[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$NFS7PMkNd2":3,"$YakcdnZ70k":94,"glossaries-data":613,"_apollo:default":930,"_apollo:reviews":1434,"_apollo:jobs":1435,"_apollo:shopify":1436,"_apollo:myomr":1437},{"footerLinks":4},{"__typename":5,"id":6,"omrFooterLinks":7,"omrFooterSocials":36},"Footer","clpib6da295u40brxocszrf7q",[8,12,15,18,21,24,27,30,33],{"__typename":9,"name":10,"link":11},"FooterLink","About","https:\u002F\u002Fomr.com\u002Fde\u002Fueber-uns\u002F",{"__typename":9,"name":13,"link":14},"Karriere","https:\u002F\u002Fcareer.omr.com\u002F?utm_source=website&utm_medium=button&utm_campaign=karriere-footer",{"__typename":9,"name":16,"link":17},"Presse","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpress\u002F",{"__typename":9,"name":19,"link":20},"Kontakt","https:\u002F\u002Fomr.com\u002Fde\u002Fkontakt\u002F",{"__typename":9,"name":22,"link":23},"Newsletter","https:\u002F\u002Fomr.com\u002Fde\u002Fnewsletter\u002F",{"__typename":9,"name":25,"link":26},"Glossar","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossar",{"__typename":9,"name":28,"link":29},"Impressum","https:\u002F\u002Fomr.com\u002Fde\u002Fimpressum\u002F",{"__typename":9,"name":31,"link":32},"Datenschutz","https:\u002F\u002Fomr.com\u002Fde\u002Fdatenschutz\u002F",{"__typename":9,"name":34,"link":35},"AGB","https:\u002F\u002Fomr.com\u002Fde\u002Fagb\u002F",[37,44,49,54,59,64,69,74,79,84,89],{"__typename":38,"name":39,"link":40,"logo":41},"SocialLink","Facebook","https:\u002F\u002Fwww.facebook.com\u002Fofficially.omr",{"__typename":42,"url":43},"Asset","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRXJKUn1NQo2zO2pXjTQw",{"__typename":38,"name":45,"link":46,"logo":47},"X","https:\u002F\u002Ftwitter.com\u002Fofficially_omr",{"__typename":42,"url":48},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FGmZWd7sbT8yUMZn2MnyN",{"__typename":38,"name":50,"link":51,"logo":52},"TikTok","https:\u002F\u002Fwww.tiktok.com\u002F@omr_daily",{"__typename":42,"url":53},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0VvBBbkvRWegmZ7NQM3i",{"__typename":38,"name":55,"link":56,"logo":57},"Xing","https:\u002F\u002Fwww.xing.com\u002Fnews\u002Fpages\u002Fonline-marketing-rockstars-56",{"__typename":42,"url":58},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FMkrpHIIAT8GidAFFkoIK",{"__typename":38,"name":60,"link":61,"logo":62},"Youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr",{"__typename":42,"url":63},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FA5Vat8uaSYeqijC9JMaJ",{"__typename":38,"name":65,"link":66,"logo":67},"Instagram","https:\u002F\u002Fwww.instagram.com\u002Fofficially_omr\u002F",{"__typename":42,"url":68},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FYUyZfoCiRNCVfKzwC0VK",{"__typename":38,"name":70,"link":71,"logo":72},"LinkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002Fmycompany\u002Fverification\u002F",{"__typename":42,"url":73},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F3Vf6Pa2cRWWulR2pSQZi",{"__typename":38,"name":75,"link":76,"logo":77},"Podigee","https:\u002F\u002Fomr.podigee.io\u002F",{"__typename":42,"url":78},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FRuulnyBNSx2qpwdxUbOg",{"__typename":38,"name":80,"link":81,"logo":82},"Spotify","https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F4rION5Qm2nPvDbzIB1wUiH",{"__typename":42,"url":83},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FISHcI6TaRtWTmjXke0Pg",{"__typename":38,"name":85,"link":86,"logo":87},"Podcast","https:\u002F\u002Fpodcasts.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast\u002Fid1056312052",{"__typename":42,"url":88},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FsZ3vMVHVTDGSwd7kBRIv",{"__typename":38,"name":90,"link":91,"logo":92},"XML Feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F?__hstc=73384140.049646609ac249718e18d0a9af3ecef1.1698850772121.1701156755210.1701159832088.21&__hssc=73384140.1.1701159832088&__hsfp=3954038466&_gl=1*wmhh02*_ga*MTY0NjA3ODQ4MS4xNjY1MDU5MzI4*_ga_FQG0KM9VVY*MTcwMTE1OTc5OS4yNi4xLjE3MDExNTk5NDguNjAuMC4w",{"__typename":42,"url":93},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXl0k8PQPSM20T8VFNaHl",{"navigationItems":95,"partners":612},[96,103,266,379,434,463,535,565,577],{"id":97,"slug":98,"name":99,"link":100,"description":101,"promo":102,"children":-1},"clpi6s8r439q60aujtiaj06g0","daily","Daily","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily","Bleibe up to date für aktuelle Trends in der Branche",null,{"id":104,"slug":105,"name":106,"link":107,"description":108,"promo":109,"children":122},"clpi6txjz33al0buuqsljv5pf","festival","Festival","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002F","Speaker*innen, Programm & Tickets",{"__typename":110,"id":111,"image":112,"title":116,"subtitle":117,"cta":118},"HeaderPromo","cmid1nqhoq50807rwiy8ulln2",{"__typename":42,"title":102,"description":102,"mimeType":113,"originalUrl":114,"url":115},"image\u002Fjpeg","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmov62g6xm06s07upijq4lgkp","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmov62g6xm06s07upijq4lgkp","OMR27 Pre-Sale: Letzte Chance!","Vom 3. bis 5. Mai steigt das OMR Festival 2027. Jetzt noch bis zum 01. Juni dein Ticket für 479€ statt 649€ sichern.",{"__typename":119,"label":120,"url":121,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"CallToAction","Jetzt Ticket kaufen","https:\u002F\u002Ftickets.omr.com\u002Ffestival",[123,153,192,211,230],{"id":124,"name":125,"link":126,"description":127,"icon":128,"children":129},"cm2ceh83vrdtn07rwr4gifo4h","Programm","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fstage-program","Speaker*innen, Themen und Events für 2026","megaphone",[130,133,137,141,145,149],{"id":131,"name":132,"link":126},"cmlzemczkwu1f07uk8h6co0hl","Bühnenprogramm",{"id":134,"name":135,"link":136},"cmlzemczkwu1e07ukfjygmpxx","Masterclasses","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmasterclasses",{"id":138,"name":139,"link":140},"cmlzemczkwu1d07uk4cv5eidf","Guided Tours","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fguided-tours",{"id":142,"name":143,"link":144},"cmlzemczkwu1c07uk07n2tu42","Side Events","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fside-events",{"id":146,"name":147,"link":148},"cm2ceh83vrdto07rwq2m0d76c","Speaker*innen","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fspeakers",{"id":150,"name":151,"link":152},"cm4spa7d2d59u07t2csfoaihz","Aussteller","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fexhibitors\u002F",{"id":154,"name":155,"link":156,"description":157,"icon":158,"children":159},"cmm92d7v0b7x807t94c5zn9n6","Journeys","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fjourneys","Das Programm nach Themen sortiert","footprints",[160,164,168,172,176,180,184,188],{"id":161,"name":162,"link":163},"cmm92d7v1b7xb07t9hc8huqo7","AI & Tech","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fai-tech",{"id":165,"name":166,"link":167},"cmm92d7v0b7x907t9kld9vnmt","Marketing & Advertising","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmarketing-advertising",{"id":169,"name":170,"link":171},"cmm92d7v1b7xa07t9kyrbg5b2","E-Commerce & Retail","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fecommerce-retail",{"id":173,"name":174,"link":175},"cmm92d7v1b7xc07t9lk122au9","Media, Content & Publishing","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fmedia-content-publishing",{"id":177,"name":178,"link":179},"cmmt6eh9luagc06ta8k54uzko","Equality, Fairness & Impact","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fequality-fairness-impact",{"id":181,"name":182,"link":183},"cmoou3zqhsqi907uutbojskvb","Politics & Regulation","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpolitics-regulation",{"id":185,"name":186,"link":187},"cmn2tnpzzhhlf06t6g57xabxg","HR & Leadership","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhr-leadership",{"id":189,"name":190,"link":191},"cmm92d7v1b7xd07t93kd5vp0r","Finance","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffinance",{"id":193,"name":194,"link":195,"description":196,"icon":197,"children":198},"cmdz05txjhe1k07uk7au500cc","Tickets","https:\u002F\u002Ftickets.omr.com\u002Fomr27","Tickets für das größte Marketing- und Digital-Event","ticket",[199,203,207],{"id":200,"name":201,"link":202},"cmdz05txjhe1l07ukkfg2irph","Ticketübersicht","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ftickets\u002F",{"id":204,"name":205,"link":206},"cmdz05txjhe1m07ukfbcsi9ps","OMR27 Festival Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Ffestivalpass\u002F",{"id":208,"name":209,"link":210},"cmdz05txjhe1n07ukunashbw9","OMR27 Black Pass","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fblackpass\u002F",{"id":212,"name":213,"link":214,"description":215,"icon":216,"children":217},"clpi7tikw51i90aujzgiw9zw0","Take part","#","Werde Aussteller oder Teil der Crew","biceps_flexed",[218,222,226],{"id":219,"name":220,"link":221},"cmlzqoamxh0rx06uq3jthuex0","Aussteller werden","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fbecome-an-exhibitor",{"id":223,"name":224,"link":225},"clrgbxgwwmjty0ct7awuc8zmz","Crew","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrew",{"id":227,"name":228,"link":229},"clsackz29vxi20at64lx8acyy","Crew Professionals","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fcrewprofessionals\u002F",{"id":231,"name":232,"link":214,"description":233,"icon":234,"children":235},"cm0o2gbsclvph07ui5xrzs3op","Mehr","Alles rund um deinen Festivalbesuch","libraryBig",[236,240,244,248,252,256,260,262],{"id":237,"name":238,"link":239},"cmm0iwlrxwghm06uq5v4jdy75","MyFestival","https:\u002F\u002Fmyfestival.omr.com\u002Fmyprofile",{"id":241,"name":242,"link":243},"cmm1wwa2a1w5p07uk3979djv0","Festival App","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fapp\u002F",{"id":245,"name":246,"link":247},"cmk5mpjo4f0ty07ur8khgqj5k","Hotels","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fhotels\u002F",{"id":249,"name":250,"link":251},"cmoig5rc5ah1m07unfjbq7p4k","Akkreditierung & Anfahrt","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Faccreditation-arrival",{"id":253,"name":254,"link":255},"cmoig5rc5ah1l07unxz9b2l6j","Payment & Pfand","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fpayment-pfand",{"id":257,"name":258,"link":259},"cm0o2gbsclvpj07ui04xi5dqv","Awareness & Barrierefreiheit","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Ffestival\u002Fawareness\u002F",{"id":261,"name":16,"link":17},"cm20lxukq01qo07t7anav8h4k",{"id":263,"name":264,"link":265},"cm0o2gbsclvpi07uivmyx3kc3","Family Member","https:\u002F\u002Fomr.com\u002Fde\u002Fevents\u002Fomr-family-member\u002F",{"id":267,"slug":268,"name":269,"link":270,"description":271,"promo":272,"children":284},"clpi6usit323z0buqjqzhm00v","reviews","Reviews","https:\u002F\u002Fomr.com\u002Fde\u002Freviews","Finde Software & Services für dein Business",{"__typename":110,"id":273,"image":274,"title":278,"subtitle":279,"cta":280},"cmji1objjffx307t6910udjc5",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":276,"url":277},"image\u002Fpng","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmji1luowf8ef07t6rf04pdet","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmji1luowf8ef07t6rf04pdet","Diese Tools liebt Deutschland","Die Top 100 Software-Lösungen für Entscheider*innen in DACH",{"__typename":119,"label":281,"url":282,"target":102,"external":283,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Zum Ranking","http:\u002F\u002Fhi.omr.com\u002Ftop-100-tools-2025-download?utm_revsource=website&utm_revmedium=organic&utm_revcampaign=top100-2025&utm_revterm=omr-startpage",false,[285,315,345,359,373],{"id":286,"name":287,"link":214,"description":288,"icon":289,"children":290},"cmifxzdz33hv507umo4lp0oio","Software","Die passende Software für dein Business","monitor",[291,295,299,303,307,311],{"id":292,"name":293,"link":294},"cmifxzdz33hv607um9mfg219j","HR","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fhr-management",{"id":296,"name":297,"link":298},"cmifxzdz33hv707umoapdvbev","Zeiterfassung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Ftime-tracking",{"id":300,"name":301,"link":302},"cmify3bcx3pag07umxdr7r3ek","Projektmanagement","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fproject-management",{"id":304,"name":305,"link":306},"cmify3bcx3paf07umkhtc23rq","CRM","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fcrm",{"id":308,"name":309,"link":310},"cmify3bcx3pae07um2oarbi76","SEO","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fseo",{"id":312,"name":313,"link":314},"cmify3bcx3pad07um315k5q1y","E-Mail-Marketing","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Femail-marketing",{"id":316,"name":317,"link":214,"description":318,"icon":319,"children":320},"cmify5hm03zlj07ut4ps7y033","Services","Die passenden Services für dein Business","speech",[321,325,329,333,337,341],{"id":322,"name":323,"link":324},"cmifyld4f536807umhwogaev4","Online Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fonline-marketing-services",{"id":326,"name":327,"link":328},"cmifyld4f536707umehh9kulb","Unternehmensberatungen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Funternehmensberatungen",{"id":330,"name":331,"link":332},"cmifyld4f536607um5skzmida","IT-Dienstleister","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fit-services",{"id":334,"name":335,"link":336},"cmifyld4f536507umdlm6el36","Webdesign-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fwebdesign-services",{"id":338,"name":339,"link":340},"cmifyld4f536407umm0mlqxqd","E-Commerce Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fe-commerce-services",{"id":342,"name":343,"link":344},"cmifymwc75eow07utge0cxvz5","Performance Marketing-Agenturen","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fservice-category\u002Fperformance-marketing-agenturen",{"id":346,"name":347,"link":348,"description":349,"icon":350,"children":351},"clqdonuxck2rp0cuq1sfbzy7h","Content","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub","Wissen und Webinare rund um Digital-Software und SaaS","book_open",[352,355],{"id":353,"name":354,"link":348},"cmifxw1y22z1q06uodn8h8agl","ContentHub",{"id":356,"name":357,"link":358},"cmifxw1y22z1p06uo2rkh8go8","Webinare","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fwebinar\u002Ftool-talks",{"id":360,"name":361,"link":214,"description":362,"icon":363,"children":364},"clqdorwasleo90buq4ztyrjfn","Für Anbieter","Liste dein Produkt oder deinen Service und werde Teil unserer Community","briefcaseBusiness",[365,369],{"id":366,"name":367,"link":368},"cmify9do141ow07umkajkyyre","Software & Tools","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b",{"id":370,"name":371,"link":372},"cmify9do141ov07um9gety8vd","Agenturen & Services","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fb2b\u002Fbusiness-services",{"id":374,"name":375,"link":376,"description":377,"icon":378,"children":-1},"cmiegna6ka5l707rw5g2dof75","Schreibe eine Bewertung","https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fnew","Schreibe eine Bewertung für ein Tool deiner Wahl","star",{"id":380,"slug":381,"name":382,"link":383,"description":384,"promo":385,"children":395},"clpi6vjut3f7t0aujeod78qqq","education","Education","https:\u002F\u002Feducation.omr.com\u002F","Für deinen nächsten Karriereschritt",{"__typename":110,"id":386,"image":387,"title":390,"subtitle":391,"cta":392},"cmid0if0cm0hk08ulm22q0kff",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":388,"url":389},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlrri8cp8xa307umd3wrtqnc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlrri8cp8xa307umd3wrtqnc","Dein Business im Fokus: Reichweite, Leads & Skills","Ob Vermarktungslösungen, unternehmensspezifische Weiterbildung oder attraktive Weiterbildungs-Pakete: Wir bringen eure B2B-Ziele in die Umsetzung. Jetzt kostenloses Beratungsgespräch vereinbaren.",{"__typename":119,"label":393,"url":394,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlose Beratung anfordern","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Funternehmen",[396,402,408,414,420,424,429],{"id":397,"name":398,"link":399,"description":400,"icon":401,"children":-1},"clqdnyugcjope0buqvd1qrijh","E-Learning-Kurse","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fe-learning-kurse","Dein interaktiver Online-Campus für die wichtigsten Digital- und Marketing-Themen. Ideal für Einsteiger*innen und mit personalisiertem Abschlusszertifikat.","graduationCap",{"id":403,"name":404,"link":405,"description":406,"icon":407,"children":-1},"clqdo053tin350cuqiloaisqr","Online-Seminare","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-deep-dive","Die Online-Seminare für alle, die tief in Themen rund ums digitale Business einsteigen wollen – inklusive Live-Q&A mit unseren Expert*innen.","presentation",{"id":409,"name":410,"link":411,"description":412,"icon":413,"children":-1},"clqdo0t87iyu50buqxx0qyoni","OMR Report","https:\u002F\u002Feducation.omr.com\u002Fcollections\u002Fomr-report\u002F","Die Praxis-Guides zu den wichtigsten Online-Marketing-Themen. Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":415,"name":416,"link":417,"description":418,"icon":419,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":421,"name":422,"link":394,"description":423,"icon":363,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":425,"name":85,"link":426,"description":427,"icon":428,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":453,"name":454,"link":455,"description":456,"icon":128,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":458,"name":459,"link":460,"description":461,"icon":462,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":464,"slug":465,"name":466,"link":467,"description":468,"promo":469,"children":480},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":110,"id":470,"image":471,"title":474,"subtitle":475,"cta":476},"cmix6l950myyw07tacxq90vty",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":472,"url":473},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmpp3xq5gmn1o07umjnn3ci0m","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmpp3xq5gmn1o07umjnn3ci0m","Vom 23. - 24. Juni: Die Future HR Days","Zwei Tage. Zwei Fokusthemen: KI & Skills. Wir haben die Future HR Days ins Leben gerufen, um dich und dein Team aus dem Reaktionsmodus direkt in die Gestaltung der HR-Transformation zu bringen. ",{"__typename":119,"label":477,"url":478,"target":102,"external":479,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlos anmelden","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",true,[481,513],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,506,510],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":496,"name":497,"link":498},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":500,"name":501,"link":502},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":504,"name":505,"link":478},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. Juni",{"id":507,"name":508,"link":509},"cmk2dykasxmqi07takvl8quhq","Digital HR Summit","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fdigitalsummit?utm_source=website&utm_medium=jobs&utm_campaign=summit26a&utm_term=navi",{"id":511,"name":22,"link":512},"cmk2dykarxmqe07ta83kq6580","https:\u002F\u002Fhi.omr.com\u002Fomrjobs-hr-newsletter?utm_source=website&utm_medium=omr&utm_campaign=newsletter&utm_term=navigation",{"id":514,"name":515,"link":516,"description":517,"icon":518,"children":519},"clpi7017e3l7i0brxqc8uxp4g","Für Jobsuchende","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs","Suchst du nach dem nächsten Schritt für deinen Karriereweg?","search",[520,523,527,531],{"id":521,"name":522,"link":516},"cmk2dykasxmqn07tafioik4it","Jobbörse des Digital-Business",{"id":524,"name":525,"link":526},"cmk2dykasxmqm07tazbox3zl8","Jobmatching","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fmatch",{"id":528,"name":529,"link":530},"cmk2dykasxmql07tadop53i6o","Karriere@OMR","https:\u002F\u002Fomr.com\u002Fde\u002Fcareer",{"id":532,"name":533,"link":534},"cmk2dykasxmqk07ta9p6c3olz","OMR Festival Crew supporten","https:\u002F\u002Fwww.omr-crewportal.com\u002Fjobboard",{"id":536,"slug":537,"name":537,"link":538,"description":539,"promo":540,"children":550},"clpi84hak50gz0buquilpk1qs","5050","https:\u002F\u002F5050.omr.com","Für mehr Gleichberechtigung in der Arbeitswelt",{"__typename":110,"id":541,"image":542,"title":545,"subtitle":546,"cta":547},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":543,"url":544},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":548,"url":549,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[551,556,560],{"id":552,"name":553,"link":554,"description":555,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":557,"name":558,"link":559,"description":546,"icon":407,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":561,"name":562,"link":563,"description":564,"icon":413,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":566,"slug":567,"name":568,"link":569,"description":570,"promo":102,"children":571},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[572],{"id":573,"name":574,"link":575,"description":576,"icon":378,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":578,"slug":579,"name":580,"link":581,"description":582,"promo":102,"children":583},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[584,589,594,598,602,607],{"id":585,"name":586,"link":581,"description":587,"icon":588,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":590,"name":10,"link":591,"description":592,"icon":593,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":595,"name":85,"link":596,"description":597,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":922,"nextGlossary":926},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":916,"slug":921,"topicPageRedirect":102},"Glossary","clje0xro622lp0bt8tmx4ukpf","Customer Journey",{"__typename":619,"json":620,"references":915},"GlossaryDescriptionRichText",{"children":621},[622,627,632,636,640,653,657,661,666,684,688,692,704,708,712,716,720,743,749,793,803,807,811,815,826,834,838,842,846,850,854,858,893,904,908,911],{"type":623,"children":624},"paragraph",[625],{"text":626},"Mit einer Customer Journey sollen sowohl steuerbare, direkte Kontaktpunkte als auch indirekte, externe Touchpoints (Foren, Social Media) identifiziert werden, um Nutzer:innen in den Mittelpunkt einer kundenorientierten Marketing- und Vertriebsausrichtung zu stellen. Customer-Journey-Mapping kann somit verstanden werden als der Archetyp eines Diagramms, welches alle relevanten Berührungspunkte (Touchpoints) mit einer Marke, Produkt oder Dienstleistung skizziert. Dadurch soll die Komplexität der Kundenerfahrung in einem Zeitverlauf visualisiert werden.",{"type":628,"children":629},"heading-two",[630],{"text":631},"Was ist mit Customer Journey gemeint?",{"type":623,"children":633},[634],{"text":635},"Der Einsatzbereich der Customer Journey (CJ) kann sich auf ein breites Spektrum unterschiedlicher Kundenerfahrungen beziehen, wie Produkt-, Online-, Handels- oder Service-Erfahrung. Das Customer-Journey-Mapping ist im Zuge dessen immer als Archetyp, also als idealtypische Skizze der wichtigsten Kundenkontaktpunkte, zu verstehen ohne Anspruch auf absolute Korrektheit. Dies ist begründet durch Asymmetrien bei der Informationsgewinnung oder sich ändernden Kundenverhaltens.",{"type":623,"children":637},[638],{"text":639},"Daher können je nach Geschäftsmodell, Strategie, Kundentyp, Produkt oder Dienstleistung die Modelle einer Customer Journey variieren. Innerhalb dieser CJ bewegen sich die Kund:innen auf nicht-linearen Wegen, sodass der idealtypische Zeitverlauf aller Kontaktpunkte die Idee einer Story ist, die das jeweilige Unternehmen zu erzählen versucht. Sie soll auf diese Weise aufzeigen, an welchen Stellen es das Unternehmen verpasst, den Erwartungen der Kund:innen gerecht zu werden.",{"type":623,"children":641},[642,644,651],{"text":643},"Insbesondere sogenannte externe, indirekte Touchpoints in Foren, Bewertungsportalen oder ",{"rel":645,"href":646,"type":647,"children":648,"openInNewTab":479},"noopener","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fsocial-media","link",[649],{"text":650},"Social Media",{"text":652}," stellen eine große Herausforderung bei der Erstellung der Customer Journey dar. Darüber hinaus müssen unterschiedliche Kanäle und Touchpoints einheitlich messbar gemacht werden, sodass ein adäquates Bild der Customer Journey entstehen kann.",{"type":623,"children":654},[655],{"text":656},"Vor allem im digitalen Bereich lassen sich Touchpoints mit Hilfe von Tracking-Technologien relativ genau identifizieren und bemessen. Eine reibungslose Customer Journey besteht dabei aus aufeinander abgestimmten Kontaktpunkten und einer ausgearbeiteten Story. Dieser Pfad soll im Idealfall ohne Streuverluste verlaufen und durch effiziente Kommunikation geprägt sein.",{"type":628,"children":658},[659],{"text":660},"Wie funktioniert Customer-Journey-Mapping?",{"type":662,"children":663},"heading-three",[664],{"text":665},"1. Research & Analysis",{"type":623,"children":667},[668,670,675,677,682],{"text":669},"Am Anfang des Customer Journey Mappings steht die Generierung von Informationen zu den Kontaktpunkten und den Personas. Wichtig ist eine einheitliche Bemessungsgrundlage bzw. ein einheitliches Messsystem. Aus einer Vielzahl von Quellen müssen die wichtigsten Quellen identifiziert werden. Hierzu gehören quantitative Daten aus Website Analytics (",{"rel":645,"href":671,"type":647,"children":672,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fweb-analytics",[673],{"text":674},"Webseiten-Analyse-Tools",{"text":676},") oder qualitative Daten der ",{"rel":645,"href":678,"type":647,"children":679,"openInNewTab":479},"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcontenthub\u002Fuser-experience-ux",[680],{"text":681},"User-Experience",{"text":683},", die in Form von Interviews oder Beobachtungen aufgenommen werden können.",{"type":623,"children":685},[686],{"text":687},"Eine wichtige Komponente ist, die Ziele, Bedürfnisse und Wünsche der Kund:innen zu verstehen und warum diese das Produkt oder den Service in Anspruch nehmen wollen. Unternehmen sollten entsprechend ihren eigenen Zielen an die Wünsche und Bedürfnisse der Nutzer:innen knüpfen, sodass sie Kund:innen helfen können, genau diese zu befriedigen.",{"type":623,"children":689},[690],{"text":691},"Hierbei kann ein Customer-Journey-Workshop unterstützen, unterschiedliche Stakeholder-Interessen zu vereinen. Insbesondere die Ideen von Senior Management, Customer Service, Designer, UX Designer oder Marketer können zu einem ganzheitlichen Ergebnis beitragen.",{"type":623,"children":693},[694,696,702],{"text":695},"Bei der Erstellung einer Empathy Map könnte Euch dieses Tool helfen, Eure Kund:innen besser zu verstehen: ",{"rel":697,"href":698,"type":647,"children":699,"openInNewTab":479},"nofollow noopener","https:\u002F\u002Fboagworld.com\u002Fusability\u002Fadapting-empathy-maps-for-ux-design\u002F",[700],{"text":701},"Empathy Maps for UX Design",{"text":703},"",{"type":662,"children":705},[706],{"text":707},"2. Mapping & Tools",{"type":623,"children":709},[710],{"text":711},"Customer Journey wird eingesetzt, um das Kundenverhalten transparenter zu gestalten. Unternehmen können im Zuge dessen eine Timeline bzw. Storyboard aufstellen, um zu verstehen, was in den einzelnen Phasen der Customer Journey passiert. Diese kann grob in unterschiedliche Schritte eingeteilt werden, da in jeder der Phasen Kundenkontaktpunkte in Form von sogenannter Moments-of-Truths oder Pain Points identifiziert werden.",{"type":623,"children":713},[714],{"text":715},"Unternehmensseitig kann dieser Prozess dabei unterstützen, Schnittstellen zwischen einzelnen Departements zu optimieren, eine Multi-Channel-Umgebung kundenfreundlicher zu gestalten oder die Cross-Device-Erfahrungen zu verbessern.",{"type":623,"children":717},[718],{"bold":479,"text":719},"Zeitlich lässt sich die Customer Journey grob in folgende Phasen einordnen:",{"type":721,"children":722},"bulleted-list",[723,731,737],{"type":724,"children":725},"list-item",[726],{"type":727,"children":728},"list-item-child",[729],{"text":730},"Pre-Sales (Discovery & Research)",{"type":724,"children":732},[733],{"type":727,"children":734},[735],{"text":736},"Sales (Purchase, Delivery & Consumption)",{"type":724,"children":738},[739],{"type":727,"children":740},[741],{"text":742},"After-Sales Phase",{"type":623,"children":744},[745,747],{"text":746},"Je nach Phase müssen sich Unternehmen in Detail mit ",{"bold":479,"text":748},"unterschiedlichen Fragen auseinandersetzen, die relevant für die Customer Journey und somit die Kundenerfahrung sind:",{"type":721,"children":750},[751,757,763,769,775,781,787],{"type":724,"children":752},[753],{"type":727,"children":754},[755],{"text":756},"Welche Aufgaben müssen die Kund:innen bewältigen?",{"type":724,"children":758},[759],{"type":727,"children":760},[761],{"text":762},"Welche Fragen stellen sich die Kund:innen?",{"type":724,"children":764},[765],{"type":727,"children":766},[767],{"text":768},"Welche Fragen müssen beantwortet werden?",{"type":724,"children":770},[771],{"type":727,"children":772},[773],{"text":774},"In welchem Setting, Device oder auf welcher Plattform sind die Kund:innen mit diesen Kontaktpunkten konfrontiert?",{"type":724,"children":776},[777],{"type":727,"children":778},[779],{"text":780},"Was sind potenzielle Barrieren?",{"type":724,"children":782},[783],{"type":727,"children":784},[785],{"text":786},"Welches Medium\u002FKanal ist entsprechend der Erwartungen angemessen, um den Kontakt herzustellen?",{"type":724,"children":788},[789],{"type":727,"children":790},[791],{"text":792},"An welchen Touchpoints entstehen diese Fragen, Aufgaben und Emotionen?",{"type":623,"children":794},[795,797,802],{"text":796},"Bei dieser Untergliederung in die einzelnen Phasen der Customer Journey könnte Euch dieses Tool helfen: ",{"rel":697,"href":798,"type":647,"children":799,"openInNewTab":479},"http:\u002F\u002Ffiles.thisisservicedesignthinking.com\u002Ftisdt_cujoca.pdf",[800],{"text":801},"The Customer Journey Canvas",{"text":703},{"type":662,"children":804},[805],{"text":806},"3. Messen & Optimierung",{"type":623,"children":808},[809],{"text":810},"Kundenkontaktpunkte sollten unter der Perspektive einer einheitlichen Bemessungsgrundlage betrachtet werden, sodass die generierten Daten vergleichbar bleiben können. Genau wie Kundenerwartungen, Wünsche oder Pfade innerhalb der Customer Journey, ist auch die Anpassung und Optimierung der Customer Journey ein dynamischer Prozess.",{"type":623,"children":812},[813],{"text":814},"Unternehmen sollten konstant Hypothesen bilden, warum die neu gestalteten Kontaktpunkte und Kommunikationsmaßnahmen die Customer Journey verbessern könnten. Diese Hypothesen sollten anschließend auch getestet und mit Daten untermauert werden, um sie entweder anpassen oder verwerfen zu können.",{"type":623,"children":816},[817,819,824],{"text":818},"Bei der Analyse und Optimierung könnte Euch unser Artikel zu ",{"rel":645,"href":820,"type":647,"children":821,"openInNewTab":479},"https:\u002F\u002Fwww.wearesquared.de\u002Fblog\u002Fin-vier-schritten-zum-lean-analytics-cycle",[822],{"text":823},"Lean Analytics Cycle",{"text":825}," helfen. Zusätzlich findet Ihr bei OMR Reviews viele weitere Tools mit verifizierten Nutzerbewertungen.",{"type":623,"children":827},[828,829,833],{"text":703},{"href":671,"type":647,"children":830,"openInNewTab":479},[831],{"text":832},"Jetzt Tool finden",{"text":703},{"type":628,"children":835},[836],{"text":837},"Zusammenfassung",{"type":623,"children":839},[840],{"text":841},"Die Customer Journey hilft Euch dabei, die Kundenerfahrung transparenter zu machen und wichtige Touchpoints zu identifizieren. Im Zuge dessen könnt Ihr Eure unternehmerischen Prozesse kundenfreundlicher gestaltet und interne Schnittstellen verbessern. Um den Prozess des Customer-Journey-Mappings zu skizzieren, müsst Ihr Eure eigenen Ziele mit den Zielen und Bedürfnissen Eurer Nutzer:innen sinnvoll verknüpfen.",{"type":623,"children":843},[844],{"text":845},"Dementsprechend ist es wichtig, die richtigen Daten der Kontaktpunkte zu sammeln und eine Idee für die Personas zu entwickeln, um potenzielle Kund:innen zielgruppengerecht anzusprechen. Oft hilft eine Empathy Map, die darüber Aufschluss gibt, wie sich Eure Kund:innen während der einzelnen Phasen fühlen. Dies ist stark gekoppelt an die zu erledigenden Aufgaben, gegebene Informationen, Setting, Plattform, Barrieren oder das Auftreten der Service-Mitarbeiter:innen.",{"type":623,"children":847},[848],{"text":849},"In Kombination mit einem Storyboard, welches in die zeitliche Abfolge von Pre-Sales-, Sales- und After-Sales-Phase gegliedert werden kann, kann ein detailliertes Bild Eurer Customer Journey in Form unterschiedlicher Visualisierungsmöglichkeiten wie Diagramme, manueller Skizzen oder Matrizen entstehen.",{"type":628,"children":851},[852],{"text":853},"Mehr über Customer Journey lernen",{"type":623,"children":855},[856],{"text":857},"Du möchtest mehr über Customer Journey lernen? Dann schau Dir unsere Weiterbildungsmöglichkeiten zum Thema an:",{"type":721,"children":859},[860,871,882],{"type":724,"children":861},[862],{"type":727,"children":863},[864,865,870],{"text":703},{"rel":645,"href":866,"type":647,"children":867,"openInNewTab":479},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fcrm-customer-relationship-management-guide",[868],{"text":869},"OMR CRM-Report",{"text":703},{"type":724,"children":872},[873],{"type":727,"children":874},[875,876,881],{"text":703},{"rel":645,"href":877,"type":647,"children":878,"openInNewTab":479},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fprofessional-guide-to-content-marketing",[879],{"text":880},"OMR Content-Marketing-Report",{"text":703},{"type":724,"children":883},[884],{"type":727,"children":885},[886,887,892],{"text":703},{"rel":645,"href":888,"type":647,"children":889,"openInNewTab":479},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fomr-academy-digital-marketing-strategy",[890],{"text":891},"OMR Academy Digital-Marketing-Strategy",{"text":703},{"type":623,"children":894},[895],{"src":896,"type":897,"title":898,"width":899,"handle":900,"height":901,"children":902,"mimeType":275},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fg461GRvSBmZx7Lclwb2p","image","Customer Journey – Weiterbildungsmöglichkeiten bei OMR",712,"clje0xp5126d00bujl2htasih",350,[903],{"text":703},{"type":623,"children":905},[906],{"text":907}," ",{"type":623,"children":909},[910],{"text":907},{"type":623,"children":912},[913],{"text":914},"\n",[],{"__typename":917,"description":918,"keywords":919,"noFollow":283,"noIndex":283,"ogDescription":102,"ogTitle":102,"title":920,"ogImage":102},"Seo","Mit einer Customer Journey werden Kundenerfahrungen transparenter gemacht & wichtige Touchpoints identifiziert, um Prozesse kundenfreundlicher zu gestalten.",[],"Customer Journey | OMR","customer-journey",[923],{"__typename":615,"name":924,"slug":925},"Customer Engagement (CE)","customer-engagement",[927],{"__typename":615,"name":928,"slug":929},"Customer Success Manager ","customer-success-manager",{"Footer:clpib6da295u40brxocszrf7q":931,"ROOT_QUERY":965,"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0":983,"HeaderPromo:cmid1nqhoq50807rwiy8ulln2":986,"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl":989,"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx":991,"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf":992,"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42":993,"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c":994,"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz":995,"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h":996,"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7":1011,"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt":1012,"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2":1013,"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9":1014,"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko":1015,"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb":1016,"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg":1017,"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r":1018,"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6":1019,"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph":1037,"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps":1038,"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9":1039,"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc":1040,"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0":1048,"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz":1049,"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy":1050,"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0":1051,"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75":1059,"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0":1060,"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k":1061,"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k":1062,"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j":1063,"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv":1064,"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k":1065,"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3":1066,"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op":1067,"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf":1085,"HeaderPromo:cmji1objjffx307t6910udjc5":1101,"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j":1104,"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev":1105,"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek":1106,"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq":1107,"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76":1108,"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y":1109,"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio":1110,"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4":1124,"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb":1125,"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida":1126,"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36":1127,"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd":1128,"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5":1129,"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033":1130,"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl":1144,"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8":1145,"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h":1146,"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre":1152,"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd":1153,"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn":1154,"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75":1160,"HeaderMenuItem:clpi6usit323z0buqjqzhm00v":1162,"HeaderPromo:cmid0if0cm0hk08ulm22q0kff":1178,"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh":1181,"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr":1183,"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni":1185,"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls":1187,"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs":1189,"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx":1191,"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg":1193,"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq":1195,"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj":1213,"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj":1215,"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7":1217,"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m":1219,"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz":1221,"HeaderPromo:cmix6l950myyw07tacxq90vty":1231,"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070":1234,"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y":1235,"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0":1236,"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77":1237,"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h":1238,"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq":1239,"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580":1240,"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x":1241,"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it":1257,"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8":1258,"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o":1259,"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz":1260,"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g":1261,"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21":1271,"HeaderPromo:cmienltjc3ykn07umttacm0bs":1279,"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf":1282,"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z":1284,"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj":1286,"HeaderMenuItem:clpi84hak50gz0buquilpk1qs":1288,"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z":1298,"HeaderMenuItem:cm3jytju71bp807uuevr221ig":1300,"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0":1304,"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5":1306,"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t":1308,"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2":1310,"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv":1312,"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr":1314,"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m":1316,"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx":1330,"SocialLink:clpmu38recnd90aupnxi8uxyc":1335,"SocialLink:clpmu50l9cm450bt2g8822i8t":1340,"SocialLink:clpmu9gpqd1ff0aupt1r0owbp":1345,"SocialLink:clpmub0ljdcz90cuo0xshtb4p":1351,"SocialLink:clpmudda5dier0cuom5n87wtf":1356,"SocialLink:clpmuf1ufce930buhkqrr9eht":1362,"SocialLink:clpmugb2odk770cuoz0qxfn42":1367,"SocialLink:clpmuhqlod2bj0bt292d2ntju":1372,"SocialLink:clpmuiw6jcuro0ctjdtv7kvms":1378,"Header:clpi6s8r439q50aujsqk0j8ts":1384,"Glossary:clje0xro622lp0bt8tmx4ukpf":1431},["null","__typename",5,"id",6,"omrFooterLinks",932,"omrFooterSocials",942],[933,934,935,936,937,938,939,940,941],["null","__typename",9,"name",10,"link",11],["null","__typename",9,"name",13,"link",14],["null","__typename",9,"name",16,"link",17],["null","__typename",9,"name",19,"link",20],["null","__typename",9,"name",22,"link",23],["null","__typename",9,"name",25,"link",26],["null","__typename",9,"name",28,"link",29],["null","__typename",9,"name",31,"link",32],["null","__typename",9,"name",34,"link",35],[943,945,947,949,951,953,955,957,959,961,963],["null","__typename",38,"name",39,"link",40,"logo",944],["null","__typename",42,"url",43],["null","__typename",38,"name",45,"link",46,"logo",946],["null","__typename",42,"url",48],["null","__typename",38,"name",50,"link",51,"logo",948],["null","__typename",42,"url",53],["null","__typename",38,"name",55,"link",56,"logo",950],["null","__typename",42,"url",58],["null","__typename",38,"name",60,"link",61,"logo",952],["null","__typename",42,"url",63],["null","__typename",38,"name",65,"link",66,"logo",954],["null","__typename",42,"url",68],["null","__typename",38,"name",70,"link",71,"logo",956],["null","__typename",42,"url",73],["null","__typename",38,"name",75,"link",76,"logo",958],["null","__typename",42,"url",78],["null","__typename",38,"name",80,"link",81,"logo",960],["null","__typename",42,"url",83],["null","__typename",38,"name",85,"link",86,"logo",962],["null","__typename",42,"url",88],["null","__typename",38,"name",90,"link",91,"logo",964],["null","__typename",42,"url",93],["null","__typename",966,"footersConnection({\"locales\":[\"de\"]})",967,"headers({\"locales\":[\"de\"]})",974,"glossary({\"locales\":[\"de\"],\"stage\":\"PUBLISHED\",\"where\":{\"slug\":\"customer-journey\"}})",977,"glossaries({\"before\":\"clje0xro622lp0bt8tmx4ukpf\",\"last\":1,\"orderBy\":\"slug_ASC\"})",979,"glossaries({\"after\":\"clje0xro622lp0bt8tmx4ukpf\",\"first\":1,\"orderBy\":\"slug_ASC\"})",981],"Query",["null","__typename",968,"edges",969],"FooterConnection",[970],["null","__typename",971,"node",972],"FooterEdge",{"__ref":973},"Footer:clpib6da295u40brxocszrf7q",[975],{"__ref":976},"Header:clpi6s8r439q50aujsqk0j8ts",{"__ref":978},"Glossary:clje0xro622lp0bt8tmx4ukpf",[980],["null","__typename",615,"name",924,"slug",925],[982],["null","__typename",615,"name",928,"slug",929],["null","__typename",984,"id",97,"slug",98,"name",99,"link",100,"subtitle",101,"promo",102,"omrHeaderSubmenuItems",985,"omrHeaderSubmenuCta",102],"HeaderMenuItem",[],["null","__typename",110,"id",111,"image({\"locales\":[\"de\",\"en\"]})",987,"title",116,"subtitle",117,"cta",988],["null","__typename",42,"title",102,"description",102,"mimeType",113,"url",114,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",115],["null","__typename",119,"label",120,"url",121,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",990,"id",131,"name",132,"link",126],"HeaderSubSubMenuItem",["null","__typename",990,"id",134,"name",135,"link",136],["null","__typename",990,"id",138,"name",139,"link",140],["null","__typename",990,"id",142,"name",143,"link",144],["null","__typename",990,"id",146,"name",147,"link",148],["null","__typename",990,"id",150,"name",151,"link",152],["null","__typename",997,"id",124,"name",125,"subtitle",127,"lucideIcon",128,"link",126,"omrHeaderSubSubmenuItems",998],"HeaderSubMenuItem",[999,1001,1003,1005,1007,1009],{"__ref":1000},"HeaderSubSubMenuItem:cmlzemczkwu1f07uk8h6co0hl",{"__ref":1002},"HeaderSubSubMenuItem:cmlzemczkwu1e07ukfjygmpxx",{"__ref":1004},"HeaderSubSubMenuItem:cmlzemczkwu1d07uk4cv5eidf",{"__ref":1006},"HeaderSubSubMenuItem:cmlzemczkwu1c07uk07n2tu42",{"__ref":1008},"HeaderSubSubMenuItem:cm2ceh83vrdto07rwq2m0d76c",{"__ref":1010},"HeaderSubSubMenuItem:cm4spa7d2d59u07t2csfoaihz",["null","__typename",990,"id",161,"name",162,"link",163],["null","__typename",990,"id",165,"name",166,"link",167],["null","__typename",990,"id",169,"name",170,"link",171],["null","__typename",990,"id",173,"name",174,"link",175],["null","__typename",990,"id",177,"name",178,"link",179],["null","__typename",990,"id",181,"name",182,"link",183],["null","__typename",990,"id",185,"name",186,"link",187],["null","__typename",990,"id",189,"name",190,"link",191],["null","__typename",997,"id",154,"name",155,"subtitle",157,"lucideIcon",158,"link",156,"omrHeaderSubSubmenuItems",1020],[1021,1023,1025,1027,1029,1031,1033,1035],{"__ref":1022},"HeaderSubSubMenuItem:cmm92d7v1b7xb07t9hc8huqo7",{"__ref":1024},"HeaderSubSubMenuItem:cmm92d7v0b7x907t9kld9vnmt",{"__ref":1026},"HeaderSubSubMenuItem:cmm92d7v1b7xa07t9kyrbg5b2",{"__ref":1028},"HeaderSubSubMenuItem:cmm92d7v1b7xc07t9lk122au9",{"__ref":1030},"HeaderSubSubMenuItem:cmmt6eh9luagc06ta8k54uzko",{"__ref":1032},"HeaderSubSubMenuItem:cmoou3zqhsqi907uutbojskvb",{"__ref":1034},"HeaderSubSubMenuItem:cmn2tnpzzhhlf06t6g57xabxg",{"__ref":1036},"HeaderSubSubMenuItem:cmm92d7v1b7xd07t93kd5vp0r",["null","__typename",990,"id",200,"name",201,"link",202],["null","__typename",990,"id",204,"name",205,"link",206],["null","__typename",990,"id",208,"name",209,"link",210],["null","__typename",997,"id",193,"name",194,"subtitle",196,"lucideIcon",197,"link",195,"omrHeaderSubSubmenuItems",1041],[1042,1044,1046],{"__ref":1043},"HeaderSubSubMenuItem:cmdz05txjhe1l07ukkfg2irph",{"__ref":1045},"HeaderSubSubMenuItem:cmdz05txjhe1m07ukfbcsi9ps",{"__ref":1047},"HeaderSubSubMenuItem:cmdz05txjhe1n07ukunashbw9",["null","__typename",990,"id",219,"name",220,"link",221],["null","__typename",990,"id",223,"name",224,"link",225],["null","__typename",990,"id",227,"name",228,"link",229],["null","__typename",997,"id",212,"name",213,"subtitle",215,"lucideIcon",216,"link",214,"omrHeaderSubSubmenuItems",1052],[1053,1055,1057],{"__ref":1054},"HeaderSubSubMenuItem:cmlzqoamxh0rx06uq3jthuex0",{"__ref":1056},"HeaderSubSubMenuItem:clrgbxgwwmjty0ct7awuc8zmz",{"__ref":1058},"HeaderSubSubMenuItem:clsackz29vxi20at64lx8acyy",["null","__typename",990,"id",237,"name",238,"link",239],["null","__typename",990,"id",241,"name",242,"link",243],["null","__typename",990,"id",245,"name",246,"link",247],["null","__typename",990,"id",249,"name",250,"link",251],["null","__typename",990,"id",253,"name",254,"link",255],["null","__typename",990,"id",257,"name",258,"link",259],["null","__typename",990,"id",261,"name",16,"link",17],["null","__typename",990,"id",263,"name",264,"link",265],["null","__typename",997,"id",231,"name",232,"subtitle",233,"lucideIcon",234,"link",214,"omrHeaderSubSubmenuItems",1068],[1069,1071,1073,1075,1077,1079,1081,1083],{"__ref":1070},"HeaderSubSubMenuItem:cmm0iwlrxwghm06uq5v4jdy75",{"__ref":1072},"HeaderSubSubMenuItem:cmm1wwa2a1w5p07uk3979djv0",{"__ref":1074},"HeaderSubSubMenuItem:cmk5mpjo4f0ty07ur8khgqj5k",{"__ref":1076},"HeaderSubSubMenuItem:cmoig5rc5ah1m07unfjbq7p4k",{"__ref":1078},"HeaderSubSubMenuItem:cmoig5rc5ah1l07unxz9b2l6j",{"__ref":1080},"HeaderSubSubMenuItem:cm0o2gbsclvpj07ui04xi5dqv",{"__ref":1082},"HeaderSubSubMenuItem:cm20lxukq01qo07t7anav8h4k",{"__ref":1084},"HeaderSubSubMenuItem:cm0o2gbsclvpi07uivmyx3kc3",["null","__typename",984,"id",104,"slug",105,"name",106,"link",107,"subtitle",108,"promo",1086,"omrHeaderSubmenuItems",1088,"omrHeaderSubmenuCta",1099],{"__ref":1087},"HeaderPromo:cmid1nqhoq50807rwiy8ulln2",[1089,1091,1093,1095,1097],{"__ref":1090},"HeaderSubMenuItem:cm2ceh83vrdtn07rwr4gifo4h",{"__ref":1092},"HeaderSubMenuItem:cmm92d7v0b7x807t94c5zn9n6",{"__ref":1094},"HeaderSubMenuItem:cmdz05txjhe1k07uk7au500cc",{"__ref":1096},"HeaderSubMenuItem:clpi7tikw51i90aujzgiw9zw0",{"__ref":1098},"HeaderSubMenuItem:cm0o2gbsclvph07ui5xrzs3op",["null","__typename",119,"label",1100,"url",121],"Ticketshop",["null","__typename",110,"id",273,"image({\"locales\":[\"de\",\"en\"]})",1102,"title",278,"subtitle",279,"cta",1103],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",276,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",277],["null","__typename",119,"label",281,"url",282,"target",102,"external",283,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",990,"id",292,"name",293,"link",294],["null","__typename",990,"id",296,"name",297,"link",298],["null","__typename",990,"id",300,"name",301,"link",302],["null","__typename",990,"id",304,"name",305,"link",306],["null","__typename",990,"id",308,"name",309,"link",310],["null","__typename",990,"id",312,"name",313,"link",314],["null","__typename",997,"id",286,"name",287,"subtitle",288,"lucideIcon",289,"link",214,"omrHeaderSubSubmenuItems",1111],[1112,1114,1116,1118,1120,1122],{"__ref":1113},"HeaderSubSubMenuItem:cmifxzdz33hv607um9mfg219j",{"__ref":1115},"HeaderSubSubMenuItem:cmifxzdz33hv707umoapdvbev",{"__ref":1117},"HeaderSubSubMenuItem:cmify3bcx3pag07umxdr7r3ek",{"__ref":1119},"HeaderSubSubMenuItem:cmify3bcx3paf07umkhtc23rq",{"__ref":1121},"HeaderSubSubMenuItem:cmify3bcx3pae07um2oarbi76",{"__ref":1123},"HeaderSubSubMenuItem:cmify3bcx3pad07um315k5q1y",["null","__typename",990,"id",322,"name",323,"link",324],["null","__typename",990,"id",326,"name",327,"link",328],["null","__typename",990,"id",330,"name",331,"link",332],["null","__typename",990,"id",334,"name",335,"link",336],["null","__typename",990,"id",338,"name",339,"link",340],["null","__typename",990,"id",342,"name",343,"link",344],["null","__typename",997,"id",316,"name",317,"subtitle",318,"lucideIcon",319,"link",214,"omrHeaderSubSubmenuItems",1131],[1132,1134,1136,1138,1140,1142],{"__ref":1133},"HeaderSubSubMenuItem:cmifyld4f536807umhwogaev4",{"__ref":1135},"HeaderSubSubMenuItem:cmifyld4f536707umehh9kulb",{"__ref":1137},"HeaderSubSubMenuItem:cmifyld4f536607um5skzmida",{"__ref":1139},"HeaderSubSubMenuItem:cmifyld4f536507umdlm6el36",{"__ref":1141},"HeaderSubSubMenuItem:cmifyld4f536407umm0mlqxqd",{"__ref":1143},"HeaderSubSubMenuItem:cmifymwc75eow07utge0cxvz5",["null","__typename",990,"id",353,"name",354,"link",348],["null","__typename",990,"id",356,"name",357,"link",358],["null","__typename",997,"id",346,"name",347,"subtitle",349,"lucideIcon",350,"link",348,"omrHeaderSubSubmenuItems",1147],[1148,1150],{"__ref":1149},"HeaderSubSubMenuItem:cmifxw1y22z1q06uodn8h8agl",{"__ref":1151},"HeaderSubSubMenuItem:cmifxw1y22z1p06uo2rkh8go8",["null","__typename",990,"id",366,"name",367,"link",368],["null","__typename",990,"id",370,"name",371,"link",372],["null","__typename",997,"id",360,"name",361,"subtitle",362,"lucideIcon",363,"link",214,"omrHeaderSubSubmenuItems",1155],[1156,1158],{"__ref":1157},"HeaderSubSubMenuItem:cmify9do141ow07umkajkyyre",{"__ref":1159},"HeaderSubSubMenuItem:cmify9do141ov07um9gety8vd",["null","__typename",997,"id",374,"name",375,"subtitle",377,"lucideIcon",378,"link",376,"omrHeaderSubSubmenuItems",1161],[],["null","__typename",984,"id",267,"slug",268,"name",269,"link",270,"subtitle",271,"promo",1163,"omrHeaderSubmenuItems",1165,"omrHeaderSubmenuCta",1176],{"__ref":1164},"HeaderPromo:cmji1objjffx307t6910udjc5",[1166,1168,1170,1172,1174],{"__ref":1167},"HeaderSubMenuItem:cmifxzdz33hv507umo4lp0oio",{"__ref":1169},"HeaderSubMenuItem:cmify5hm03zlj07ut4ps7y033",{"__ref":1171},"HeaderSubMenuItem:clqdonuxck2rp0cuq1sfbzy7h",{"__ref":1173},"HeaderSubMenuItem:clqdorwasleo90buq4ztyrjfn",{"__ref":1175},"HeaderSubMenuItem:cmiegna6ka5l707rw5g2dof75",["null","__typename",119,"label",1177,"url",376],"Review schreiben",["null","__typename",110,"id",386,"image({\"locales\":[\"de\",\"en\"]})",1179,"title",390,"subtitle",391,"cta",1180],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",388,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",389],["null","__typename",119,"label",393,"url",394,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",997,"id",397,"name",398,"subtitle",400,"lucideIcon",401,"link",399,"omrHeaderSubSubmenuItems",1182],[],["null","__typename",997,"id",403,"name",404,"subtitle",406,"lucideIcon",407,"link",405,"omrHeaderSubSubmenuItems",1184],[],["null","__typename",997,"id",409,"name",410,"subtitle",412,"lucideIcon",413,"link",411,"omrHeaderSubSubmenuItems",1186],[],["null","__typename",997,"id",415,"name",416,"subtitle",418,"lucideIcon",419,"link",417,"omrHeaderSubSubmenuItems",1188],[],["null","__typename",997,"id",421,"name",422,"subtitle",423,"lucideIcon",363,"link",394,"omrHeaderSubSubmenuItems",1190],[],["null","__typename",997,"id",425,"name",85,"subtitle",427,"lucideIcon",428,"link",426,"omrHeaderSubSubmenuItems",1192],[],["null","__typename",997,"id",430,"name",431,"subtitle",433,"lucideIcon",350,"link",432,"omrHeaderSubSubmenuItems",1194],[],["null","__typename",984,"id",380,"slug",381,"name",382,"link",383,"subtitle",384,"promo",1196,"omrHeaderSubmenuItems",1198,"omrHeaderSubmenuCta",102],{"__ref":1197},"HeaderPromo:cmid0if0cm0hk08ulm22q0kff",[1199,1201,1203,1205,1207,1209,1211],{"__ref":1200},"HeaderSubMenuItem:clqdnyugcjope0buqvd1qrijh",{"__ref":1202},"HeaderSubMenuItem:clqdo053tin350cuqiloaisqr",{"__ref":1204},"HeaderSubMenuItem:clqdo0t87iyu50buqxx0qyoni",{"__ref":1206},"HeaderSubMenuItem:cmgovjxi5zu0t07tgvdzgbjls",{"__ref":1208},"HeaderSubMenuItem:cmgovjxi5zu0s07tgn73z2drs",{"__ref":1210},"HeaderSubMenuItem:clqdo3rk9ivlu0cuq4md0rhkx",{"__ref":1212},"HeaderSubMenuItem:cmgq8ownnpwx80jt63ht0ruxg",["null","__typename",997,"id",442,"name",443,"subtitle",445,"lucideIcon",446,"link",444,"omrHeaderSubSubmenuItems",1214],[],["null","__typename",997,"id",448,"name",449,"subtitle",451,"lucideIcon",428,"link",450,"omrHeaderSubSubmenuItems",1216],[],["null","__typename",997,"id",453,"name",454,"subtitle",456,"lucideIcon",128,"link",455,"omrHeaderSubSubmenuItems",1218],[],["null","__typename",997,"id",458,"name",459,"subtitle",461,"lucideIcon",462,"link",460,"omrHeaderSubSubmenuItems",1220],[],["null","__typename",984,"id",435,"slug",436,"name",437,"link",438,"subtitle",439,"promo",102,"omrHeaderSubmenuItems",1222,"omrHeaderSubmenuCta",102],[1223,1225,1227,1229],{"__ref":1224},"HeaderSubMenuItem:clpi82dp151i50buu8qkn6nuj",{"__ref":1226},"HeaderSubMenuItem:clpi83dyd5enl0aujpk2hoboj",{"__ref":1228},"HeaderSubMenuItem:cmlqpsgxe0oxx07uiufduyxa7",{"__ref":1230},"HeaderSubMenuItem:cmlqpsgxe0oxw07uikxdk6k6m",["null","__typename",110,"id",470,"image({\"locales\":[\"de\",\"en\"]})",1232,"title",474,"subtitle",475,"cta",1233],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",472,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",473],["null","__typename",119,"label",477,"url",478,"target",102,"external",479,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",990,"id",488,"name",489,"link",490],["null","__typename",990,"id",492,"name",493,"link",494],["null","__typename",990,"id",496,"name",497,"link",498],["null","__typename",990,"id",500,"name",501,"link",502],["null","__typename",990,"id",504,"name",505,"link",478],["null","__typename",990,"id",507,"name",508,"link",509],["null","__typename",990,"id",511,"name",22,"link",512],["null","__typename",997,"id",482,"name",483,"subtitle",484,"lucideIcon",485,"link",467,"omrHeaderSubSubmenuItems",1242],[1243,1245,1247,1249,1251,1253,1255],{"__ref":1244},"HeaderSubSubMenuItem:cmk2dykasxmqj07taen281070",{"__ref":1246},"HeaderSubSubMenuItem:cmk2dykasxmqh07tazatfxr2y",{"__ref":1248},"HeaderSubSubMenuItem:cmk2dykarxmqg07ta66zp0vp0",{"__ref":1250},"HeaderSubSubMenuItem:cmk2dykarxmqf07ta2irdmk77",{"__ref":1252},"HeaderSubSubMenuItem:cmpcla9z5py4808un2l983z9h",{"__ref":1254},"HeaderSubSubMenuItem:cmk2dykasxmqi07takvl8quhq",{"__ref":1256},"HeaderSubSubMenuItem:cmk2dykarxmqe07ta83kq6580",["null","__typename",990,"id",521,"name",522,"link",516],["null","__typename",990,"id",524,"name",525,"link",526],["null","__typename",990,"id",528,"name",529,"link",530],["null","__typename",990,"id",532,"name",533,"link",534],["null","__typename",997,"id",514,"name",515,"subtitle",517,"lucideIcon",518,"link",516,"omrHeaderSubSubmenuItems",1262],[1263,1265,1267,1269],{"__ref":1264},"HeaderSubSubMenuItem:cmk2dykasxmqn07tafioik4it",{"__ref":1266},"HeaderSubSubMenuItem:cmk2dykasxmqm07tazbox3zl8",{"__ref":1268},"HeaderSubSubMenuItem:cmk2dykasxmql07tadop53i6o",{"__ref":1270},"HeaderSubSubMenuItem:cmk2dykasxmqk07ta9p6c3olz",["null","__typename",984,"id",464,"slug",465,"name",466,"link",467,"subtitle",468,"promo",1272,"omrHeaderSubmenuItems",1274,"omrHeaderSubmenuCta",102],{"__ref":1273},"HeaderPromo:cmix6l950myyw07tacxq90vty",[1275,1277],{"__ref":1276},"HeaderSubMenuItem:clpi6zeyd34sa0bughepauo1x",{"__ref":1278},"HeaderSubMenuItem:clpi7017e3l7i0brxqc8uxp4g",["null","__typename",110,"id",541,"image({\"locales\":[\"de\",\"en\"]})",1280,"title",545,"subtitle",546,"cta",1281],["null","__typename",42,"title",102,"description",102,"mimeType",275,"url",543,"url({\"transformation\":{\"image\":{\"quality\":{\"value\":50}}}})",544],["null","__typename",119,"label",548,"url",549,"target",102,"external",102,"type",102,"color",102,"size",102,"trackingId",102,"lucideIcon",102],["null","__typename",997,"id",552,"name",553,"subtitle",555,"lucideIcon",485,"link",554,"omrHeaderSubSubmenuItems",1283],[],["null","__typename",997,"id",557,"name",558,"subtitle",546,"lucideIcon",407,"link",559,"omrHeaderSubSubmenuItems",1285],[],["null","__typename",997,"id",561,"name",562,"subtitle",564,"lucideIcon",413,"link",563,"omrHeaderSubSubmenuItems",1287],[],["null","__typename",984,"id",536,"slug",537,"name",537,"link",538,"subtitle",539,"promo",1289,"omrHeaderSubmenuItems",1291,"omrHeaderSubmenuCta",102],{"__ref":1290},"HeaderPromo:cmienltjc3ykn07umttacm0bs",[1292,1294,1296],{"__ref":1293},"HeaderSubMenuItem:cmiegmt14qboj07ui8asetaqf",{"__ref":1295},"HeaderSubMenuItem:clqdq3dxoo3vg0cuqft1tu49z",{"__ref":1297},"HeaderSubMenuItem:clqdq3dxoo3vf0cuq74c9qqyj",["null","__typename",997,"id",573,"name",574,"subtitle",576,"lucideIcon",378,"link",575,"omrHeaderSubSubmenuItems",1299],[],["null","__typename",984,"id",566,"slug",567,"name",568,"link",569,"subtitle",570,"promo",102,"omrHeaderSubmenuItems",1301,"omrHeaderSubmenuCta",102],[1302],{"__ref":1303},"HeaderSubMenuItem:cmeil6p43dk2e07tc2np7fl3z",["null","__typename",997,"id",585,"name",586,"subtitle",587,"lucideIcon",588,"link",581,"omrHeaderSubSubmenuItems",1305],[],["null","__typename",997,"id",590,"name",10,"subtitle",592,"lucideIcon",593,"link",591,"omrHeaderSubSubmenuItems",1307],[],["null","__typename",997,"id",595,"name",85,"subtitle",597,"lucideIcon",428,"link",596,"omrHeaderSubSubmenuItems",1309],[],["null","__typename",997,"id",599,"name",22,"subtitle",601,"lucideIcon",350,"link",600,"omrHeaderSubSubmenuItems",1311],[],["null","__typename",997,"id",603,"name",19,"subtitle",605,"lucideIcon",606,"link",604,"omrHeaderSubSubmenuItems",1313],[],["null","__typename",997,"id",608,"name",609,"subtitle",611,"lucideIcon",407,"link",610,"omrHeaderSubSubmenuItems",1315],[],["null","__typename",984,"id",578,"slug",579,"name",580,"link",581,"subtitle",582,"promo",102,"omrHeaderSubmenuItems",1317,"omrHeaderSubmenuCta",102],[1318,1320,1322,1324,1326,1328],{"__ref":1319},"HeaderSubMenuItem:cmirjrv0z748r07tavhghipb0",{"__ref":1321},"HeaderSubMenuItem:cmirjrv0z748q07tax00wlki5",{"__ref":1323},"HeaderSubMenuItem:cmirjrv0z748p07tay48u8u5t",{"__ref":1325},"HeaderSubMenuItem:cmirjrv0z748o07taazu327t2",{"__ref":1327},"HeaderSubMenuItem:cmirjrv0z748n07tat3p8h7fv",{"__ref":1329},"HeaderSubMenuItem:cmirjrv0y748m07tageylmbnr",["null","__typename",38,"id",1331,"name",1332,"link",40,"logo({\"locales\":\"de\"})",1333],"clpmu1tjpcgmp0aupmdyw7tvx","facebook",["null","__typename",42,"url",1334],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F25mZjR1CSnKV1aMxaywO",["null","__typename",38,"id",1336,"name",1337,"link",46,"logo({\"locales\":\"de\"})",1338],"clpmu38recnd90aupnxi8uxyc","x",["null","__typename",42,"url",1339],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FCDOuKYfS6uXxAtm9dXeg",["null","__typename",38,"id",1341,"name",1342,"link",51,"logo({\"locales\":\"de\"})",1343],"clpmu50l9cm450bt2g8822i8t","tiktok",["null","__typename",42,"url",1344],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FTHuIxNrTMC7UDd3gIOvh",["null","__typename",38,"id",1346,"name",1347,"link",1348,"logo({\"locales\":\"de\"})",1349],"clpmu9gpqd1ff0aupt1r0owbp","youtube","https:\u002F\u002Fwww.youtube.com\u002F@officially_omr?sub_confirmation=1",["null","__typename",42,"url",1350],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FXN2sChaAQam8I8oAO0Lu",["null","__typename",38,"id",1352,"name",1353,"link",66,"logo({\"locales\":\"de\"})",1354],"clpmub0ljdcz90cuo0xshtb4p","instagram",["null","__typename",42,"url",1355],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FkkjbDeKjQVm9MUvuiMuD",["null","__typename",38,"id",1357,"name",1358,"link",1359,"logo({\"locales\":\"de\"})",1360],"clpmudda5dier0cuom5n87wtf","linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fofficiallyomr\u002F",["null","__typename",42,"url",1361],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FzcYxn5x0RPy7YGxJwh0J",["null","__typename",38,"id",1363,"name",1364,"link",76,"logo({\"locales\":\"de\"})",1365],"clpmuf1ufce930buhkqrr9eht","podigee",["null","__typename",42,"url",1366],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F0NH1M3i0RLudJuzHjS1A",["null","__typename",38,"id",1368,"name",1369,"link",81,"logo({\"locales\":\"de\"})",1370],"clpmugb2odk770cuoz0qxfn42","spotify",["null","__typename",42,"url",1371],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002F8FWQmxcQcKuS4AzJUFTA",["null","__typename",38,"id",1373,"name",1374,"link",1375,"logo({\"locales\":\"de\"})",1376],"clpmuhqlod2bj0bt292d2ntju","apple podcast","https:\u002F\u002Fitunes.apple.com\u002Fde\u002Fpodcast\u002Fomr-podcast-channel-i-askomr-omr-podcast-i-by-online\u002Fid1056312052",["null","__typename",42,"url",1377],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FhRBwrSviRrmOdqfE3Dbt",["null","__typename",38,"id",1379,"name",1380,"link",1381,"logo({\"locales\":\"de\"})",1382],"clpmuiw6jcuro0ctjdtv7kvms","rss feed","https:\u002F\u002Fomr.com\u002Fde\u002Ffeed\u002F",["null","__typename",42,"url",1383],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fhgvef3VFTkKC3jbOfPFa",["null","__typename",1385,"id",1386,"logo({\"locales\":\"de\"})",1387,"mobileLogo({\"locales\":\"de\"})",1389,"omrHeaderMenuItems",1391,"omrHeaderPartners",612,"omrHeaderSocials",1410],"Header","clpi6s8r439q50aujsqk0j8ts",["null","__typename",42,"url",1388],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FSUNCzd2QhqZepRODagTl",["null","__typename",42,"url",1390],"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fm4Gv3NORjagz1todLmmJ",[1392,1394,1396,1398,1400,1402,1404,1406,1408],{"__ref":1393},"HeaderMenuItem:clpi6s8r439q60aujtiaj06g0",{"__ref":1395},"HeaderMenuItem:clpi6txjz33al0buuqsljv5pf",{"__ref":1397},"HeaderMenuItem:clpi6usit323z0buqjqzhm00v",{"__ref":1399},"HeaderMenuItem:clpi6vjut3f7t0aujeod78qqq",{"__ref":1401},"HeaderMenuItem:clpi6xmt13jbu0aujf8rysxgz",{"__ref":1403},"HeaderMenuItem:clpi6yequ32t40bugvkn6ko21",{"__ref":1405},"HeaderMenuItem:clpi84hak50gz0buquilpk1qs",{"__ref":1407},"HeaderMenuItem:cm3jytju71bp807uuevr221ig",{"__ref":1409},"HeaderMenuItem:cm9lf3tmo3o1e07tbc637667m",[1411,1413,1415,1417,1419,1421,1423,1425,1427,1429],{"__ref":1412},"SocialLink:clpmu1tjpcgmp0aupmdyw7tvx",{"__ref":1414},"SocialLink:clpmu38recnd90aupnxi8uxyc",{"__ref":1416},"SocialLink:clpmu50l9cm450bt2g8822i8t",{"__ref":1418},"SocialLink:clpmu9gpqd1ff0aupt1r0owbp",{"__ref":1420},"SocialLink:clpmub0ljdcz90cuo0xshtb4p",{"__ref":1422},"SocialLink:clpmudda5dier0cuom5n87wtf",{"__ref":1424},"SocialLink:clpmuf1ufce930buhkqrr9eht",{"__ref":1426},"SocialLink:clpmugb2odk770cuoz0qxfn42",{"__ref":1428},"SocialLink:clpmuhqlod2bj0bt292d2ntju",{"__ref":1430},"SocialLink:clpmuiw6jcuro0ctjdtv7kvms",["null","__typename",615,"id",616,"name",617,"description",1432,"seoAttributes",1433,"slug",921,"topicPageRedirect",102],["null","__typename",619,"json",620,"references",915],["null","__typename",917,"description",918,"keywords",919,"noFollow",283,"noIndex",283,"ogDescription",102,"ogTitle",102,"title",920,"ogImage",102],{},{},{},{}]