[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$NFS7PMkNd2":3,"$YakcdnZ70k":94,"glossaries-data":613,"_apollo:default":665,"_apollo:reviews":1169,"_apollo:jobs":1170,"_apollo:shopify":1171,"_apollo:myomr":1172},{"footerLinks":4},{"__typename":5,"id":6,"omrFooterLinks":7,"omrFooterSocials":36},"Footer","clpib6da295u40brxocszrf7q",[8,12,15,18,21,24,27,30,33],{"__typename":9,"name":10,"link":11},"FooterLink","About","https:\u002F\u002Fomr.com\u002Fde\u002Fueber-uns\u002F",{"__typename":9,"name":13,"link":14},"Karriere","https:\u002F\u002Fcareer.omr.com\u002F?utm_source=website&utm_medium=button&utm_campaign=karriere-footer",{"__typename":9,"name":16,"link":17},"Presse","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpress\u002F",{"__typename":9,"name":19,"link":20},"Kontakt","https:\u002F\u002Fomr.com\u002Fde\u002Fkontakt\u002F",{"__typename":9,"name":22,"link":23},"Newsletter","https:\u002F\u002Fomr.com\u002Fde\u002Fnewsletter\u002F",{"__typename":9,"name":25,"link":26},"Glossar","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossar",{"__typename":9,"name":28,"link":29},"Impressum","https:\u002F\u002Fomr.com\u002Fde\u002Fimpressum\u002F",{"__typename":9,"name":31,"link":32},"Datenschutz","https:\u002F\u002Fomr.com\u002Fde\u002Fdatenschutz\u002F",{"__typename":9,"name":34,"link":35},"AGB","https:\u002F\u002Fomr.com\u002Fde\u002Fagb\u002F",[37,44,49,54,59,64,69,74,79,84,89],{"__typename":38,"name":39,"link":40,"logo":41},"SocialLink","Facebook","https:\u002F\u002Fwww.facebook.com\u002Fofficially.omr",{"__typename":42,"url":43},"Asset","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRXJKUn1NQo2zO2pXjTQw",{"__typename":38,"name":45,"link":46,"logo":47},"X","https:\u002F\u002Ftwitter.com\u002Fofficially_omr",{"__typename":42,"url":48},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FGmZWd7sbT8yUMZn2MnyN",{"__typename":38,"name":50,"link":51,"logo":52},"TikTok","https:\u002F\u002Fwww.tiktok.com\u002F@omr_daily",{"__typename":42,"url":53},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0VvBBbkvRWegmZ7NQM3i",{"__typename":38,"name":55,"link":56,"logo":57},"Xing","https:\u002F\u002Fwww.xing.com\u002Fnews\u002Fpages\u002Fonline-marketing-rockstars-56",{"__typename":42,"url":58},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FMkrpHIIAT8GidAFFkoIK",{"__typename":38,"name":60,"link":61,"logo":62},"Youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr",{"__typename":42,"url":63},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FA5Vat8uaSYeqijC9JMaJ",{"__typename":38,"name":65,"link":66,"logo":67},"Instagram","https:\u002F\u002Fwww.instagram.com\u002Fofficially_omr\u002F",{"__typename":42,"url":68},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FYUyZfoCiRNCVfKzwC0VK",{"__typename":38,"name":70,"link":71,"logo":72},"LinkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002Fmycompany\u002Fverification\u002F",{"__typename":42,"url":73},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F3Vf6Pa2cRWWulR2pSQZi",{"__typename":38,"name":75,"link":76,"logo":77},"Podigee","https:\u002F\u002Fomr.podigee.io\u002F",{"__typename":42,"url":78},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRuulnyBNSx2qpwdxUbOg",{"__typename":38,"name":80,"link":81,"logo":82},"Spotify","https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F4rION5Qm2nPvDbzIB1wUiH",{"__typename":42,"url":83},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FISHcI6TaRtWTmjXke0Pg",{"__typename":38,"name":85,"link":86,"logo":87},"Podcast","https:\u002F\u002Fpodcasts.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast\u002Fid1056312052",{"__typename":42,"url":88},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FsZ3vMVHVTDGSwd7kBRIv",{"__typename":38,"name":90,"link":91,"logo":92},"XML Feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F?__hstc=73384140.049646609ac249718e18d0a9af3ecef1.1698850772121.1701156755210.1701159832088.21&__hssc=73384140.1.1701159832088&__hsfp=3954038466&_gl=1*wmhh02*_ga*MTY0NjA3ODQ4MS4xNjY1MDU5MzI4*_ga_FQG0KM9VVY*MTcwMTE1OTc5OS4yNi4xLjE3MDExNTk5NDguNjAuMC4w",{"__typename":42,"url":93},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXl0k8PQPSM20T8VFNaHl",{"navigationItems":95,"partners":612},[96,103,266,379,434,463,535,565,577],{"id":97,"slug":98,"name":99,"link":100,"description":101,"promo":102,"children":-1},"clpi6s8r439q60aujtiaj06g0","daily","Daily","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily","Bleibe up to date für aktuelle Trends in der Branche",null,{"id":104,"slug":105,"name":106,"link":107,"description":108,"promo":109,"children":122},"clpi6txjz33al0buuqsljv5pf","festival","Festival","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002F","Speaker*innen, Programm & Tickets",{"__typename":110,"id":111,"image":112,"title":116,"subtitle":117,"cta":118},"HeaderPromo","cmid1nqhoq50807rwiy8ulln2",{"__typename":42,"title":102,"description":102,"mimeType":113,"originalUrl":114,"url":115},"image\u002Fjpeg","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmov62g6xm06s07upijq4lgkp","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmov62g6xm06s07upijq4lgkp","OMR27 Super Early Bird gestartet","Vom 3. bis 5. Mai steigt das OMR Festival 2027. Jetzt für kurze Zeit dein Ticket für 499€ statt 649€ sichern.",{"__typename":119,"label":120,"url":121,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"CallToAction","Jetzt Ticket kaufen","https:\u002F\u002Ftickets.omr.com\u002Ffestival",[123,153,192,211,230],{"id":124,"name":125,"link":126,"description":127,"icon":128,"children":129},"cm2ceh83vrdtn07rwr4gifo4h","Programm","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fstage-program","Speaker*innen, Themen und Events für 2026","megaphone",[130,133,137,141,145,149],{"id":131,"name":132,"link":126},"cmlzemczkwu1f07uk8h6co0hl","Bühnenprogramm",{"id":134,"name":135,"link":136},"cmlzemczkwu1e07ukfjygmpxx","Masterclasses","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmasterclasses",{"id":138,"name":139,"link":140},"cmlzemczkwu1d07uk4cv5eidf","Guided Tours","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fguided-tours",{"id":142,"name":143,"link":144},"cmlzemczkwu1c07uk07n2tu42","Side Events","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fside-events",{"id":146,"name":147,"link":148},"cm2ceh83vrdto07rwq2m0d76c","Speaker*innen","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fspeakers",{"id":150,"name":151,"link":152},"cm4spa7d2d59u07t2csfoaihz","Aussteller","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fexhibitors\u002F",{"id":154,"name":155,"link":156,"description":157,"icon":158,"children":159},"cmm92d7v0b7x807t94c5zn9n6","Journeys","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fjourneys","Das Programm nach Themen sortiert","footprints",[160,164,168,172,176,180,184,188],{"id":161,"name":162,"link":163},"cmm92d7v1b7xb07t9hc8huqo7","AI & Tech","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fai-tech",{"id":165,"name":166,"link":167},"cmm92d7v0b7x907t9kld9vnmt","Marketing & Advertising","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmarketing-advertising",{"id":169,"name":170,"link":171},"cmm92d7v1b7xa07t9kyrbg5b2","E-Commerce & Retail","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fecommerce-retail",{"id":173,"name":174,"link":175},"cmm92d7v1b7xc07t9lk122au9","Media, Content & Publishing","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmedia-content-publishing",{"id":177,"name":178,"link":179},"cmmt6eh9luagc06ta8k54uzko","Equality, Fairness & Impact","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fequality-fairness-impact",{"id":181,"name":182,"link":183},"cmoou3zqhsqi907uutbojskvb","Politics & Regulation","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpolitics-regulation",{"id":185,"name":186,"link":187},"cmn2tnpzzhhlf06t6g57xabxg","HR & Leadership","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhr-leadership",{"id":189,"name":190,"link":191},"cmm92d7v1b7xd07t93kd5vp0r","Finance","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffinance",{"id":193,"name":194,"link":195,"description":196,"icon":197,"children":198},"cmdz05txjhe1k07uk7au500cc","Tickets","https:\u002F\u002Ftickets.omr.com\u002Fomr27","Tickets für das größte Marketing- und Digital-Event","ticket",[199,203,207],{"id":200,"name":201,"link":202},"cmdz05txjhe1l07ukkfg2irph","Ticketübersicht","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ftickets\u002F",{"id":204,"name":205,"link":206},"cmdz05txjhe1m07ukfbcsi9ps","OMR27 Festival Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffestivalpass\u002F",{"id":208,"name":209,"link":210},"cmdz05txjhe1n07ukunashbw9","OMR27 Black Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fblackpass\u002F",{"id":212,"name":213,"link":214,"description":215,"icon":216,"children":217},"clpi7tikw51i90aujzgiw9zw0","Take part","#","Werde Aussteller oder Teil der Crew","biceps_flexed",[218,222,226],{"id":219,"name":220,"link":221},"cmlzqoamxh0rx06uq3jthuex0","Aussteller werden","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fbecome-an-exhibitor",{"id":223,"name":224,"link":225},"clrgbxgwwmjty0ct7awuc8zmz","Crew","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrew",{"id":227,"name":228,"link":229},"clsackz29vxi20at64lx8acyy","Crew Professionals","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrewprofessionals\u002F",{"id":231,"name":232,"link":214,"description":233,"icon":234,"children":235},"cm0o2gbsclvph07ui5xrzs3op","Mehr","Alles rund um deinen Festivalbesuch","libraryBig",[236,240,244,248,252,256,260,262],{"id":237,"name":238,"link":239},"cmm0iwlrxwghm06uq5v4jdy75","MyFestival","https:\u002F\u002Fmyfestival.omr.com\u002Fmyprofile",{"id":241,"name":242,"link":243},"cmm1wwa2a1w5p07uk3979djv0","Festival App","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fapp\u002F",{"id":245,"name":246,"link":247},"cmk5mpjo4f0ty07ur8khgqj5k","Hotels","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhotels\u002F",{"id":249,"name":250,"link":251},"cmoig5rc5ah1m07unfjbq7p4k","Akkreditierung & Anfahrt","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Faccreditation-arrival",{"id":253,"name":254,"link":255},"cmoig5rc5ah1l07unxz9b2l6j","Payment & Pfand","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpayment-pfand",{"id":257,"name":258,"link":259},"cm0o2gbsclvpj07ui04xi5dqv","Awareness & Barrierefreiheit","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fawareness\u002F",{"id":261,"name":16,"link":17},"cm20lxukq01qo07t7anav8h4k",{"id":263,"name":264,"link":265},"cm0o2gbsclvpi07uivmyx3kc3","Family Member","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Fomr-family-member\u002F",{"id":267,"slug":268,"name":269,"link":270,"description":271,"promo":272,"children":284},"clpi6usit323z0buqjqzhm00v","reviews","Reviews","https:\u002F\u002Fomr.com\u002Fde\u002Freviews","Finde Software & Services für dein Business",{"__typename":110,"id":273,"image":274,"title":278,"subtitle":279,"cta":280},"cmji1objjffx307t6910udjc5",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":276,"url":277},"image\u002Fpng","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmji1luowf8ef07t6rf04pdet","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmji1luowf8ef07t6rf04pdet","Diese Tools liebt Deutschland","Die Top 100 Software-Lösungen für Entscheider*innen in DACH",{"__typename":119,"label":281,"url":282,"target":102,"external":283,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Zum Ranking","http:\u002F\u002Fhi.omr.com\u002Ftop-100-tools-2025-download?utm_revsource=website&utm_revmedium=organic&utm_revcampaign=top100-2025&utm_revterm=omr-startpage",false,[285,315,345,359,373],{"id":286,"name":287,"link":214,"description":288,"icon":289,"children":290},"cmifxzdz33hv507umo4lp0oio","Software","Die passende Software für dein Business","monitor",[291,295,299,303,307,311],{"id":292,"name":293,"link":294},"cmifxzdz33hv607um9mfg219j","HR","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fhr-management",{"id":296,"name":297,"link":298},"cmifxzdz33hv707umoapdvbev","Zeiterfassung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Ftime-tracking",{"id":300,"name":301,"link":302},"cmify3bcx3pag07umxdr7r3ek","Projektmanagement","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fproject-management",{"id":304,"name":305,"link":306},"cmify3bcx3paf07umkhtc23rq","CRM","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fcrm",{"id":308,"name":309,"link":310},"cmify3bcx3pae07um2oarbi76","SEO","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fseo",{"id":312,"name":313,"link":314},"cmify3bcx3pad07um315k5q1y","E-Mail-Marketing","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Femail-marketing",{"id":316,"name":317,"link":214,"description":318,"icon":319,"children":320},"cmify5hm03zlj07ut4ps7y033","Services","Die passenden Services für dein Business","speech",[321,325,329,333,337,341],{"id":322,"name":323,"link":324},"cmifyld4f536807umhwogaev4","Online Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fonline-marketing-services",{"id":326,"name":327,"link":328},"cmifyld4f536707umehh9kulb","Unternehmensberatungen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Funternehmensberatungen",{"id":330,"name":331,"link":332},"cmifyld4f536607um5skzmida","IT-Dienstleister","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fit-services",{"id":334,"name":335,"link":336},"cmifyld4f536507umdlm6el36","Webdesign-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fwebdesign-services",{"id":338,"name":339,"link":340},"cmifyld4f536407umm0mlqxqd","E-Commerce Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fe-commerce-services",{"id":342,"name":343,"link":344},"cmifymwc75eow07utge0cxvz5","Performance Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fperformance-marketing-agenturen",{"id":346,"name":347,"link":348,"description":349,"icon":350,"children":351},"clqdonuxck2rp0cuq1sfbzy7h","Content","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub","Wissen und Webinare rund um Digital-Software und SaaS","book_open",[352,355],{"id":353,"name":354,"link":348},"cmifxw1y22z1q06uodn8h8agl","ContentHub",{"id":356,"name":357,"link":358},"cmifxw1y22z1p06uo2rkh8go8","Webinare","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fwebinar\u002Ftool-talks",{"id":360,"name":361,"link":214,"description":362,"icon":363,"children":364},"clqdorwasleo90buq4ztyrjfn","Für Anbieter","Liste dein Produkt oder deinen Service und werde Teil unserer Community","briefcaseBusiness",[365,369],{"id":366,"name":367,"link":368},"cmify9do141ow07umkajkyyre","Software & Tools","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b",{"id":370,"name":371,"link":372},"cmify9do141ov07um9gety8vd","Agenturen & Services","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b\u002Fbusiness-services",{"id":374,"name":375,"link":376,"description":377,"icon":378,"children":-1},"cmiegna6ka5l707rw5g2dof75","Schreibe eine Bewertung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fnew","Schreibe eine Bewertung für ein Tool deiner Wahl","star",{"id":380,"slug":381,"name":382,"link":383,"description":384,"promo":385,"children":395},"clpi6vjut3f7t0aujeod78qqq","education","Education","https:\u002F\u002Feducation.omr.com\u002F","Für deinen nächsten Karriereschritt",{"__typename":110,"id":386,"image":387,"title":390,"subtitle":391,"cta":392},"cmid0if0cm0hk08ulm22q0kff",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":388,"url":389},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlrri8cp8xa307umd3wrtqnc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlrri8cp8xa307umd3wrtqnc","Dein Business im Fokus: Reichweite, Leads & Skills","Ob Vermarktungslösungen, unternehmensspezifische Weiterbildung oder attraktive Weiterbildungs-Pakete: Wir bringen eure B2B-Ziele in die Umsetzung. Jetzt kostenloses Beratungsgespräch vereinbaren.",{"__typename":119,"label":393,"url":394,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlose Beratung anfordern","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Funternehmen",[396,402,408,414,420,424,429],{"id":397,"name":398,"link":399,"description":400,"icon":401,"children":-1},"clqdnyugcjope0buqvd1qrijh","E-Learning-Kurse","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fe-learning-kurse","Dein interaktiver Online-Campus für die wichtigsten Digital- und Marketing-Themen. Ideal für Einsteiger*innen und mit personalisiertem Abschlusszertifikat.","graduationCap",{"id":403,"name":404,"link":405,"description":406,"icon":407,"children":-1},"clqdo053tin350cuqiloaisqr","Online-Seminare","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-deep-dive","Die Online-Seminare für alle, die tief in Themen rund ums digitale Business einsteigen wollen – inklusive Live-Q&A mit unseren Expert*innen.","presentation",{"id":409,"name":410,"link":411,"description":412,"icon":413,"children":-1},"clqdo0t87iyu50buqxx0qyoni","OMR Report","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-report\u002F","Die Praxis-Guides zu den wichtigsten Online-Marketing-Themen. Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":415,"name":416,"link":417,"description":418,"icon":419,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":421,"name":422,"link":394,"description":423,"icon":363,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":425,"name":85,"link":426,"description":427,"icon":428,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":453,"name":454,"link":455,"description":456,"icon":128,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":458,"name":459,"link":460,"description":461,"icon":462,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":464,"slug":465,"name":466,"link":467,"description":468,"promo":469,"children":480},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":110,"id":470,"image":471,"title":474,"subtitle":475,"cta":476},"cmix6l950myyw07tacxq90vty",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":472,"url":473},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmpp3xq5gmn1o07umjnn3ci0m","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmpp3xq5gmn1o07umjnn3ci0m","Vom 23. - 24. Juni: Die Future HR Days","Zwei Tage. Zwei Fokusthemen: KI & Skills. Wir haben die Future HR Days ins Leben gerufen, um dich und dein Team aus dem Reaktionsmodus direkt in die Gestaltung der HR-Transformation zu bringen. ",{"__typename":119,"label":477,"url":478,"target":102,"external":479,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlos anmelden","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",true,[481,513],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,506,510],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":496,"name":497,"link":498},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":500,"name":501,"link":502},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":504,"name":505,"link":478},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. Juni",{"id":507,"name":508,"link":509},"cmk2dykasxmqi07takvl8quhq","Digital HR Summit","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fdigitalsummit?utm_source=website&utm_medium=jobs&utm_campaign=summit26a&utm_term=navi",{"id":511,"name":22,"link":512},"cmk2dykarxmqe07ta83kq6580","https:\u002F\u002Fhi.omr.com\u002Fomrjobs-hr-newsletter?utm_source=website&utm_medium=omr&utm_campaign=newsletter&utm_term=navigation",{"id":514,"name":515,"link":516,"description":517,"icon":518,"children":519},"clpi7017e3l7i0brxqc8uxp4g","Für Jobsuchende","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs","Suchst du nach dem nächsten Schritt für deinen Karriereweg?","search",[520,523,527,531],{"id":521,"name":522,"link":516},"cmk2dykasxmqn07tafioik4it","Jobbörse des Digital-Business",{"id":524,"name":525,"link":526},"cmk2dykasxmqm07tazbox3zl8","Jobmatching","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fmatch",{"id":528,"name":529,"link":530},"cmk2dykasxmql07tadop53i6o","Karriere@OMR","https:\u002F\u002Fomr.com\u002Fde\u002Fcareer",{"id":532,"name":533,"link":534},"cmk2dykasxmqk07ta9p6c3olz","OMR Festival Crew supporten","https:\u002F\u002Fwww.omr-crewportal.com\u002Fjobboard",{"id":536,"slug":537,"name":537,"link":538,"description":539,"promo":540,"children":550},"clpi84hak50gz0buquilpk1qs","5050","https:\u002F\u002F5050.omr.com","Für mehr Gleichberechtigung in der Arbeitswelt",{"__typename":110,"id":541,"image":542,"title":545,"subtitle":546,"cta":547},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":543,"url":544},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":548,"url":549,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[551,556,560],{"id":552,"name":553,"link":554,"description":555,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":557,"name":558,"link":559,"description":546,"icon":407,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":561,"name":562,"link":563,"description":564,"icon":413,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":566,"slug":567,"name":568,"link":569,"description":570,"promo":102,"children":571},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[572],{"id":573,"name":574,"link":575,"description":576,"icon":378,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":578,"slug":579,"name":580,"link":581,"description":582,"promo":102,"children":583},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[584,589,594,598,602,607],{"id":585,"name":586,"link":581,"description":587,"icon":588,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":590,"name":10,"link":591,"description":592,"icon":593,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":595,"name":85,"link":596,"description":597,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":657,"nextGlossary":661},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":650,"slug":656,"topicPageRedirect":102},"Glossary","clje0u6l8225h0auipu3sw2sd","Product Led Growth (PLG)",{"__typename":619,"json":620,"references":649},"GlossaryDescriptionRichText",{"children":621},[622,627,631,635,639,643,647],{"type":623,"children":624},"paragraph",[625],{"text":626},"Product Led Growth (PLG) ist ein Marketingkonzept, das den Fokus auf die Produkte und Dienstleistungen eines Unternehmens legt, um das Wachstum zu fördern. Im Gegensatz zu traditionellen Vertriebs- oder Marketingstrategien, bei denen Unternehmen hauptsächlich auf Outbound-Marketing- und Verkaufsaktivitäten setzen, konzentriert sich PLG darauf, dass das Produkt oder die Dienstleistung eines Unternehmens selbst zu einer effektiven Vertriebs- und Marketingquelle wird.",{"type":623,"children":628},[629],{"text":630},"Die grundlegenden Inhalte und Konzepte von PLG sind die Erstellung von Produkten oder Dienstleistungen, die eine einfache und reibungslose Nutzererfahrung bieten, die Schaffung von Netzwerkeffekten und die Förderung von Mundpropaganda durch begeisterte Nutzer*innen. Unternehmen setzen auf virale Produktfunktionen, die die User*innen zu Botschaftern des Produkts machen und so ein exponentielles Wachstum ermöglichen.",{"type":623,"children":632},[633],{"text":634},"Die Bedeutung von PLG für das Marketing liegt darin, dass es Unternehmen eine kosteneffektive Möglichkeit bietet, ihre Zielgruppen zu erreichen und ihre Reichweite und ihr Wachstum zu erhöhen. PLG kann dazu beitragen, dass das Produkt oder die Dienstleistung eines Unternehmens sich durch Mundpropaganda verbreitet, was wiederum die Anzahl der Nutzer*innen erhöht und das Wachstum beschleunigt.",{"type":623,"children":636},[637],{"text":638},"Eine weitere Bedeutung von PLG liegt darin, dass es eine Möglichkeit bietet, Kundenbindung aufzubauen. Durch die Schaffung einer reibungslosen und intuitiven Nutzererfahrung wird die Kundenbindung gestärkt und die Wahrscheinlichkeit erhöht, dass Nutzer *innen das Produkt weiterempfehlen oder es erneut verwenden.",{"type":623,"children":640},[641],{"text":642},"PLG hat auch einen positiven Einfluss auf die Konversionsrate und den Umsatz. Indem Unternehmen eine starke Produkterfahrung bieten und die Nutzer*innen begeistern, werden diese eher dazu geneigt sein, das Produkt oder die Dienstleistung zu kaufen oder ein Abonnement abzuschließen.",{"type":623,"children":644},[645],{"text":646},"Insgesamt ist Product Led Growth ein wichtiges Konzept im Marketing, das Unternehmen dabei helfen kann, ihr Wachstum zu beschleunigen und ihre Zielgruppen auf effektive Weise zu erreichen. Indem Unternehmen ihre Produkte und Dienstleistungen auf die Bedürfnisse ihrer Nutzer*innen ausrichten und eine reibungslose Nutzererfahrung bieten, können sie Mundpropaganda fördern, Kundenbindung aufbauen und ihr Wachstum steigern.",{"text":648},"\n",[],{"__typename":651,"description":102,"keywords":652,"noFollow":283,"noIndex":283,"ogDescription":653,"ogTitle":654,"title":655,"ogImage":102},"Seo",[],"Product Led Growth (PLG) ist ein Marketingkonzept, das den Fokus auf die Produkte und Dienstleistungen eines Unternehmens legt, um das Wachstum zu fördern. Im Gegensatz zu traditionellen Vertriebs- oder Marketingstrategien, bei denen Unternehmen hauptsächlich auf Outbound-Marketing- und Verkaufsaktivitäten setzen, konzentriert sich PLG darauf, dass das Produkt oder die Dienstleistung eines Unternehmens selbst zu einer effektiven …","Product Led Growth (PLG) — Daily","Product Led Growth (PLG) &mdash; Daily","product-led-growth-plg",[658],{"__typename":615,"name":659,"slug":660},"Post-Impression Activity","post-impression-activity",[662],{"__typename":615,"name":663,"slug":664},"Programmatic Advertising","programmatic-advertising",{"Footer:clpib6da295u40brxocszrf7q":666,"ROOT_QUERY":700,"Glossary:clje0u6l8225h0auipu3sw2sd":718,"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0":721,"HeaderPromo:cmid1nqhoq50807rwiy8ulln2":724,"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl":727,"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx":729,"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf":730,"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42":731,"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c":732,"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz":733,"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h":734,"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7":749,"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt":750,"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2":751,"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9":752,"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko":753,"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb":754,"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg":755,"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r":756,"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6":757,"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph":775,"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps":776,"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9":777,"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc":778,"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0":786,"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz":787,"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy":788,"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0":789,"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75":797,"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0":798,"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k":799,"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k":800,"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j":801,"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv":802,"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k":803,"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3":804,"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op":805,"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf":823,"HeaderPromo:cmji1objjffx307t6910udjc5":839,"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j":842,"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev":843,"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek":844,"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq":845,"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76":846,"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y":847,"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio":848,"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4":862,"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb":863,"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida":864,"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36":865,"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd":866,"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5":867,"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033":868,"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl":882,"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8":883,"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h":884,"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre":890,"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd":891,"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn":892,"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75":898,"HeaderMenuItem:clpi6usit323z0buqjqzhm00v":900,"HeaderPromo:cmid0if0cm0hk08ulm22q0kff":916,"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh":919,"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr":921,"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni":923,"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls":925,"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs":927,"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx":929,"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg":931,"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq":933,"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj":951,"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj":953,"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7":955,"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m":957,"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz":959,"HeaderPromo:cmix6l950myyw07tacxq90vty":969,"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070":972,"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y":973,"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0":974,"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77":975,"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h":976,"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq":977,"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580":978,"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x":979,"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it":995,"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8":996,"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o":997,"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz":998,"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g":999,"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21":1009,"HeaderPromo:cmienltjc3ykn07umttacm0bs":1017,"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf":1020,"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z":1022,"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj":1024,"HeaderMenuItem:clpi84hak50gz0buquilpk1qs":1026,"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z":1036,"HeaderMenuItem:cm3jytju71bp807uuevr221ig":1038,"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0":1042,"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5":1044,"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t":1046,"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2":1048,"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv":1050,"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr":1052,"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m":1054,"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx":1068,"SocialLink:clpmu38recnd90aupnxi8uxyc":1073,"SocialLink:clpmu50l9cm450bt2g8822i8t":1078,"SocialLink:clpmu9gpqd1ff0aupt1r0owbp":1083,"SocialLink:clpmub0ljdcz90cuo0xshtb4p":1089,"SocialLink:clpmudda5dier0cuom5n87wtf":1094,"SocialLink:clpmuf1ufce930buhkqrr9eht":1100,"SocialLink:clpmugb2odk770cuoz0qxfn42":1105,"SocialLink:clpmuhqlod2bj0bt292d2ntju":1110,"SocialLink:clpmuiw6jcuro0ctjdtv7kvms":1116,"Header:clpi6s8r439q50aujsqk0j8ts":1122},["null","__typename",5,"id",6,"omrFooterLinks",667,"omrFooterSocials",677],[668,669,670,671,672,673,674,675,676],["null","__typename",9,"name",10,"link",11],["null","__typename",9,"name",13,"link",14],["null","__typename",9,"name",16,"link",17],["null","__typename",9,"name",19,"link",20],["null","__typename",9,"name",22,"link",23],["null","__typename",9,"name",25,"link",26],["null","__typename",9,"name",28,"link",29],["null","__typename",9,"name",31,"link",32],["null","__typename",9,"name",34,"link",35],[678,680,682,684,686,688,690,692,694,696,698],["null","__typename",38,"name",39,"link",40,"logo",679],["null","__typename",42,"url",43],["null","__typename",38,"name",45,"link",46,"logo",681],["null","__typename",42,"url",48],["null","__typename",38,"name",50,"link",51,"logo",683],["null","__typename",42,"url",53],["null","__typename",38,"name",55,"link",56,"logo",685],["null","__typename",42,"url",58],["null","__typename",38,"name",60,"link",61,"logo",687],["null","__typename",42,"url",63],["null","__typename",38,"name",65,"link",66,"logo",689],["null","__typename",42,"url",68],["null","__typename",38,"name",70,"link",71,"logo",691],["null","__typename",42,"url",73],["null","__typename",38,"name",75,"link",76,"logo",693],["null","__typename",42,"url",78],["null","__typename",38,"name",80,"link",81,"logo",695],["null","__typename",42,"url",83],["null","__typename",38,"name",85,"link",86,"logo",697],["null","__typename",42,"url",88],["null","__typename",38,"name",90,"link",91,"logo",699],["null","__typename",42,"url",93],["null","__typename",701,"footersConnection({\"locales\":[\"de\"]})",702,"glossary({\"locales\":[\"de\"],\"stage\":\"PUBLISHED\",\"where\":{\"slug\":\"product-led-growth-plg\"}})",709,"headers({\"locales\":[\"de\"]})",711,"glossaries({\"before\":\"clje0u6l8225h0auipu3sw2sd\",\"last\":1,\"orderBy\":\"slug_ASC\"})",714,"glossaries({\"after\":\"clje0u6l8225h0auipu3sw2sd\",\"first\":1,\"orderBy\":\"slug_ASC\"})",716],"Query",["null","__typename",703,"edges",704],"FooterConnection",[705],["null","__typename",706,"node",707],"FooterEdge",{"__ref":708},"Footer:clpib6da295u40brxocszrf7q",{"__ref":710},"Glossary:clje0u6l8225h0auipu3sw2sd",[712],{"__ref":713},"Header:clpi6s8r439q50aujsqk0j8ts",[715],["null","__typename",615,"name",659,"slug",660],[717],["null","__typename",615,"name",663,"slug",664],["null","__typename",615,"id",616,"name",617,"description",719,"seoAttributes",720,"slug",656,"topicPageRedirect",102],["null","__typename",619,"json",620,"references",649],["null","__typename",651,"description",102,"keywords",652,"noFollow",283,"noIndex",283,"ogDescription",653,"ogTitle",654,"title",655,"ogImage",102],["null","__typename",722,"id",97,"slug",98,"name",99,"link",100,"subtitle",101,"promo",102,"omrHeaderSubmenuItems",723,"omrHeaderSubmenuCta",102],"HeaderMenuItem",[],["null","__typename",110,"id",111,"image({\"locales\":[\"de\",\"en\"]})",725,"title",116,"subtitle",117,"cta",726],["null","__typename",42,"title",102,"description",102,"mimeType",113,"url",114,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",115],["null","__typename",119,"label",120,"url",121,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",728,"id",131,"name",132,"link",126],"HeaderSubSubMenuItem",["null","__typename",728,"id",134,"name",135,"link",136],["null","__typename",728,"id",138,"name",139,"link",140],["null","__typename",728,"id",142,"name",143,"link",144],["null","__typename",728,"id",146,"name",147,"link",148],["null","__typename",728,"id",150,"name",151,"link",152],["null","__typename",735,"id",124,"name",125,"subtitle",127,"lucideIcon",128,"link",126,"omrHeaderSubSubmenuItems",736],"HeaderSubMenuItem",[737,739,741,743,745,747],{"__ref":738},"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl",{"__ref":740},"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx",{"__ref":742},"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf",{"__ref":744},"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42",{"__ref":746},"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c",{"__ref":748},"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz",["null","__typename",728,"id",161,"name",162,"link",163],["null","__typename",728,"id",165,"name",166,"link",167],["null","__typename",728,"id",169,"name",170,"link",171],["null","__typename",728,"id",173,"name",174,"link",175],["null","__typename",728,"id",177,"name",178,"link",179],["null","__typename",728,"id",181,"name",182,"link",183],["null","__typename",728,"id",185,"name",186,"link",187],["null","__typename",728,"id",189,"name",190,"link",191],["null","__typename",735,"id",154,"name",155,"subtitle",157,"lucideIcon",158,"link",156,"omrHeaderSubSubmenuItems",758],[759,761,763,765,767,769,771,773],{"__ref":760},"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7",{"__ref":762},"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt",{"__ref":764},"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2",{"__ref":766},"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9",{"__ref":768},"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko",{"__ref":770},"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb",{"__ref":772},"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg",{"__ref":774},"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r",["null","__typename",728,"id",200,"name",201,"link",202],["null","__typename",728,"id",204,"name",205,"link",206],["null","__typename",728,"id",208,"name",209,"link",210],["null","__typename",735,"id",193,"name",194,"subtitle",196,"lucideIcon",197,"link",195,"omrHeaderSubSubmenuItems",779],[780,782,784],{"__ref":781},"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph",{"__ref":783},"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps",{"__ref":785},"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9",["null","__typename",728,"id",219,"name",220,"link",221],["null","__typename",728,"id",223,"name",224,"link",225],["null","__typename",728,"id",227,"name",228,"link",229],["null","__typename",735,"id",212,"name",213,"subtitle",215,"lucideIcon",216,"link",214,"omrHeaderSubSubmenuItems",790],[791,793,795],{"__ref":792},"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0",{"__ref":794},"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz",{"__ref":796},"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy",["null","__typename",728,"id",237,"name",238,"link",239],["null","__typename",728,"id",241,"name",242,"link",243],["null","__typename",728,"id",245,"name",246,"link",247],["null","__typename",728,"id",249,"name",250,"link",251],["null","__typename",728,"id",253,"name",254,"link",255],["null","__typename",728,"id",257,"name",258,"link",259],["null","__typename",728,"id",261,"name",16,"link",17],["null","__typename",728,"id",263,"name",264,"link",265],["null","__typename",735,"id",231,"name",232,"subtitle",233,"lucideIcon",234,"link",214,"omrHeaderSubSubmenuItems",806],[807,809,811,813,815,817,819,821],{"__ref":808},"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75",{"__ref":810},"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0",{"__ref":812},"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k",{"__ref":814},"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k",{"__ref":816},"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j",{"__ref":818},"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv",{"__ref":820},"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k",{"__ref":822},"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3",["null","__typename",722,"id",104,"slug",105,"name",106,"link",107,"subtitle",108,"promo",824,"omrHeaderSubmenuItems",826,"omrHeaderSubmenuCta",837],{"__ref":825},"HeaderPromo:cmid1nqhoq50807rwiy8ulln2",[827,829,831,833,835],{"__ref":828},"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h",{"__ref":830},"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6",{"__ref":832},"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc",{"__ref":834},"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0",{"__ref":836},"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op",["null","__typename",119,"label",838,"url",121],"Ticketshop",["null","__typename",110,"id",273,"image({\"locales\":[\"de\",\"en\"]})",840,"title",278,"subtitle",279,"cta",841],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",276,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",277],["null","__typename",119,"label",281,"url",282,"target",102,"external",283,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",728,"id",292,"name",293,"link",294],["null","__typename",728,"id",296,"name",297,"link",298],["null","__typename",728,"id",300,"name",301,"link",302],["null","__typename",728,"id",304,"name",305,"link",306],["null","__typename",728,"id",308,"name",309,"link",310],["null","__typename",728,"id",312,"name",313,"link",314],["null","__typename",735,"id",286,"name",287,"subtitle",288,"lucideIcon",289,"link",214,"omrHeaderSubSubmenuItems",849],[850,852,854,856,858,860],{"__ref":851},"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j",{"__ref":853},"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev",{"__ref":855},"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek",{"__ref":857},"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq",{"__ref":859},"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76",{"__ref":861},"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y",["null","__typename",728,"id",322,"name",323,"link",324],["null","__typename",728,"id",326,"name",327,"link",328],["null","__typename",728,"id",330,"name",331,"link",332],["null","__typename",728,"id",334,"name",335,"link",336],["null","__typename",728,"id",338,"name",339,"link",340],["null","__typename",728,"id",342,"name",343,"link",344],["null","__typename",735,"id",316,"name",317,"subtitle",318,"lucideIcon",319,"link",214,"omrHeaderSubSubmenuItems",869],[870,872,874,876,878,880],{"__ref":871},"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4",{"__ref":873},"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb",{"__ref":875},"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida",{"__ref":877},"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36",{"__ref":879},"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd",{"__ref":881},"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5",["null","__typename",728,"id",353,"name",354,"link",348],["null","__typename",728,"id",356,"name",357,"link",358],["null","__typename",735,"id",346,"name",347,"subtitle",349,"lucideIcon",350,"link",348,"omrHeaderSubSubmenuItems",885],[886,888],{"__ref":887},"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl",{"__ref":889},"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8",["null","__typename",728,"id",366,"name",367,"link",368],["null","__typename",728,"id",370,"name",371,"link",372],["null","__typename",735,"id",360,"name",361,"subtitle",362,"lucideIcon",363,"link",214,"omrHeaderSubSubmenuItems",893],[894,896],{"__ref":895},"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre",{"__ref":897},"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd",["null","__typename",735,"id",374,"name",375,"subtitle",377,"lucideIcon",378,"link",376,"omrHeaderSubSubmenuItems",899],[],["null","__typename",722,"id",267,"slug",268,"name",269,"link",270,"subtitle",271,"promo",901,"omrHeaderSubmenuItems",903,"omrHeaderSubmenuCta",914],{"__ref":902},"HeaderPromo:cmji1objjffx307t6910udjc5",[904,906,908,910,912],{"__ref":905},"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio",{"__ref":907},"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033",{"__ref":909},"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h",{"__ref":911},"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn",{"__ref":913},"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75",["null","__typename",119,"label",915,"url",376],"Review schreiben",["null","__typename",110,"id",386,"image({\"locales\":[\"de\",\"en\"]})",917,"title",390,"subtitle",391,"cta",918],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",388,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",389],["null","__typename",119,"label",393,"url",394,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",735,"id",397,"name",398,"subtitle",400,"lucideIcon",401,"link",399,"omrHeaderSubSubmenuItems",920],[],["null","__typename",735,"id",403,"name",404,"subtitle",406,"lucideIcon",407,"link",405,"omrHeaderSubSubmenuItems",922],[],["null","__typename",735,"id",409,"name",410,"subtitle",412,"lucideIcon",413,"link",411,"omrHeaderSubSubmenuItems",924],[],["null","__typename",735,"id",415,"name",416,"subtitle",418,"lucideIcon",419,"link",417,"omrHeaderSubSubmenuItems",926],[],["null","__typename",735,"id",421,"name",422,"subtitle",423,"lucideIcon",363,"link",394,"omrHeaderSubSubmenuItems",928],[],["null","__typename",735,"id",425,"name",85,"subtitle",427,"lucideIcon",428,"link",426,"omrHeaderSubSubmenuItems",930],[],["null","__typename",735,"id",430,"name",431,"subtitle",433,"lucideIcon",350,"link",432,"omrHeaderSubSubmenuItems",932],[],["null","__typename",722,"id",380,"slug",381,"name",382,"link",383,"subtitle",384,"promo",934,"omrHeaderSubmenuItems",936,"omrHeaderSubmenuCta",102],{"__ref":935},"HeaderPromo:cmid0if0cm0hk08ulm22q0kff",[937,939,941,943,945,947,949],{"__ref":938},"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh",{"__ref":940},"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr",{"__ref":942},"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni",{"__ref":944},"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls",{"__ref":946},"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs",{"__ref":948},"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx",{"__ref":950},"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg",["null","__typename",735,"id",442,"name",443,"subtitle",445,"lucideIcon",446,"link",444,"omrHeaderSubSubmenuItems",952],[],["null","__typename",735,"id",448,"name",449,"subtitle",451,"lucideIcon",428,"link",450,"omrHeaderSubSubmenuItems",954],[],["null","__typename",735,"id",453,"name",454,"subtitle",456,"lucideIcon",128,"link",455,"omrHeaderSubSubmenuItems",956],[],["null","__typename",735,"id",458,"name",459,"subtitle",461,"lucideIcon",462,"link",460,"omrHeaderSubSubmenuItems",958],[],["null","__typename",722,"id",435,"slug",436,"name",437,"link",438,"subtitle",439,"promo",102,"omrHeaderSubmenuItems",960,"omrHeaderSubmenuCta",102],[961,963,965,967],{"__ref":962},"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj",{"__ref":964},"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj",{"__ref":966},"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7",{"__ref":968},"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m",["null","__typename",110,"id",470,"image({\"locales\":[\"de\",\"en\"]})",970,"title",474,"subtitle",475,"cta",971],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",472,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",473],["null","__typename",119,"label",477,"url",478,"target",102,"external",479,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",728,"id",488,"name",489,"link",490],["null","__typename",728,"id",492,"name",493,"link",494],["null","__typename",728,"id",496,"name",497,"link",498],["null","__typename",728,"id",500,"name",501,"link",502],["null","__typename",728,"id",504,"name",505,"link",478],["null","__typename",728,"id",507,"name",508,"link",509],["null","__typename",728,"id",511,"name",22,"link",512],["null","__typename",735,"id",482,"name",483,"subtitle",484,"lucideIcon",485,"link",467,"omrHeaderSubSubmenuItems",980],[981,983,985,987,989,991,993],{"__ref":982},"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070",{"__ref":984},"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y",{"__ref":986},"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0",{"__ref":988},"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77",{"__ref":990},"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h",{"__ref":992},"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq",{"__ref":994},"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580",["null","__typename",728,"id",521,"name",522,"link",516],["null","__typename",728,"id",524,"name",525,"link",526],["null","__typename",728,"id",528,"name",529,"link",530],["null","__typename",728,"id",532,"name",533,"link",534],["null","__typename",735,"id",514,"name",515,"subtitle",517,"lucideIcon",518,"link",516,"omrHeaderSubSubmenuItems",1000],[1001,1003,1005,1007],{"__ref":1002},"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it",{"__ref":1004},"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8",{"__ref":1006},"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o",{"__ref":1008},"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz",["null","__typename",722,"id",464,"slug",465,"name",466,"link",467,"subtitle",468,"promo",1010,"omrHeaderSubmenuItems",1012,"omrHeaderSubmenuCta",102],{"__ref":1011},"HeaderPromo:cmix6l950myyw07tacxq90vty",[1013,1015],{"__ref":1014},"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x",{"__ref":1016},"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g",["null","__typename",110,"id",541,"image({\"locales\":[\"de\",\"en\"]})",1018,"title",545,"subtitle",546,"cta",1019],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",543,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",544],["null","__typename",119,"label",548,"url",549,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",735,"id",552,"name",553,"subtitle",555,"lucideIcon",485,"link",554,"omrHeaderSubSubmenuItems",1021],[],["null","__typename",735,"id",557,"name",558,"subtitle",546,"lucideIcon",407,"link",559,"omrHeaderSubSubmenuItems",1023],[],["null","__typename",735,"id",561,"name",562,"subtitle",564,"lucideIcon",413,"link",563,"omrHeaderSubSubmenuItems",1025],[],["null","__typename",722,"id",536,"slug",537,"name",537,"link",538,"subtitle",539,"promo",1027,"omrHeaderSubmenuItems",1029,"omrHeaderSubmenuCta",102],{"__ref":1028},"HeaderPromo:cmienltjc3ykn07umttacm0bs",[1030,1032,1034],{"__ref":1031},"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf",{"__ref":1033},"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z",{"__ref":1035},"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj",["null","__typename",735,"id",573,"name",574,"subtitle",576,"lucideIcon",378,"link",575,"omrHeaderSubSubmenuItems",1037],[],["null","__typename",722,"id",566,"slug",567,"name",568,"link",569,"subtitle",570,"promo",102,"omrHeaderSubmenuItems",1039,"omrHeaderSubmenuCta",102],[1040],{"__ref":1041},"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z",["null","__typename",735,"id",585,"name",586,"subtitle",587,"lucideIcon",588,"link",581,"omrHeaderSubSubmenuItems",1043],[],["null","__typename",735,"id",590,"name",10,"subtitle",592,"lucideIcon",593,"link",591,"omrHeaderSubSubmenuItems",1045],[],["null","__typename",735,"id",595,"name",85,"subtitle",597,"lucideIcon",428,"link",596,"omrHeaderSubSubmenuItems",1047],[],["null","__typename",735,"id",599,"name",22,"subtitle",601,"lucideIcon",350,"link",600,"omrHeaderSubSubmenuItems",1049],[],["null","__typename",735,"id",603,"name",19,"subtitle",605,"lucideIcon",606,"link",604,"omrHeaderSubSubmenuItems",1051],[],["null","__typename",735,"id",608,"name",609,"subtitle",611,"lucideIcon",407,"link",610,"omrHeaderSubSubmenuItems",1053],[],["null","__typename",722,"id",578,"slug",579,"name",580,"link",581,"subtitle",582,"promo",102,"omrHeaderSubmenuItems",1055,"omrHeaderSubmenuCta",102],[1056,1058,1060,1062,1064,1066],{"__ref":1057},"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0",{"__ref":1059},"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5",{"__ref":1061},"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t",{"__ref":1063},"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2",{"__ref":1065},"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv",{"__ref":1067},"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr",["null","__typename",38,"id",1069,"name",1070,"link",40,"logo({\"locales\":\"de\"})",1071],"clpmu1tjpcgmp0aupmdyw7tvx","facebook",["null","__typename",42,"url",1072],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F25mZjR1CSnKV1aMxaywO",["null","__typename",38,"id",1074,"name",1075,"link",46,"logo({\"locales\":\"de\"})",1076],"clpmu38recnd90aupnxi8uxyc","x",["null","__typename",42,"url",1077],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FCDOuKYfS6uXxAtm9dXeg",["null","__typename",38,"id",1079,"name",1080,"link",51,"logo({\"locales\":\"de\"})",1081],"clpmu50l9cm450bt2g8822i8t","tiktok",["null","__typename",42,"url",1082],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FTHuIxNrTMC7UDd3gIOvh",["null","__typename",38,"id",1084,"name",1085,"link",1086,"logo({\"locales\":\"de\"})",1087],"clpmu9gpqd1ff0aupt1r0owbp","youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr?sub_confirmation=1",["null","__typename",42,"url",1088],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXN2sChaAQam8I8oAO0Lu",["null","__typename",38,"id",1090,"name",1091,"link",66,"logo({\"locales\":\"de\"})",1092],"clpmub0ljdcz90cuo0xshtb4p","instagram",["null","__typename",42,"url",1093],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FkkjbDeKjQVm9MUvuiMuD",["null","__typename",38,"id",1095,"name",1096,"link",1097,"logo({\"locales\":\"de\"})",1098],"clpmudda5dier0cuom5n87wtf","linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002F",["null","__typename",42,"url",1099],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FzcYxn5x0RPy7YGxJwh0J",["null","__typename",38,"id",1101,"name",1102,"link",76,"logo({\"locales\":\"de\"})",1103],"clpmuf1ufce930buhkqrr9eht","podigee",["null","__typename",42,"url",1104],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0NH1M3i0RLudJuzHjS1A",["null","__typename",38,"id",1106,"name",1107,"link",81,"logo({\"locales\":\"de\"})",1108],"clpmugb2odk770cuoz0qxfn42","spotify",["null","__typename",42,"url",1109],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F8FWQmxcQcKuS4AzJUFTA",["null","__typename",38,"id",1111,"name",1112,"link",1113,"logo({\"locales\":\"de\"})",1114],"clpmuhqlod2bj0bt292d2ntju","apple podcast","https:\u002F\u002Fitunes.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast-channel-i-askomr-omr-podcast-i-by-online\u002Fid1056312052",["null","__typename",42,"url",1115],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FhRBwrSviRrmOdqfE3Dbt",["null","__typename",38,"id",1117,"name",1118,"link",1119,"logo({\"locales\":\"de\"})",1120],"clpmuiw6jcuro0ctjdtv7kvms","rss feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F",["null","__typename",42,"url",1121],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fhgvef3VFTkKC3jbOfPFa",["null","__typename",1123,"id",1124,"logo({\"locales\":\"de\"})",1125,"mobileLogo({\"locales\":\"de\"})",1127,"omrHeaderMenuItems",1129,"omrHeaderPartners",612,"omrHeaderSocials",1148],"Header","clpi6s8r439q50aujsqk0j8ts",["null","__typename",42,"url",1126],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FSUNCzd2QhqZepRODagTl",["null","__typename",42,"url",1128],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fm4Gv3NORjagz1todLmmJ",[1130,1132,1134,1136,1138,1140,1142,1144,1146],{"__ref":1131},"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0",{"__ref":1133},"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf",{"__ref":1135},"HeaderMenuItem:clpi6usit323z0buqjqzhm00v",{"__ref":1137},"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq",{"__ref":1139},"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz",{"__ref":1141},"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21",{"__ref":1143},"HeaderMenuItem:clpi84hak50gz0buquilpk1qs",{"__ref":1145},"HeaderMenuItem:cm3jytju71bp807uuevr221ig",{"__ref":1147},"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m",[1149,1151,1153,1155,1157,1159,1161,1163,1165,1167],{"__ref":1150},"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx",{"__ref":1152},"SocialLink:clpmu38recnd90aupnxi8uxyc",{"__ref":1154},"SocialLink:clpmu50l9cm450bt2g8822i8t",{"__ref":1156},"SocialLink:clpmu9gpqd1ff0aupt1r0owbp",{"__ref":1158},"SocialLink:clpmub0ljdcz90cuo0xshtb4p",{"__ref":1160},"SocialLink:clpmudda5dier0cuom5n87wtf",{"__ref":1162},"SocialLink:clpmuf1ufce930buhkqrr9eht",{"__ref":1164},"SocialLink:clpmugb2odk770cuoz0qxfn42",{"__ref":1166},"SocialLink:clpmuhqlod2bj0bt292d2ntju",{"__ref":1168},"SocialLink:clpmuiw6jcuro0ctjdtv7kvms",{},{},{},{}]