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Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":741,"nextGlossary":745},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":735,"slug":740,"topicPageRedirect":102},"Glossary","clje0yz9s23hr0cut36zkfnid","Return on Investment 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Wie das geht, erfährst du in unserem ",{"rel":686,"href":701,"type":629,"children":702,"openInNewTab":479},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fgoogle-ads-professional-sea-leitfaden?utm_source=report_glossar_ad&utm_medium=link&utm_campaign=education-seo&utm_content=keyword-roi",[703],{"text":704},"SEA-Guide für Fortgeschrittene",{"text":706},".",{"type":636,"children":708},[709],{"text":710},"Interpretation des ROI",{"type":623,"children":712},[713],{"text":714},"Mithilfe der Kennzahl ist es möglich, die Rentabilität einer Maßnahme zu berechnen und zu beurteilt, ob das Geld an der richtigen Stelle eingesetzt wurde. ROI gehört daher zu den wichtigsten Kennzahlen.",{"type":623,"children":716},[717,719],{"bold":479,"text":718},"Prinzipiell ist ein hoher ROI erstrebenswert",{"text":720},". Je höher er ausfällt, desto rentabler ist die Investition. Beim Performance-Marketing sollte der Wert zum Beispiel schnell sehr hoch sein. 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