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Übrigens: Noch mehr Insights zum Thema findet Ihr in unserem Beitrag mit ",{"href":797,"type":629,"children":798,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Ftipps-tools-internationales-seo",[799],{"text":800},"Tipps und Tools für erfolgreiches internationales SEO",{"text":802},".",{"type":623,"children":804},[805,806,810],{"text":637},{"href":222,"type":629,"children":807,"openInNewTab":392},[808],{"text":809},"Jetzt SEO Tool finden",{"text":637},{"type":734,"children":812},[813],{"text":814},"Die Bestandteile von hreflang",{"type":623,"children":816},[817,819],{"text":818},"Im Wesentlichen folgt der Aufbau eines hreflang-Attributs folgendem Schema: ",{"text":820,"italic":392},"\u003Clink rel=”alternate” hreflang=”xx-XX” href=”URL \u002F>",{"type":623,"children":822},[823],{"text":824},"Die Funktion der einzelnen Elemente erläutern wir an dieser Stelle kurz:",{"type":652,"children":826},[827,835],{"type":655,"children":828},[829],{"type":658,"children":830},[831,833],{"text":832,"italic":392},"\u003Clink",{"text":834},": Damit wird ein geöffnetes Link-Element deklariert.",{"type":655,"children":836},[837],{"type":658,"children":838},[839,841],{"text":840,"italic":392},"rel=”alternate”",{"text":842},": Wie die Beschreibung bereits suggeriert, verweist rel=”alternate” darauf, dass eine alternative Version der Website vorliegt. ",{"type":652,"children":844},[845],{"type":655,"children":846},[847],{"type":658,"children":848},[849,851,853,858],{"text":850,"italic":392},"hreflang=”xx-XX”",{"text":852},": Mit diesem Befehl werden die Sprach- und die Regionsversion der Website definiert. Die Angabe einer Sprachversion („xx“) ist dabei Pflicht, das Festlegen einer Region („XX“) ist optional. Die Abkürzungen orientieren sich an den ",{"href":854,"type":629,"children":855,"openInNewTab":195},"https:\u002F\u002Fde.wikipedia.org\u002Fwiki\u002FISO-3166-1-Kodierliste",[856],{"bold":392,"text":857},"internationalen Ländercodes der ISO",{"text":802},{"type":652,"children":860},[861,869],{"type":655,"children":862},[863],{"type":658,"children":864},[865,867],{"text":866,"italic":392},"href=”URL”",{"text":868},": Dies ist die absolute URL des Dokuments in der alternativen Sprachversion.",{"type":655,"children":870},[871],{"type":658,"children":872},[873,875],{"text":874,"italic":392},"\u002F>",{"text":876},": Dieser Befehl weist auf ein geschlossenes Link-Element hin.",{"type":623,"children":878},[879],{"text":880},"Für eine Seite, die zusätzlich zur standardmäßigen, deutschen Version zusätzlich noch eine österreichische und schweizer-deutsche Variante enthält, würde die Anmerkung folglich so aussehen: ",{"type":623,"children":882},[883],{"text":884},"Österreichische Version:",{"type":623,"children":886},[887],{"text":888,"italic":392},"\u003Clink rel=”alternate” hreflang=”de-AT” href=”https:\u002F\u002Fbeispiel-seite.de\u002Fat\u002F>",{"type":623,"children":890},[891],{"text":892},"Schweizer Version:",{"type":623,"children":894},[895],{"text":896,"italic":392},"\u003Clink rel=”alternate” hreflang=”de-CH” href=”https:\u002F\u002Fbeispiel-seite.de\u002Fch\u002F>",{"type":734,"children":898},[899],{"text":698},{"type":623,"children":901},[902],{"text":903},"Es existieren unterschiedliche Herangehensweisen, wenn Ihr hreflang auf Eurer Seite einbauen möchtet. Eine Möglichkeit besteht darin, das Attribut per HTML auf Eurer Website einzubinden. Für Dokumente, die nicht auf HTML basieren, könnt Ihr Eure hreflang-Attribute alternativ in den http-Header einsetzen. Die dritte Option für das Setzen einer hreflang Anmerkung ist die Nutzung einer XML Sitemap. Wie die Varianten funktionieren, zeigen wir Euch im Folgenden:",{"type":905,"children":906},"heading-three",[907],{"text":908},"hreflang per HTML-Tags implementieren",{"type":623,"children":910},[911],{"text":912},"Die vermutlich einfachste Option, um hreflang auf Eurer Website einzubauen, ist die Nutzung von HTML-Tags. Dazu fügt Ihr dem HTML-Code Eurer Website einfach die entsprechenden Sprachversionen-Tags nach dem unten gezeigten Muster hinzu. Bei einer Website, die neben einer deutschen Version auch eine englische und eine spanische Fassung enthalten soll, würde das beispielsweise wie folgt aussehen:",{"type":623,"children":914},[915],{"text":916,"italic":392},"\u003Clink rel=”alternate” hreflang=”de” href=”https:\u002F\u002Fexample.com \u002F>",{"type":623,"children":918},[919],{"text":920,"italic":392},"\u003Clink rel=”alternate” hreflang=”es” href=”https:\u002F\u002Fexample.com\u002Fes \u002F>",{"type":623,"children":922},[923],{"text":924,"italic":392},"\u003Clink rel=”alternate” hreflang=”en” href=”https:\u002F\u002Fexample.com\u002Fen \u002F>",{"type":905,"children":926},[927],{"text":928},"hreflang im http-Header implementieren",{"type":623,"children":930},[931],{"text":932},"Handelt es sich bei Eurem Dokument nicht um eine HTML-Seite, wie es beispielsweise bei einem PDF der Fall ist, könnt Ihr logischerweise keine HTML-Tags verwenden, um das hreflang-Attribut einzubauen. In einem solchen Fall schafft die Implementierung in den http-Header der Seite Abhilfe. Diese Variante funktioniert übrigens ebenso gut bei gängigen HTML-Seiten. Analog zum oben genannten Beispiel würden also folgende Zeilen ihren Weg in den http-Header Eures Dokuments finden:",{"type":623,"children":934},[935],{"text":936,"italic":392},"Link:",{"type":623,"children":938},[939],{"text":940,"italic":392},"\u003C https:\u002F\u002Fexample.com\u002Ffile.pdf; rel=”alternate”; hreflang=”de” ,",{"type":623,"children":942},[943],{"text":944,"italic":392},"\u003C https:\u002F\u002Fes.example.com\u002Ffile.pdf; rel=”alternate”; hreflang=”es”,",{"type":623,"children":946},[947],{"text":948,"italic":392},"\u003C https:\u002F\u002Fen.example.com\u002Ffile.pdf; rel=”alternate”; hreflang=”en” \u002F>",{"type":905,"children":950},[951],{"text":952},"hreflang per XML Sitemap implementieren",{"type":623,"children":954},[955,957,959],{"text":956},"Die dritte Möglichkeit, um Eure Seiten zu internationalisieren, besteht darin, die einzelnen Varianten in der XML Sitemap zu hinterlegen. Bei dieser Variante muss der Code zusätzlich um das Element ",{"text":958,"italic":392},"xhtml:link",{"text":960}," ergänzt werden:",{"type":623,"children":962},[963],{"text":964,"italic":392},"\u003Cxhtml:link rel=”alternate” hreflang=”de” href=”https:\u002F\u002Fexample.com \u002F>",{"type":623,"children":966},[967],{"text":968,"italic":392},"\u003Cxhtml:link rel=”alternate” hreflang=”es” href=”https:\u002F\u002Fexample.com\u002Fes \u002F>",{"type":623,"children":970},[971],{"text":972,"italic":392},"\u003Cxhtml:link rel=”alternate” hreflang=”en” href=”https:\u002F\u002Fexample.com\u002Fen \u002F>",{"type":623,"children":974},[975,977,982],{"text":976},"Habt Ihr Eure Seite mit ",{"href":978,"type":629,"children":979,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fwordpress",[980],{"text":981},"WordPress",{"text":983}," erstellt? Dann habt Ihr neben den oben genannten Lösungen noch die Option, Eure hreflang-Attribute mittels Plugin einzusetzen.  ",{"type":734,"children":985},[986],{"text":709},{"type":623,"children":988},[989,991,996],{"text":990},"Falls Euch die oben genannten Lösungsansätze zu technisch sind, bietet sich auch eine toolgestützte Variante an, um unterschiedliche Sprachversionen mittels hreflang für Suchmaschinen kenntlich zu machen. Inzwischen existieren nämlich auch verschieden Anbieter, die Eure Website automatisiert übersetzen und ausspielen lassen, ohne, dass Ihr dafür in den HTML-Code oder den http-Header Eurer Seiten eingreifen müsst. Ein Beispiel hierfür ist der Anbieter ",{"href":992,"type":629,"children":993,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fweglot-website-translation-solution",[994],{"text":995},"Weglot",{"text":997},", der mittels API-Schnittstelle Eure Websites mit unterschiedlichen Regions- und Sprachfassungen versorgen kann.",{"type":623,"children":999},[1000],{"text":637},{"type":734,"children":1002},[1003],{"text":720},{"type":623,"children":1005},[1006],{"text":1007},"Wollt Ihr die Implementierung in die eigenen Hände nehmen, ist es wichtig, einen Überblick über die Funktionalität Eurer hreflang-Attribute zu behalten. Dabei helfen Euch sogenannte hreflang Checker. Diese Tools überprüfen, ob die in Euren URLs hinterlegten Anmerkungen korrekt funktionieren. Checker für hreflang gibt es zum Teil kostenlos im Internet, bei vielen kostenpflichtigen Softwares sind sie zudem Teil des Funktionsumfangs. Einige Tools aus der OMR Reviews-Community, die eine solche Überprüfungs-Funktion für hreflang enthalten, haben wir für Euch der Einfachheit halber hier schon einmal aufgelistet:",{"type":652,"children":1009},[1010],{"type":655,"children":1011},[1012],{"type":658,"children":1013},[1014,1015,1020],{"text":637},{"href":1016,"type":629,"children":1017,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fscreaming-frog-seo-spider",[1018],{"text":1019},"Screaming Frog SEO Spider",{"text":637},{"type":652,"children":1022},[1023],{"type":655,"children":1024},[1025],{"type":658,"children":1026},[1027,1028,1033],{"text":637},{"href":1029,"type":629,"children":1030,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fsistrix",[1031],{"text":1032},"Sistrix",{"text":637},{"type":652,"children":1035},[1036],{"type":655,"children":1037},[1038],{"type":658,"children":1039},[1040,1041,1046],{"text":637},{"href":1042,"type":629,"children":1043,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fahrefs",[1044],{"text":1045},"Ahref",{"text":637},{"type":652,"children":1048},[1049],{"type":655,"children":1050},[1051],{"type":658,"children":1052},[1053,1054,1059],{"text":637},{"href":1055,"type":629,"children":1056,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fseo-minion",[1057],{"text":1058},"SEO Minion",{"text":637},{"type":652,"children":1061},[1062],{"type":655,"children":1063},[1064],{"type":658,"children":1065},[1066,1067,1072],{"text":637},{"href":1068,"type":629,"children":1069,"openInNewTab":195},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fhreflang-tag-checker-von-adapt-worldwide",[1070],{"text":1071},"Hreflang Tag Checker von Adapt Worldwide",{"text":637},{"type":734,"children":1074},[1075],{"text":731},{"type":623,"children":1077},[1078],{"text":1079},"Fassen wir noch einmal zusammen: Ein hreflang-Attribut benötigt Ihr immer dann, wenn Ihr den Suchmaschinen kenntlich machen wollt, dass Euer Online-Dokument in unterschiedlichen Sprach- oder Regionsversionen vorliegt. Auch wenn die Verwendung einer hreflang Anmerkung keinen direkten Rankingfaktor darstellt, ist sie doch ein wichtiges Instrument, um die Usability für Eure Besucher*innen zu optimieren. Die Implementierung von hreflang findet entweder per HTML, im http-Header Eures Dokuments oder per XML Sitemap statt.",{"type":623,"children":1081},[1082,1083,1088],{"text":637},{"href":1084,"type":629,"children":1085,"openInNewTab":392},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fseo-suchmaschinenoptimierung-einsteiger?utm_campaign=education-seo&utm_content=keyword-keywords&utm_medium=button&utm_source=report_glossar_ad",[1086],{"text":1087},"Zum SEO-Leitfaden für Beginner",{"text":637},{"type":623,"children":1090},[1091],{"text":1092},"\n\n    \n",[1094],{"__typename":643,"id":640,"rawHtml":1095},"\u003Cdiv style=\"background-color: #EFF1F3; padding: 20px;\">\n\n\u003Ch2>Empfehlenswerte SEO Tools\u003C\u002Fh2>\n\u003Cp>Weitere empfehlenswerte \u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fseo\">SEO-Tools\u003C\u002Fa> kannst du auf OMR Reviews finden und vergleichen. Insgesamt haben wir dort über 150 SEO-Tools (Stand: Dezember 2023) gelistet, die dir dabei helfen können, deinen organischen Traffic langfristig zu steigern. Also schau vorbei und vergleiche die Softwares mithilfe der verifizierten Nutzerbewertungen:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Faudisto>Audisto\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002Fz9zIyikyljOIYRvK6T3wa-TvAFdmBjKBRILZvkL819sjaalZi3MlUyXaj4Y3srO9ExFa_Wyg0Nc2y5YidQMy1doFMmJblvvupXxe55ewdzBJf\" rel=\"nofollow\" target=\"_blank\">Demo testen\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F146\u002F749\u002F1813\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzWTNAz_qfSZkxsVzbPaYbg_TNLn-XEHhpc5BFxPLrfRfn56iV7eyIOhJ4NQIs90k-vwD9mcG6_v8muU9PixuHEqXH4pTnguNr2omTHmN-fSZIEXxGP2rgdoW26cjQ\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F146\u002F749\u002F1813\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Frankeffect>rankeffect\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002Fz78SqeF5FpOaJYDHEKXyyfDQmHCfX-yXsMikU3iN6TtAPwLjenArKrpLC1ippH5I2V7KdvDcrP9jc3ad9YzpAHM16wlAhX7PDthleIEP6v4ftIt24P2zPJQ8\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen \u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F74\u002F557\u002F1386\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002FzW97bRRxI88wLb_wnJThJhpjGZ9eHjuJPuvzUbAh1M8DTgb_qRgNmTKcDsqvEpSUlNxw2o1P4hXepvu3T97vGWrdARGzF85aw7RaBThPULdpX0osU5-jYC1ADbpKw\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F74\u002F557\u002F1386\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fkeyword-cluster>Keyword-Cluster\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzX_wWBIdaoo3duJ838ycnctl1ifrdqQaAwwwAHyolOE2tHciiZH--ehOS3vnusuRYwYrGezo10ENUpf8zwJhiZb4wCNLXgeqC5o80YTkFykEt\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen \u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F91\u002F549\u002F1375\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002Fz6rnnxloMoigIayWem-tXOjq88VGOh4NdToMmrkBPKHMZk61PQnF13PbcOm-ipooOugYJBx0X-dBpc9rBFTSl7RRporzc2YgC2ZmBMn4vLzB19RKfkArIlvOCaj1S\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F91\u002F549\u002F1375\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fquaro>Quaro\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzcdYETdqiK4-j5uaDNkcOC5NIQAmoDyJYXWzDvIG-pQVtMwV5Hq3wm5kwgbV_0qLNiMaZyHnqsHKM0D8AmqBJM3pTy25TengZRLbj70n6gPq3\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F4\u002F574\u002F1746\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg src=\"https:\u002F\u002Faj2670.bid\u002Fz9CQAoTOCUSNa0u1h-ZI_6DhUwq6uPGuRFZtlGpCgJLLB1OhI8yBtL8kScpv-ELjEf4bM1dCimyeIWHD2VqZ1l_GINOzp4BVfXRQdsd1S5fznISqBMgPL7H5N8ZDY\" alt=\"\" width=\"1\" height=\"1\" style=\"display:none;\" \u002F>\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F4\u002F574\u002F1746\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fli>\n\u003Cli>\u003Ca href=https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fpagerangers-content-suite>PageRangers Content Suite\u003C\u002Fa> (\u003Ca href=\"https:\u002F\u002Faj2670.bid\u002FzSbZU6GzqA8DK2bCxDW66hzOTWOuCBIQPxIpn3UHWw7n6Zv5iWeIJCyfojeeiGhqVOYb0LpBizmJA1L0sgUvJRodMTNt9hDnD5lK9p-lww-K2\" rel=\"nofollow\" target=\"_blank\">Kostenlos testen\u003Cimg src=\"https:\u002F\u002Fcdn77.aj2670.bid\u002Ffiles2670\u002F5\u002F577\u002F1418\u002FEPOM-Tracking-Pixel.png\" alt=\"\" width=\"1\" height=\"1\" style=\"border:0; display:none;\" \u002F>\u003C\u002Fa>)\u003Cimg 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