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Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":415,"name":416,"link":417,"description":418,"icon":419,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":421,"name":422,"link":394,"description":423,"icon":363,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":425,"name":85,"link":426,"description":427,"icon":428,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":453,"name":454,"link":455,"description":456,"icon":128,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":458,"name":459,"link":460,"description":461,"icon":462,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":464,"slug":465,"name":466,"link":467,"description":468,"promo":469,"children":480},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":110,"id":470,"image":471,"title":474,"subtitle":475,"cta":476},"cmix6l950myyw07tacxq90vty",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":472,"url":473},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmpp3xq5gmn1o07umjnn3ci0m","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmpp3xq5gmn1o07umjnn3ci0m","Vom 23. - 24. 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",{"__typename":119,"label":477,"url":478,"target":102,"external":479,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlos anmelden","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",true,[481,513],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,506,510],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":496,"name":497,"link":498},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":500,"name":501,"link":502},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":504,"name":505,"link":478},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. 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Arbeitswelt",{"__typename":110,"id":541,"image":542,"title":545,"subtitle":546,"cta":547},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":543,"url":544},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":548,"url":549,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[551,556,560],{"id":552,"name":553,"link":554,"description":555,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue 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zurück.",{"id":578,"slug":579,"name":580,"link":581,"description":582,"promo":102,"children":583},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[584,589,594,598,602,607],{"id":585,"name":586,"link":581,"description":587,"icon":588,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":590,"name":10,"link":591,"description":592,"icon":593,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":595,"name":85,"link":596,"description":597,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":745,"nextGlossary":749},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":739,"slug":744,"topicPageRedirect":102},"Glossary","clje0xor925710btaw5wet0qi","Digital Disruption",{"__typename":619,"json":620,"references":738},"GlossaryDescriptionRichText",{"children":621},[622,627,632,636,640,644,648,700,704,708,726,730,734],{"type":623,"children":624},"paragraph",[625],{"text":626},"Unter Digital Disruption wird die Entwicklung verstanden, bei der bestehende Dienstleistungen, Produkte oder Geschäftsmodelle in bestimmten Märkten durch eine digitale Innovation abgelöst und so verdrängt werden. Disruptive Innovationen sorgen für eine komplette Umstrukturierung der betroffenen Märkte und sind meist deshalb so erfolgreich, weil sie für Kund:innen einen größeren Vorteil bieten als bekannte traditionelle Produkte und Services.",{"type":628,"children":629},"heading-two",[630],{"text":631},"Was ist Digital Disruption",{"type":623,"children":633},[634],{"text":635},"Digital Disruption bedeutet, dass digitale Innovationen auf den Markt drängen und diese vereinfachte, schnellere und\u002Foder effektivere Lösungen anbieten. Damit Unternehmen profitieren, anstatt verdrängt zu werden, sollten Firmen konstant analysieren, wie digitale Technologien die bestehenden Branchen und Produkte verändern. Unternehmen können lernen, wie sie auf diese Entwicklungen reagieren sollten – strukturelle Veränderungen, Offenheit für Neuerungen und Freiraum schaffen für eigene Innovationen sind dabei nur einige der möglichen Schritte.",{"type":623,"children":637},[638],{"text":639},"Beispiele erfolgreicher disruptiver Innovationen zeigen, was das entscheidend ist: Sie alle bieten den Kund:innen einen ganz neuen Vorteil, beispielsweise günstigere Preise oder eine effizientere und komfortablere Nutzung.",{"type":628,"children":641},[642],{"text":643},"Digitale Technologien und Ansätze, die für Unternehmen interessant sind",{"type":623,"children":645},[646],{"text":647},"Damit Unternehmen durch die digitale Disruption nicht als Verlierer dastehen, sollten sie folgende Entwicklungen und Ansätze nicht vernachlässigen:",{"type":649,"children":650},"bulleted-list",[651,670,692],{"type":652,"children":653},"list-item",[654],{"type":655,"children":656},"list-item-child",[657,659,661,668],{"bold":479,"text":658},"Software-Agenten oder Bots:",{"text":660},"\n\nComputerprogramme, die beständig und zielorientiert arbeiten und auf Umwelteinflüsse reagieren, ohne dass ein Mensch eingreifen oder handeln muss, nennt man Software-Agenten. Bots arbeiten immer wiederkehrende Aufgaben eigenständig ab. In sozialen Netzwerken werden bereits ",{"rel":662,"href":663,"type":664,"children":665,"openInNewTab":479},"noopener","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fchatbots","link",[666],{"text":667},"Social Bots",{"text":669}," eingesetzt, die automatisch antworten. Die Herausforderung liegt dabei darin, dass Nutzer:innen weiterhin das Gefühl haben, sie würden mit echten Menschen sprechen.",{"type":652,"children":671},[672],{"type":655,"children":673},[674,676,678,683,685,690],{"bold":479,"text":675},"Künstliche Intelligenz und maschinelles Lernen:",{"text":677},"\n\nIm Zusammenhang mit eigenständigen Computerprogrammen werden die Themen künstliche Intelligenz (KI) und kognitive Technologien immer wichtiger. Dabei stehen die Automatisierungen des intelligenten Verhaltens von Maschinen und das ",{"rel":662,"href":679,"type":664,"children":680,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fmachine-learning",[681],{"text":682},"maschinelle Lernen",{"text":684}," im Vordergrund. Aufgrund generierter Daten kann menschliches Handeln immer stärker vorausgesehen werden. Maschinen können durch Nachahmen menschlicher kognitiver Funktionen kontinuierlich lernen. ",{"rel":662,"href":686,"type":664,"children":687,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fartificial-intelligence",[688],{"text":689},"Artificial Intelligence (AI)",{"text":691}," hat das Potenzial weitreichende Veränderungen in vielen verschiedenen Branchen und Industrien zu erwirken, sobald die Anwendungsfälle identifiziert wurden.",{"type":652,"children":693},[694],{"type":655,"children":695},[696,698],{"bold":479,"text":697},"IoT-Software:",{"text":699},"\n\nUnter IoT-Software (Internet of Things) werden Technologien verstanden, die es ermöglichen virtuelle und physische Gegenstände zu vernetzen, sodass sie eigenständig zusammenarbeiten können. Dabei geht es zum einen um die Interaktion zwischen Mensch und einem beliebig vernetzten System und zum anderen um die Koordination der Technologien untereinander ohne menschlichen Eingriff. Die Technologien sollen den Menschen unterstützen, ohne abzulenken oder aufzufallen. Unternehmen können mit Iot-Software laufend Informationen über Erfahrungen der Kund:innen mit Produkten und Services generieren und proaktiv nutzen.",{"type":628,"children":701},[702],{"text":703},"Beispiele digitaler Disruption",{"type":623,"children":705},[706],{"text":707},"Der Fortschritt digitaler Technologien, wie zum Beispiel Smartphones, mobiles Internet sowie das Wachsen digitaler Netzwerke, hat bereits einige Beispiele disruptiver Innovationen hervorgebracht:",{"type":649,"children":709},[710,718],{"type":652,"children":711},[712],{"type":655,"children":713},[714,716],{"bold":479,"text":715},"Streamingdienste:",{"text":717},"\n\nDie Idee, Musik, Filme oder Serien legal als Stream anzubieten, hat die Medien-, Unterhaltungs- und Musikindustrie nachhaltig verändert. Songs oder Filme werden nicht mehr einzeln zum Download angeboten, sondern in unbegrenzter Anzahl im Abo zur Verfügung gestellt. Dies hat für Kund:innen im Vergleich zu bestehenden Anbietern einen entscheidenden Vorteil: Sie erhalten ein größeres Angebot an Filmen und Musik zu einem monatlich günstigeren Preis, im Vergleich zu traditionellen Anbietern.Mittlerweile produzieren bekannte Streamingdienste selbst Filme und Serien, sodass sie nun nicht mehr nur als Anbieter fungieren, der auf Produkte der Filmindustrie angewiesen ist, sondern die Branche selbst mitgestalten. Traditionelle Dienstleistungen wie Kino oder Produkte wie DVD und CD als Medium werden zunehmend obsolet und Streamingdienste treten flächendeckend an ihre Stelle.",{"type":652,"children":719},[720],{"type":655,"children":721},[722,724],{"bold":479,"text":723},"Airbnb als Plattform für Übernachtungsmöglichkeiten:",{"text":725},"\n\nDie Ursprungsidee war, Reisenden eine Plattform zu bieten, auf der günstige Übernachtungsmöglichkeiten bei Einheimischen angeboten werden – eine Alternative zu teuren Hotels. Durch Weiterentwicklung, den Fokus auf Kundenwünsche und den Anspruch, eine besonders einfache Handhabe zu bieten, spricht Airbnb nicht mehr nur die Zielgruppe an, die möglichst günstig reisen möchte, sondern auch Hotelkund:innen und Reisende, die außergewöhnliche Unterkünfte suchen. Ein klassisches Beispiel für eine disruptive Innovation, die das Hotel- und Beherbungsgewerbe verändert hat.",{"type":628,"children":727},[728],{"text":729},"Zusammenfassung",{"type":623,"children":731},[732],{"text":733},"Digital Disruption kann jede Branche betreffen – digitale Technologien und Neuerungen beeinflussen diesen Prozess. Unternehmen sollten sich deshalb aktiv über digitale Neuerungen informieren, Chancen erkennen und für die eigene Strategie nutzen. 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