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Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":746,"nextGlossary":750},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":740,"slug":745,"topicPageRedirect":102},"Glossary","clje0y4sm24za0aui291i0rbp","ROAS (Return on Advertising 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Für den Werbemarkt beziehst du die Daten einfach auf deine Werbung. Je höher der ROAS, desto mehr Umsatz hast du aus den Ausgaben erzielt.",{"type":623,"children":657},[658],{"src":659,"type":660,"title":661,"width":662,"handle":663,"height":664,"children":665,"mimeType":113},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXuQ2H5akTuCwusHmJhvN","image","Der ROAS berechnet sich durch die Division von Werbeumsatz mit Werbeausgaben",712,"clje0y1za22pa0bt8r0j40m9t",343,[666],{"text":667},"",{"type":623,"children":669},[670,672],{"bold":479,"text":671},"Ein Beispiel",{"text":673},": Für deine Google Ads gibst du im Monat 500 Euro aus. Durch diese Ausgaben erzielst du einen direkten Umsatz von 5000 Euro. Aus der oben stehenden Formel ergibt sich also: 5000 \u002F 500 = 10. Dieser Wert ist der Faktor, der ein Euro deiner Ausgaben wert ist. 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Generell kann man sagen, dass du bei jedem Kanal im ",{"href":701,"type":639,"children":702},"https:\u002F\u002Fomr.com\u002Fde\u002Ftopics\u002Fperformance-marketing",[703],{"text":704},"Performance Marketing",{"text":706}," den ROAS berechnen solltest.",{"type":623,"children":708},[709],{"text":710},"Die Werbeplattformen können für einzelne Anzeigen und Kampagnen einen ROAS ausgeben. Dazu muss das Tracking entsprechend eingestellt sein (z.B. über die Google-Click-ID). Du musst den Plattformen also zurückspielen, wie viel Umsatz du mit einem jeweiligen Kunden wirklich gemacht hast.",{"type":623,"children":712},[713],{"text":714},"Am einfachsten zu verstehen ist das Prinzip im E-Commerce. In diesem Fall haben wir durch den Verkauf von Produkten in der Regel unterschiedlich große Warenkörbe, die wir nun an die Käufer knüpfen und zurückspielen können.",{"type":716,"children":717},"heading-three",[718],{"text":719},"Vorteile der Methode",{"type":623,"children":721},[722],{"text":723},"Der Vorteil eines ROAS: Du siehst genau, wie viel deine Anzeige schließlich eingebracht hast. Das heißt, du kannst die Ads auf einen bestimmten Ziel ROAS hin optimieren. Dieser Wert ist im Online-Marketing also deutlich relevanter als etwa Klickzahlen oder Conversion Rates. Schließlich weißt du sonst nicht, wie viel ein Klick überhaupt wert ist.",{"type":623,"children":725},[726,728,733],{"text":727},"Wie du den ROAS als Werbetreibender nutzen kannst, erfährst du in unseren Guides zum Thema. Klicke z. 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