[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$pI4DW_Alh-":3,"$fuYmPs5TJX":94,"glossaries-data":613,"_apollo:hygraph":788,"_apollo:default":1296,"_apollo:reviews":1297,"_apollo:jobs":1298,"_apollo:myomr":1299},{"footerLinks":4},{"__typename":5,"id":6,"omrFooterLinks":7,"omrFooterSocials":36},"Footer","clpib6da295u40brxocszrf7q",[8,12,15,18,21,24,27,30,33],{"__typename":9,"name":10,"link":11},"FooterLink","About","https:\u002F\u002Fomr.com\u002Fde\u002Fueber-uns\u002F",{"__typename":9,"name":13,"link":14},"Karriere","https:\u002F\u002Fcareer.omr.com\u002F?utm_source=website&utm_medium=button&utm_campaign=karriere-footer",{"__typename":9,"name":16,"link":17},"Presse","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpress\u002F",{"__typename":9,"name":19,"link":20},"Kontakt","https:\u002F\u002Fomr.com\u002Fde\u002Fkontakt\u002F",{"__typename":9,"name":22,"link":23},"Newsletter","https:\u002F\u002Fomr.com\u002Fde\u002Fnewsletter\u002F",{"__typename":9,"name":25,"link":26},"Glossar","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossar",{"__typename":9,"name":28,"link":29},"Impressum","https:\u002F\u002Fomr.com\u002Fde\u002Fimpressum\u002F",{"__typename":9,"name":31,"link":32},"Datenschutz","https:\u002F\u002Fomr.com\u002Fde\u002Fdatenschutz\u002F",{"__typename":9,"name":34,"link":35},"AGB","https:\u002F\u002Fomr.com\u002Fde\u002Fagb\u002F",[37,44,49,54,59,64,69,74,79,84,89],{"__typename":38,"name":39,"link":40,"logo":41},"SocialLink","Facebook","https:\u002F\u002Fwww.facebook.com\u002Fofficially.omr",{"__typename":42,"url":43},"Asset","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRXJKUn1NQo2zO2pXjTQw",{"__typename":38,"name":45,"link":46,"logo":47},"X","https:\u002F\u002Ftwitter.com\u002Fofficially_omr",{"__typename":42,"url":48},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FGmZWd7sbT8yUMZn2MnyN",{"__typename":38,"name":50,"link":51,"logo":52},"TikTok","https:\u002F\u002Fwww.tiktok.com\u002F@omr_daily",{"__typename":42,"url":53},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0VvBBbkvRWegmZ7NQM3i",{"__typename":38,"name":55,"link":56,"logo":57},"Xing","https:\u002F\u002Fwww.xing.com\u002Fnews\u002Fpages\u002Fonline-marketing-rockstars-56",{"__typename":42,"url":58},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FMkrpHIIAT8GidAFFkoIK",{"__typename":38,"name":60,"link":61,"logo":62},"Youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr",{"__typename":42,"url":63},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FA5Vat8uaSYeqijC9JMaJ",{"__typename":38,"name":65,"link":66,"logo":67},"Instagram","https:\u002F\u002Fwww.instagram.com\u002Fofficially_omr\u002F",{"__typename":42,"url":68},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FYUyZfoCiRNCVfKzwC0VK",{"__typename":38,"name":70,"link":71,"logo":72},"LinkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002Fmycompany\u002Fverification\u002F",{"__typename":42,"url":73},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F3Vf6Pa2cRWWulR2pSQZi",{"__typename":38,"name":75,"link":76,"logo":77},"Podigee","https:\u002F\u002Fomr.podigee.io\u002F",{"__typename":42,"url":78},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRuulnyBNSx2qpwdxUbOg",{"__typename":38,"name":80,"link":81,"logo":82},"Spotify","https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F4rION5Qm2nPvDbzIB1wUiH",{"__typename":42,"url":83},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FISHcI6TaRtWTmjXke0Pg",{"__typename":38,"name":85,"link":86,"logo":87},"Podcast","https:\u002F\u002Fpodcasts.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast\u002Fid1056312052",{"__typename":42,"url":88},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FsZ3vMVHVTDGSwd7kBRIv",{"__typename":38,"name":90,"link":91,"logo":92},"XML Feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F?__hstc=73384140.049646609ac249718e18d0a9af3ecef1.1698850772121.1701156755210.1701159832088.21&__hssc=73384140.1.1701159832088&__hsfp=3954038466&_gl=1*wmhh02*_ga*MTY0NjA3ODQ4MS4xNjY1MDU5MzI4*_ga_FQG0KM9VVY*MTcwMTE1OTc5OS4yNi4xLjE3MDExNTk5NDguNjAuMC4w",{"__typename":42,"url":93},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXl0k8PQPSM20T8VFNaHl",{"navigationItems":95,"partners":612},[96,103,266,379,434,463,535,565,577],{"id":97,"slug":98,"name":99,"link":100,"description":101,"promo":102,"children":-1},"clpi6s8r439q60aujtiaj06g0","daily","Daily","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily","Bleibe up to date für aktuelle Trends in der Branche",null,{"id":104,"slug":105,"name":106,"link":107,"description":108,"promo":109,"children":122},"clpi6txjz33al0buuqsljv5pf","festival","Festival","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002F","Speaker*innen, Programm & Tickets",{"__typename":110,"id":111,"image":112,"title":116,"subtitle":117,"cta":118},"HeaderPromo","cmid1nqhoq50807rwiy8ulln2",{"__typename":42,"title":102,"description":102,"mimeType":113,"originalUrl":114,"url":115},"image\u002Fjpeg","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmov62g6xm06s07upijq4lgkp","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmov62g6xm06s07upijq4lgkp","OMR27 Super Early Bird gestartet","Vom 3. bis 5. Mai steigt das OMR Festival 2027. Jetzt für kurze Zeit dein Ticket für 499€ statt 649€ sichern.",{"__typename":119,"label":120,"url":121,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"CallToAction","Jetzt Ticket sichern","https:\u002F\u002Ftickets.omr.com\u002Ffestival",[123,153,192,211,230],{"id":124,"name":125,"link":126,"description":127,"icon":128,"children":129},"cm2ceh83vrdtn07rwr4gifo4h","Programm","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fstage-program","Speaker*innen, Themen und Events für 2026","megaphone",[130,133,137,141,145,149],{"id":131,"name":132,"link":126},"cmlzemczkwu1f07uk8h6co0hl","Bühnenprogramm",{"id":134,"name":135,"link":136},"cmlzemczkwu1e07ukfjygmpxx","Masterclasses","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmasterclasses",{"id":138,"name":139,"link":140},"cmlzemczkwu1d07uk4cv5eidf","Guided Tours","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fguided-tours",{"id":142,"name":143,"link":144},"cmlzemczkwu1c07uk07n2tu42","Side Events","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fside-events",{"id":146,"name":147,"link":148},"cm2ceh83vrdto07rwq2m0d76c","Speaker*innen","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fspeakers",{"id":150,"name":151,"link":152},"cm4spa7d2d59u07t2csfoaihz","Aussteller","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fexhibitors\u002F",{"id":154,"name":155,"link":156,"description":157,"icon":158,"children":159},"cmm92d7v0b7x807t94c5zn9n6","Journeys","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fjourneys","Das Programm nach Themen sortiert","footprints",[160,164,168,172,176,180,184,188],{"id":161,"name":162,"link":163},"cmm92d7v1b7xb07t9hc8huqo7","AI & Tech","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fai-tech",{"id":165,"name":166,"link":167},"cmm92d7v0b7x907t9kld9vnmt","Marketing & Advertising","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmarketing-advertising",{"id":169,"name":170,"link":171},"cmm92d7v1b7xa07t9kyrbg5b2","E-Commerce & Retail","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fecommerce-retail",{"id":173,"name":174,"link":175},"cmm92d7v1b7xc07t9lk122au9","Media, Content & Publishing","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmedia-content-publishing",{"id":177,"name":178,"link":179},"cmmt6eh9luagc06ta8k54uzko","Equality, Fairness & Impact","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fequality-fairness-impact",{"id":181,"name":182,"link":183},"cmoou3zqhsqi907uutbojskvb","Politics & Regulation","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpolitics-regulation",{"id":185,"name":186,"link":187},"cmn2tnpzzhhlf06t6g57xabxg","HR & Leadership","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhr-leadership",{"id":189,"name":190,"link":191},"cmm92d7v1b7xd07t93kd5vp0r","Finance","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffinance",{"id":193,"name":194,"link":195,"description":196,"icon":197,"children":198},"cmdz05txjhe1k07uk7au500cc","Tickets","https:\u002F\u002Ftickets.omr.com\u002Fomr27","Tickets für das größte Marketing- und Digital-Event","ticket",[199,203,207],{"id":200,"name":201,"link":202},"cmdz05txjhe1l07ukkfg2irph","Ticketübersicht","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ftickets\u002F",{"id":204,"name":205,"link":206},"cmdz05txjhe1m07ukfbcsi9ps","OMR27 Festival Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffestivalpass\u002F",{"id":208,"name":209,"link":210},"cmdz05txjhe1n07ukunashbw9","OMR27 Black Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fblackpass\u002F",{"id":212,"name":213,"link":214,"description":215,"icon":216,"children":217},"clpi7tikw51i90aujzgiw9zw0","Take part","#","Werde Aussteller oder Teil der Crew","biceps_flexed",[218,222,226],{"id":219,"name":220,"link":221},"cmlzqoamxh0rx06uq3jthuex0","Aussteller werden","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fbecome-an-exhibitor",{"id":223,"name":224,"link":225},"clrgbxgwwmjty0ct7awuc8zmz","Crew","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrew",{"id":227,"name":228,"link":229},"clsackz29vxi20at64lx8acyy","Crew Professionals","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrewprofessionals\u002F",{"id":231,"name":232,"link":214,"description":233,"icon":234,"children":235},"cm0o2gbsclvph07ui5xrzs3op","Mehr","Alles rund um deinen Festivalbesuch","libraryBig",[236,240,244,248,252,256,260,262],{"id":237,"name":238,"link":239},"cmm0iwlrxwghm06uq5v4jdy75","MyFestival","https:\u002F\u002Fmyfestival.omr.com\u002Fmyprofile",{"id":241,"name":242,"link":243},"cmm1wwa2a1w5p07uk3979djv0","Festival App","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fapp\u002F",{"id":245,"name":246,"link":247},"cmk5mpjo4f0ty07ur8khgqj5k","Hotels","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhotels\u002F",{"id":249,"name":250,"link":251},"cmoig5rc5ah1m07unfjbq7p4k","Akkreditierung & Anfahrt","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Faccreditation-arrival",{"id":253,"name":254,"link":255},"cmoig5rc5ah1l07unxz9b2l6j","Payment & Pfand","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpayment-pfand",{"id":257,"name":258,"link":259},"cm0o2gbsclvpj07ui04xi5dqv","Awareness & Barrierefreiheit","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fawareness\u002F",{"id":261,"name":16,"link":17},"cm20lxukq01qo07t7anav8h4k",{"id":263,"name":264,"link":265},"cm0o2gbsclvpi07uivmyx3kc3","Family Member","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Fomr-family-member\u002F",{"id":267,"slug":268,"name":269,"link":270,"description":271,"promo":272,"children":284},"clpi6usit323z0buqjqzhm00v","reviews","Reviews","https:\u002F\u002Fomr.com\u002Fde\u002Freviews","Finde Software & Services für dein Business",{"__typename":110,"id":273,"image":274,"title":278,"subtitle":279,"cta":280},"cmji1objjffx307t6910udjc5",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":276,"url":277},"image\u002Fpng","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmji1luowf8ef07t6rf04pdet","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmji1luowf8ef07t6rf04pdet","Diese Tools liebt Deutschland","Die Top 100 Software-Lösungen für Entscheider*innen in DACH",{"__typename":119,"label":281,"url":282,"target":102,"external":283,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Zum Ranking","http:\u002F\u002Fhi.omr.com\u002Ftop-100-tools-2025-download?utm_revsource=website&utm_revmedium=organic&utm_revcampaign=top100-2025&utm_revterm=omr-startpage",false,[285,315,345,359,373],{"id":286,"name":287,"link":214,"description":288,"icon":289,"children":290},"cmifxzdz33hv507umo4lp0oio","Software","Die passende Software für dein Business","monitor",[291,295,299,303,307,311],{"id":292,"name":293,"link":294},"cmifxzdz33hv607um9mfg219j","HR","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fhr-management",{"id":296,"name":297,"link":298},"cmifxzdz33hv707umoapdvbev","Zeiterfassung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Ftime-tracking",{"id":300,"name":301,"link":302},"cmify3bcx3pag07umxdr7r3ek","Projektmanagement","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fproject-management",{"id":304,"name":305,"link":306},"cmify3bcx3paf07umkhtc23rq","CRM","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fcrm",{"id":308,"name":309,"link":310},"cmify3bcx3pae07um2oarbi76","SEO","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fseo",{"id":312,"name":313,"link":314},"cmify3bcx3pad07um315k5q1y","E-Mail-Marketing","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Femail-marketing",{"id":316,"name":317,"link":214,"description":318,"icon":319,"children":320},"cmify5hm03zlj07ut4ps7y033","Services","Die passenden Services für dein Business","speech",[321,325,329,333,337,341],{"id":322,"name":323,"link":324},"cmifyld4f536807umhwogaev4","Online Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fonline-marketing-services",{"id":326,"name":327,"link":328},"cmifyld4f536707umehh9kulb","Unternehmensberatungen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Funternehmensberatungen",{"id":330,"name":331,"link":332},"cmifyld4f536607um5skzmida","IT-Dienstleister","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fit-services",{"id":334,"name":335,"link":336},"cmifyld4f536507umdlm6el36","Webdesign-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fwebdesign-services",{"id":338,"name":339,"link":340},"cmifyld4f536407umm0mlqxqd","E-Commerce Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fe-commerce-services",{"id":342,"name":343,"link":344},"cmifymwc75eow07utge0cxvz5","Performance Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fperformance-marketing-agenturen",{"id":346,"name":347,"link":348,"description":349,"icon":350,"children":351},"clqdonuxck2rp0cuq1sfbzy7h","Content","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub","Wissen und Webinare rund um Digital-Software und SaaS","book_open",[352,355],{"id":353,"name":354,"link":348},"cmifxw1y22z1q06uodn8h8agl","ContentHub",{"id":356,"name":357,"link":358},"cmifxw1y22z1p06uo2rkh8go8","Webinare","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fwebinar\u002Ftool-talks",{"id":360,"name":361,"link":214,"description":362,"icon":363,"children":364},"clqdorwasleo90buq4ztyrjfn","Für Anbieter","Liste dein Produkt oder deinen Service und werde Teil unserer Community","briefcaseBusiness",[365,369],{"id":366,"name":367,"link":368},"cmify9do141ow07umkajkyyre","Software & Tools","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b",{"id":370,"name":371,"link":372},"cmify9do141ov07um9gety8vd","Agenturen & Services","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b\u002Fbusiness-services",{"id":374,"name":375,"link":376,"description":377,"icon":378,"children":-1},"cmiegna6ka5l707rw5g2dof75","Schreibe eine Bewertung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fnew","Schreibe eine Bewertung für ein Tool deiner Wahl","star",{"id":380,"slug":381,"name":382,"link":383,"description":384,"promo":385,"children":395},"clpi6vjut3f7t0aujeod78qqq","education","Education","https:\u002F\u002Feducation.omr.com\u002F","Für deinen nächsten Karriereschritt",{"__typename":110,"id":386,"image":387,"title":390,"subtitle":391,"cta":392},"cmid0if0cm0hk08ulm22q0kff",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":388,"url":389},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlrri8cp8xa307umd3wrtqnc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlrri8cp8xa307umd3wrtqnc","Dein Business im Fokus: Reichweite, Leads & Skills","Ob Vermarktungslösungen, unternehmensspezifische Weiterbildung oder attraktive Weiterbildungs-Pakete: Wir bringen eure B2B-Ziele in die Umsetzung. Jetzt kostenloses Beratungsgespräch vereinbaren.",{"__typename":119,"label":393,"url":394,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlose Beratung anfordern","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Funternehmen",[396,402,408,414,420,424,429],{"id":397,"name":398,"link":399,"description":400,"icon":401,"children":-1},"clqdnyugcjope0buqvd1qrijh","E-Learning-Kurse","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fe-learning-kurse","Dein interaktiver Online-Campus für die wichtigsten Digital- und Marketing-Themen. Ideal für Einsteiger*innen und mit personalisiertem Abschlusszertifikat.","graduationCap",{"id":403,"name":404,"link":405,"description":406,"icon":407,"children":-1},"clqdo053tin350cuqiloaisqr","Online-Seminare","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-deep-dive","Die Online-Seminare für alle, die tief in Themen rund ums digitale Business einsteigen wollen – inklusive Live-Q&A mit unseren Expert*innen.","presentation",{"id":409,"name":410,"link":411,"description":412,"icon":413,"children":-1},"clqdo0t87iyu50buqxx0qyoni","OMR Report","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-report\u002F","Die Praxis-Guides zu den wichtigsten Online-Marketing-Themen. Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":415,"name":416,"link":417,"description":418,"icon":419,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":421,"name":422,"link":394,"description":423,"icon":363,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":425,"name":85,"link":426,"description":427,"icon":428,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":453,"name":454,"link":455,"description":456,"icon":128,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":458,"name":459,"link":460,"description":461,"icon":462,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":464,"slug":465,"name":466,"link":467,"description":468,"promo":469,"children":480},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":110,"id":470,"image":471,"title":474,"subtitle":475,"cta":476},"cmix6l950myyw07tacxq90vty",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":472,"url":473},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmix6cwoimb9h07uqaitmht52","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmix6cwoimb9h07uqaitmht52","Kennst du schon den OMR Jobs & HR Newsletter?","News, Studien, Termine: Wir schreiben auf, was HR und Beschäftigte wissen müssen. Samt Podcast-Sneak-Peek und seriösem Humor. Jede Woche Mittwoch in deinem Postfach.",{"__typename":119,"label":477,"url":478,"target":102,"external":479,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlos anmelden","https:\u002F\u002Fhi.omr.com\u002Fomrjobs-hr-newsletter?utm_source=website&utm_medium=omr&utm_campaign=newsletter&utm_term=navigation",true,[481,513],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,507,511],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":496,"name":497,"link":498},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":500,"name":501,"link":502},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":504,"name":505,"link":506},"cmpcla9z5py4808un2l983z9h","Future HR Days ","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",{"id":508,"name":509,"link":510},"cmk2dykasxmqi07takvl8quhq","Digital HR Summit ","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fdigitalsummit?utm_source=website&utm_medium=jobs&utm_campaign=summit26a&utm_term=navi",{"id":512,"name":22,"link":478},"cmk2dykarxmqe07ta83kq6580",{"id":514,"name":515,"link":516,"description":517,"icon":518,"children":519},"clpi7017e3l7i0brxqc8uxp4g","Für Jobsuchende","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs","Suchst du nach dem nächsten Schritt für deinen Karriereweg?","search",[520,523,527,531],{"id":521,"name":522,"link":516},"cmk2dykasxmqn07tafioik4it","Jobbörse des Digital-Business",{"id":524,"name":525,"link":526},"cmk2dykasxmqm07tazbox3zl8","Jobmatching","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fmatch",{"id":528,"name":529,"link":530},"cmk2dykasxmql07tadop53i6o","Karriere@OMR","https:\u002F\u002Fomr.com\u002Fde\u002Fcareer",{"id":532,"name":533,"link":534},"cmk2dykasxmqk07ta9p6c3olz","OMR Festival Crew supporten","https:\u002F\u002Fwww.omr-crewportal.com\u002Fjobboard",{"id":536,"slug":537,"name":537,"link":538,"description":539,"promo":540,"children":550},"clpi84hak50gz0buquilpk1qs","5050","https:\u002F\u002F5050.omr.com","Für mehr Gleichberechtigung in der Arbeitswelt",{"__typename":110,"id":541,"image":542,"title":545,"subtitle":546,"cta":547},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":543,"url":544},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":548,"url":549,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[551,556,560],{"id":552,"name":553,"link":554,"description":555,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":557,"name":558,"link":559,"description":546,"icon":407,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":561,"name":562,"link":563,"description":564,"icon":413,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":566,"slug":567,"name":568,"link":569,"description":570,"promo":102,"children":571},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[572],{"id":573,"name":574,"link":575,"description":576,"icon":378,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":578,"slug":579,"name":580,"link":581,"description":582,"promo":102,"children":583},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[584,589,594,598,602,607],{"id":585,"name":586,"link":581,"description":587,"icon":588,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":590,"name":10,"link":591,"description":592,"icon":593,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":595,"name":85,"link":596,"description":597,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":780,"nextGlossary":784},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":774,"slug":779,"topicPageRedirect":102},"Glossary","clje0twsc22dk0btacd5ilqat","MQL, SQL, PQL ",{"__typename":619,"json":620,"references":771},"GlossaryDescriptionRichText",{"children":621},[622,635,639,644,648,653,657,661,665,669,673,677,681,685,689,693,697,701,705,709,713,717,721,725,729,733,737,741,745,749,753,757,761,768],{"type":623,"children":624},"paragraph",[625,627,633],{"text":626},"MQL, SQL und PQL sind Abkürzungen und stehen für verschiedene Arten von Leads, die in verschiedenen Phasen der ",{"href":628,"type":629,"children":630,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fcustomer-journey","link",[631],{"text":632},"Customer Journey",{"text":634}," stehen. Sie helfen Unternehmen dabei, ihre Kunden effektiv zu segmentieren und die richtige Kommunikation und den richtigen Ansatz für jede Gruppe zu wählen.",{"type":623,"children":636},[637],{"text":638},"MQL steht für Marketing Qualified Lead, SQL für Sales Qualified Lead und PQL für Product Qualified Lead. Jede dieser Kategorien hat eine spezifische Definition, Bedeutung und Anwendung innerhalb des Verkaufsprozesses.",{"type":640,"children":641},"heading-two",[642],{"text":643},"Definition: MQL",{"type":623,"children":645},[646],{"text":647},"Ein MQL, oder Marketing Qualified Lead, ist sind potenzielle Kund*innen, die durch Marketingbemühungen identifiziert und genährt wurden und Interesse an dem Produkt oder der Dienstleistung eines Unternehmens gezeigt haben. Diese Leads haben typischerweise eine Aktion ausgeführt, die ein gewisses Engagement zeigt, wie das Ausfüllen eines Formulars, das Herunterladen von Inhalten oder die Teilnahme an einer Webinar-Sitzung. MQLs sind noch nicht bereit für den direkten Verkauf, haben aber ein höheres Potenzial, Kunden zu werden als andere Leads.",{"type":649,"children":650},"heading-three",[651],{"text":652},"Wie werden MQLs identifiziert und bewertet?",{"type":623,"children":654},[655],{"text":656},"Die Identifizierung von MQLs hängt von verschiedenen Faktoren ab. Marketingteams verwenden oft Lead-Scoring-Modelle, die Punkte für verschiedene Aktionen und Verhaltensweisen zuweisen. Zum Beispiel könnte das Herunterladen eines Whitepapers mehr Punkte erhalten als das Klicken auf einen Link in einer E-Mail. Die genaue Methode hängt von der spezifischen Verkaufs- und Marketingstrategie eines Unternehmens ab.",{"type":649,"children":658},[659],{"text":660},"Beispiel für MQL",{"type":623,"children":662},[663],{"text":664},"Ein Beispiel für einen MQL könnte ein*e Website-Besucher*in sein, der\u002Fdie ein Formular ausfüllt, um ein eBook herunterzuladen. Die Besucher*innen haben Interesse an den von dem Unternehmen bereitgestellten Informationen gezeigt und ihre Kontaktdaten hinterlassen, was darauf hindeutet, dass sie offen für weitere Kommunikation sind. Dieser Lead könnte dann weiter genährt werden, bis er bereit ist, in die nächste Stufe des Verkaufsprozesses zu wechseln und zu einem SQL zu werden.",{"type":649,"children":666},[667],{"text":668},"Vorteile und Herausforderungen von MQLs",{"type":623,"children":670},[671],{"text":672},"MQLs sind wertvoll für Unternehmen, da sie potenzielle Kund*innen identifizieren, die bereits ein gewisses Interesse gezeigt haben. Sie ermöglichen es Marketingteams, ihre Ressourcen effektiver zu nutzen und ihre Bemühungen auf die vielversprechendsten Leads zu konzentrieren. Eine Herausforderung besteht jedoch darin, MQLs effektiv zu identifizieren und zu bewerten, und es ist wichtig, dass die Kriterien für das, was einen MQL ausmacht, klar definiert und konsistent angewendet werden.",{"type":640,"children":674},[675],{"text":676},"Definition: SQL",{"type":623,"children":678},[679],{"text":680},"Ein SQL, oder Sales Qualified Lead, sind potenzielle Kund*innen, die die Kriterien eines MQL erfüllen und zusätzlich eine Kaufbereitschaft gezeigt haben. Im Gegensatz zu MQLs, die durch Marketingbemühungen generiert werden, werden SQLs typischerweise vom Verkaufsteam identifiziert. Diese Leads sind bereit, einen Kauf in Betracht zu ziehen und haben oft spezifische Fragen zum Produkt oder zur Dienstleistung.",{"type":649,"children":682},[683],{"text":684},"Wie werden SQLs identifiziert und bewertet?",{"type":623,"children":686},[687],{"text":688},"Die Identifizierung von SQLs erfolgt in der Regel durch direkte Kommunikation zwischen dem Verkaufsteam und dem Lead. Dies kann über Telefonanrufe, E-Mails oder Meetings erfolgen. Während dieser Kommunikation wird der Lead bewertet, um festzustellen, ob er bereit ist, einen Kauf in Betracht zu ziehen. Dies kann durch Fragen zur Kaufbereitschaft, zum Budget, zur Entscheidungsfähigkeit oder zu anderen relevanten Aspekten erfolgen.",{"type":649,"children":690},[691],{"text":692},"Beispiel für SQL",{"type":623,"children":694},[695],{"text":696},"Ein Beispiel für einen SQL könnte ein MQL sein, der nach dem Herunterladen eines eBooks das Verkaufsteam kontaktiert, um spezifische Fragen zum Produkt zu stellen. Der Lead könnte Fragen zur Funktionalität des Produkts, zur Preisgestaltung oder zu anderen Aspekten haben, die darauf hindeuten, dass er einen Kauf ernsthaft in Betracht zieht.",{"type":649,"children":698},[699],{"text":700},"Vorteile und Herausforderungen von SQLs",{"type":623,"children":702},[703],{"text":704},"SQLs sind wertvoll für Unternehmen, da sie potenzielle Kund*innen identifizieren, die bereit sind, einen Kauf in Betracht zu ziehen. Dies ermöglicht es dem Verkaufsteam, seine Bemühungen auf die vielversprechendsten Leads zu konzentrieren. Eine Herausforderung besteht jedoch darin, SQLs effektiv zu identifizieren und zu bewerten. Es ist wichtig, dass die Kriterien für das, was einen SQL ausmacht, klar definiert und konsistent angewendet werden, und dass das Verkaufsteam über die Fähigkeiten und Werkzeuge verfügt, um diese Bewertung durchzuführen.",{"type":640,"children":706},[707],{"text":708},"Definition: PQL",{"type":623,"children":710},[711],{"text":712},"Ein PQL, oder Product Qualified Lead, sind potenzielle Kund*innen, die das Produkt oder die Dienstleistung eines Unternehmens in einer bestimmten Weise genutzt haben, die darauf hindeutet, dass sie bereit sind, einen Kauf in Betracht zu ziehen. Dieser Begriff wird häufig in Unternehmen verwendet, die eine Freemium- oder kostenlose Testversion ihres Produkts anbieten. PQLs haben gezeigt, dass sie das Produkt schätzen, indem sie es aktiv nutzen und von dessen Funktionen Gebrauch machen.",{"type":649,"children":714},[715],{"text":716},"Wie werden PQLs identifiziert und bewertet?",{"type":623,"children":718},[719],{"text":720},"Die Identifizierung von PQLs basiert auf der Nutzung des Produkts oder der Dienstleistung. Unternehmen können verschiedene Metriken verwenden, um zu bestimmen, ob ein Benutzer zu einem PQL geworden ist, wie z.B. die Nutzungshäufigkeit, die Anzahl der genutzten Funktionen oder die Länge der Nutzungszeit. Die genauen Kriterien können je nach Unternehmen und Produkt variieren.",{"type":649,"children":722},[723],{"text":724},"Beispiel für PQL",{"type":623,"children":726},[727],{"text":728},"Ein Beispiel für einen PQL könnten Benutzer*innen einer Software-Testversion sein, die regelmäßig auf die Plattform zugreifen und eine Vielzahl von Funktionen nutzen. Dies deutet darauf hin, dass die User*innen das Produkt schätzen und bereit sind, zu zahlenden Kund*innen zu werden.",{"type":649,"children":730},[731],{"text":732},"Vorteile und Herausforderungen von PQLs",{"type":623,"children":734},[735],{"text":736},"PQLs bieten eine wertvolle Möglichkeit für Unternehmen, potenzielle Kund*innen zu identifizieren, die bereits eine positive Erfahrung mit ihrem Produkt gemacht haben. Dies kann die Wahrscheinlichkeit erhöhen, dass sie zu zahlenden Käufer*innen werden. Eine Herausforderung besteht jedoch darin, die richtigen Metriken zur Identifizierung von PQLs zu bestimmen und sicherzustellen, dass das Produkt oder die Dienstleistung auf eine Weise gestaltet ist, die es den Benutzer*innen ermöglicht, ihren Wert zu erkennen.",{"type":640,"children":738},[739],{"text":740},"Unterschiede zwischen MQL, SQL und PQL",{"type":623,"children":742},[743],{"text":744},"Die Identifizierung und Bewertung von MQLs, SQLs und PQLs basiert auf unterschiedlichen Kriterien. MQLs werden anhand ihrer Interaktionen mit Marketingmaterialien und -aktionen bewertet, SQLs basieren auf direkter Kommunikation und Kaufbereitschaft, und PQLs werden anhand ihrer aktiven Nutzung und Wertschätzung eines Produkts oder einer Dienstleistung identifiziert.",{"type":649,"children":746},[747],{"text":748},"Unterschiede in der Nutzung und im Prozess",{"type":623,"children":750},[751],{"text":752},"MQLs sind typischerweise der erste Schritt in einem Verkaufsprozess. Sie zeigen ein erstes Interesse, sind aber noch nicht bereit für den Kauf. SQLs sind einen Schritt weiter im Prozess, sie haben ein stärkeres Kaufinteresse gezeigt und sind in der Regel bereit für den direkten Verkaufsprozess. PQLs hingegen haben bereits das Produkt oder die Dienstleistung genutzt und geschätzt und haben somit eine höhere Wahrscheinlichkeit, zu zahlenden Kund*innen zu werden.",{"type":649,"children":754},[755],{"text":756},"Anwendungsbereiche für MQL, SQL und PQL",{"type":623,"children":758},[759],{"text":760},"Obwohl alle drei Arten von Leads in den meisten Verkaufsumgebungen Anwendung finden, können einige spezifische Umstände die Eignung von MQLs, SQLs und PQLs beeinflussen. Unternehmen, die auf Inbound-Marketing-Strategien setzen, können stärker auf MQLs und SQLs angewiesen sein. Unternehmen mit Freemium-Modellen oder kostenlosen Testversionen hingegen könnten stärker auf PQLs fokussieren. Die spezifischen Anforderungen und Ziele eines Unternehmens bestimmen, welche Art von Lead am relevantesten ist.",{"type":762,"nodeId":763,"children":764,"nodeType":767},"embed","clrah15ou0lle0atcozlydzrb",[765],{"text":766},"","HtmlEmbed",{"type":623,"children":769},[770],{"text":766},[772],{"__typename":767,"id":763,"rawHtml":773},"\u003Cdiv style=\"background-color: #EFF1F3; padding: 20px;\">\n\n\u003Ch2>Empfehlenswerte Marketing Analytics Software\u003C\u002Fh2>\n\n\u003Cp>\nAuf unserer Vergleichsplattform OMR Reviews findest du weitere empfehlenswerte \u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fmarketing-analytics\">Marketing Analytics Software\u003C\u002Fa>. Dort haben wir über 90 Tools für kleine und mittlere Unternehmen, Start-Ups und Großkonzerne gelistet, die dich in allen Bereichen der Verwaltung, Evaluierung und Kontrolle von Marketingmaßnahmen unterstützen. Also schau vorbei und vergleiche die Softwares mithilfe der authentischen und verifizierten Nutzerbewertungen:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fetracker-analytics\">etracker Analytics\u003C\u002Fa> \u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fmable-ai\">Mable AI\n\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fhubspot-marketing-hub\">HubSpot Marketing Hub\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>",{"__typename":775,"description":776,"keywords":777,"noFollow":283,"noIndex":283,"ogDescription":102,"ogTitle":102,"title":778,"ogImage":102},"Seo","Erfahre alles zum MQL, SQL und PQL im OMR Glossar: Definition ✓ Unterschiede zwischen den Leads ✓ Bedeutung im Verkaufsprozess ✓",[],"MQL, SQL, PQL – die Unterschiede verständlich erklärt | OMR","mql-sql-pql",[781],{"__typename":615,"name":782,"slug":783},"Monthly Recurring Revenue (MRR)","monthly-recurring-revenue-mrr",[785],{"__typename":615,"name":786,"slug":787},"Native Advertising","native-advertising",{"Footer:clpib6da295u40brxocszrf7q":789,"ROOT_QUERY":823,"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0":841,"HeaderPromo:cmid1nqhoq50807rwiy8ulln2":844,"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl":847,"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx":849,"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf":850,"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42":851,"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c":852,"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz":853,"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h":854,"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7":869,"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt":870,"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2":871,"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9":872,"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko":873,"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb":874,"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg":875,"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r":876,"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6":877,"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph":895,"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps":896,"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9":897,"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc":898,"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0":906,"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz":907,"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy":908,"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0":909,"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75":917,"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0":918,"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k":919,"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k":920,"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j":921,"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv":922,"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k":923,"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3":924,"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op":925,"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf":943,"HeaderPromo:cmji1objjffx307t6910udjc5":959,"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j":962,"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev":963,"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek":964,"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq":965,"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76":966,"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y":967,"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio":968,"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4":982,"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb":983,"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida":984,"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36":985,"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd":986,"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5":987,"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033":988,"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl":1002,"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8":1003,"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h":1004,"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre":1010,"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd":1011,"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn":1012,"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75":1018,"HeaderMenuItem:clpi6usit323z0buqjqzhm00v":1020,"HeaderPromo:cmid0if0cm0hk08ulm22q0kff":1036,"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh":1039,"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr":1041,"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni":1043,"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls":1045,"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs":1047,"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx":1049,"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg":1051,"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq":1053,"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj":1071,"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj":1073,"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7":1075,"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m":1077,"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz":1079,"HeaderPromo:cmix6l950myyw07tacxq90vty":1089,"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070":1092,"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y":1093,"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0":1094,"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77":1095,"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h":1096,"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq":1097,"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580":1098,"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x":1099,"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it":1115,"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8":1116,"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o":1117,"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz":1118,"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g":1119,"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21":1129,"HeaderPromo:cmienltjc3ykn07umttacm0bs":1137,"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf":1140,"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z":1142,"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj":1144,"HeaderMenuItem:clpi84hak50gz0buquilpk1qs":1146,"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z":1156,"HeaderMenuItem:cm3jytju71bp807uuevr221ig":1158,"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0":1162,"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5":1164,"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t":1166,"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2":1168,"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv":1170,"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr":1172,"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m":1174,"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx":1188,"SocialLink:clpmu38recnd90aupnxi8uxyc":1193,"SocialLink:clpmu50l9cm450bt2g8822i8t":1198,"SocialLink:clpmu9gpqd1ff0aupt1r0owbp":1203,"SocialLink:clpmub0ljdcz90cuo0xshtb4p":1209,"SocialLink:clpmudda5dier0cuom5n87wtf":1214,"SocialLink:clpmuf1ufce930buhkqrr9eht":1220,"SocialLink:clpmugb2odk770cuoz0qxfn42":1225,"SocialLink:clpmuhqlod2bj0bt292d2ntju":1230,"SocialLink:clpmuiw6jcuro0ctjdtv7kvms":1236,"Header:clpi6s8r439q50aujsqk0j8ts":1242,"HtmlEmbed:clrah15ou0lle0atcozlydzrb":1289,"Glossary:clje0twsc22dk0btacd5ilqat":1290},["null","__typename",5,"id",6,"omrFooterLinks",790,"omrFooterSocials",800],[791,792,793,794,795,796,797,798,799],["null","__typename",9,"name",10,"link",11],["null","__typename",9,"name",13,"link",14],["null","__typename",9,"name",16,"link",17],["null","__typename",9,"name",19,"link",20],["null","__typename",9,"name",22,"link",23],["null","__typename",9,"name",25,"link",26],["null","__typename",9,"name",28,"link",29],["null","__typename",9,"name",31,"link",32],["null","__typename",9,"name",34,"link",35],[801,803,805,807,809,811,813,815,817,819,821],["null","__typename",38,"name",39,"link",40,"logo",802],["null","__typename",42,"url",43],["null","__typename",38,"name",45,"link",46,"logo",804],["null","__typename",42,"url",48],["null","__typename",38,"name",50,"link",51,"logo",806],["null","__typename",42,"url",53],["null","__typename",38,"name",55,"link",56,"logo",808],["null","__typename",42,"url",58],["null","__typename",38,"name",60,"link",61,"logo",810],["null","__typename",42,"url",63],["null","__typename",38,"name",65,"link",66,"logo",812],["null","__typename",42,"url",68],["null","__typename",38,"name",70,"link",71,"logo",814],["null","__typename",42,"url",73],["null","__typename",38,"name",75,"link",76,"logo",816],["null","__typename",42,"url",78],["null","__typename",38,"name",80,"link",81,"logo",818],["null","__typename",42,"url",83],["null","__typename",38,"name",85,"link",86,"logo",820],["null","__typename",42,"url",88],["null","__typename",38,"name",90,"link",91,"logo",822],["null","__typename",42,"url",93],["null","__typename",824,"footersConnection({\"locales\":[\"de\"]})",825,"headers({\"locales\":[\"de\"]})",832,"glossary({\"locales\":[\"de\"],\"stage\":\"PUBLISHED\",\"where\":{\"slug\":\"mql-sql-pql\"}})",835,"glossaries({\"before\":\"clje0twsc22dk0btacd5ilqat\",\"last\":1,\"orderBy\":\"slug_ASC\"})",837,"glossaries({\"after\":\"clje0twsc22dk0btacd5ilqat\",\"first\":1,\"orderBy\":\"slug_ASC\"})",839],"Query",["null","__typename",826,"edges",827],"FooterConnection",[828],["null","__typename",829,"node",830],"FooterEdge",{"__ref":831},"Footer:clpib6da295u40brxocszrf7q",[833],{"__ref":834},"Header:clpi6s8r439q50aujsqk0j8ts",{"__ref":836},"Glossary:clje0twsc22dk0btacd5ilqat",[838],["null","__typename",615,"name",782,"slug",783],[840],["null","__typename",615,"name",786,"slug",787],["null","__typename",842,"id",97,"slug",98,"name",99,"link",100,"subtitle",101,"promo",102,"omrHeaderSubmenuItems",843,"omrHeaderSubmenuCta",102],"HeaderMenuItem",[],["null","__typename",110,"id",111,"image({\"locales\":[\"de\",\"en\"]})",845,"title",116,"subtitle",117,"cta",846],["null","__typename",42,"title",102,"description",102,"mimeType",113,"url",114,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",115],["null","__typename",119,"label",120,"url",121,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",848,"id",131,"name",132,"link",126],"HeaderSubSubMenuItem",["null","__typename",848,"id",134,"name",135,"link",136],["null","__typename",848,"id",138,"name",139,"link",140],["null","__typename",848,"id",142,"name",143,"link",144],["null","__typename",848,"id",146,"name",147,"link",148],["null","__typename",848,"id",150,"name",151,"link",152],["null","__typename",855,"id",124,"name",125,"subtitle",127,"lucideIcon",128,"link",126,"omrHeaderSubSubmenuItems",856],"HeaderSubMenuItem",[857,859,861,863,865,867],{"__ref":858},"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl",{"__ref":860},"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx",{"__ref":862},"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf",{"__ref":864},"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42",{"__ref":866},"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c",{"__ref":868},"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz",["null","__typename",848,"id",161,"name",162,"link",163],["null","__typename",848,"id",165,"name",166,"link",167],["null","__typename",848,"id",169,"name",170,"link",171],["null","__typename",848,"id",173,"name",174,"link",175],["null","__typename",848,"id",177,"name",178,"link",179],["null","__typename",848,"id",181,"name",182,"link",183],["null","__typename",848,"id",185,"name",186,"link",187],["null","__typename",848,"id",189,"name",190,"link",191],["null","__typename",855,"id",154,"name",155,"subtitle",157,"lucideIcon",158,"link",156,"omrHeaderSubSubmenuItems",878],[879,881,883,885,887,889,891,893],{"__ref":880},"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7",{"__ref":882},"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt",{"__ref":884},"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2",{"__ref":886},"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9",{"__ref":888},"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko",{"__ref":890},"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb",{"__ref":892},"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg",{"__ref":894},"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r",["null","__typename",848,"id",200,"name",201,"link",202],["null","__typename",848,"id",204,"name",205,"link",206],["null","__typename",848,"id",208,"name",209,"link",210],["null","__typename",855,"id",193,"name",194,"subtitle",196,"lucideIcon",197,"link",195,"omrHeaderSubSubmenuItems",899],[900,902,904],{"__ref":901},"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph",{"__ref":903},"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps",{"__ref":905},"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9",["null","__typename",848,"id",219,"name",220,"link",221],["null","__typename",848,"id",223,"name",224,"link",225],["null","__typename",848,"id",227,"name",228,"link",229],["null","__typename",855,"id",212,"name",213,"subtitle",215,"lucideIcon",216,"link",214,"omrHeaderSubSubmenuItems",910],[911,913,915],{"__ref":912},"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0",{"__ref":914},"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz",{"__ref":916},"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy",["null","__typename",848,"id",237,"name",238,"link",239],["null","__typename",848,"id",241,"name",242,"link",243],["null","__typename",848,"id",245,"name",246,"link",247],["null","__typename",848,"id",249,"name",250,"link",251],["null","__typename",848,"id",253,"name",254,"link",255],["null","__typename",848,"id",257,"name",258,"link",259],["null","__typename",848,"id",261,"name",16,"link",17],["null","__typename",848,"id",263,"name",264,"link",265],["null","__typename",855,"id",231,"name",232,"subtitle",233,"lucideIcon",234,"link",214,"omrHeaderSubSubmenuItems",926],[927,929,931,933,935,937,939,941],{"__ref":928},"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75",{"__ref":930},"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0",{"__ref":932},"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k",{"__ref":934},"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k",{"__ref":936},"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j",{"__ref":938},"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv",{"__ref":940},"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k",{"__ref":942},"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3",["null","__typename",842,"id",104,"slug",105,"name",106,"link",107,"subtitle",108,"promo",944,"omrHeaderSubmenuItems",946,"omrHeaderSubmenuCta",957],{"__ref":945},"HeaderPromo:cmid1nqhoq50807rwiy8ulln2",[947,949,951,953,955],{"__ref":948},"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h",{"__ref":950},"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6",{"__ref":952},"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc",{"__ref":954},"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0",{"__ref":956},"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op",["null","__typename",119,"label",958,"url",121],"Ticketshop",["null","__typename",110,"id",273,"image({\"locales\":[\"de\",\"en\"]})",960,"title",278,"subtitle",279,"cta",961],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",276,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",277],["null","__typename",119,"label",281,"url",282,"target",102,"external",283,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",848,"id",292,"name",293,"link",294],["null","__typename",848,"id",296,"name",297,"link",298],["null","__typename",848,"id",300,"name",301,"link",302],["null","__typename",848,"id",304,"name",305,"link",306],["null","__typename",848,"id",308,"name",309,"link",310],["null","__typename",848,"id",312,"name",313,"link",314],["null","__typename",855,"id",286,"name",287,"subtitle",288,"lucideIcon",289,"link",214,"omrHeaderSubSubmenuItems",969],[970,972,974,976,978,980],{"__ref":971},"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j",{"__ref":973},"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev",{"__ref":975},"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek",{"__ref":977},"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq",{"__ref":979},"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76",{"__ref":981},"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y",["null","__typename",848,"id",322,"name",323,"link",324],["null","__typename",848,"id",326,"name",327,"link",328],["null","__typename",848,"id",330,"name",331,"link",332],["null","__typename",848,"id",334,"name",335,"link",336],["null","__typename",848,"id",338,"name",339,"link",340],["null","__typename",848,"id",342,"name",343,"link",344],["null","__typename",855,"id",316,"name",317,"subtitle",318,"lucideIcon",319,"link",214,"omrHeaderSubSubmenuItems",989],[990,992,994,996,998,1000],{"__ref":991},"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4",{"__ref":993},"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb",{"__ref":995},"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida",{"__ref":997},"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36",{"__ref":999},"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd",{"__ref":1001},"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5",["null","__typename",848,"id",353,"name",354,"link",348],["null","__typename",848,"id",356,"name",357,"link",358],["null","__typename",855,"id",346,"name",347,"subtitle",349,"lucideIcon",350,"link",348,"omrHeaderSubSubmenuItems",1005],[1006,1008],{"__ref":1007},"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl",{"__ref":1009},"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8",["null","__typename",848,"id",366,"name",367,"link",368],["null","__typename",848,"id",370,"name",371,"link",372],["null","__typename",855,"id",360,"name",361,"subtitle",362,"lucideIcon",363,"link",214,"omrHeaderSubSubmenuItems",1013],[1014,1016],{"__ref":1015},"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre",{"__ref":1017},"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd",["null","__typename",855,"id",374,"name",375,"subtitle",377,"lucideIcon",378,"link",376,"omrHeaderSubSubmenuItems",1019],[],["null","__typename",842,"id",267,"slug",268,"name",269,"link",270,"subtitle",271,"promo",1021,"omrHeaderSubmenuItems",1023,"omrHeaderSubmenuCta",1034],{"__ref":1022},"HeaderPromo:cmji1objjffx307t6910udjc5",[1024,1026,1028,1030,1032],{"__ref":1025},"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio",{"__ref":1027},"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033",{"__ref":1029},"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h",{"__ref":1031},"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn",{"__ref":1033},"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75",["null","__typename",119,"label",1035,"url",376],"Review schreiben",["null","__typename",110,"id",386,"image({\"locales\":[\"de\",\"en\"]})",1037,"title",390,"subtitle",391,"cta",1038],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",388,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",389],["null","__typename",119,"label",393,"url",394,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",855,"id",397,"name",398,"subtitle",400,"lucideIcon",401,"link",399,"omrHeaderSubSubmenuItems",1040],[],["null","__typename",855,"id",403,"name",404,"subtitle",406,"lucideIcon",407,"link",405,"omrHeaderSubSubmenuItems",1042],[],["null","__typename",855,"id",409,"name",410,"subtitle",412,"lucideIcon",413,"link",411,"omrHeaderSubSubmenuItems",1044],[],["null","__typename",855,"id",415,"name",416,"subtitle",418,"lucideIcon",419,"link",417,"omrHeaderSubSubmenuItems",1046],[],["null","__typename",855,"id",421,"name",422,"subtitle",423,"lucideIcon",363,"link",394,"omrHeaderSubSubmenuItems",1048],[],["null","__typename",855,"id",425,"name",85,"subtitle",427,"lucideIcon",428,"link",426,"omrHeaderSubSubmenuItems",1050],[],["null","__typename",855,"id",430,"name",431,"subtitle",433,"lucideIcon",350,"link",432,"omrHeaderSubSubmenuItems",1052],[],["null","__typename",842,"id",380,"slug",381,"name",382,"link",383,"subtitle",384,"promo",1054,"omrHeaderSubmenuItems",1056,"omrHeaderSubmenuCta",102],{"__ref":1055},"HeaderPromo:cmid0if0cm0hk08ulm22q0kff",[1057,1059,1061,1063,1065,1067,1069],{"__ref":1058},"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh",{"__ref":1060},"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr",{"__ref":1062},"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni",{"__ref":1064},"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls",{"__ref":1066},"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs",{"__ref":1068},"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx",{"__ref":1070},"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg",["null","__typename",855,"id",442,"name",443,"subtitle",445,"lucideIcon",446,"link",444,"omrHeaderSubSubmenuItems",1072],[],["null","__typename",855,"id",448,"name",449,"subtitle",451,"lucideIcon",428,"link",450,"omrHeaderSubSubmenuItems",1074],[],["null","__typename",855,"id",453,"name",454,"subtitle",456,"lucideIcon",128,"link",455,"omrHeaderSubSubmenuItems",1076],[],["null","__typename",855,"id",458,"name",459,"subtitle",461,"lucideIcon",462,"link",460,"omrHeaderSubSubmenuItems",1078],[],["null","__typename",842,"id",435,"slug",436,"name",437,"link",438,"subtitle",439,"promo",102,"omrHeaderSubmenuItems",1080,"omrHeaderSubmenuCta",102],[1081,1083,1085,1087],{"__ref":1082},"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj",{"__ref":1084},"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj",{"__ref":1086},"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7",{"__ref":1088},"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m",["null","__typename",110,"id",470,"image({\"locales\":[\"de\",\"en\"]})",1090,"title",474,"subtitle",475,"cta",1091],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",472,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",473],["null","__typename",119,"label",477,"url",478,"target",102,"external",479,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",848,"id",488,"name",489,"link",490],["null","__typename",848,"id",492,"name",493,"link",494],["null","__typename",848,"id",496,"name",497,"link",498],["null","__typename",848,"id",500,"name",501,"link",502],["null","__typename",848,"id",504,"name",505,"link",506],["null","__typename",848,"id",508,"name",509,"link",510],["null","__typename",848,"id",512,"name",22,"link",478],["null","__typename",855,"id",482,"name",483,"subtitle",484,"lucideIcon",485,"link",467,"omrHeaderSubSubmenuItems",1100],[1101,1103,1105,1107,1109,1111,1113],{"__ref":1102},"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070",{"__ref":1104},"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y",{"__ref":1106},"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0",{"__ref":1108},"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77",{"__ref":1110},"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h",{"__ref":1112},"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq",{"__ref":1114},"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580",["null","__typename",848,"id",521,"name",522,"link",516],["null","__typename",848,"id",524,"name",525,"link",526],["null","__typename",848,"id",528,"name",529,"link",530],["null","__typename",848,"id",532,"name",533,"link",534],["null","__typename",855,"id",514,"name",515,"subtitle",517,"lucideIcon",518,"link",516,"omrHeaderSubSubmenuItems",1120],[1121,1123,1125,1127],{"__ref":1122},"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it",{"__ref":1124},"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8",{"__ref":1126},"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o",{"__ref":1128},"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz",["null","__typename",842,"id",464,"slug",465,"name",466,"link",467,"subtitle",468,"promo",1130,"omrHeaderSubmenuItems",1132,"omrHeaderSubmenuCta",102],{"__ref":1131},"HeaderPromo:cmix6l950myyw07tacxq90vty",[1133,1135],{"__ref":1134},"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x",{"__ref":1136},"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g",["null","__typename",110,"id",541,"image({\"locales\":[\"de\",\"en\"]})",1138,"title",545,"subtitle",546,"cta",1139],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",543,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",544],["null","__typename",119,"label",548,"url",549,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",855,"id",552,"name",553,"subtitle",555,"lucideIcon",485,"link",554,"omrHeaderSubSubmenuItems",1141],[],["null","__typename",855,"id",557,"name",558,"subtitle",546,"lucideIcon",407,"link",559,"omrHeaderSubSubmenuItems",1143],[],["null","__typename",855,"id",561,"name",562,"subtitle",564,"lucideIcon",413,"link",563,"omrHeaderSubSubmenuItems",1145],[],["null","__typename",842,"id",536,"slug",537,"name",537,"link",538,"subtitle",539,"promo",1147,"omrHeaderSubmenuItems",1149,"omrHeaderSubmenuCta",102],{"__ref":1148},"HeaderPromo:cmienltjc3ykn07umttacm0bs",[1150,1152,1154],{"__ref":1151},"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf",{"__ref":1153},"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z",{"__ref":1155},"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj",["null","__typename",855,"id",573,"name",574,"subtitle",576,"lucideIcon",378,"link",575,"omrHeaderSubSubmenuItems",1157],[],["null","__typename",842,"id",566,"slug",567,"name",568,"link",569,"subtitle",570,"promo",102,"omrHeaderSubmenuItems",1159,"omrHeaderSubmenuCta",102],[1160],{"__ref":1161},"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z",["null","__typename",855,"id",585,"name",586,"subtitle",587,"lucideIcon",588,"link",581,"omrHeaderSubSubmenuItems",1163],[],["null","__typename",855,"id",590,"name",10,"subtitle",592,"lucideIcon",593,"link",591,"omrHeaderSubSubmenuItems",1165],[],["null","__typename",855,"id",595,"name",85,"subtitle",597,"lucideIcon",428,"link",596,"omrHeaderSubSubmenuItems",1167],[],["null","__typename",855,"id",599,"name",22,"subtitle",601,"lucideIcon",350,"link",600,"omrHeaderSubSubmenuItems",1169],[],["null","__typename",855,"id",603,"name",19,"subtitle",605,"lucideIcon",606,"link",604,"omrHeaderSubSubmenuItems",1171],[],["null","__typename",855,"id",608,"name",609,"subtitle",611,"lucideIcon",407,"link",610,"omrHeaderSubSubmenuItems",1173],[],["null","__typename",842,"id",578,"slug",579,"name",580,"link",581,"subtitle",582,"promo",102,"omrHeaderSubmenuItems",1175,"omrHeaderSubmenuCta",102],[1176,1178,1180,1182,1184,1186],{"__ref":1177},"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0",{"__ref":1179},"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5",{"__ref":1181},"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t",{"__ref":1183},"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2",{"__ref":1185},"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv",{"__ref":1187},"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr",["null","__typename",38,"id",1189,"name",1190,"link",40,"logo({\"locales\":\"de\"})",1191],"clpmu1tjpcgmp0aupmdyw7tvx","facebook",["null","__typename",42,"url",1192],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F25mZjR1CSnKV1aMxaywO",["null","__typename",38,"id",1194,"name",1195,"link",46,"logo({\"locales\":\"de\"})",1196],"clpmu38recnd90aupnxi8uxyc","x",["null","__typename",42,"url",1197],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FCDOuKYfS6uXxAtm9dXeg",["null","__typename",38,"id",1199,"name",1200,"link",51,"logo({\"locales\":\"de\"})",1201],"clpmu50l9cm450bt2g8822i8t","tiktok",["null","__typename",42,"url",1202],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FTHuIxNrTMC7UDd3gIOvh",["null","__typename",38,"id",1204,"name",1205,"link",1206,"logo({\"locales\":\"de\"})",1207],"clpmu9gpqd1ff0aupt1r0owbp","youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr?sub_confirmation=1",["null","__typename",42,"url",1208],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXN2sChaAQam8I8oAO0Lu",["null","__typename",38,"id",1210,"name",1211,"link",66,"logo({\"locales\":\"de\"})",1212],"clpmub0ljdcz90cuo0xshtb4p","instagram",["null","__typename",42,"url",1213],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FkkjbDeKjQVm9MUvuiMuD",["null","__typename",38,"id",1215,"name",1216,"link",1217,"logo({\"locales\":\"de\"})",1218],"clpmudda5dier0cuom5n87wtf","linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002F",["null","__typename",42,"url",1219],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FzcYxn5x0RPy7YGxJwh0J",["null","__typename",38,"id",1221,"name",1222,"link",76,"logo({\"locales\":\"de\"})",1223],"clpmuf1ufce930buhkqrr9eht","podigee",["null","__typename",42,"url",1224],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0NH1M3i0RLudJuzHjS1A",["null","__typename",38,"id",1226,"name",1227,"link",81,"logo({\"locales\":\"de\"})",1228],"clpmugb2odk770cuoz0qxfn42","spotify",["null","__typename",42,"url",1229],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F8FWQmxcQcKuS4AzJUFTA",["null","__typename",38,"id",1231,"name",1232,"link",1233,"logo({\"locales\":\"de\"})",1234],"clpmuhqlod2bj0bt292d2ntju","apple podcast","https:\u002F\u002Fitunes.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast-channel-i-askomr-omr-podcast-i-by-online\u002Fid1056312052",["null","__typename",42,"url",1235],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FhRBwrSviRrmOdqfE3Dbt",["null","__typename",38,"id",1237,"name",1238,"link",1239,"logo({\"locales\":\"de\"})",1240],"clpmuiw6jcuro0ctjdtv7kvms","rss feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F",["null","__typename",42,"url",1241],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fhgvef3VFTkKC3jbOfPFa",["null","__typename",1243,"id",1244,"logo({\"locales\":\"de\"})",1245,"mobileLogo({\"locales\":\"de\"})",1247,"omrHeaderMenuItems",1249,"omrHeaderPartners",612,"omrHeaderSocials",1268],"Header","clpi6s8r439q50aujsqk0j8ts",["null","__typename",42,"url",1246],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FSUNCzd2QhqZepRODagTl",["null","__typename",42,"url",1248],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fm4Gv3NORjagz1todLmmJ",[1250,1252,1254,1256,1258,1260,1262,1264,1266],{"__ref":1251},"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0",{"__ref":1253},"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf",{"__ref":1255},"HeaderMenuItem:clpi6usit323z0buqjqzhm00v",{"__ref":1257},"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq",{"__ref":1259},"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz",{"__ref":1261},"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21",{"__ref":1263},"HeaderMenuItem:clpi84hak50gz0buquilpk1qs",{"__ref":1265},"HeaderMenuItem:cm3jytju71bp807uuevr221ig",{"__ref":1267},"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m",[1269,1271,1273,1275,1277,1279,1281,1283,1285,1287],{"__ref":1270},"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx",{"__ref":1272},"SocialLink:clpmu38recnd90aupnxi8uxyc",{"__ref":1274},"SocialLink:clpmu50l9cm450bt2g8822i8t",{"__ref":1276},"SocialLink:clpmu9gpqd1ff0aupt1r0owbp",{"__ref":1278},"SocialLink:clpmub0ljdcz90cuo0xshtb4p",{"__ref":1280},"SocialLink:clpmudda5dier0cuom5n87wtf",{"__ref":1282},"SocialLink:clpmuf1ufce930buhkqrr9eht",{"__ref":1284},"SocialLink:clpmugb2odk770cuoz0qxfn42",{"__ref":1286},"SocialLink:clpmuhqlod2bj0bt292d2ntju",{"__ref":1288},"SocialLink:clpmuiw6jcuro0ctjdtv7kvms",["null","__typename",767,"id",763,"rawHtml",773],["null","__typename",615,"id",616,"name",617,"description",1291,"seoAttributes",1295,"slug",779,"topicPageRedirect",102],["null","__typename",619,"json",620,"references",1292],[1293],{"__ref":1294},"HtmlEmbed:clrah15ou0lle0atcozlydzrb",["null","__typename",775,"description",776,"keywords",777,"noFollow",283,"noIndex",283,"ogDescription",102,"ogTitle",102,"title",778,"ogImage",102],{},{},{},{}]