[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$NFS7PMkNd2":3,"$YakcdnZ70k":94,"glossaries-data":613,"_apollo:default":1007,"_apollo:reviews":1511,"_apollo:jobs":1512,"_apollo:shopify":1513,"_apollo:myomr":1514},{"footerLinks":4},{"__typename":5,"id":6,"omrFooterLinks":7,"omrFooterSocials":36},"Footer","clpib6da295u40brxocszrf7q",[8,12,15,18,21,24,27,30,33],{"__typename":9,"name":10,"link":11},"FooterLink","About","https:\u002F\u002Fomr.com\u002Fde\u002Fueber-uns\u002F",{"__typename":9,"name":13,"link":14},"Karriere","https:\u002F\u002Fcareer.omr.com\u002F?utm_source=website&utm_medium=button&utm_campaign=karriere-footer",{"__typename":9,"name":16,"link":17},"Presse","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpress\u002F",{"__typename":9,"name":19,"link":20},"Kontakt","https:\u002F\u002Fomr.com\u002Fde\u002Fkontakt\u002F",{"__typename":9,"name":22,"link":23},"Newsletter","https:\u002F\u002Fomr.com\u002Fde\u002Fnewsletter\u002F",{"__typename":9,"name":25,"link":26},"Glossar","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossar",{"__typename":9,"name":28,"link":29},"Impressum","https:\u002F\u002Fomr.com\u002Fde\u002Fimpressum\u002F",{"__typename":9,"name":31,"link":32},"Datenschutz","https:\u002F\u002Fomr.com\u002Fde\u002Fdatenschutz\u002F",{"__typename":9,"name":34,"link":35},"AGB","https:\u002F\u002Fomr.com\u002Fde\u002Fagb\u002F",[37,44,49,54,59,64,69,74,79,84,89],{"__typename":38,"name":39,"link":40,"logo":41},"SocialLink","Facebook","https:\u002F\u002Fwww.facebook.com\u002Fofficially.omr",{"__typename":42,"url":43},"Asset","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRXJKUn1NQo2zO2pXjTQw",{"__typename":38,"name":45,"link":46,"logo":47},"X","https:\u002F\u002Ftwitter.com\u002Fofficially_omr",{"__typename":42,"url":48},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FGmZWd7sbT8yUMZn2MnyN",{"__typename":38,"name":50,"link":51,"logo":52},"TikTok","https:\u002F\u002Fwww.tiktok.com\u002F@omr_daily",{"__typename":42,"url":53},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0VvBBbkvRWegmZ7NQM3i",{"__typename":38,"name":55,"link":56,"logo":57},"Xing","https:\u002F\u002Fwww.xing.com\u002Fnews\u002Fpages\u002Fonline-marketing-rockstars-56",{"__typename":42,"url":58},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FMkrpHIIAT8GidAFFkoIK",{"__typename":38,"name":60,"link":61,"logo":62},"Youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr",{"__typename":42,"url":63},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FA5Vat8uaSYeqijC9JMaJ",{"__typename":38,"name":65,"link":66,"logo":67},"Instagram","https:\u002F\u002Fwww.instagram.com\u002Fofficially_omr\u002F",{"__typename":42,"url":68},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FYUyZfoCiRNCVfKzwC0VK",{"__typename":38,"name":70,"link":71,"logo":72},"LinkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002Fmycompany\u002Fverification\u002F",{"__typename":42,"url":73},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F3Vf6Pa2cRWWulR2pSQZi",{"__typename":38,"name":75,"link":76,"logo":77},"Podigee","https:\u002F\u002Fomr.podigee.io\u002F",{"__typename":42,"url":78},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRuulnyBNSx2qpwdxUbOg",{"__typename":38,"name":80,"link":81,"logo":82},"Spotify","https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F4rION5Qm2nPvDbzIB1wUiH",{"__typename":42,"url":83},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FISHcI6TaRtWTmjXke0Pg",{"__typename":38,"name":85,"link":86,"logo":87},"Podcast","https:\u002F\u002Fpodcasts.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast\u002Fid1056312052",{"__typename":42,"url":88},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FsZ3vMVHVTDGSwd7kBRIv",{"__typename":38,"name":90,"link":91,"logo":92},"XML Feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F?__hstc=73384140.049646609ac249718e18d0a9af3ecef1.1698850772121.1701156755210.1701159832088.21&__hssc=73384140.1.1701159832088&__hsfp=3954038466&_gl=1*wmhh02*_ga*MTY0NjA3ODQ4MS4xNjY1MDU5MzI4*_ga_FQG0KM9VVY*MTcwMTE1OTc5OS4yNi4xLjE3MDExNTk5NDguNjAuMC4w",{"__typename":42,"url":93},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXl0k8PQPSM20T8VFNaHl",{"navigationItems":95,"partners":612},[96,103,266,379,434,463,535,565,577],{"id":97,"slug":98,"name":99,"link":100,"description":101,"promo":102,"children":-1},"clpi6s8r439q60aujtiaj06g0","daily","Daily","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily","Bleibe up to date für aktuelle Trends in der Branche",null,{"id":104,"slug":105,"name":106,"link":107,"description":108,"promo":109,"children":122},"clpi6txjz33al0buuqsljv5pf","festival","Festival","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002F","Speaker*innen, Programm & Tickets",{"__typename":110,"id":111,"image":112,"title":116,"subtitle":117,"cta":118},"HeaderPromo","cmid1nqhoq50807rwiy8ulln2",{"__typename":42,"title":102,"description":102,"mimeType":113,"originalUrl":114,"url":115},"image\u002Fjpeg","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmov62g6xm06s07upijq4lgkp","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmov62g6xm06s07upijq4lgkp","OMR27 Pre-Sale: Letzte Chance!","Vom 3. bis 5. Mai steigt das OMR Festival 2027. Jetzt noch bis zum 01. Juni dein Ticket für 479€ statt 649€ sichern.",{"__typename":119,"label":120,"url":121,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"CallToAction","Jetzt Ticket kaufen","https:\u002F\u002Ftickets.omr.com\u002Ffestival",[123,153,192,211,230],{"id":124,"name":125,"link":126,"description":127,"icon":128,"children":129},"cm2ceh83vrdtn07rwr4gifo4h","Programm","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fstage-program","Speaker*innen, Themen und Events für 2026","megaphone",[130,133,137,141,145,149],{"id":131,"name":132,"link":126},"cmlzemczkwu1f07uk8h6co0hl","Bühnenprogramm",{"id":134,"name":135,"link":136},"cmlzemczkwu1e07ukfjygmpxx","Masterclasses","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmasterclasses",{"id":138,"name":139,"link":140},"cmlzemczkwu1d07uk4cv5eidf","Guided Tours","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fguided-tours",{"id":142,"name":143,"link":144},"cmlzemczkwu1c07uk07n2tu42","Side Events","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fside-events",{"id":146,"name":147,"link":148},"cm2ceh83vrdto07rwq2m0d76c","Speaker*innen","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fspeakers",{"id":150,"name":151,"link":152},"cm4spa7d2d59u07t2csfoaihz","Aussteller","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fexhibitors\u002F",{"id":154,"name":155,"link":156,"description":157,"icon":158,"children":159},"cmm92d7v0b7x807t94c5zn9n6","Journeys","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fjourneys","Das Programm nach Themen sortiert","footprints",[160,164,168,172,176,180,184,188],{"id":161,"name":162,"link":163},"cmm92d7v1b7xb07t9hc8huqo7","AI & Tech","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fai-tech",{"id":165,"name":166,"link":167},"cmm92d7v0b7x907t9kld9vnmt","Marketing & Advertising","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmarketing-advertising",{"id":169,"name":170,"link":171},"cmm92d7v1b7xa07t9kyrbg5b2","E-Commerce & Retail","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fecommerce-retail",{"id":173,"name":174,"link":175},"cmm92d7v1b7xc07t9lk122au9","Media, Content & Publishing","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmedia-content-publishing",{"id":177,"name":178,"link":179},"cmmt6eh9luagc06ta8k54uzko","Equality, Fairness & Impact","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fequality-fairness-impact",{"id":181,"name":182,"link":183},"cmoou3zqhsqi907uutbojskvb","Politics & Regulation","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpolitics-regulation",{"id":185,"name":186,"link":187},"cmn2tnpzzhhlf06t6g57xabxg","HR & Leadership","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhr-leadership",{"id":189,"name":190,"link":191},"cmm92d7v1b7xd07t93kd5vp0r","Finance","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffinance",{"id":193,"name":194,"link":195,"description":196,"icon":197,"children":198},"cmdz05txjhe1k07uk7au500cc","Tickets","https:\u002F\u002Ftickets.omr.com\u002Fomr27","Tickets für das größte Marketing- und Digital-Event","ticket",[199,203,207],{"id":200,"name":201,"link":202},"cmdz05txjhe1l07ukkfg2irph","Ticketübersicht","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ftickets\u002F",{"id":204,"name":205,"link":206},"cmdz05txjhe1m07ukfbcsi9ps","OMR27 Festival Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffestivalpass\u002F",{"id":208,"name":209,"link":210},"cmdz05txjhe1n07ukunashbw9","OMR27 Black Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fblackpass\u002F",{"id":212,"name":213,"link":214,"description":215,"icon":216,"children":217},"clpi7tikw51i90aujzgiw9zw0","Take part","#","Werde Aussteller oder Teil der Crew","biceps_flexed",[218,222,226],{"id":219,"name":220,"link":221},"cmlzqoamxh0rx06uq3jthuex0","Aussteller werden","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fbecome-an-exhibitor",{"id":223,"name":224,"link":225},"clrgbxgwwmjty0ct7awuc8zmz","Crew","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrew",{"id":227,"name":228,"link":229},"clsackz29vxi20at64lx8acyy","Crew Professionals","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrewprofessionals\u002F",{"id":231,"name":232,"link":214,"description":233,"icon":234,"children":235},"cm0o2gbsclvph07ui5xrzs3op","Mehr","Alles rund um deinen Festivalbesuch","libraryBig",[236,240,244,248,252,256,260,262],{"id":237,"name":238,"link":239},"cmm0iwlrxwghm06uq5v4jdy75","MyFestival","https:\u002F\u002Fmyfestival.omr.com\u002Fmyprofile",{"id":241,"name":242,"link":243},"cmm1wwa2a1w5p07uk3979djv0","Festival App","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fapp\u002F",{"id":245,"name":246,"link":247},"cmk5mpjo4f0ty07ur8khgqj5k","Hotels","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhotels\u002F",{"id":249,"name":250,"link":251},"cmoig5rc5ah1m07unfjbq7p4k","Akkreditierung & Anfahrt","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Faccreditation-arrival",{"id":253,"name":254,"link":255},"cmoig5rc5ah1l07unxz9b2l6j","Payment & Pfand","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpayment-pfand",{"id":257,"name":258,"link":259},"cm0o2gbsclvpj07ui04xi5dqv","Awareness & Barrierefreiheit","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fawareness\u002F",{"id":261,"name":16,"link":17},"cm20lxukq01qo07t7anav8h4k",{"id":263,"name":264,"link":265},"cm0o2gbsclvpi07uivmyx3kc3","Family Member","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Fomr-family-member\u002F",{"id":267,"slug":268,"name":269,"link":270,"description":271,"promo":272,"children":284},"clpi6usit323z0buqjqzhm00v","reviews","Reviews","https:\u002F\u002Fomr.com\u002Fde\u002Freviews","Finde Software & Services für dein Business",{"__typename":110,"id":273,"image":274,"title":278,"subtitle":279,"cta":280},"cmji1objjffx307t6910udjc5",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":276,"url":277},"image\u002Fpng","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmji1luowf8ef07t6rf04pdet","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmji1luowf8ef07t6rf04pdet","Diese Tools liebt Deutschland","Die Top 100 Software-Lösungen für Entscheider*innen in DACH",{"__typename":119,"label":281,"url":282,"target":102,"external":283,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Zum Ranking","http:\u002F\u002Fhi.omr.com\u002Ftop-100-tools-2025-download?utm_revsource=website&utm_revmedium=organic&utm_revcampaign=top100-2025&utm_revterm=omr-startpage",false,[285,315,345,359,373],{"id":286,"name":287,"link":214,"description":288,"icon":289,"children":290},"cmifxzdz33hv507umo4lp0oio","Software","Die passende Software für dein Business","monitor",[291,295,299,303,307,311],{"id":292,"name":293,"link":294},"cmifxzdz33hv607um9mfg219j","HR","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fhr-management",{"id":296,"name":297,"link":298},"cmifxzdz33hv707umoapdvbev","Zeiterfassung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Ftime-tracking",{"id":300,"name":301,"link":302},"cmify3bcx3pag07umxdr7r3ek","Projektmanagement","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fproject-management",{"id":304,"name":305,"link":306},"cmify3bcx3paf07umkhtc23rq","CRM","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fcrm",{"id":308,"name":309,"link":310},"cmify3bcx3pae07um2oarbi76","SEO","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fseo",{"id":312,"name":313,"link":314},"cmify3bcx3pad07um315k5q1y","E-Mail-Marketing","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Femail-marketing",{"id":316,"name":317,"link":214,"description":318,"icon":319,"children":320},"cmify5hm03zlj07ut4ps7y033","Services","Die passenden Services für dein Business","speech",[321,325,329,333,337,341],{"id":322,"name":323,"link":324},"cmifyld4f536807umhwogaev4","Online Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fonline-marketing-services",{"id":326,"name":327,"link":328},"cmifyld4f536707umehh9kulb","Unternehmensberatungen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Funternehmensberatungen",{"id":330,"name":331,"link":332},"cmifyld4f536607um5skzmida","IT-Dienstleister","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fit-services",{"id":334,"name":335,"link":336},"cmifyld4f536507umdlm6el36","Webdesign-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fwebdesign-services",{"id":338,"name":339,"link":340},"cmifyld4f536407umm0mlqxqd","E-Commerce Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fe-commerce-services",{"id":342,"name":343,"link":344},"cmifymwc75eow07utge0cxvz5","Performance Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fperformance-marketing-agenturen",{"id":346,"name":347,"link":348,"description":349,"icon":350,"children":351},"clqdonuxck2rp0cuq1sfbzy7h","Content","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub","Wissen und Webinare rund um Digital-Software und SaaS","book_open",[352,355],{"id":353,"name":354,"link":348},"cmifxw1y22z1q06uodn8h8agl","ContentHub",{"id":356,"name":357,"link":358},"cmifxw1y22z1p06uo2rkh8go8","Webinare","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fwebinar\u002Ftool-talks",{"id":360,"name":361,"link":214,"description":362,"icon":363,"children":364},"clqdorwasleo90buq4ztyrjfn","Für Anbieter","Liste dein Produkt oder deinen Service und werde Teil unserer Community","briefcaseBusiness",[365,369],{"id":366,"name":367,"link":368},"cmify9do141ow07umkajkyyre","Software & Tools","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b",{"id":370,"name":371,"link":372},"cmify9do141ov07um9gety8vd","Agenturen & Services","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b\u002Fbusiness-services",{"id":374,"name":375,"link":376,"description":377,"icon":378,"children":-1},"cmiegna6ka5l707rw5g2dof75","Schreibe eine Bewertung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fnew","Schreibe eine Bewertung für ein Tool deiner Wahl","star",{"id":380,"slug":381,"name":382,"link":383,"description":384,"promo":385,"children":395},"clpi6vjut3f7t0aujeod78qqq","education","Education","https:\u002F\u002Feducation.omr.com\u002F","Für deinen nächsten Karriereschritt",{"__typename":110,"id":386,"image":387,"title":390,"subtitle":391,"cta":392},"cmid0if0cm0hk08ulm22q0kff",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":388,"url":389},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlrri8cp8xa307umd3wrtqnc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlrri8cp8xa307umd3wrtqnc","Dein Business im Fokus: Reichweite, Leads & Skills","Ob Vermarktungslösungen, unternehmensspezifische Weiterbildung oder attraktive Weiterbildungs-Pakete: Wir bringen eure B2B-Ziele in die Umsetzung. Jetzt kostenloses Beratungsgespräch vereinbaren.",{"__typename":119,"label":393,"url":394,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlose Beratung anfordern","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Funternehmen",[396,402,408,414,420,424,429],{"id":397,"name":398,"link":399,"description":400,"icon":401,"children":-1},"clqdnyugcjope0buqvd1qrijh","E-Learning-Kurse","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fe-learning-kurse","Dein interaktiver Online-Campus für die wichtigsten Digital- und Marketing-Themen. Ideal für Einsteiger*innen und mit personalisiertem Abschlusszertifikat.","graduationCap",{"id":403,"name":404,"link":405,"description":406,"icon":407,"children":-1},"clqdo053tin350cuqiloaisqr","Online-Seminare","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-deep-dive","Die Online-Seminare für alle, die tief in Themen rund ums digitale Business einsteigen wollen – inklusive Live-Q&A mit unseren Expert*innen.","presentation",{"id":409,"name":410,"link":411,"description":412,"icon":413,"children":-1},"clqdo0t87iyu50buqxx0qyoni","OMR Report","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-report\u002F","Die Praxis-Guides zu den wichtigsten Online-Marketing-Themen. Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":415,"name":416,"link":417,"description":418,"icon":419,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":421,"name":422,"link":394,"description":423,"icon":363,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":425,"name":85,"link":426,"description":427,"icon":428,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":453,"name":454,"link":455,"description":456,"icon":128,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":458,"name":459,"link":460,"description":461,"icon":462,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":464,"slug":465,"name":466,"link":467,"description":468,"promo":469,"children":480},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":110,"id":470,"image":471,"title":474,"subtitle":475,"cta":476},"cmix6l950myyw07tacxq90vty",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":472,"url":473},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmpp3xq5gmn1o07umjnn3ci0m","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmpp3xq5gmn1o07umjnn3ci0m","Vom 23. - 24. Juni: Die Future HR Days","Zwei Tage. Zwei Fokusthemen: KI & Skills. Wir haben die Future HR Days ins Leben gerufen, um dich und dein Team aus dem Reaktionsmodus direkt in die Gestaltung der HR-Transformation zu bringen. ",{"__typename":119,"label":477,"url":478,"target":102,"external":479,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlos anmelden","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",true,[481,513],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,506,510],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":496,"name":497,"link":498},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":500,"name":501,"link":502},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":504,"name":505,"link":478},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. Juni",{"id":507,"name":508,"link":509},"cmk2dykasxmqi07takvl8quhq","Digital HR Summit","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fdigitalsummit?utm_source=website&utm_medium=jobs&utm_campaign=summit26a&utm_term=navi",{"id":511,"name":22,"link":512},"cmk2dykarxmqe07ta83kq6580","https:\u002F\u002Fhi.omr.com\u002Fomrjobs-hr-newsletter?utm_source=website&utm_medium=omr&utm_campaign=newsletter&utm_term=navigation",{"id":514,"name":515,"link":516,"description":517,"icon":518,"children":519},"clpi7017e3l7i0brxqc8uxp4g","Für Jobsuchende","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs","Suchst du nach dem nächsten Schritt für deinen Karriereweg?","search",[520,523,527,531],{"id":521,"name":522,"link":516},"cmk2dykasxmqn07tafioik4it","Jobbörse des Digital-Business",{"id":524,"name":525,"link":526},"cmk2dykasxmqm07tazbox3zl8","Jobmatching","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fmatch",{"id":528,"name":529,"link":530},"cmk2dykasxmql07tadop53i6o","Karriere@OMR","https:\u002F\u002Fomr.com\u002Fde\u002Fcareer",{"id":532,"name":533,"link":534},"cmk2dykasxmqk07ta9p6c3olz","OMR Festival Crew supporten","https:\u002F\u002Fwww.omr-crewportal.com\u002Fjobboard",{"id":536,"slug":537,"name":537,"link":538,"description":539,"promo":540,"children":550},"clpi84hak50gz0buquilpk1qs","5050","https:\u002F\u002F5050.omr.com","Für mehr Gleichberechtigung in der Arbeitswelt",{"__typename":110,"id":541,"image":542,"title":545,"subtitle":546,"cta":547},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":543,"url":544},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":548,"url":549,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[551,556,560],{"id":552,"name":553,"link":554,"description":555,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":557,"name":558,"link":559,"description":546,"icon":407,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":561,"name":562,"link":563,"description":564,"icon":413,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":566,"slug":567,"name":568,"link":569,"description":570,"promo":102,"children":571},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[572],{"id":573,"name":574,"link":575,"description":576,"icon":378,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":578,"slug":579,"name":580,"link":581,"description":582,"promo":102,"children":583},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[584,589,594,598,602,607],{"id":585,"name":586,"link":581,"description":587,"icon":588,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":590,"name":10,"link":591,"description":592,"icon":593,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":595,"name":85,"link":596,"description":597,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":999,"nextGlossary":1003},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":993,"slug":998,"topicPageRedirect":102},"Glossary","clje0xlg824pa0aui3oeoo24z","Digitale Strategie",{"__typename":619,"json":620,"references":992},"GlossaryDescriptionRichText",{"children":621},[622,627,631,636,640,644,648,652,656,660,673,677,706,710,715,719,723,762,766,770,781,785,811,815,819,823,834,838,848,852,863,874,882,908,912,916,927,937,941,945,953,964,968,979,982,985,988],{"type":623,"children":624},"paragraph",[625],{"text":626},"Die digitale Strategie wird definiert als der strategische Plan eines Unternehmens, bei dem die Anwendung digitaler Technologien im Vordergrund steht. Sie ist Teil der allgemeinen Geschäftsstrategie. Das Ziel ist es, den Unternehmenserfolg durch den Einsatz digitaler Technologien zu erhöhen und neue Geschäftsmöglichkeiten zu entwickeln.",{"type":623,"children":628},[629],{"text":630}," ",{"type":632,"children":633},"heading-two",[634],{"text":635},"Was ist eine digitale Strategie?",{"type":623,"children":637},[638],{"text":639},"Als Unternehmen reicht es nicht aus, einfach neue digitale Technologien anzuschaffen und so auf die Digitalisierung zu reagieren. Eine Integration aller vorhandenen digitalen Technologien sollte durch eine digitale Strategie strukturiert und geplant werden. So kann ein langfristiger Plan entwickelt und dafür gesorgt werden, dass das Unternehmen wettbewerbsfähig bleibt.",{"type":623,"children":641},[642],{"text":643},"Digitale Technologien sollten die Unternehmensziele und den Erfolg unterstützen und können in unterschiedlichen Unternehmensbereichen zum Einsatz kommen, wie im Marketing oder im Vertrieb.",{"type":623,"children":645},[646],{"text":647},"Um eine digitale Marketing-Strategie zu entwickeln, sollten bestimmte Punkte berücksichtigt werden. Die digitale Strategie wird deshalb in Zukunft immer wichtiger werden, da die meisten Unternehmen digitale Technologien in ihren Geschäftsmodellen integrieren. Diese werden neben den Zielen und dem Nutzen einer digitalen Strategie weiter unten genauer aufgeführt.",{"type":632,"children":649},[650],{"text":651},"Ziele und Nutzen einer digitalen Strategie",{"type":623,"children":653},[654],{"text":655},"Eine digitale Strategie zu entwickeln, erfordert zu Beginn erst einmal Mut und Ausdauer, da digitale Technologien stetig weiterentwickelt werden. Mitarbeiter:innen in Führungspositionen der einzelnen Unternehmensbereiche sollten die Entwicklungen kontinuierlich beobachten und bewerten, ob der Einsatz sinnvoll wäre. Die digitale Strategie ist dann eine gemeinsame Lösung aller Unternehmensbereiche, digitale Technologien adäquat zu nutzen und gleichzeitig die einzelnen Stakeholder-Interessen zu beachten.",{"type":623,"children":657},[658],{"text":659},"Unternehmen mit einer digitalen Strategie sorgen dafür, dass sie weiterhin konkurrenzfähig bleiben und Geschäftsmodelle entsprechend der dynamischen Marktbedingungen und wandelnden Kundenbedürfnisse angepasst werden. Die digitale Marketing-Strategie ist ein wesentlicher Teil der erfolgreichen digitalen Transformation moderner Unternehmen.",{"type":623,"children":661},[662,664,671],{"text":663},"Marketingseitig setzt sie außerdem einen Fokus auf die ",{"rel":665,"href":666,"type":667,"children":668,"openInNewTab":479},"noopener","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fonline-kundenbindung","link",[669],{"text":670},"Kundenbindung",{"text":672}," und den Gewinn neuer Kund*innen mithilfe digitaler Technologien. Unternehmen können einfacher in den Kundendialog treten und gezielt auf ihre Bedürfnisse eingehen.",{"type":623,"children":674},[675],{"bold":479,"text":676},"Eine digitale Strategie sollte auf folgende Bereiche im Unternehmen eingehen und herausarbeiten, wie digitale Technologien effektiv eingesetzt werden können:",{"type":678,"children":679},"bulleted-list",[680,688,694,700],{"type":681,"children":682},"list-item",[683],{"type":684,"children":685},"list-item-child",[686],{"text":687},"Organisation interner Prozesse",{"type":681,"children":689},[690],{"type":684,"children":691},[692],{"text":693},"Kommunikation mit Kunden, Maßnahmen zur Kundenbindung",{"type":681,"children":695},[696],{"type":684,"children":697},[698],{"text":699},"Digitaler Ausbau bestehender Produkte",{"type":681,"children":701},[702],{"type":684,"children":703},[704],{"text":705},"Fokus auf neue, digitale Geschäftsideen",{"type":632,"children":707},[708],{"text":709},"So funktioniert eine digitale Strategie",{"type":711,"children":712},"heading-three",[713],{"text":714},"1. Eine digitale Vision entwickeln",{"type":623,"children":716},[717],{"text":718},"Das Herausarbeiten einer digitalen Strategie funktioniert nicht ad hoc. Unternehmen sollten notwendige Überlegungen und Schritte forcieren, um eine digitale Strategie herauszuarbeiten und langfristig zu etablieren. Aus der alleinigen Anschaffung neuer Technologien resultiert noch keine erfolgreiche digitale Marketing-Strategie. Viel wichtiger ist es, als Unternehmen eine klare Vision für die nächsten Jahre zu definieren. Diese sorgt für Orientierung in der Veränderungsphase und unterstützt Mitarbeiter:innen bei der Entscheidungsfindung.",{"type":623,"children":720},[721],{"bold":479,"text":722},"Um die digitale Vision zu entwickeln, sollte sich das Unternehmen mit bestimmten Kernfragen beschäftigt und konkrete Meilensteine festlegen:",{"type":678,"children":724},[725,738,744,750,756],{"type":681,"children":726},[727],{"type":684,"children":728},[729,731,736],{"text":730},"Was macht das Unternehmen einzigartig? Was ist die Unique-Selling-Proposition (",{"href":732,"type":667,"children":733,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Funique-selling-point",[734],{"text":735},"USP",{"text":737},") des Unternehmens?",{"type":681,"children":739},[740],{"type":684,"children":741},[742],{"text":743},"Was ist die Kernkompetenz?",{"type":681,"children":745},[746],{"type":684,"children":747},[748],{"text":749},"Welche digitalen Technologien können diese unterstreichen?",{"type":681,"children":751},[752],{"type":684,"children":753},[754],{"text":755},"Was sind Potenziale, die genutzt und entwickelt werden können?",{"type":681,"children":757},[758],{"type":684,"children":759},[760],{"text":761},"Was sind mögliche Hürden? Wie können sie beseitigt werden?",{"type":711,"children":763},[764],{"text":765},"2. Eine klare strategische Orientierung definieren",{"type":623,"children":767},[768],{"text":769},"Nachdem eine digitale Vision entwickelt ist, dient die digitale Strategie als genauer Plan, wie Ziele erreicht werden können. Digitale Technologien stellen dabei einen integralen Bestandteil dar. Für eine bessere Organisation bietet es sich an, eine mittelfristig ausgerichtete strategische Roadmap zu definieren.",{"type":623,"children":771},[772,774,779],{"text":773},"Auf dieser werden Zwischenschritte und Etappen festgelegt, um langfristig das gesetzte Ziel zu erreichen. Wichtig ist es, dass alle Mitarbeiter:innen von Anfang an einbezogen werden und klar wird, was die gemeinsame Vision und die digitale Marketing-Strategie ist. Die zukünftigen Veränderungen sollten verständlich und nachvollziehbar sein – so sorgt das Unternehmen mit einer klaren, ",{"rel":665,"href":775,"type":667,"children":776,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Finterne-kommunikation-verbessern",[777],{"text":778},"internen Kommunikation",{"text":780}," dafür, dass Mitarbeiter:innen die Strategie ambitioniert verfolgen und die Ziele gemeinsam erreichen können.",{"type":623,"children":782},[783],{"bold":479,"text":784},"Für die strategische Orientierung helfen folgende Fragen weiter:",{"type":678,"children":786},[787,793,799,805],{"type":681,"children":788},[789],{"type":684,"children":790},[791],{"text":792},"Wird der Umsatz in Zukunft mit dem gleichen Produkt\u002FDienstleistung generiert?",{"type":681,"children":794},[795],{"type":684,"children":796},[797],{"text":798},"Muss das Geschäftsmodell angepasst werden? Wie kann es verändert werden?",{"type":681,"children":800},[801],{"type":684,"children":802},[803],{"text":804},"Passen die Mitarbeiter:innen zur Strategie? Wie kommt Dynamik in das Unternehmen?",{"type":681,"children":806},[807],{"type":684,"children":808},[809],{"text":810},"Wie müssen die IT und die Infrastruktur angepasst werden? Was muss das Unternehmen investieren?",{"type":711,"children":812},[813],{"text":814},"3. Digitalisierung in der Investitionspolitik verankern und das Arbeitsumfeld anpassen",{"type":623,"children":816},[817],{"text":818},"Veränderungsprozesse, besonders in Bezug auf neue digitale Technologien, kosten Geld. Unternehmen sollten deshalb Budgetsteigerungen für neue digitale Technologien in den Investitionsplanungen berücksichtigen. Auch kann es sein, dass Umstrukturierungen des Budgets zugunsten der digitalen Strategie erfolgen müssen.",{"type":623,"children":820},[821],{"text":822},"Umstrukturierungen in Bezug auf die Arbeitsweise und die Kommunikation innerhalb eines Unternehmens können mithilfe digitaler Technologien vollzogen werden. Cloud-Lösungen unterstützen dabei, ohne dass die technische Infrastruktur bereits komplett aufgebaut sein muss. Da auch die Arbeitsprozesse immer mobiler werden und Teams virtuell arbeiten können, sollten Unternehmen digitale Arbeitsplätze ermöglichen.",{"type":623,"children":824},[825,827,832],{"text":826},"Neben technischen Neuerungen ist es wichtig, eine Innovationskultur zu etablieren und Mitarbeiter:innen kontinuierlich fortzubilden (bspw. bei ",{"rel":665,"href":828,"type":667,"children":829,"openInNewTab":479},"https:\u002F\u002Feducation.omr.com",[830],{"text":831},"OMR Education",{"text":833},"), sodass die Umsetzung einer digitalen Strategie möglich gemacht werden kann. Die digitale Arbeitswelt ist schnelllebig und neue Qualifikationen werden stetig gefordert. Unternehmen sollten Weiterbildungen in verschiedenen digitalen Bereichen anbieten. Das neu angeeignete Wissen wird im besten Fall direkt in konkreten, praktischen Projekten angewandt und vertieft.",{"type":623,"children":835},[836],{"text":837},"Um eine hohe Veränderungsbereitschaft im Unternehmen und bei den Mitarbeiter:innen zu etablieren, sollte die Notwendigkeit eines Wandels für die Zukunft des Unternehmens kommuniziert und betont werden. So wird die Akzeptanz und das Engagement der Mitarbeiter:innen gefördert.",{"type":623,"children":839},[840,842,847],{"text":841},"",{"href":843,"type":667,"children":844,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fcloud-content-collaboration",[845],{"text":846},"Jetzt Tool finden",{"text":841},{"type":711,"children":849},[850],{"text":851},"4. Zielgruppenanalyse und Wahl der Plattform",{"type":623,"children":853},[854,856,861],{"text":855},"Beim Entwickeln einer digitalen Strategie ist es wichtig, sich Gedanken über die Zielgruppe zu machen und zu überlegen, wo und wie lange sie sich online aufhält. Die meisten Menschen verbringen ihre Online-Zeit nicht auf unzählig verschiedenen ",{"rel":665,"href":857,"type":667,"children":858,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fsocial-media-plattformen-potenziale-nutzungsverhalten",[859],{"text":860},"Social-Media-Plattformen",{"text":862},", sondern nutzen besonders bei den sozialen Medien nur wenige Anlaufpunkte.",{"type":623,"children":864},[865,867,872],{"text":866},"Indem die Muster der Zielgruppe erkannt werden, kann das Unternehmen entsprechend dort präsent sein, wo sich die Zielgruppe am meisten aufhält. Eine Fokussierung auf die Zielgruppe steigert langfristig die ",{"rel":665,"href":868,"type":667,"children":869,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Freichweite",[870],{"text":871},"Reichweite",{"text":873}," und Wirkung.",{"type":623,"children":875},[876,878,880],{"text":877},"Eine Analyse des Online-Nutzerverhaltens innerhalb der Zielgruppe kann ebenfalls hilfreich sein bei der Ausrichtung der digitalen Strategie auf die entsprechende Zielgruppe. ",{"bold":479,"text":879},"Online-Nutzer*innen können grob in vier Gruppen unterteilt werden:",{"text":881}," Leader, Observer, Connector oder Functional. Die Ansprache sollte je nach Typ unterschiedlich gestaltet werden.",{"type":678,"children":883},[884,892,900],{"type":681,"children":885},[886],{"type":684,"children":887},[888,890],{"bold":479,"text":889},"Leader:",{"text":891}," Leader sind online, besonders in sozialen Medien, sehr aktiv und haben einen großen digitalen Einfluss.",{"type":681,"children":893},[894],{"type":684,"children":895},[896,898],{"bold":479,"text":897},"Functionals:",{"text":899}," Functionals sind das Gegenteil davon: Sie zeigen online keinen hohen Einsatz und ihr Einfluss ist ebenfalls niedrig.",{"type":681,"children":901},[902],{"type":684,"children":903},[904,906],{"bold":479,"text":905},"Observer & Connector:",{"text":907}," Die beiden Mix-Gruppen Observer und Connector haben Eigenschaften der Leader und der Functionals und gehen jeweils eher in die eine oder in die andere Richtung.",{"type":623,"children":909},[910],{"text":911},"Neben der Segmentierung der Zielgruppe aufgrund des Nutzerverhaltens kann es helfen, herauszufinden, welche Geräte wann und wie genutzt werden. So wissen Unternehmen, wie sie bestimmte Kanäle bespielen sollten, um die Zielgruppe optimal zu erreichen.",{"type":711,"children":913},[914],{"text":915},"5. Qualitativ hochwertigen Content generieren und Markenbotschafter nutzen",{"type":623,"children":917},[918,920,925],{"text":919},"Sobald das Unternehmen entschieden hat, wie und wo die Zielgruppe angesprochen werden soll, müssen Entscheidungen getroffen werden, welcher Content eingesetzt wird. Jede Art von Information und Kommunikation sollte relevant sein. Dies erreichen Unternehmen, indem sie Inhalte liefern, die von der Zielgruppe gesucht werden. Die ",{"rel":665,"href":921,"type":667,"children":922,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fcustomer-journey",[923],{"text":924},"Customer Journey",{"text":926}," sollte je nach Produkt oder Dienstleistung beachtet und die Kommunikation entsprechend platziert und gestaltet werden.",{"type":623,"children":928},[929,931,935],{"text":930},"Bevor der ",{"rel":665,"href":932,"type":667,"children":933,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fcontent",[934],{"text":347},{"text":936}," aufbereitet wird, sollten bereits vorher die Motive der Zielgruppe in der digitalen Strategie verankert werden, um die Zielgruppe auch digital optimal zu erreichen. Die Motive können dabei ganz unterschiedlich sein: Manchmal suchen Online-Nutzer*innen nur nach kurzen Antworten auf bestimmte Fragen, andere wiederum wollen günstige Angebote oder exklusive Produkte entdecken. Unternehmen müssen die Bedürfnisse der Zielgruppe erkennen und an verschiedenen Online-Touchpoints darauf inhaltlich eingehen.",{"type":623,"children":938},[939],{"text":940},"Um einen möglichst großen Teil der Zielgruppe mit speziellem Content zu erreichen, können sich Unternehmen zusätzlich auf digitale Markenbotschafter*innen fokussieren und dies in der digitalen Strategie festhalten. Markenbotschafter*innen sind in sozialen Medien sehr aktiv und teilen, liken und kommentieren Inhalte. Sie empfehlen Content oder die Marke selbst. Um diese Personen noch stärker für das Unternehmen zu gewinnen, kann Content gestreut werden, der speziell für diesen Personenkreis relevant ist, sodass sie ihn weiter verbreiten.",{"type":632,"children":942},[943],{"text":944},"Zusammenfassung",{"type":623,"children":946},[947,949,951],{"text":948},"Unternehmen, die auch in Zukunft erfolgreich sein wollen, sollten sich Zeit dafür nehmen, eine digitale Strategie herauszuarbeiten. Die Leitfrage könnte dabei sein: ",{"text":950,"italic":479},"“Wie kann das Unternehmen mithilfe von Informationen und Technologien gewisse Arbeitsbedingungen so verbessern, dass bestimmte Prozesse automatisiert werden können oder die Performance der Mitarbeiter:innen steigt und dadurch der Erfolg des Unternehmens erhöht wird?”.",{"text":952}," So entsteht ein Leitfaden, wie digitale Technologien eingesetzt werden können.",{"type":623,"children":954},[955,957,962],{"text":956},"Im besten Fall sorgt eine digitale Marketing-Strategie durch die klare Orientierung dafür, den Geschäftserfolg langfristig zu steigern und in Zeiten digitaler Disruptionen zu bestehen. Auf diese Weise werden die Unternehmen erfolgreich sein, die die ",{"rel":665,"href":958,"type":667,"children":959,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fdigitale-transformation",[960],{"text":961},"digitale Transformation",{"text":963}," für sich nutzen, anstatt sie nur von außen zu betrachten.",{"type":632,"children":965},[966],{"text":967},"Mehr über digitale Strategien lernen",{"type":623,"children":969},[970,972,977],{"text":971},"Du möchtest mehr über digitale Marketing-Strategien lernen? Dann ist unsere ",{"rel":665,"href":973,"type":667,"children":974,"openInNewTab":479},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fomr-academy-digital-marketing-strategy",[975],{"text":976},"OMR Academy über „Digital-Marketing-Strategy“",{"text":978}," genau das richtige für Dich. Schau jetzt vorbei, denn die nächste Academy startet schon bald!",{"type":623,"children":980},[981],{"text":841},{"type":623,"children":983},[984],{"text":630},{"type":623,"children":986},[987],{"text":630},{"type":623,"children":989},[990],{"text":991},"\n",[],{"__typename":994,"description":995,"keywords":996,"noFollow":283,"noIndex":283,"ogDescription":102,"ogTitle":102,"title":997,"ogImage":102},"Seo","Eine digitale Strategie wird definiert als der strategische Plan eines Unternehmens, bei dem die Anwendung digitaler Technologien im Vordergrund steht.",[],"Digitale Strategie | OMR","digitale-strategie",[1000],{"__typename":615,"name":1001,"slug":1002},"Digital Disruption","digital-disruption",[1004],{"__typename":615,"name":1005,"slug":1006},"Digital Leadership","digital-leadership",{"Footer:clpib6da295u40brxocszrf7q":1008,"ROOT_QUERY":1042,"Glossary:clje0xlg824pa0aui3oeoo24z":1060,"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0":1063,"HeaderPromo:cmid1nqhoq50807rwiy8ulln2":1066,"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl":1069,"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx":1071,"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf":1072,"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42":1073,"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c":1074,"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz":1075,"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h":1076,"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7":1091,"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt":1092,"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2":1093,"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9":1094,"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko":1095,"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb":1096,"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg":1097,"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r":1098,"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6":1099,"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph":1117,"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps":1118,"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9":1119,"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc":1120,"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0":1128,"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz":1129,"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy":1130,"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0":1131,"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75":1139,"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0":1140,"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k":1141,"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k":1142,"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j":1143,"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv":1144,"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k":1145,"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3":1146,"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op":1147,"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf":1165,"HeaderPromo:cmji1objjffx307t6910udjc5":1181,"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j":1184,"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev":1185,"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek":1186,"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq":1187,"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76":1188,"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y":1189,"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio":1190,"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4":1204,"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb":1205,"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida":1206,"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36":1207,"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd":1208,"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5":1209,"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033":1210,"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl":1224,"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8":1225,"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h":1226,"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre":1232,"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd":1233,"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn":1234,"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75":1240,"HeaderMenuItem:clpi6usit323z0buqjqzhm00v":1242,"HeaderPromo:cmid0if0cm0hk08ulm22q0kff":1258,"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh":1261,"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr":1263,"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni":1265,"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls":1267,"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs":1269,"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx":1271,"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg":1273,"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq":1275,"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj":1293,"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj":1295,"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7":1297,"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m":1299,"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz":1301,"HeaderPromo:cmix6l950myyw07tacxq90vty":1311,"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070":1314,"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y":1315,"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0":1316,"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77":1317,"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h":1318,"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq":1319,"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580":1320,"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x":1321,"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it":1337,"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8":1338,"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o":1339,"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz":1340,"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g":1341,"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21":1351,"HeaderPromo:cmienltjc3ykn07umttacm0bs":1359,"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf":1362,"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z":1364,"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj":1366,"HeaderMenuItem:clpi84hak50gz0buquilpk1qs":1368,"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z":1378,"HeaderMenuItem:cm3jytju71bp807uuevr221ig":1380,"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0":1384,"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5":1386,"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t":1388,"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2":1390,"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv":1392,"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr":1394,"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m":1396,"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx":1410,"SocialLink:clpmu38recnd90aupnxi8uxyc":1415,"SocialLink:clpmu50l9cm450bt2g8822i8t":1420,"SocialLink:clpmu9gpqd1ff0aupt1r0owbp":1425,"SocialLink:clpmub0ljdcz90cuo0xshtb4p":1431,"SocialLink:clpmudda5dier0cuom5n87wtf":1436,"SocialLink:clpmuf1ufce930buhkqrr9eht":1442,"SocialLink:clpmugb2odk770cuoz0qxfn42":1447,"SocialLink:clpmuhqlod2bj0bt292d2ntju":1452,"SocialLink:clpmuiw6jcuro0ctjdtv7kvms":1458,"Header:clpi6s8r439q50aujsqk0j8ts":1464},["null","__typename",5,"id",6,"omrFooterLinks",1009,"omrFooterSocials",1019],[1010,1011,1012,1013,1014,1015,1016,1017,1018],["null","__typename",9,"name",10,"link",11],["null","__typename",9,"name",13,"link",14],["null","__typename",9,"name",16,"link",17],["null","__typename",9,"name",19,"link",20],["null","__typename",9,"name",22,"link",23],["null","__typename",9,"name",25,"link",26],["null","__typename",9,"name",28,"link",29],["null","__typename",9,"name",31,"link",32],["null","__typename",9,"name",34,"link",35],[1020,1022,1024,1026,1028,1030,1032,1034,1036,1038,1040],["null","__typename",38,"name",39,"link",40,"logo",1021],["null","__typename",42,"url",43],["null","__typename",38,"name",45,"link",46,"logo",1023],["null","__typename",42,"url",48],["null","__typename",38,"name",50,"link",51,"logo",1025],["null","__typename",42,"url",53],["null","__typename",38,"name",55,"link",56,"logo",1027],["null","__typename",42,"url",58],["null","__typename",38,"name",60,"link",61,"logo",1029],["null","__typename",42,"url",63],["null","__typename",38,"name",65,"link",66,"logo",1031],["null","__typename",42,"url",68],["null","__typename",38,"name",70,"link",71,"logo",1033],["null","__typename",42,"url",73],["null","__typename",38,"name",75,"link",76,"logo",1035],["null","__typename",42,"url",78],["null","__typename",38,"name",80,"link",81,"logo",1037],["null","__typename",42,"url",83],["null","__typename",38,"name",85,"link",86,"logo",1039],["null","__typename",42,"url",88],["null","__typename",38,"name",90,"link",91,"logo",1041],["null","__typename",42,"url",93],["null","__typename",1043,"footersConnection({\"locales\":[\"de\"]})",1044,"glossary({\"locales\":[\"de\"],\"stage\":\"PUBLISHED\",\"where\":{\"slug\":\"digitale-strategie\"}})",1051,"headers({\"locales\":[\"de\"]})",1053,"glossaries({\"before\":\"clje0xlg824pa0aui3oeoo24z\",\"last\":1,\"orderBy\":\"slug_ASC\"})",1056,"glossaries({\"after\":\"clje0xlg824pa0aui3oeoo24z\",\"first\":1,\"orderBy\":\"slug_ASC\"})",1058],"Query",["null","__typename",1045,"edges",1046],"FooterConnection",[1047],["null","__typename",1048,"node",1049],"FooterEdge",{"__ref":1050},"Footer:clpib6da295u40brxocszrf7q",{"__ref":1052},"Glossary:clje0xlg824pa0aui3oeoo24z",[1054],{"__ref":1055},"Header:clpi6s8r439q50aujsqk0j8ts",[1057],["null","__typename",615,"name",1001,"slug",1002],[1059],["null","__typename",615,"name",1005,"slug",1006],["null","__typename",615,"id",616,"name",617,"description",1061,"seoAttributes",1062,"slug",998,"topicPageRedirect",102],["null","__typename",619,"json",620,"references",992],["null","__typename",994,"description",995,"keywords",996,"noFollow",283,"noIndex",283,"ogDescription",102,"ogTitle",102,"title",997,"ogImage",102],["null","__typename",1064,"id",97,"slug",98,"name",99,"link",100,"subtitle",101,"promo",102,"omrHeaderSubmenuItems",1065,"omrHeaderSubmenuCta",102],"HeaderMenuItem",[],["null","__typename",110,"id",111,"image({\"locales\":[\"de\",\"en\"]})",1067,"title",116,"subtitle",117,"cta",1068],["null","__typename",42,"title",102,"description",102,"mimeType",113,"url",114,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",115],["null","__typename",119,"label",120,"url",121,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",1070,"id",131,"name",132,"link",126],"HeaderSubSubMenuItem",["null","__typename",1070,"id",134,"name",135,"link",136],["null","__typename",1070,"id",138,"name",139,"link",140],["null","__typename",1070,"id",142,"name",143,"link",144],["null","__typename",1070,"id",146,"name",147,"link",148],["null","__typename",1070,"id",150,"name",151,"link",152],["null","__typename",1077,"id",124,"name",125,"subtitle",127,"lucideIcon",128,"link",126,"omrHeaderSubSubmenuItems",1078],"HeaderSubMenuItem",[1079,1081,1083,1085,1087,1089],{"__ref":1080},"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl",{"__ref":1082},"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx",{"__ref":1084},"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf",{"__ref":1086},"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42",{"__ref":1088},"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c",{"__ref":1090},"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz",["null","__typename",1070,"id",161,"name",162,"link",163],["null","__typename",1070,"id",165,"name",166,"link",167],["null","__typename",1070,"id",169,"name",170,"link",171],["null","__typename",1070,"id",173,"name",174,"link",175],["null","__typename",1070,"id",177,"name",178,"link",179],["null","__typename",1070,"id",181,"name",182,"link",183],["null","__typename",1070,"id",185,"name",186,"link",187],["null","__typename",1070,"id",189,"name",190,"link",191],["null","__typename",1077,"id",154,"name",155,"subtitle",157,"lucideIcon",158,"link",156,"omrHeaderSubSubmenuItems",1100],[1101,1103,1105,1107,1109,1111,1113,1115],{"__ref":1102},"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7",{"__ref":1104},"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt",{"__ref":1106},"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2",{"__ref":1108},"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9",{"__ref":1110},"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko",{"__ref":1112},"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb",{"__ref":1114},"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg",{"__ref":1116},"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r",["null","__typename",1070,"id",200,"name",201,"link",202],["null","__typename",1070,"id",204,"name",205,"link",206],["null","__typename",1070,"id",208,"name",209,"link",210],["null","__typename",1077,"id",193,"name",194,"subtitle",196,"lucideIcon",197,"link",195,"omrHeaderSubSubmenuItems",1121],[1122,1124,1126],{"__ref":1123},"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph",{"__ref":1125},"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps",{"__ref":1127},"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9",["null","__typename",1070,"id",219,"name",220,"link",221],["null","__typename",1070,"id",223,"name",224,"link",225],["null","__typename",1070,"id",227,"name",228,"link",229],["null","__typename",1077,"id",212,"name",213,"subtitle",215,"lucideIcon",216,"link",214,"omrHeaderSubSubmenuItems",1132],[1133,1135,1137],{"__ref":1134},"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0",{"__ref":1136},"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz",{"__ref":1138},"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy",["null","__typename",1070,"id",237,"name",238,"link",239],["null","__typename",1070,"id",241,"name",242,"link",243],["null","__typename",1070,"id",245,"name",246,"link",247],["null","__typename",1070,"id",249,"name",250,"link",251],["null","__typename",1070,"id",253,"name",254,"link",255],["null","__typename",1070,"id",257,"name",258,"link",259],["null","__typename",1070,"id",261,"name",16,"link",17],["null","__typename",1070,"id",263,"name",264,"link",265],["null","__typename",1077,"id",231,"name",232,"subtitle",233,"lucideIcon",234,"link",214,"omrHeaderSubSubmenuItems",1148],[1149,1151,1153,1155,1157,1159,1161,1163],{"__ref":1150},"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75",{"__ref":1152},"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0",{"__ref":1154},"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k",{"__ref":1156},"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k",{"__ref":1158},"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j",{"__ref":1160},"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv",{"__ref":1162},"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k",{"__ref":1164},"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3",["null","__typename",1064,"id",104,"slug",105,"name",106,"link",107,"subtitle",108,"promo",1166,"omrHeaderSubmenuItems",1168,"omrHeaderSubmenuCta",1179],{"__ref":1167},"HeaderPromo:cmid1nqhoq50807rwiy8ulln2",[1169,1171,1173,1175,1177],{"__ref":1170},"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h",{"__ref":1172},"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6",{"__ref":1174},"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc",{"__ref":1176},"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0",{"__ref":1178},"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op",["null","__typename",119,"label",1180,"url",121],"Ticketshop",["null","__typename",110,"id",273,"image({\"locales\":[\"de\",\"en\"]})",1182,"title",278,"subtitle",279,"cta",1183],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",276,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",277],["null","__typename",119,"label",281,"url",282,"target",102,"external",283,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",1070,"id",292,"name",293,"link",294],["null","__typename",1070,"id",296,"name",297,"link",298],["null","__typename",1070,"id",300,"name",301,"link",302],["null","__typename",1070,"id",304,"name",305,"link",306],["null","__typename",1070,"id",308,"name",309,"link",310],["null","__typename",1070,"id",312,"name",313,"link",314],["null","__typename",1077,"id",286,"name",287,"subtitle",288,"lucideIcon",289,"link",214,"omrHeaderSubSubmenuItems",1191],[1192,1194,1196,1198,1200,1202],{"__ref":1193},"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j",{"__ref":1195},"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev",{"__ref":1197},"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek",{"__ref":1199},"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq",{"__ref":1201},"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76",{"__ref":1203},"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y",["null","__typename",1070,"id",322,"name",323,"link",324],["null","__typename",1070,"id",326,"name",327,"link",328],["null","__typename",1070,"id",330,"name",331,"link",332],["null","__typename",1070,"id",334,"name",335,"link",336],["null","__typename",1070,"id",338,"name",339,"link",340],["null","__typename",1070,"id",342,"name",343,"link",344],["null","__typename",1077,"id",316,"name",317,"subtitle",318,"lucideIcon",319,"link",214,"omrHeaderSubSubmenuItems",1211],[1212,1214,1216,1218,1220,1222],{"__ref":1213},"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4",{"__ref":1215},"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb",{"__ref":1217},"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida",{"__ref":1219},"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36",{"__ref":1221},"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd",{"__ref":1223},"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5",["null","__typename",1070,"id",353,"name",354,"link",348],["null","__typename",1070,"id",356,"name",357,"link",358],["null","__typename",1077,"id",346,"name",347,"subtitle",349,"lucideIcon",350,"link",348,"omrHeaderSubSubmenuItems",1227],[1228,1230],{"__ref":1229},"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl",{"__ref":1231},"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8",["null","__typename",1070,"id",366,"name",367,"link",368],["null","__typename",1070,"id",370,"name",371,"link",372],["null","__typename",1077,"id",360,"name",361,"subtitle",362,"lucideIcon",363,"link",214,"omrHeaderSubSubmenuItems",1235],[1236,1238],{"__ref":1237},"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre",{"__ref":1239},"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd",["null","__typename",1077,"id",374,"name",375,"subtitle",377,"lucideIcon",378,"link",376,"omrHeaderSubSubmenuItems",1241],[],["null","__typename",1064,"id",267,"slug",268,"name",269,"link",270,"subtitle",271,"promo",1243,"omrHeaderSubmenuItems",1245,"omrHeaderSubmenuCta",1256],{"__ref":1244},"HeaderPromo:cmji1objjffx307t6910udjc5",[1246,1248,1250,1252,1254],{"__ref":1247},"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio",{"__ref":1249},"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033",{"__ref":1251},"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h",{"__ref":1253},"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn",{"__ref":1255},"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75",["null","__typename",119,"label",1257,"url",376],"Review schreiben",["null","__typename",110,"id",386,"image({\"locales\":[\"de\",\"en\"]})",1259,"title",390,"subtitle",391,"cta",1260],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",388,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",389],["null","__typename",119,"label",393,"url",394,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",1077,"id",397,"name",398,"subtitle",400,"lucideIcon",401,"link",399,"omrHeaderSubSubmenuItems",1262],[],["null","__typename",1077,"id",403,"name",404,"subtitle",406,"lucideIcon",407,"link",405,"omrHeaderSubSubmenuItems",1264],[],["null","__typename",1077,"id",409,"name",410,"subtitle",412,"lucideIcon",413,"link",411,"omrHeaderSubSubmenuItems",1266],[],["null","__typename",1077,"id",415,"name",416,"subtitle",418,"lucideIcon",419,"link",417,"omrHeaderSubSubmenuItems",1268],[],["null","__typename",1077,"id",421,"name",422,"subtitle",423,"lucideIcon",363,"link",394,"omrHeaderSubSubmenuItems",1270],[],["null","__typename",1077,"id",425,"name",85,"subtitle",427,"lucideIcon",428,"link",426,"omrHeaderSubSubmenuItems",1272],[],["null","__typename",1077,"id",430,"name",431,"subtitle",433,"lucideIcon",350,"link",432,"omrHeaderSubSubmenuItems",1274],[],["null","__typename",1064,"id",380,"slug",381,"name",382,"link",383,"subtitle",384,"promo",1276,"omrHeaderSubmenuItems",1278,"omrHeaderSubmenuCta",102],{"__ref":1277},"HeaderPromo:cmid0if0cm0hk08ulm22q0kff",[1279,1281,1283,1285,1287,1289,1291],{"__ref":1280},"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh",{"__ref":1282},"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr",{"__ref":1284},"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni",{"__ref":1286},"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls",{"__ref":1288},"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs",{"__ref":1290},"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx",{"__ref":1292},"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg",["null","__typename",1077,"id",442,"name",443,"subtitle",445,"lucideIcon",446,"link",444,"omrHeaderSubSubmenuItems",1294],[],["null","__typename",1077,"id",448,"name",449,"subtitle",451,"lucideIcon",428,"link",450,"omrHeaderSubSubmenuItems",1296],[],["null","__typename",1077,"id",453,"name",454,"subtitle",456,"lucideIcon",128,"link",455,"omrHeaderSubSubmenuItems",1298],[],["null","__typename",1077,"id",458,"name",459,"subtitle",461,"lucideIcon",462,"link",460,"omrHeaderSubSubmenuItems",1300],[],["null","__typename",1064,"id",435,"slug",436,"name",437,"link",438,"subtitle",439,"promo",102,"omrHeaderSubmenuItems",1302,"omrHeaderSubmenuCta",102],[1303,1305,1307,1309],{"__ref":1304},"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj",{"__ref":1306},"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj",{"__ref":1308},"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7",{"__ref":1310},"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m",["null","__typename",110,"id",470,"image({\"locales\":[\"de\",\"en\"]})",1312,"title",474,"subtitle",475,"cta",1313],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",472,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",473],["null","__typename",119,"label",477,"url",478,"target",102,"external",479,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",1070,"id",488,"name",489,"link",490],["null","__typename",1070,"id",492,"name",493,"link",494],["null","__typename",1070,"id",496,"name",497,"link",498],["null","__typename",1070,"id",500,"name",501,"link",502],["null","__typename",1070,"id",504,"name",505,"link",478],["null","__typename",1070,"id",507,"name",508,"link",509],["null","__typename",1070,"id",511,"name",22,"link",512],["null","__typename",1077,"id",482,"name",483,"subtitle",484,"lucideIcon",485,"link",467,"omrHeaderSubSubmenuItems",1322],[1323,1325,1327,1329,1331,1333,1335],{"__ref":1324},"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070",{"__ref":1326},"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y",{"__ref":1328},"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0",{"__ref":1330},"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77",{"__ref":1332},"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h",{"__ref":1334},"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq",{"__ref":1336},"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580",["null","__typename",1070,"id",521,"name",522,"link",516],["null","__typename",1070,"id",524,"name",525,"link",526],["null","__typename",1070,"id",528,"name",529,"link",530],["null","__typename",1070,"id",532,"name",533,"link",534],["null","__typename",1077,"id",514,"name",515,"subtitle",517,"lucideIcon",518,"link",516,"omrHeaderSubSubmenuItems",1342],[1343,1345,1347,1349],{"__ref":1344},"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it",{"__ref":1346},"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8",{"__ref":1348},"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o",{"__ref":1350},"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz",["null","__typename",1064,"id",464,"slug",465,"name",466,"link",467,"subtitle",468,"promo",1352,"omrHeaderSubmenuItems",1354,"omrHeaderSubmenuCta",102],{"__ref":1353},"HeaderPromo:cmix6l950myyw07tacxq90vty",[1355,1357],{"__ref":1356},"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x",{"__ref":1358},"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g",["null","__typename",110,"id",541,"image({\"locales\":[\"de\",\"en\"]})",1360,"title",545,"subtitle",546,"cta",1361],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",543,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",544],["null","__typename",119,"label",548,"url",549,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",1077,"id",552,"name",553,"subtitle",555,"lucideIcon",485,"link",554,"omrHeaderSubSubmenuItems",1363],[],["null","__typename",1077,"id",557,"name",558,"subtitle",546,"lucideIcon",407,"link",559,"omrHeaderSubSubmenuItems",1365],[],["null","__typename",1077,"id",561,"name",562,"subtitle",564,"lucideIcon",413,"link",563,"omrHeaderSubSubmenuItems",1367],[],["null","__typename",1064,"id",536,"slug",537,"name",537,"link",538,"subtitle",539,"promo",1369,"omrHeaderSubmenuItems",1371,"omrHeaderSubmenuCta",102],{"__ref":1370},"HeaderPromo:cmienltjc3ykn07umttacm0bs",[1372,1374,1376],{"__ref":1373},"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf",{"__ref":1375},"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z",{"__ref":1377},"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj",["null","__typename",1077,"id",573,"name",574,"subtitle",576,"lucideIcon",378,"link",575,"omrHeaderSubSubmenuItems",1379],[],["null","__typename",1064,"id",566,"slug",567,"name",568,"link",569,"subtitle",570,"promo",102,"omrHeaderSubmenuItems",1381,"omrHeaderSubmenuCta",102],[1382],{"__ref":1383},"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z",["null","__typename",1077,"id",585,"name",586,"subtitle",587,"lucideIcon",588,"link",581,"omrHeaderSubSubmenuItems",1385],[],["null","__typename",1077,"id",590,"name",10,"subtitle",592,"lucideIcon",593,"link",591,"omrHeaderSubSubmenuItems",1387],[],["null","__typename",1077,"id",595,"name",85,"subtitle",597,"lucideIcon",428,"link",596,"omrHeaderSubSubmenuItems",1389],[],["null","__typename",1077,"id",599,"name",22,"subtitle",601,"lucideIcon",350,"link",600,"omrHeaderSubSubmenuItems",1391],[],["null","__typename",1077,"id",603,"name",19,"subtitle",605,"lucideIcon",606,"link",604,"omrHeaderSubSubmenuItems",1393],[],["null","__typename",1077,"id",608,"name",609,"subtitle",611,"lucideIcon",407,"link",610,"omrHeaderSubSubmenuItems",1395],[],["null","__typename",1064,"id",578,"slug",579,"name",580,"link",581,"subtitle",582,"promo",102,"omrHeaderSubmenuItems",1397,"omrHeaderSubmenuCta",102],[1398,1400,1402,1404,1406,1408],{"__ref":1399},"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0",{"__ref":1401},"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5",{"__ref":1403},"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t",{"__ref":1405},"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2",{"__ref":1407},"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv",{"__ref":1409},"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr",["null","__typename",38,"id",1411,"name",1412,"link",40,"logo({\"locales\":\"de\"})",1413],"clpmu1tjpcgmp0aupmdyw7tvx","facebook",["null","__typename",42,"url",1414],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F25mZjR1CSnKV1aMxaywO",["null","__typename",38,"id",1416,"name",1417,"link",46,"logo({\"locales\":\"de\"})",1418],"clpmu38recnd90aupnxi8uxyc","x",["null","__typename",42,"url",1419],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FCDOuKYfS6uXxAtm9dXeg",["null","__typename",38,"id",1421,"name",1422,"link",51,"logo({\"locales\":\"de\"})",1423],"clpmu50l9cm450bt2g8822i8t","tiktok",["null","__typename",42,"url",1424],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FTHuIxNrTMC7UDd3gIOvh",["null","__typename",38,"id",1426,"name",1427,"link",1428,"logo({\"locales\":\"de\"})",1429],"clpmu9gpqd1ff0aupt1r0owbp","youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr?sub_confirmation=1",["null","__typename",42,"url",1430],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXN2sChaAQam8I8oAO0Lu",["null","__typename",38,"id",1432,"name",1433,"link",66,"logo({\"locales\":\"de\"})",1434],"clpmub0ljdcz90cuo0xshtb4p","instagram",["null","__typename",42,"url",1435],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FkkjbDeKjQVm9MUvuiMuD",["null","__typename",38,"id",1437,"name",1438,"link",1439,"logo({\"locales\":\"de\"})",1440],"clpmudda5dier0cuom5n87wtf","linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002F",["null","__typename",42,"url",1441],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FzcYxn5x0RPy7YGxJwh0J",["null","__typename",38,"id",1443,"name",1444,"link",76,"logo({\"locales\":\"de\"})",1445],"clpmuf1ufce930buhkqrr9eht","podigee",["null","__typename",42,"url",1446],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0NH1M3i0RLudJuzHjS1A",["null","__typename",38,"id",1448,"name",1449,"link",81,"logo({\"locales\":\"de\"})",1450],"clpmugb2odk770cuoz0qxfn42","spotify",["null","__typename",42,"url",1451],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F8FWQmxcQcKuS4AzJUFTA",["null","__typename",38,"id",1453,"name",1454,"link",1455,"logo({\"locales\":\"de\"})",1456],"clpmuhqlod2bj0bt292d2ntju","apple podcast","https:\u002F\u002Fitunes.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast-channel-i-askomr-omr-podcast-i-by-online\u002Fid1056312052",["null","__typename",42,"url",1457],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FhRBwrSviRrmOdqfE3Dbt",["null","__typename",38,"id",1459,"name",1460,"link",1461,"logo({\"locales\":\"de\"})",1462],"clpmuiw6jcuro0ctjdtv7kvms","rss feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F",["null","__typename",42,"url",1463],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fhgvef3VFTkKC3jbOfPFa",["null","__typename",1465,"id",1466,"logo({\"locales\":\"de\"})",1467,"mobileLogo({\"locales\":\"de\"})",1469,"omrHeaderMenuItems",1471,"omrHeaderPartners",612,"omrHeaderSocials",1490],"Header","clpi6s8r439q50aujsqk0j8ts",["null","__typename",42,"url",1468],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FSUNCzd2QhqZepRODagTl",["null","__typename",42,"url",1470],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fm4Gv3NORjagz1todLmmJ",[1472,1474,1476,1478,1480,1482,1484,1486,1488],{"__ref":1473},"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0",{"__ref":1475},"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf",{"__ref":1477},"HeaderMenuItem:clpi6usit323z0buqjqzhm00v",{"__ref":1479},"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq",{"__ref":1481},"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz",{"__ref":1483},"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21",{"__ref":1485},"HeaderMenuItem:clpi84hak50gz0buquilpk1qs",{"__ref":1487},"HeaderMenuItem:cm3jytju71bp807uuevr221ig",{"__ref":1489},"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m",[1491,1493,1495,1497,1499,1501,1503,1505,1507,1509],{"__ref":1492},"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx",{"__ref":1494},"SocialLink:clpmu38recnd90aupnxi8uxyc",{"__ref":1496},"SocialLink:clpmu50l9cm450bt2g8822i8t",{"__ref":1498},"SocialLink:clpmu9gpqd1ff0aupt1r0owbp",{"__ref":1500},"SocialLink:clpmub0ljdcz90cuo0xshtb4p",{"__ref":1502},"SocialLink:clpmudda5dier0cuom5n87wtf",{"__ref":1504},"SocialLink:clpmuf1ufce930buhkqrr9eht",{"__ref":1506},"SocialLink:clpmugb2odk770cuoz0qxfn42",{"__ref":1508},"SocialLink:clpmuhqlod2bj0bt292d2ntju",{"__ref":1510},"SocialLink:clpmuiw6jcuro0ctjdtv7kvms",{},{},{},{}]