143,"id",175,"name",176,"link",177],["null","__typename",1150,"id",141,"name",142,"subtitle",143,"lucideIcon",144,"link",124,"omrHeaderSubSubmenuItems",1221],[1222,1224,1226,1228,1230,1232,1234,1236],{"__ref":1223},"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75",{"__ref":1225},"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0",{"__ref":1227},"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k",{"__ref":1229},"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k",{"__ref":1231},"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j",{"__ref":1233},"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv",{"__ref":1235},"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k",{"__ref":1237},"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3",["null","__typename",1137,"id",13,"slug",14,"name",15,"link",16,"subtitle",17,"promo",1239,"omrHeaderSubmenuItems",1241,"omrHeaderSubmenuCta",1252],{"__ref":1240},"HeaderPromo:cmid1nqhoq50807rwiy8ulln2",[1242,1244,1246,1248,1250],{"__ref":1243},"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h",{"__ref":1245},"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6",{"__ref":1247},"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc",{"__ref":1249},"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0",{"__ref":1251},"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op",["null","__typename",29,"label",1253,"url",31],"Ticketshop",["null","__typename",19,"id",185,"image({\"locales\":[\"de\",\"en\"]})",1255,"title",190,"subtitle",191,"cta",1256],["null","__typename",22,"title",11,"description",11,"mimeType",187,"url",188,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",189],["null","__typename",29,"label",193,"url",194,"target",11,"external",195,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1143,"id",204,"name",205,"link",206],["null","__typename",1143,"id",208,"name",209,"link",210],["null","__typename",1143,"id",212,"name",213,"link",214],["null","__typename",1143,"id",216,"name",217,"link",218],["null","__typename",1143,"id",220,"name",221,"link",222],["null","__typename",1143,"id",224,"name",225,"link",226],["null","__typename",1150,"id",198,"name",199,"subtitle",200,"lucideIcon",201,"link",124,"omrHeaderSubSubmenuItems",1264],[1265,1267,1269,1271,1273,1275],{"__ref":1266},"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j",{"__ref":1268},"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev",{"__ref":1270},"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek",{"__ref":1272},"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq",{"__ref":1274},"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76",{"__ref":1276},"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y",["null","__typename",1143,"id",234,"name",235,"link",236],["null","__typename",1143,"id",238,"name",239,"link",240],["null","__typename",1143,"id",242,"name",243,"link",244],["null","__typename",1143,"id",246,"name",247,"link",248],["null","__typename",1143,"id",250,"name",251,"link",252],["null","__typename",1143,"id",254,"name",255,"link",256],["null","__typename",1150,"id",228,"name",229,"subtitle",230,"lucideIcon",231,"link",124,"omrHeaderSubSubmenuItems",1284],[1285,1287,1289,1291,1293,1295],{"__ref":1286},"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4",{"__ref":1288},"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb",{"__ref":1290},"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida",{"__ref":1292},"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36",{"__ref":1294},"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd",{"__ref":1296},"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5",["null","__typename",1143,"id",265,"name",266,"link",260],["null","__typename",1143,"id",268,"name",269,"link",270],["null","__typename",1150,"id",258,"name",259,"subtitle",261,"lucideIcon",262,"link",260,"omrHeaderSubSubmenuItems",1300],[1301,1303],{"__ref":1302},"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl",{"__ref":1304},"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8",["null","__typename",1143,"id",278,"name",279,"link",280],["null","__typename",1143,"id",282,"name",283,"link",284],["null","__typename",1150,"id",272,"name",273,"subtitle",274,"lucideIcon",275,"link",124,"omrHeaderSubSubmenuItems",1308],[1309,1311],{"__ref":1310},"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre",{"__ref":1312},"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd",["null","__typename",1150,"id",286,"name",287,"subtitle",289,"lucideIcon",290,"link",288,"omrHeaderSubSubmenuItems",1314],[],["null","__typename",1137,"id",179,"slug",180,"name",181,"link",182,"subtitle",183,"promo",1316,"omrHeaderSubmenuItems",1318,"omrHeaderSubmenuCta",1329],{"__ref":1317},"HeaderPromo:cmji1objjffx307t6910udjc5",[1319,1321,1323,1325,1327],{"__ref":1320},"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio",{"__ref":1322},"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033",{"__ref":1324},"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h",{"__ref":1326},"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn",{"__ref":1328},"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75",["null","__typename",29,"label",1330,"url",288],"Review schreiben",["null","__typename",19,"id",298,"image({\"locales\":[\"de\",\"en\"]})",1332,"title",302,"subtitle",303,"cta",1333],["null","__typename",22,"title",11,"description",11,"mimeType",187,"url",300,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",301],["null","__typename",29,"label",305,"url",306,"target",11,"external",11,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1150,"id",309,"name",310,"subtitle",312,"lucideIcon",313,"link",311,"omrHeaderSubSubmenuItems",1335],[],["null","__typename",1150,"id",315,"name",316,"subtitle",318,"lucideIcon",319,"link",317,"omrHeaderSubSubmenuItems",1337],[],["null","__typename",1150,"id",321,"name",322,"subtitle",324,"lucideIcon",325,"link",323,"omrHeaderSubSubmenuItems",1339],[],["null","__typename",1150,"id",327,"name",328,"subtitle",330,"lucideIcon",331,"link",329,"omrHeaderSubSubmenuItems",1341],[],["null","__typename",1150,"id",333,"name",334,"subtitle",335,"lucideIcon",275,"link",306,"omrHeaderSubSubmenuItems",1343],[],["null","__typename",1150,"id",337,"name",338,"subtitle",340,"lucideIcon",341,"link",339,"omrHeaderSubSubmenuItems",1345],[],["null","__typename",1150,"id",343,"name",344,"subtitle",346,"lucideIcon",262,"link",345,"omrHeaderSubSubmenuItems",1347],[],["null","__typename",1137,"id",292,"slug",293,"name",294,"link",295,"subtitle",296,"promo",1349,"omrHeaderSubmenuItems",1351,"omrHeaderSubmenuCta",11],{"__ref":1350},"HeaderPromo:cmid0if0cm0hk08ulm22q0kff",[1352,1354,1356,1358,1360,1362,1364],{"__ref":1353},"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh",{"__ref":1355},"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr",{"__ref":1357},"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni",{"__ref":1359},"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls",{"__ref":1361},"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs",{"__ref":1363},"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx",{"__ref":1365},"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg",["null","__typename",1150,"id",355,"name",356,"subtitle",358,"lucideIcon",359,"link",357,"omrHeaderSubSubmenuItems",1367],[],["null","__typename",1150,"id",361,"name",362,"subtitle",364,"lucideIcon",341,"link",363,"omrHeaderSubSubmenuItems",1369],[],["null","__typename",1150,"id",366,"name",367,"subtitle",369,"lucideIcon",38,"link",368,"omrHeaderSubSubmenuItems",1371],[],["null","__typename",1150,"id",371,"name",372,"subtitle",374,"lucideIcon",375,"link",373,"omrHeaderSubSubmenuItems",1373],[],["null","__typename",1137,"id",348,"slug",349,"name",350,"link",351,"subtitle",352,"promo",11,"omrHeaderSubmenuItems",1375,"omrHeaderSubmenuCta",11],[1376,1378,1380,1382],{"__ref":1377},"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj",{"__ref":1379},"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj",{"__ref":1381},"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7",{"__ref":1383},"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m",["null","__typename",19,"id",383,"image({\"locales\":[\"de\",\"en\"]})",1385,"title",387,"subtitle",388,"cta",1386],["null","__typename",22,"title",11,"description",11,"mimeType",187,"url",385,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",386],["null","__typename",29,"label",390,"url",391,"target",11,"external",392,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1143,"id",401,"name",402,"link",403],["null","__typename",1143,"id",405,"name",406,"link",407],["null","__typename",1143,"id",409,"name",410,"link",411],["null","__typename",1143,"id",413,"name",414,"link",415],["null","__typename",1143,"id",417,"name",418,"link",391],["null","__typename",1143,"id",420,"name",421,"link",422],["null","__typename",1143,"id",424,"name",425,"link",426],["null","__typename",1150,"id",395,"name",396,"subtitle",397,"lucideIcon",398,"link",380,"omrHeaderSubSubmenuItems",1395],[1396,1398,1400,1402,1404,1406,1408],{"__ref":1397},"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070",{"__ref":1399},"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y",{"__ref":1401},"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0",{"__ref":1403},"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77",{"__ref":1405},"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h",{"__ref":1407},"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq",{"__ref":1409},"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580",["null","__typename",1143,"id",435,"name",436,"link",430],["null","__typename",1143,"id",438,"name",439,"link",440],["null","__typename",1143,"id",442,"name",443,"link",444],["null","__typename",1143,"id",446,"name",447,"link",448],["null","__typename",1150,"id",428,"name",429,"subtitle",431,"lucideIcon",432,"link",430,"omrHeaderSubSubmenuItems",1415],[1416,1418,1420,1422],{"__ref":1417},"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it",{"__ref":1419},"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8",{"__ref":1421},"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o",{"__ref":1423},"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz",["null","__typename",1137,"id",377,"slug",378,"name",379,"link",380,"subtitle",381,"promo",1425,"omrHeaderSubmenuItems",1427,"omrHeaderSubmenuCta",11],{"__ref":1426},"HeaderPromo:cmix6l950myyw07tacxq90vty",[1428,1430],{"__ref":1429},"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x",{"__ref":1431},"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g",["null","__typename",19,"id",455,"image({\"locales\":[\"de\",\"en\"]})",1433,"title",459,"subtitle",460,"cta",1434],["null","__typename",22,"title",11,"description",11,"mimeType",187,"url",457,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",458],["null","__typename",29,"label",462,"url",463,"target",11,"external",11,"type",11,"color",11,"size",11,"trackingId",11,"lucideIcon",11],["null","__typename",1150,"id",466,"name",467,"subtitle",469,"lucideIcon",398,"link",468,"omrHeaderSubSubmenuItems",1436],[],["null","__typename",1150,"id",471,"name",472,"subtitle",460,"lucideIcon",319,"link",473,"omrHeaderSubSubmenuItems",1438],[],["null","__typename",1150,"id",475,"name",476,"subtitle",478,"lucideIcon",325,"link",477,"omrHeaderSubSubmenuItems",1440],[],["null","__typename",1137,"id",450,"slug",451,"name",451,"link",452,"subtitle",453,"promo",1442,"omrHeaderSubmenuItems",1444,"omrHeaderSubmenuCta",11],{"__ref":1443},"HeaderPromo:cmienltjc3ykn07umttacm0bs",[1445,1447,1449],{"__ref":1446},"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf",{"__ref":1448},"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z",{"__ref":1450},"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj",["null","__typename",1150,"id",487,"name",488,"subtitle",490,"lucideIcon",290,"link",489,"omrHeaderSubSubmenuItems",1452],[],["null","__typename",1137,"id",480,"slug",481,"name",482,"link",483,"subtitle",484,"promo",11,"omrHeaderSubmenuItems",1454,"omrHeaderSubmenuCta",11],[1455],{"__ref":1456},"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z",["null","__typename",1150,"id",499,"name",500,"subtitle",501,"lucideIcon",502,"link",495,"omrHeaderSubSubmenuItems",1458],[],["null","__typename",1150,"id",504,"name",505,"subtitle",507,"lucideIcon",508,"link",506,"omrHeaderSubSubmenuItems",1460],[],["null","__typename",1150,"id",510,"name",338,"subtitle",512,"lucideIcon",341,"link",511,"omrHeaderSubSubmenuItems",1462],[],["null","__typename",1150,"id",514,"name",425,"subtitle",516,"lucideIcon",262,"link",515,"omrHeaderSubSubmenuItems",1464],[],["null","__typename",1150,"id",518,"name",519,"subtitle",521,"lucideIcon",522,"link",520,"omrHeaderSubSubmenuItems",1466],[],["null","__typename",1150,"id",524,"name",525,"subtitle",527,"lucideIcon",319,"link",526,"omrHeaderSubSubmenuItems",1468],[],["null","__typename",1137,"id",492,"slug",493,"name",494,"link",495,"subtitle",496,"promo",11,"omrHeaderSubmenuItems",1470,"omrHeaderSubmenuCta",11],[1471,1473,1475,1477,1479,1481],{"__ref":1472},"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0",{"__ref":1474},"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5",{"__ref":1476},"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t",{"__ref":1478},"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2",{"__ref":1480},"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv",{"__ref":1482},"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr",["null","__typename",559,"id",1484,"name",1485,"link",561,"logo({\"locales\":\"de\"})",1486],"clpmu1tjpcgmp0aupmdyw7tvx","facebook",["null","__typename",22,"url",1487],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F25mZjR1CSnKV1aMxaywO",["null","__typename",559,"id",1489,"name",1490,"link",566,"logo({\"locales\":\"de\"})",1491],"clpmu38recnd90aupnxi8uxyc","x",["null","__typename",22,"url",1492],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FCDOuKYfS6uXxAtm9dXeg",["null","__typename",559,"id",1494,"name",1495,"link",571,"logo({\"locales\":\"de\"})",1496],"clpmu50l9cm450bt2g8822i8t","tiktok",["null","__typename",22,"url",1497],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FTHuIxNrTMC7UDd3gIOvh",["null","__typename",559,"id",1499,"name",1500,"link",1501,"logo({\"locales\":\"de\"})",1502],"clpmu9gpqd1ff0aupt1r0owbp","youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr?sub_confirmation=1",["null","__typename",22,"url",1503],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXN2sChaAQam8I8oAO0Lu",["null","__typename",559,"id",1505,"name",1506,"link",586,"logo({\"locales\":\"de\"})",1507],"clpmub0ljdcz90cuo0xshtb4p","instagram",["null","__typename",22,"url",1508],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FkkjbDeKjQVm9MUvuiMuD",["null","__typename",559,"id",1510,"name",1511,"link",1512,"logo({\"locales\":\"de\"})",1513],"clpmudda5dier0cuom5n87wtf","linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002F",["null","__typename",22,"url",1514],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FzcYxn5x0RPy7YGxJwh0J",["null","__typename",559,"id",1516,"name",1517,"link",596,"logo({\"locales\":\"de\"})",1518],"clpmuf1ufce930buhkqrr9eht","podigee",["null","__typename",22,"url",1519],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0NH1M3i0RLudJuzHjS1A",["null","__typename",559,"id",1521,"name",1522,"link",601,"logo({\"locales\":\"de\"})",1523],"clpmugb2odk770cuoz0qxfn42","spotify",["null","__typename",22,"url",1524],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F8FWQmxcQcKuS4AzJUFTA",["null","__typename",559,"id",1526,"name",1527,"link",1528,"logo({\"locales\":\"de\"})",1529],"clpmuhqlod2bj0bt292d2ntju","apple podcast","https:\u002F\u002Fitunes.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast-channel-i-askomr-omr-podcast-i-by-online\u002Fid1056312052",["null","__typename",22,"url",1530],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FhRBwrSviRrmOdqfE3Dbt",["null","__typename",559,"id",1532,"name",1533,"link",1534,"logo({\"locales\":\"de\"})",1535],"clpmuiw6jcuro0ctjdtv7kvms","rss feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F",["null","__typename",22,"url",1536],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fhgvef3VFTkKC3jbOfPFa",["null","__typename",1538,"id",1539,"logo({\"locales\":\"de\"})",1540,"mobileLogo({\"locales\":\"de\"})",1542,"omrHeaderMenuItems",1544,"omrHeaderPartners",528,"omrHeaderSocials",1563],"Header","clpi6s8r439q50aujsqk0j8ts",["null","__typename",22,"url",1541],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FSUNCzd2QhqZepRODagTl",["null","__typename",22,"url",1543],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fm4Gv3NORjagz1todLmmJ",[1545,1547,1549,1551,1553,1555,1557,1559,1561],{"__ref":1546},"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0",{"__ref":1548},"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf",{"__ref":1550},"HeaderMenuItem:clpi6usit323z0buqjqzhm00v",{"__ref":1552},"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq",{"__ref":1554},"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz",{"__ref":1556},"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21",{"__ref":1558},"HeaderMenuItem:clpi84hak50gz0buquilpk1qs",{"__ref":1560},"HeaderMenuItem:cm3jytju71bp807uuevr221ig",{"__ref":1562},"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m",[1564,1566,1568,1570,1572,1574,1576,1578,1580,1582],{"__ref":1565},"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx",{"__ref":1567},"SocialLink:clpmu38recnd90aupnxi8uxyc",{"__ref":1569},"SocialLink:clpmu50l9cm450bt2g8822i8t",{"__ref":1571},"SocialLink:clpmu9gpqd1ff0aupt1r0owbp",{"__ref":1573},"SocialLink:clpmub0ljdcz90cuo0xshtb4p",{"__ref":1575},"SocialLink:clpmudda5dier0cuom5n87wtf",{"__ref":1577},"SocialLink:clpmuf1ufce930buhkqrr9eht",{"__ref":1579},"SocialLink:clpmugb2odk770cuoz0qxfn42",{"__ref":1581},"SocialLink:clpmuhqlod2bj0bt292d2ntju",{"__ref":1583},"SocialLink:clpmuiw6jcuro0ctjdtv7kvms",["null","__typename",1585,"headers({\"locales\":[\"de\"]})",1586,"footersConnection({\"locales\":[\"de\"]})",1589,"glossary({\"locales\":[\"de\"],\"stage\":\"PUBLISHED\",\"where\":{\"slug\":\"seo-suchmaschinenoptimierung\"}})",1596,"glossaries({\"before\":\"clje0yqyp23em0cuto9awr86x\",\"last\":1,\"orderBy\":\"slug_ASC\"})",1598,"glossaries({\"after\":\"clje0yqyp23em0cuto9awr86x\",\"first\":1,\"orderBy\":\"slug_ASC\"})",1600],"Query",[1587],{"__ref":1588},"Header:clpi6s8r439q50aujsqk0j8ts",["null","__typename",1590,"edges",1591],"FooterConnection",[1592],["null","__typename",1593,"node",1594],"FooterEdge",{"__ref":1595},"Footer:clpib6da295u40brxocszrf7q",{"__ref":1597},"Glossary:clje0yqyp23em0cuto9awr86x",[1599],["null","__typename",615,"name",1129,"slug",1130],[1601],["null","__typename",615,"name",1133,"slug",1134],["null","__typename",531,"id",532,"omrFooterLinks",1603,"omrFooterSocials",1613],[1604,1605,1606,1607,1608,1609,1610,1611,1612],["null","__typename",535,"name",505,"link",536],["null","__typename",535,"name",538,"link",539],["null","__typename",535,"name",172,"link",173],["null","__typename",535,"name",519,"link",542],["null","__typename",535,"name",425,"link",544],["null","__typename",535,"name",546,"link",547],["null","__typename",535,"name",549,"link",550],["null","__typename",535,"name",552,"link",553],["null","__typename",535,"name",555,"link",556],[1614,1616,1618,1620,1622,1624,1626,1628,1630,1632,1634],["null","__typename",559,"name",560,"link",561,"logo",1615],["null","__typename",22,"url",563],["null","__typename",559,"name",565,"link",566,"logo",1617],["null","__typename",22,"url",568],["null","__typename",559,"name",570,"link",571,"logo",1619],["null","__typename",22,"url",573],["null","__typename",559,"name",575,"link",576,"logo",1621],["null","__typename",22,"url",578],["null","__typename",559,"name",580,"link",581,"logo",1623],["null","__typename",22,"url",583],["null","__typename",559,"name",585,"link",586,"logo",1625],["null","__typename",22,"url",588],["null","__typename",559,"name",590,"link",591,"logo",1627],["null","__typename",22,"url",593],["null","__typename",559,"name",595,"link",596,"logo",1629],["null","__typename",22,"url",598],["null","__typename",559,"name",600,"link",601,"logo",1631],["null","__typename",22,"url",603],["null","__typename",559,"name",338,"link",605,"logo",1633],["null","__typename",22,"url",607],["null","__typename",559,"name",609,"link",610,"logo",1635],["null","__typename",22,"url",612],["null","__typename",690,"id",687,"rawHtml",1120],["null","__typename",615,"id",616,"name",617,"description",1638,"seoAttributes",1642,"slug",1126,"topicPageRedirect",11],["null","__typename",619,"json",620,"references",1639],[1640],{"__ref":1641},"HtmlEmbed:clqdwdiko47tb0cuq2d9z96ot",["null","__typename",1122,"description",1123,"keywords",1124,"noFollow",195,"noIndex",195,"ogDescription",11,"ogTitle",11,"title",1125,"ogImage",11],{},{},{},{}]