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Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":453,"name":454,"link":455,"description":456,"icon":128,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":458,"name":459,"link":460,"description":461,"icon":462,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":464,"slug":465,"name":466,"link":467,"description":468,"promo":469,"children":480},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":110,"id":470,"image":471,"title":474,"subtitle":475,"cta":476},"cmix6l950myyw07tacxq90vty",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":472,"url":473},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmpp3xq5gmn1o07umjnn3ci0m","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmpp3xq5gmn1o07umjnn3ci0m","Vom 23. - 24. Juni: Die Future HR Days","Zwei Tage. Zwei Fokusthemen: KI & Skills. Wir haben die Future HR Days ins Leben gerufen, um dich und dein Team aus dem Reaktionsmodus direkt in die Gestaltung der HR-Transformation zu bringen. ",{"__typename":119,"label":477,"url":478,"target":102,"external":479,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlos anmelden","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",true,[481,513],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,506,510],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":496,"name":497,"link":498},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":500,"name":501,"link":502},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":504,"name":505,"link":478},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. 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Arbeitswelt",{"__typename":110,"id":541,"image":542,"title":545,"subtitle":546,"cta":547},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":543,"url":544},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":548,"url":549,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[551,556,560],{"id":552,"name":553,"link":554,"description":555,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":557,"name":558,"link":559,"description":546,"icon":407,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":561,"name":562,"link":563,"description":564,"icon":413,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":566,"slug":567,"name":568,"link":569,"description":570,"promo":102,"children":571},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[572],{"id":573,"name":574,"link":575,"description":576,"icon":378,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":578,"slug":579,"name":580,"link":581,"description":582,"promo":102,"children":583},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[584,589,594,598,602,607],{"id":585,"name":586,"link":581,"description":587,"icon":588,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":590,"name":10,"link":591,"description":592,"icon":593,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":595,"name":85,"link":596,"description":597,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":728,"nextGlossary":732},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":722,"slug":727,"topicPageRedirect":102},"Glossary","clje0zetw27i60bujgvsuj125","Landingpage",{"__typename":619,"json":620,"references":719},"GlossaryDescriptionRichText",{"children":621},[622,650,654,660,663,668,679,683,715],{"type":623,"children":624},"paragraph",[625,627,634,636,641,643,648],{"text":626},"Eine Landingpage (auch: Landing Page) ist ein wichtiger Bestandteil von Werbekampagnen. Es handelt sich dabei um eine Webseite, auf die die Nutzer geleitet werden sollen, um sie zu einem ",{"rel":628,"href":629,"type":630,"children":631,"openInNewTab":479},"noopener","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Flanding-page","link",[632],{"text":633},"Lead",{"text":635}," oder einer ",{"rel":628,"href":637,"type":630,"children":638,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fconversion",[639],{"text":640},"Conversion",{"text":642},", also meist einem Kauf, zu bringen. Landingpages werden extra für die Werbekampagne erstellt und werden im ",{"rel":628,"href":644,"type":630,"children":645,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fonline-marketing",[646],{"text":647},"Online Marketing",{"text":649}," für sämtliche Produkte oder Kategorien angewandt. Sie sind Bestandteil in sämtlichen Online-Marketing Kategorien.",{"type":623,"children":651},[652],{"text":653},"",{"type":655,"nodeId":656,"children":657,"nodeType":659},"embed","clqxu5rux6q8u0butujop44f6",[658],{"text":653},"HtmlEmbed",{"type":623,"children":661},[662],{"text":653},{"type":664,"children":665},"heading-two",[666],{"text":667},"Was ist das Ziel von Landingpages?",{"type":623,"children":669},[670,672,677],{"text":671},"Das übergeordnete Ziel einer Landingpage ist es, Nutzer zu Conversions zu bringen. Dabei bedient man sich an Tricks der ",{"rel":628,"href":673,"type":630,"children":674,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fconversion-optimierung",[675],{"text":676},"Conversion Optimierung",{"text":678},". Das bedeutet, dass man eine Landingpage so aufbaut, dass mehr Nutzende konvertieren und auch die Qualität der Leads steigt. Conversions sind bei Landingpages meistens Käufe, aber auch Downloads, Kontaktaufnahmen oder Abschlüsse.",{"type":664,"children":680},[681],{"text":682},"Wie kann ich eine Landingpage optimieren?",{"type":623,"children":684},[685,687,692,694,699,701,706,708,713],{"text":686},"Weil Landingpages im Online Marketing derart wichtig sind, ist es nützlich zu wissen, wie sie sich optimieren lassen. Es gibt verschiedene Elemente, auf die man achten kann. Die Headline spielt dabei eine genauso große Rolle wie der ",{"href":688,"type":630,"children":689,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fcall-to-action",[690],{"text":691},"Call-to-Action",{"text":693},". In unserem Beitrag zum Thema bekommt Ihr Tipps zum ",{"rel":628,"href":695,"type":630,"children":696,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Flandingpage-aufbau",[697],{"text":698},"Aufbau einer Landingpage",{"text":700}," und zur ",{"rel":628,"href":702,"type":630,"children":703,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Flandingpage-erstellen",[704],{"text":705},"Erstellung einer Landingpage",{"text":707},". Dort erklären wir euch, welche Elemente auf keinen Fall fehlen dürfen. Zusätzlich zeigen wir euch auch kreative ",{"rel":628,"href":709,"type":630,"children":710,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Flandingpage-beispiele",[711],{"text":712},"Beispiele für Landingpages",{"text":714},".",{"type":623,"children":716},[717],{"text":718},"\n",[720],{"__typename":659,"id":656,"rawHtml":721},"\u003Cdiv style=\"background-color: #EFF1F3; padding: 20px;\">\n\n\u003Ch2>Empfehlenswerte Website- & Homepage-Baukasten\u003C\u002Fh2>\n\n\u003Cp>Empfehlenswerte \u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fwebsite-builder\">Website- & Homepage-Baukästen\u003C\u002Fa> kannst du auf unserer Software-Vergleichsplattform OMR Reviews finden. Dort haben wir über 70 Website- & Homepage-Baukästen gelistet, mit denen du deine Website oder Homepage erstellen kannst. Also schau vorbei und vergleiche die Softwares mithilfe der authentischen und verifizierten Nutzerbewertungen:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Faccessgo>AccessGO\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzLqBnW6x2eDBDR5JP1jynl9KJLKQMNpWk1kDQ7P6j4Vb-T7cW2MMhrax-uwxG6EdguvMQFFyQN7mPZ11piDv2UxnpVDvBJulvBFPAVrF0Yl5wBQ\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen \u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F98\u002F1236\u002F3304\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FztAxt85tWUzK4dvw6hpywcAN3LYx-0mZR_-tAc7HZpNx-gVa8k1BEdXh1xIKfOgtYkY__3UBdUximt_LtUL1cIUW4dIkAs7YuPzCPlRaIzBI7T71PiUFMuPPPoQPnDw\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F98\u002F1236\u002F3304\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fsitebrunch-gmbh>sitebrunch\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzDzsb-Kf1yZn7nReC1ufcjtVjYyI2hYTiPIgZ0zAKXg9ienxQaodOy63hIqnF_nSdWTpiwyPRkvX796Ca7Hr4mpnklS7bicixbBXhvQIftJV6Lg\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen \u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F144\u002F1223\u002F3287\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzpeA2eR6IECZG4IOZzxwkZxBz7GpF8umBbgz-XV391R5IuUupvplPusfrxSSNE2ppv7jYCnvF94kb9qubWGinLP_3IFnREtg5X6AQfx9wfQiSC6W-bZXLQOLz4T0eeA\" alt=\"\" width=\"1\" height=\"1\" 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