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Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars 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anmelden","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fkostenloses-online-seminar-5-hebel-fur-dein-employer-branding?utm_source=website&utm_medium=jobs&utm_campaign=KOS&utm_term=homepage?utm_source=website&utm_medium=jobs&utm_campaign=KOS&utm_term=navi",true,[481,514],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,507,511],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR 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Arbeitswelt",{"__typename":110,"id":542,"image":543,"title":546,"subtitle":547,"cta":548},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":544,"url":545},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":549,"url":550,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[552,557,561],{"id":553,"name":554,"link":555,"description":556,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":558,"name":559,"link":560,"description":547,"icon":407,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":562,"name":563,"link":564,"description":565,"icon":413,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":567,"slug":568,"name":569,"link":570,"description":571,"promo":102,"children":572},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[573],{"id":574,"name":575,"link":576,"description":577,"icon":378,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":579,"slug":580,"name":581,"link":582,"description":583,"promo":102,"children":584},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[585,590,595,599,603,608],{"id":586,"name":587,"link":582,"description":588,"icon":589,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":591,"name":10,"link":592,"description":593,"icon":594,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":596,"name":85,"link":597,"description":598,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":600,"name":22,"link":601,"description":602,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":604,"name":19,"link":605,"description":606,"icon":607,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":609,"name":610,"link":611,"description":612,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":615,"previousGlossary":899,"nextGlossary":903},{"__typename":616,"id":617,"name":618,"description":619,"seoAttributes":893,"slug":898,"topicPageRedirect":102},"Glossary","clje0yzkq25tm0btaiq0i70gt","Retention Rate (RR)",{"__typename":620,"json":621,"references":892},"GlossaryDescriptionRichText",{"children":622},[623,628,632,636,673,678,682,708,712,716,720,724,728,777,781,785,789,838,842,846,888],{"type":624,"children":625},"paragraph",[626],{"text":627},"Die Retention Rate (RR) – auch Kundenbindungsrate genannt – gibt an, wie viele Kund*innen oder Nutzer*innen einer Dienstleistung oder eines Produkts auch nach einem bestimmten Zeitraum noch immer nutzen.",{"type":624,"children":629},[630],{"text":631},"Die Retention Rate ist ein wichtiger Indikator für die Kundenzufriedenheit und die Loyalität der Kund*innen. Sie gibt Aufschluss darüber, wie gut ein Unternehmen in der Lage ist, seine Kund*innen zu halten und das Interesse an seinen Produkten oder Dienstleistungen aufrechtzuerhalten. Eine hohe Kundenbindungsrate ist daher oft ein Zeichen dafür, dass ein Unternehmen erfolgreich ist und seine Kunden zufriedenstellt.",{"type":624,"children":633},[634],{"bold":479,"text":635},"Es gibt einige Gründe, warum die Kundenbindungsrate wichtig ist:",{"type":637,"children":638},"numbered-list",[639,649,657,665],{"type":640,"children":641},"list-item",[642],{"type":643,"children":644},"list-item-child",[645,647],{"bold":479,"text":646},"Kundenloyalität:",{"text":648}," Eine hohe Retention Rate ist ein Zeichen dafür, dass Kund*innen dem Unternehmen treu bleiben und gerne wieder bei ihm kaufen. Dies kann dazu beitragen, dass das Unternehmen langfristig erfolgreich bleibt.",{"type":640,"children":650},[651],{"type":643,"children":652},[653,655],{"bold":479,"text":654},"Kostenreduktion:",{"text":656}," Es ist in der Regel teurer, neue Kund*innen zu gewinnen als bestehende Kund*innen zu halten. Eine hohe Kundenbindungsrate kann daher dazu beitragen, die Marketing- und Kundenakquise-Kosten zu senken.",{"type":640,"children":658},[659],{"type":643,"children":660},[661,663],{"bold":479,"text":662},"Wertsteigerung:",{"text":664}," Kund*innen, die länger bei einem Unternehmen bleiben, tendieren dazu, mehr zu kaufen und höhere Umsätze zu generieren. Eine hohe Retention Rate kann daher dazu beitragen, den Unternehmenswert zu steigern.",{"type":640,"children":666},[667],{"type":643,"children":668},[669,671],{"bold":479,"text":670},"Markenbekanntheit:",{"text":672}," Kund*innen, die ein Unternehmen länger nutzen, sind eher bereit, es weiterzuempfehlen und somit zur Steigerung der Markenbekanntheit beizutragen. Eine hohe Retention Rate kann daher dazu beitragen, dass ein Unternehmen seine Markenbekanntheit erhöht.",{"type":674,"children":675},"heading-two",[676],{"text":677},"Wie wird die Retention Rate berechnet?",{"type":624,"children":679},[680],{"text":681},"Die Retention Rate wird in der Regel wie folgt berechnet:",{"type":637,"children":683},[684,690,696,702],{"type":640,"children":685},[686],{"type":643,"children":687},[688],{"text":689},"Bestimmt den Zeitraum, für den die Kundenbindungsrate berechnet werden soll. Dies kann ein Monat, ein Quartal oder ein Jahr sein, je nachdem, welcher Zeitraum für Euer Unternehmen am relevantesten ist.",{"type":640,"children":691},[692],{"type":643,"children":693},[694],{"text":695},"Zählt die Anzahl der Kund*innen oder Nutzer*innen, die zu Beginn des Zeitraums eine Dienstleistung oder ein Produkt nutzen. Diese Zahl wird als „Gesamtzahl der Kunden“ bezeichnet.",{"type":640,"children":697},[698],{"type":643,"children":699},[700],{"text":701},"Zählt die Anzahl der Kund*innen oder Nutzer*innen, die das Produkt oder die Dienstleistung auch am Ende des Zeitraums noch nutzen. Diese Zahl wird als „verbleibende Kundenzahl“ bezeichnet.",{"type":640,"children":703},[704],{"type":643,"children":705},[706],{"text":707},"Berechnet die Retention Rate, indem Ihr die verbleibende Kundenzahl durch die Gesamtzahl der Kund*innen teilt und das Ergebnis mit 100 multipliziert.",{"type":624,"children":709},[710],{"text":711},"–> Die Formel lautet folgendermaßen: Retention Rate = (verbleibende Kundenzahl \u002F Gesamtzahl der Kund*innen) * 100",{"type":624,"children":713},[714],{"bold":479,"text":715},"Beispiel für die Berechnung der Kundenbindungsrate: ",{"type":624,"children":717},[718],{"text":719},"Angenommen, ein Unternehmen hatte zu Beginn eines Jahres 1.000 Kund*innen und am Ende des Jahres noch 900 Kund*innen. Die Retention Rate für dieses Unternehmen wäre in diesem Fall 90%, da 900 \u002F 1.000 * 100 = 90.",{"type":674,"children":721},[722],{"text":723},"Welche Benchmarks gibt es für die Kundenbindungsrate in verschiedenen Branchen oder Unternehmensbereichen?",{"type":624,"children":725},[726],{"text":727},"Die Benchmarks für die Retention Rate können je nach Branche oder Unternehmensbereich variieren. Es gibt jedoch einige allgemeine Richtwerte, die als Anhaltspunkt dienen können:",{"type":637,"children":729},[730,747,761,769],{"type":640,"children":731},[732],{"type":643,"children":733},[734,737,743,745],{"href":735,"text":736,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fe-commerce","",{"href":738,"type":739,"children":740,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fe-commerce\u002F","link",[741],{"bold":479,"text":742},"E-Commerce",{"bold":479,"text":744},":",{"text":746}," In der E-Commerce-Branche wird eine Retention Rate von etwa 75 % als gut betrachtet.",{"type":640,"children":748},[749],{"type":643,"children":750},[751,753,758,759],{"href":752,"text":736,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fsaas",{"href":754,"type":739,"children":755,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fsaas\u002F",[756],{"bold":479,"text":757},"Software-as-a-Service (SaaS)",{"bold":479,"text":744},{"text":760}," In der SaaS-Branche wird eine Retention Rate von etwa 90 % als gut betrachtet.",{"type":640,"children":762},[763],{"type":643,"children":764},[765,767],{"bold":479,"text":766},"Fitnessstudios:",{"text":768}," In der Fitnessbranche wird eine Retention Rate von etwa 50 % als gut betrachtet.",{"type":640,"children":770},[771],{"type":643,"children":772},[773,775],{"bold":479,"text":774},"Zeitschriftenabonnements:",{"text":776}," In der Zeitschriftenbranche wird eine Retention Rate von etwa 70 % als gut betrachtet.",{"type":624,"children":778},[779],{"text":780},"Es ist jedoch wichtig zu beachten, dass diese Werte lediglich als Richtwerte dienen und dass die Kundenbindungsrate von verschiedenen Faktoren abhängen kann, wie zum Beispiel der Qualität der Produkte oder Dienstleistungen, der Kundenzufriedenheit und der Kundenbindungsstrategie des Unternehmens.",{"type":674,"children":782},[783],{"text":784},"Wie kann man die Retention Rate verbessern?",{"type":624,"children":786},[787],{"text":788},"Es gibt viele Möglichkeiten, wie man die Retention Rate verbessern kann. Einige mögliche Maßnahmen sind:",{"type":637,"children":790},[791,806,814,822,830],{"type":640,"children":792},[793],{"type":643,"children":794},[795,797,799,804],{"bold":479,"text":796},"Verbesserung der Kundenzufriedenheit:",{"text":798}," Eine hohe Kundenzufriedenheit ist ein wichtiger Faktor für die Retention Rate. Um die Kundenzufriedenheit zu verbessern, könnten Unternehmen beispielsweise ihre Produkte oder Dienstleistungen verbessern, den ",{"href":800,"type":739,"children":801,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fkundenservice",[802],{"text":803},"Kundenservice",{"text":805}," verbessern oder Probleme und Beschwerden schneller und effektiver lösen.",{"type":640,"children":807},[808],{"type":643,"children":809},[810,812],{"bold":479,"text":811},"Personalisierte Kundenerfahrung:",{"text":813}," Kund*innen schätzen es, wenn sie das Gefühl haben, dass ein Unternehmen sie als Individuen wahrnimmt und ihnen personalisierte Angebote macht. Unternehmen könnten daher ihre Kundendaten analysieren und personalisierte Marketingkampagnen durchführen, um die Kundenbindung zu stärken.",{"type":640,"children":815},[816],{"type":643,"children":817},[818,820],{"bold":479,"text":819},"Kundenbindungsprogramme:",{"text":821}," Kundenbindungsprogramme können dazu beitragen, die Kund*innen an das Unternehmen zu binden. Diese Programme könnten beispielsweise Treuepunkte oder exklusive Angebote beinhalten.",{"type":640,"children":823},[824],{"type":643,"children":825},[826,828],{"bold":479,"text":827},"Kundenfeedback:",{"text":829}," Kundenfeedback ist wichtig, um herauszufinden, was Kund*innen an einem Unternehmen mögen und was verbessert werden könnte. Unternehmen sollten daher regelmäßig Kundenfeedback einholen und auf dieses Feedback reagieren, um die Kundenzufriedenheit zu erhöhen.",{"type":640,"children":831},[832],{"type":643,"children":833},[834,836],{"bold":479,"text":835},"Fokussierung auf die Kundenerlebnisse:",{"text":837}," Das Kundenerlebnis spielt eine wichtige Rolle bei der Entscheidung, ob Kund*innen ein Unternehmen weiterhin nutzen werden oder nicht. Unternehmen sollten daher sicherstellen, dass sie ein positives Kundenerlebnis bieten, indem sie beispielsweise schnellen und freundlichen Kundenservice anbieten oder einfache und bequeme Zahlungsmöglichkeiten bereitstellen.",{"type":674,"children":839},[840],{"text":841},"Wie kann man die Kundenbindungsrate in einer Marketing- oder Kundenbeziehungsstrategie nutzen?",{"type":624,"children":843},[844],{"text":845},"Die Kundenbindungsrate kann in einer Marketing- oder Kundenbeziehungsstrategie auf verschiedene Weise genutzt werden. Einige mögliche Ansätze sind:",{"type":637,"children":847},[848,856,864,872,880],{"type":640,"children":849},[850],{"type":643,"children":851},[852,854],{"bold":479,"text":853},"Messung der Kundenzufriedenheit:",{"text":855}," Die Retention Rate kann als Indikator für die Kundenzufriedenheit dienen. 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