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Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":415,"name":416,"link":417,"description":418,"icon":419,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":421,"name":422,"link":394,"description":423,"icon":363,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":425,"name":85,"link":426,"description":427,"icon":428,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":453,"name":454,"link":455,"description":456,"icon":128,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":458,"name":459,"link":460,"description":461,"icon":462,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":464,"slug":465,"name":466,"link":467,"description":468,"promo":469,"children":480},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":110,"id":470,"image":471,"title":474,"subtitle":475,"cta":476},"cmix6l950myyw07tacxq90vty",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":472,"url":473},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmpp3xq5gmn1o07umjnn3ci0m","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmpp3xq5gmn1o07umjnn3ci0m","Vom 23. - 24. Juni: Die Future HR Days","Zwei Tage. Zwei Fokusthemen: KI & Skills. Wir haben die Future HR Days ins Leben gerufen, um dich und dein Team aus dem Reaktionsmodus direkt in die Gestaltung der HR-Transformation zu bringen. ",{"__typename":119,"label":477,"url":478,"target":102,"external":479,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlos anmelden","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",true,[481,513],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,506,510],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":496,"name":497,"link":498},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":500,"name":501,"link":502},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":504,"name":505,"link":478},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. Juni",{"id":507,"name":508,"link":509},"cmk2dykasxmqi07takvl8quhq","Digital HR Summit","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fdigitalsummit?utm_source=website&utm_medium=jobs&utm_campaign=summit26a&utm_term=navi",{"id":511,"name":22,"link":512},"cmk2dykarxmqe07ta83kq6580","https:\u002F\u002Fhi.omr.com\u002Fomrjobs-hr-newsletter?utm_source=website&utm_medium=omr&utm_campaign=newsletter&utm_term=navigation",{"id":514,"name":515,"link":516,"description":517,"icon":518,"children":519},"clpi7017e3l7i0brxqc8uxp4g","Für Jobsuchende","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs","Suchst du nach dem nächsten Schritt für deinen Karriereweg?","search",[520,523,527,531],{"id":521,"name":522,"link":516},"cmk2dykasxmqn07tafioik4it","Jobbörse des Digital-Business",{"id":524,"name":525,"link":526},"cmk2dykasxmqm07tazbox3zl8","Jobmatching","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fmatch",{"id":528,"name":529,"link":530},"cmk2dykasxmql07tadop53i6o","Karriere@OMR","https:\u002F\u002Fomr.com\u002Fde\u002Fcareer",{"id":532,"name":533,"link":534},"cmk2dykasxmqk07ta9p6c3olz","OMR Festival Crew supporten","https:\u002F\u002Fwww.omr-crewportal.com\u002Fjobboard",{"id":536,"slug":537,"name":537,"link":538,"description":539,"promo":540,"children":550},"clpi84hak50gz0buquilpk1qs","5050","https:\u002F\u002F5050.omr.com","Für mehr Gleichberechtigung in der Arbeitswelt",{"__typename":110,"id":541,"image":542,"title":545,"subtitle":546,"cta":547},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":543,"url":544},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":548,"url":549,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[551,556,560],{"id":552,"name":553,"link":554,"description":555,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":557,"name":558,"link":559,"description":546,"icon":407,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":561,"name":562,"link":563,"description":564,"icon":413,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":566,"slug":567,"name":568,"link":569,"description":570,"promo":102,"children":571},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[572],{"id":573,"name":574,"link":575,"description":576,"icon":378,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":578,"slug":579,"name":580,"link":581,"description":582,"promo":102,"children":583},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[584,589,594,598,602,607],{"id":585,"name":586,"link":581,"description":587,"icon":588,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":590,"name":10,"link":591,"description":592,"icon":593,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":595,"name":85,"link":596,"description":597,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":1067,"nextGlossary":1071},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":1061,"slug":1066,"topicPageRedirect":102},"Glossary","clje0x27x22d80bt85231ooe0","Product-Information-Management (PIM)",{"__typename":619,"json":620,"references":1058},"GlossaryDescriptionRichText",{"children":621},[622,627,631,636,649,678,689,701,705,709,713,717,721,725,735,746,749,755,758,762,771,781,785,789,793,804,916,920,924,928,996,1013,1017,1021,1025,1029,1034,1038,1042,1046,1050,1054],{"type":623,"children":624},"paragraph",[625],{"text":626},"PIM-Systeme unterstützen Euch bei der einheitlichen und vollständigen Speicherung von Produkt-Daten. Außerdem ermöglicht Euch die passende PIM-Software, das Verknüpfen der Verkaufs-Kanäle und -Medien mit der zentralen Datenbank Eures Unternehmens. Doch was bedeutet PIM? Was genau ist ein PIM-System? Und welche Vorteile bringt es tatsächlich mit sich? In diesem Artikel beantworten wir all diese und noch viele weitere Fragen rund um das Thema PIM.",{"type":623,"children":628},[629],{"text":630}," ",{"type":632,"children":633},"heading-two",[634],{"text":635},"Definition: Was ist Product-Information-Management (PIM)?",{"type":623,"children":637},[638,640,647],{"text":639},"Die Abkürzung PIM steht für Product-Information-Management. Wie der Name schon sagt, steht das ",{"rel":641,"href":642,"type":643,"children":644,"openInNewTab":479},"noopener","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fproduktdatenmanagement","link",[645],{"text":646},"Managen von Produkt-Daten",{"text":648}," im Vordergrund. Das PIM beinhaltet die Erfassung, Verwaltung, Aufbereitung und Zurverfügungstellung von Produkt-Informationen für unterschiedliche Ausgabe-Kanäle und -Medien. Zu Produkt-Informationen zählen folgende Punkte:",{"type":650,"children":651},"bulleted-list",[652,660,666,672],{"type":653,"children":654},"list-item",[655],{"type":656,"children":657},"list-item-child",[658],{"text":659},"Marketing-relevante Aspekte (z. B. Bezeichnungen, Etiketten etc.)",{"type":653,"children":661},[662],{"type":656,"children":663},[664],{"text":665},"Produkt-Eigenschaften (z. B. Inhaltsstoffe, Farbe etc.)",{"type":653,"children":667},[668],{"type":656,"children":669},[670],{"text":671},"Logistische Informationen (z. B. Größe, Gewicht etc.)",{"type":653,"children":673},[674],{"type":656,"children":675},[676],{"text":677},"Assets (z. B. Bilder, Videos, Dokumente etc.)",{"type":623,"children":679},[680,682,687],{"text":681},"Das Product-Information-Management ist eng mit dem ",{"rel":641,"href":683,"type":643,"children":684,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Ferp",[685],{"text":686},"ERP-System",{"text":688}," Eures Unternehmens verknüpft und dient in erster Linie der Vermarktung und dem Verkauf von Produkten. Das PIM kümmert sich dabei um die Produkt-Informations-Vergabe an folgende Vertriebskanäle oder -Medien:",{"type":623,"children":690},[691],{"src":692,"type":693,"title":694,"width":695,"handle":696,"height":697,"children":698,"mimeType":275},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FGeFwzoiyQHGJrAbPOkbI","image","Mindmap zu den 7 PIM Ausgabekanälen",712,"clje0wz9a262z0bujpa6bh2lq",474,[699],{"text":700},"",{"type":623,"children":702},[703],{"text":704},"Anders gesagt: Dank des Product-Information-Managements werden sämtliche Produkt-Informationen von Hersteller*innen, der Marketing-Abteilung und Eurem ERP-System korrekt und einheitlich in beispielsweise Euren Online-Shop, den Verkaufs-Katalog und auf Social Media übertragen.",{"type":632,"children":706},[707],{"text":708},"Warum ist PIM wichtig?",{"type":623,"children":710},[711],{"text":712},"Wenn Ihr in einem Online-Shop nach einem Produkt sucht oder über Social Media Werbung für einen Artikel bekommt, werdet Ihr Euch wahrscheinlich für das am attraktivsten präsentierte Produkt entscheiden. Aber warum? Produkt-Informationen wie Bilder, Inhaltsstoffe oder Größe tragen erheblich zu Eurer und der Kauf-Entscheidung Eurer Kund*innen bei. Je vollständiger und zugänglicher die Produkt-Daten sind, desto eher wird das Produkt gekauft. Doch produktrelevante Informationen von Lieferant*innen, ERP-Systemen und anderen externen Quellen manuell zu erfassen und an die entsprechenden Vermarktungs-Kanäle weiterzugeben ist weder effizient noch lukrativ.",{"type":623,"children":714},[715],{"text":716},"Das PIM sammelt alle Produkt-Daten an einer zentralen Stelle und fungiert als „Single Point of Truth“. Dadurch verschafft Euch das Product-Information-Management eine klare Übersicht über alle für den Verkauf relevanten Informationen. Zusätzlich haben alle PIM-Verantwortlichen Zugriff auf die Daten und können sich auf die Richtigkeit und Vollständigkeit dieser verlassen. Dank der zentralisierten Datenbank arbeiten sowohl die IT-Abteilung als auch die Marketing-Abteilung mit den gleichen Produkt-Daten. Dies erleichtert die abteilungsübergreifende Zusammenarbeit, sodass das gesamte Team an einem Strang zieht.",{"type":623,"children":718},[719],{"text":720},"Außerdem ermöglicht Euch das PIM die automatisierte Übermittlung der Daten an die entsprechenden Medien und Kanäle. Die Informationen Eurer Produkte werden so einheitlich und vollständig auf allen relevanten Kanälen präsentiert. Dadurch vergesst Ihr nie wieder unabsichtlich auf einen der vielen Marketplaces und stellt Euren Kund*innen die richtigen Produkt-Informationen medienübergreifend zur Verfügung.",{"type":632,"children":722},[723],{"text":724},"Was ist ein PIM-System?",{"type":623,"children":726},[727,729,734],{"text":728},"Ein PIM-System unterstützt Euch bei allen Prozessen rund um die Produkte sowie die Informations-Lieferkette. Unterschiedliche PIM-Solutions können dabei sowohl unternehmensintern als auch über dessen Grenzen hinaus eingesetzt werden. Kund*innen, Lieferant*innen und Dienstleister*innen können ebenso wie Distributions-Zentren oder Produktions-Stätten in den Genuss des PIM-Tools kommen. ",{"rel":641,"href":730,"type":643,"children":731,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fe-commerce-pim",[732],{"text":733},"Das PIM-System trägt dadurch auch zum Erfolg Eures E-Commerce bei.",{"text":700},{"type":623,"children":736},[737,739,744],{"text":738},"Eine PIM-Software ist die zentrale Sammelstelle für alle notwendigen Produkt-Informationen. Alle beteiligten Abteilungen erhalten so stets aktuelle, vollständige und qualitätsgesicherte Produkt-Daten. Die Product-Information-Manager*innen sind dabei für den erfolgreichen Einsatz des Systems verantwortlich. ",{"rel":641,"href":740,"type":643,"children":741,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fbeste-pim-systeme",[742],{"text":743},"Die beliebtesten PIM-Systeme",{"text":745}," unterstützen Euch und Euer Team zudem während des gesamten Product-Life-Cycles.",{"type":623,"children":747},[748],{"text":700},{"type":750,"nodeId":751,"children":752,"nodeType":754},"embed","clr93k939wg9x0cuowwz92zse",[753],{"text":700},"HtmlEmbed",{"type":623,"children":756},[757],{"text":700},{"type":632,"children":759},[760],{"text":761},"Wie funktioniert ein PIM-System?",{"type":623,"children":763},[764],{"src":765,"type":693,"title":766,"width":695,"handle":767,"height":768,"children":769,"mimeType":113},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F6TjrpZTYQWKZ7BBrIbaz","Darstellung des PIM Prozesses","clje0wz9m226z0bt8m0gaashv",451,[770],{"text":700},{"type":623,"children":772},[773,775,779],{"text":774},"Ein PIM-System erfasst zuerst alle produktrelevanten Informationen aus den vorhandenen internen und externen Systemen sowie Eurem ",{"rel":641,"href":776,"type":643,"children":777,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fwie-funktioniert-ein-erp-system",[778],{"text":686},{"text":780},". Im PIM-System werden die erfassten Daten klassifiziert und ergänzt. Dank der anschließenden Qualitäts-Kontrolle entsprechen alle Produkt-Informationen dem Qualitäts-Standard und sind demnach immer korrekt, vollständig und konsistent. Überdies sind sie auf Abruf standortunabhängig verfügbar.",{"type":623,"children":782},[783],{"text":784},"Auch fremdsprachige Produkt-Daten können schnell und einfach in ein PIM-System aufgenommen werden. Die meisten Product-Information-Management-Systeme sind direkt mit dem Sprachen-Management Eures Unternehmens oder einer externen Übersetzungsagentur verbunden. Dadurch können Produkt-Informationen in alle Sprachen übersetzt werden. Die produktrelevanten Daten stehen dann nicht nur in einer verständlichen Sprache zur Verfügung, sondern können auch in mehreren Sprachen an die Vertriebs-Kanäle weitergegeben werden.",{"type":623,"children":786},[787],{"text":788},"Nach der Aufbereitung der Produkt-Informationen mittels PIM-System geht es an die kanalspezifische Bereitstellung der Daten. Dieser zentralisierte Product-Information-Management-Prozess ermöglicht eine verlässliche und hochwertige Ausgabe der produktrelevanten Daten an die diversen Kanäle, wo sie wiederum die Kaufentscheidungen Eurer Kund*innen beinflussen.",{"type":623,"children":790},[791],{"bold":479,"text":792},"Welche PIM-Systeme gibt es?",{"type":623,"children":794},[795,797,802],{"text":796},"Die Entwicklung von Software-Lösungen hat auch vor PIM-Systemen nicht Halt gemacht – zum Glück! Unterschiedliche PIM-Tools helfen Euch bei der zentralen Speicherung, Verwaltung und automatisierten Weitergabe von Produkt-Informationen an die entsprechenden Medien. Unsere Nutzer*innen haben sämtliche PIM-Tools auf die Probe gestellt. Im ",{"rel":641,"href":798,"type":643,"children":799,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fproduct-information-management-pim",[800],{"text":801},"Vergleich der beliebtesten PIM-Systeme",{"text":803}," lagen dieses Mal folgende Softwares vorne:",{"type":650,"children":805},[806,817,828,839,850,861,872,883,894,905],{"type":653,"children":807},[808],{"type":656,"children":809},[810,811,816],{"text":700},{"rel":641,"href":812,"type":643,"children":813,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fpimcore",[814],{"text":815},"Pimcore",{"text":700},{"type":653,"children":818},[819],{"type":656,"children":820},[821,822,827],{"text":700},{"rel":641,"href":823,"type":643,"children":824,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fakeneo",[825],{"text":826},"Akeneo",{"text":700},{"type":653,"children":829},[830],{"type":656,"children":831},[832,833,838],{"text":700},{"rel":641,"href":834,"type":643,"children":835,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fkontainer",[836],{"text":837},"Kontainer",{"text":700},{"type":653,"children":840},[841],{"type":656,"children":842},[843,844,849],{"text":700},{"rel":641,"href":845,"type":643,"children":846,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fsap-commerce-cloud",[847],{"text":848},"SAP Commerce Cloud",{"text":700},{"type":653,"children":851},[852],{"type":656,"children":853},[854,855,860],{"text":700},{"rel":641,"href":856,"type":643,"children":857,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Feggheads-suite",[858],{"text":859},"eggheads Suite",{"text":700},{"type":653,"children":862},[863],{"type":656,"children":864},[865,866,871],{"text":700},{"rel":641,"href":867,"type":643,"children":868,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002F4allportal",[869],{"text":870},"4ALLPORTAL",{"text":700},{"type":653,"children":873},[874],{"type":656,"children":875},[876,877,882],{"text":700},{"rel":641,"href":878,"type":643,"children":879,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fanteros",[880],{"text":881},"ANTEROS",{"text":700},{"type":653,"children":884},[885],{"type":656,"children":886},[887,888,893],{"text":700},{"rel":641,"href":889,"type":643,"children":890,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fsalsify",[891],{"text":892},"Salsify",{"text":700},{"type":653,"children":895},[896],{"type":656,"children":897},[898,899,904],{"text":700},{"rel":641,"href":900,"type":643,"children":901,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fcontentserv",[902],{"text":903},"Contentserv",{"text":700},{"type":653,"children":906},[907],{"type":656,"children":908},[909,910,915],{"text":700},{"rel":641,"href":911,"type":643,"children":912,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fmediacockpit",[913],{"text":914},"mediacockpit",{"text":700},{"type":632,"children":917},[918],{"text":919},"Welche Vorteile bieten PIM-Systeme?",{"type":623,"children":921},[922],{"text":923},"Mithilfe eines PIM-Systems könnt Ihr sämtliche Produkt-Daten medienneutral sammeln und verwalten. Egal, ob Ihr Produkt-Informationen für Social Media, den nächsten Katalog oder die Preisliste aufbereiten wollt, mit einer PIM-Solution habt Ihr alle produktrelevanten Daten als Grundlage an einem Ort. Zudem ist die Daten-Erfassung und -Verarbeitung mit einem PIM-System effizienter und ressourcenschonender. Dadurch könnt Ihr nicht nur Zeit sparen, sondern auch Kosten senken. Gleichzeitig steigert Ihr die Qualität der Daten und sorgt für Einheitlichkeit.",{"type":623,"children":925},[926],{"text":927},"Zusammenfassend bieten PIM-Systeme folgende Vorteile:",{"type":650,"children":929},[930,936,942,948,954,960,966,972,978,984,990],{"type":653,"children":931},[932],{"type":656,"children":933},[934],{"text":935},"Medienneutrale Sammelstelle für Produktinformationen",{"type":653,"children":937},[938],{"type":656,"children":939},[940],{"text":941},"Zentralisierte Verwaltung aller Produktdaten",{"type":653,"children":943},[944],{"type":656,"children":945},[946],{"text":947},"Standortunabhängige Datensammlung",{"type":653,"children":949},[950],{"type":656,"children":951},[952],{"text":953},"Effiziente Datenerfassung",{"type":653,"children":955},[956],{"type":656,"children":957},[958],{"text":959},"Ressourcenschonende Daten-Verarbeitung",{"type":653,"children":961},[962],{"type":656,"children":963},[964],{"text":965},"Zeitersparnis",{"type":653,"children":967},[968],{"type":656,"children":969},[970],{"text":971},"Verkürzung der Time-to-Market",{"type":653,"children":973},[974],{"type":656,"children":975},[976],{"text":977},"Kosten-Senkung",{"type":653,"children":979},[980],{"type":656,"children":981},[982],{"text":983},"Qualitätssteigerung",{"type":653,"children":985},[986],{"type":656,"children":987},[988],{"text":989},"Konstante Einheitlichkeit der Produktinformationen",{"type":653,"children":991},[992],{"type":656,"children":993},[994],{"text":995},"Reduktion von Retouren",{"type":623,"children":997},[998,1000,1004,1006,1011],{"text":999},"Noch nicht überzeugt? Dann schaut auf ",{"rel":641,"href":270,"type":643,"children":1001,"openInNewTab":479},[1002],{"text":1003},"OMR Reviews",{"text":1005}," vorbei. Dort haben wir noch viele weitere ",{"rel":641,"href":1007,"type":643,"children":1008,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fpim-vorteile",[1009],{"text":1010},"Vorteile eines PIM-Systems",{"text":1012}," für Euch aufgelistet.",{"type":632,"children":1014},[1015],{"text":1016},"Fazit: Attraktiv, einheitlich und vollständig – PIM-Systeme machen es möglich",{"type":623,"children":1018},[1019],{"text":1020},"Unabhängig davon, ob Ihr viele Ausgabe-Kanäle bespielen wollt, eine breite Produkt-Palette habt oder Eure Produkt-Informationen häufig aktualisiert, mit einem PIM-System seid ihr auf der sicheren – und praktischen – Seite. Es ermöglicht Euch die zentralisierte Verwaltung und automatisierte Weitergabe aller Produkt-Daten.",{"type":623,"children":1022},[1023],{"text":1024},"Eure Produkt-Information-Manager*innen kümmern sich um die Klassifizierung, Ergänzung und Kontrolle der produktrelevanten Daten. Anschließend werden die Produkt-Informationen automatisch an die unterschiedlichen Vertriebs-Medien weitergeleitet. So spart Ihr Zeit und reduziert Kosten. Also, worauf wartet Ihr noch? Lasst das PIM-System arbeiten, denn Produkt-Informationen manuell an Vertriebs-Kanäle weiterzugeben, ist Schnee von gestern.",{"type":632,"children":1026},[1027],{"text":1028},"FAQ",{"type":1030,"children":1031},"heading-three",[1032],{"text":1033},"Was ist PIM?",{"type":623,"children":1035},[1036],{"text":1037},"Das Product-Information-Management, kurz PIM, managt alle produktrelevanten Daten eines Unternehmens. Die Produkt-Informationen werden in einem zentralisierten System gespeichert. Alle Beteiligten haben Zugriff auf das System und können die Daten kontrollieren, ergänzen und verwalten.",{"type":1030,"children":1039},[1040],{"text":1041},"Wofür braucht Ihr ein PIM-System?",{"type":623,"children":1043},[1044],{"text":1045},"Das PIM-System ist eine zentrale Sammelstelle für alle Produkt-Daten. Es dient der Erfassung, Speicherung, Verwaltung und Weitergabe von produktrelevanten Informationen und fördert die Vermarktung und den Verkauf der Unternehmens-Produkte. Dadurch steigt die Qualität, während Kosten reduziert und Zeit eingespart werden kann.",{"type":1030,"children":1047},[1048],{"text":1049},"Wie funktionieren PIM-Systeme?",{"type":623,"children":1051},[1052],{"text":1053},"PIM-Systeme dienen als Schnittstelle zu vielen anderen unternehmensinternen und -externen Programmen, sodass sämtliche Information zentral gesammelt werden können. Anschließend werden die Produkt-Daten veredelt, übersetzt und kontrolliert, bevor sie automatisch an die relevanten Vertriebs-Kanäle weitergegeben werden.",{"type":623,"children":1055},[1056],{"text":1057},"\n",[1059],{"__typename":754,"id":751,"rawHtml":1060},"\u003Cdiv style=\"background-color: #EFF1F3; padding: 20px;\">\n\n\u003Ch2>Empfehlenswerte Product Information Management (PIM) Software \u003C\u002Fh2>\n\n\u003Cp>\nAuf unserer Vergleichsplattform OMR Reviews findest du weitere empfehlenswerte \u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fproduct-information-management-pim\">Product Information Management (PIM) Tools\u003C\u002Fa>. Wir stellen über 80 Lösungen vor, die speziell auf die Bedürfnisse von Unternehmen und Marken zugeschnitten sind, die effizientes Produktinformationsmanagement benötigen. Diese PIM-Software bietet umfassende Unterstützung in allen Aspekten des Produktinformationsmanagements. Nutze diese Gelegenheit, die verschiedenen Softwarelösungen zu vergleichen und dabei auf authentische und verifizierte Nutzerbewertungen zurückzugreifen:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fcanto>Canto\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzONoA-5FA4s-v6zh8Luww11hotYjtyBsvUQOFtKQDz13U-YOCI7OnPOw-a1ulxuQKGnXYtzxPkl0iVZ4Cafz0mgIaS2QvVC3HVq5MWfZzpo4l\" rel=\"nofollow\" target=\"_blank\">Jetzt mehr erfahren\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F72\u002F535\u002F3945\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzS9rufmWDekNn1_m3QyqPSV_hFytVRIC6v4UwaummvH4-Sggm3WfBN454sU_lKhFDLV38e2z9Ao7dYrFukS7PmYS68D0KmgVEPcvBA1EbDRZmdJFxqSeXjMrbElAB\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F72\u002F535\u002F3945\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002F4allportal>4ALLPORTAL\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzcZvTXRfnSShaG62YDS2drCV7hwfhYBDZCxGfNiuQBEBj26Lb2gKdND8Qy2F8z8dnvmPHXWiA8an8r9j34zuMz1bRy3NVinT880jxbfoq4Ss3\" rel=\"nofollow\" target=\"_blank\">Demo buchen\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F26\u002F551\u002F1377\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002Fz8G0dvLwPXIT_zHZNGNtdZPfrWuRaz-QrFeuhVkUHIGS-fKjzYzGTupSHLx6u37yrTij4Jyc49HE5lXY3B1x4oupj2bANRTyznMnIFgAPMFIQ-pgrKR57XNTl79az\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F26\u002F551\u002F1377\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fentitys-io>entitys.io\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzwfcHibxmlDGcnJdPDl1cjqYn23Lhvf4tPxGMr5krq-KaQyTJI9b64KLSn7lDyZ0hH7RplRsfAjHMJufpoJ0AaCbDv8546VmXM-o7fPnb_D0j\" rel=\"nofollow\" target=\"_blank\">Austausch vereinbaren\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F102\u002F522\u002F1340\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzoDTkDbyVm6VDVCsz9ES6nfZzd3cxQWsAQKho2s95qgiGQevviP_UfNnGCgtX8tPVdRrjVp8xWU79Is7Uu1ku72PN_VNkNTikIoFr_KRpJx9i_2FymuzC55fAMf8C\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F102\u002F522\u002F1340\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fpimcore>Pimcore\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzyefLvKWbMA6OsWc286rJZ23o_w8NSUUqgu8GL_zqQfAHvdyOOaFC6gFjCj6RhEJlnZ8CIJ_yfkcIw1TDV126yig2skUxFNz2IY-ZtyGd9H42\" rel=\"nofollow\" target=\"_blank\">Kostenlose Demo\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F43\u002F547\u002F1373\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzhTbJRyDcWt8lGKSgffoaai9YBBAlxxwhMEAt3K3ak117KK5ALrS_8qwPTKuOnULgnkj3etxUwGgk8nUWHoZn2MjkDETpT87-izIuw6fxkbhbsaEPcXuJ5DVoxPLQ\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F43\u002F547\u002F1373\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fdeinpim>deinPIM\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzuL6glvwESxh6dgxlm_xSLIEQKpqyXnXMb11aBCmTa5YqGSKwY_GVN9ubPyA2-u9aNLRCJGTMnNKl0CoMY0itqoc9JAXQ87IHd_8YpQryipLL\" rel=\"nofollow\" target=\"_blank\">Demo vereinbaren\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F71\u002F545\u002F1371\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002Fzn75_4b1td0hPyAGwuTHUpANI6YYpDhvkJN3oT0cLDxIq9FPVVmHhfVNWZbqubWfO0xhqjhAzFgRCFEB0x8GERmwTebnWKs0P8SPXNXrDbXOMei7oed9A-Sbgc2lR\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F71\u002F545\u002F1371\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fnovadb>NovaDB\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002Fzz2hQb3yTjEZ4FLSePu3aTgdkyP9zIwv8ZdJO3Hen68LvS9xYDl3MVnwKPO-LsOCEmoN9vtCoSom78Dn6BRuerwuvYprM_q4Emdf2zGyIn9rABw\" rel=\"nofollow\" target=\"_blank\">Jetzt kostenlos testen\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F220\u002F1338\u002F3457\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzzJFxDOuZxasafPy1V-0fv2suW2h_TwNKiMMqBi_6a7YRTqza1bO_zehwH8jX7GVtZGiHIxb5KHPmZG2N7TZeT1sfbW6deJSHK71q-a6M7K5KhV5GW_k5AhEBBbSgJg\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F220\u002F1338\u002F3457\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n \u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fhublify-commerce-plattform\">Hublify Commerce Plattform\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fakeneo\">Akeneo\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fsyndigo-the-active-content-engine\">Syndigo\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fmediasolution3-by-goodson\">mediaSolution3 by Goodson\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>",{"__typename":1062,"description":1063,"keywords":1064,"noFollow":283,"noIndex":283,"ogDescription":102,"ogTitle":102,"title":1065,"ogImage":102},"Seo","In diesem Artikel erklären wir Euch, was ein Product-Information-Management ist und welche Vorteile der Einsatz eines PIM-Systems für Euer Unternehmen hat.",[],"Was ist Product-Information-Management (PIM)?","pim",[1068],{"__typename":615,"name":1069,"slug":1070},"Persona Based 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