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Digital als PDF oder als Print für deinen Schreibtisch.","brain",{"id":415,"name":416,"link":417,"description":418,"icon":419,"children":-1},"cmgovjxi5zu0t07tgvdzgbjls","Geförderte Weiterbildungen","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fgefoerderte-weiterbildungen-arbeitsvermittler","Erfahre mehr zu unserem Angebot an geförderten Weiterbildungen für Arbeitsuchende und Arbeitnehmende","briefcase",{"id":421,"name":422,"link":394,"description":423,"icon":363,"children":-1},"cmgovjxi5zu0s07tgn73z2drs","Unternehmenslösungen","Hier gibt es alle Infos zu unternehmensspezifischen Fortbildungen und Weiterbildungspaketen",{"id":425,"name":85,"link":426,"description":427,"icon":428,"children":-1},"clqdo3rk9ivlu0cuq4md0rhkx","https:\u002F\u002Feducation.omr.com\u002Fpages\u002Fpodcast\u002F"," Dein Kanal für Praxiswissen aus der Welt des Online Marketings. Jede Woche eine neue Folge.","mic",{"id":430,"name":431,"link":432,"description":433,"icon":350,"children":-1},"cmgq8ownnpwx80jt63ht0ruxg","Artikel","https:\u002F\u002Fomr.com\u002Fde\u002Feducation\u002Farticles","Lies spannende und lehrreiche Artikel unserer Fachredakteur*innen zu Online Marketing und Digital-Business",{"id":435,"slug":436,"name":437,"link":438,"description":439,"promo":102,"children":440},"clpi6xmt13jbu0aujf8rysxgz","podcast","Podcasts","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast-overview\u002F","Podcast Portfolio ",[441,447,452,457],{"id":442,"name":443,"link":444,"description":445,"icon":446,"children":-1},"clpi82dp151i50buu8qkn6nuj","OMR Podcast","https:\u002F\u002Fomr.com\u002Fde\u002Fpodcast\u002F","Der OMR Podcast mit Philipp Westermeyer über Einblicke und Erfolgsgeheimnisse aus Wirtschaft, Tech und alles rund um Digitalisierung.","headphones",{"id":448,"name":449,"link":450,"description":451,"icon":428,"children":-1},"clpi83dyd5enl0aujpk2hoboj","Podstars by OMR","https:\u002F\u002Fwww.podstars.de\u002Fportfolio","Unser Podcast Portfolio im Überblick",{"id":453,"name":454,"link":455,"description":456,"icon":128,"children":-1},"cmlqpsgxe0oxx07uiufduyxa7","Podcast Vermarktung","https:\u002F\u002Fwww.podstars.de\u002Fwerbung","Erreiche deine Zielgruppe mit Podcastwerbung",{"id":458,"name":459,"link":460,"description":461,"icon":462,"children":-1},"cmlqpsgxe0oxw07uikxdk6k6m","Podcast Produktion","https:\u002F\u002Fwww.podstars.de\u002Fproduktion","Produziere deinen Podcast mit Podstars","mic_vocal",{"id":464,"slug":465,"name":466,"link":467,"description":468,"promo":469,"children":480},"clpi6yequ32t40bugvkn6ko21","jobshr","Jobs & HR","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr","News & Insights aus der Welt der Arbeit",{"__typename":110,"id":470,"image":471,"title":474,"subtitle":475,"cta":476},"cmix6l950myyw07tacxq90vty",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":472,"url":473},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmpp3xq5gmn1o07umjnn3ci0m","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmpp3xq5gmn1o07umjnn3ci0m","Vom 23. - 24. Juni: Die Future HR Days","Zwei Tage. Zwei Fokusthemen: KI & Skills. Wir haben die Future HR Days ins Leben gerufen, um dich und dein Team aus dem Reaktionsmodus direkt in die Gestaltung der HR-Transformation zu bringen. ",{"__typename":119,"label":477,"url":478,"target":102,"external":479,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Kostenlos anmelden","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Ffuturedays?utm_source=website&utm_medium=jobs&utm_campaign=futurehrdays26&utm_term=navi",true,[481,513],{"id":482,"name":483,"link":467,"description":484,"icon":485,"children":486},"clpi6zeyd34sa0bughepauo1x","Für HR-Manager*innen","Dein Hub für Recruiting, Employer Branding & HR-Expertise.","sparkles",[487,491,495,499,503,506,510],{"id":488,"name":489,"link":490},"cmk2dykasxmqj07taen281070","Job inserieren","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fjobs\u002Fnew",{"id":492,"name":493,"link":494},"cmk2dykasxmqh07tazatfxr2y","OMHR Podcast","https:\u002F\u002Fomhr.podigee.io\u002F",{"id":496,"name":497,"link":498},"cmk2dykarxmqg07ta66zp0vp0","Whitepapers","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fpages\u002Fwhitepapers",{"id":500,"name":501,"link":502},"cmk2dykarxmqf07ta2irdmk77","Blog","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Farticles",{"id":504,"name":505,"link":478},"cmpcla9z5py4808un2l983z9h","Future HR Days | 23. – 24. 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Digital-Business",{"id":524,"name":525,"link":526},"cmk2dykasxmqm07tazbox3zl8","Jobmatching","https:\u002F\u002Fomr.com\u002Fde\u002Fjobs-hr\u002Fmatch",{"id":528,"name":529,"link":530},"cmk2dykasxmql07tadop53i6o","Karriere@OMR","https:\u002F\u002Fomr.com\u002Fde\u002Fcareer",{"id":532,"name":533,"link":534},"cmk2dykasxmqk07ta9p6c3olz","OMR Festival Crew supporten","https:\u002F\u002Fwww.omr-crewportal.com\u002Fjobboard",{"id":536,"slug":537,"name":537,"link":538,"description":539,"promo":540,"children":550},"clpi84hak50gz0buquilpk1qs","5050","https:\u002F\u002F5050.omr.com","Für mehr Gleichberechtigung in der Arbeitswelt",{"__typename":110,"id":541,"image":542,"title":545,"subtitle":546,"cta":547},"cmienltjc3ykn07umttacm0bs",{"__typename":42,"title":102,"description":102,"mimeType":275,"originalUrl":543,"url":544},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fcmlj75by11ybt06ungk2z4tk9","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fquality=value:50\u002Fcmlj75by11ybt06ungk2z4tk9","5050 Newsletter","Der Gründer*innen Pitch für Early Stage-Startups mit paritätisch oder mehrheitlich weiblich besetzten Gründungsteams.",{"__typename":119,"label":548,"url":549,"target":102,"external":102,"type":102,"color":102,"size":102,"trackingId":102,"lucideIcon":102},"Anmelden","https:\u002F\u002F5050.omr.com\u002Fnewsletter",[551,556,560],{"id":552,"name":553,"link":554,"description":555,"icon":485,"children":-1},"cmiegmt14qboj07ui8asetaqf","Events","https:\u002F\u002F5050.omr.com\u002Fevents","Inspiration, Know-How und neue Begegnungen",{"id":557,"name":558,"link":559,"description":546,"icon":407,"children":-1},"clqdq3dxoo3vg0cuqft1tu49z","Pitch","https:\u002F\u002F5050.omr.com\u002Fgruenderinnen-pitch-2025",{"id":561,"name":562,"link":563,"description":564,"icon":413,"children":-1},"clqdq3dxoo3vf0cuq74c9qqyj","Studien","https:\u002F\u002F5050.omr.com\u002Fstudien-5050-by-omr","Mit unseren Partnern gehen wir in Studien regelmäßig dem Status Quo, Chancen und Herausforderungen rund um das Thema Vereinbarkeit auf den Grund",{"id":566,"slug":567,"name":568,"link":569,"description":570,"promo":102,"children":571},"cm3jytju71bp807uuevr221ig","frames","Frames","https:\u002F\u002Fomr.com\u002Fde\u002Fframes","Dokumentar-Filme by OMR",[572],{"id":573,"name":574,"link":575,"description":576,"icon":378,"children":-1},"cmeil6p43dk2e07tc2np7fl3z","ALWAYSHAMBURG","https:\u002F\u002Fomr.com\u002Fde\u002Fframes\u002Falwayshamburg","die Geschichte des einstigen Bundesliga-Dinos Hamburger SV auf dem langersehnten Weg zurück.",{"id":578,"slug":579,"name":580,"link":581,"description":582,"promo":102,"children":583},"cm9lf3tmo3o1e07tbc637667m","finance-forward","Finance Forward","https:\u002F\u002Ffinancefwd.com\u002Fde\u002F","News, Analysen und Interviews aus der Finanzwelt",[584,589,594,598,602,607],{"id":585,"name":586,"link":581,"description":587,"icon":588,"children":-1},"cmirjrv0z748r07tavhghipb0","Home","Finance Forward ist das digitale Finanzportal von manager magazin und OMR","house",{"id":590,"name":10,"link":591,"description":592,"icon":593,"children":-1},"cmirjrv0z748q07tax00wlki5","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fabout\u002F","Wer wir sind","users",{"id":595,"name":85,"link":596,"description":597,"icon":428,"children":-1},"cmirjrv0z748p07tay48u8u5t","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fpodcast\u002F","In unserem Podcast sprechen wir mit den wichtigsten Köpfen der Szene",{"id":599,"name":22,"link":600,"description":601,"icon":350,"children":-1},"cmirjrv0z748o07taazu327t2","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fnewsletter\u002F","Wöchentliche Fintech-News in dein Postfach",{"id":603,"name":19,"link":604,"description":605,"icon":606,"children":-1},"cmirjrv0z748n07tat3p8h7fv","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Fkontakt\u002F","Anfragen zu Kooperationen, Sponsoring und Events","message_square",{"id":608,"name":609,"link":610,"description":611,"icon":407,"children":-1},"cmirjrv0y748m07tageylmbnr","FFWD26","https:\u002F\u002Ffinancefwd.com\u002Fde\u002Ffinance-forward-ffwd26\u002F","FFWD auf den OMR26 Bühnen",[],{"glossary":614,"previousGlossary":993,"nextGlossary":997},{"__typename":615,"id":616,"name":617,"description":618,"seoAttributes":987,"slug":992,"topicPageRedirect":102},"Glossary","clje0xf3b24mw0aui2i0s56ff","Customer Lifetime Value (CLV)",{"__typename":619,"json":620,"references":984},"GlossaryDescriptionRichText",{"children":621},[622,627,666,671,675,691,699,702,708,711,715,719,723,734,738,767,772,776,780,784,788,792,796,800,832,836,840,860,864,868,886,890,902,906,910,914,949,977,980],{"type":623,"children":624},"paragraph",[625],{"text":626},"Der Customer Lifetime Value, auch CLV genannt, bezeichnet den Wert, den einzelne Kund*innen während des Zeitraums ihrer Kundschaft für Unternehmen haben. Im Gegensatz zu anderen Modellen blickt dieser Wert in die Zukunft und beschreibt die zu erwartenden Einnahmen. Zur Berechnung berücksichtigt der CLV die Kundenakquisitionskosten sowie vergangene Umsätze.",{"type":623,"children":628},[629,631,633,639,641,646,647,652,653,658,659,664],{"bold":479,"text":630},"Direkt zum Absatz springen:",{"text":632}," ",{"href":634,"type":635,"children":636,"openInNewTab":283},"#Definition","link",[637],{"text":638},"Definition CLV",{"text":640},", ",{"href":642,"type":635,"children":643,"openInNewTab":283},"#Rechnung",[644],{"text":645},"CLV berechnen",{"text":640},{"href":648,"type":635,"children":649,"openInNewTab":283},"#Vorteile",[650],{"text":651},"Vorteile CLV",{"text":640},{"href":654,"type":635,"children":655,"openInNewTab":283},"#Nachteile",[656],{"text":657},"Nachteile CLV",{"text":640},{"href":660,"type":635,"children":661,"openInNewTab":283},"#CLVsteigern",[662],{"text":663},"CLV erhöhen",{"text":665},"",{"type":667,"children":668},"heading-two",[669],{"text":670},"Was ist der Customer Lifetime Value? ",{"type":623,"children":672},[673],{"text":674},"Der CLV, für einige vielleicht auch als LTV (Lifetime Value) bekannt, bildet einen langfristigen Beziehungs-Wert zwischen den Kund*innen und Unternehmen. Das Besondere daran ist, dass dieser nicht rückwirkend, sondern mit Blick in die Zukunft für die komplette Dauer der Kundenbeziehung berechnet wird. Somit wird die gesamte Umsatz-Summe, die von Kund*innen eingenommen wird, errechnet. ",{"type":623,"children":676},[677,679,681,683,685,687,689],{"text":678},"Dabei wird quasi berechnet,",{"text":680,"italic":479}," wie wahrscheinlich",{"text":682}," Kund*innen,",{"text":684,"italic":479}," wie viel",{"text":686}," und",{"text":688,"italic":479}," wie lange",{"text":690}," ein Produkt kaufen. Sprich: es wird der Gesamtwert aller bevorstehenden Einnahmen mit Abzug der verbundenen Kosten ermittelt.",{"type":623,"children":692},[693,695,697],{"text":694},"Hierfür berücksichtigt die Berechnung neben den zukünftigen Erträgen auch Kundenakquisitionskosten berücksichtigt. Um die zukünftigen Erträge zu berechnen, betrachtet man unter anderem den durchschnittlichen Bestellwert, die Häufigkeit der Käufe sowie die Dauer der Kundenbeziehung in Betracht. \nZusätzlich berücksichtigt der CLV die Kundenakquisitionskosten (CAC), wie Coupons, Marketingkosten oder die allgemeinen Kosten für das Produkt.\n\n",{"bold":479,"text":696},"Grundsätzlich gilt:",{"text":698}," Der CLV sollte wesentlich größer sein als die CAC. ",{"type":623,"children":700},[701],{"text":665},{"type":703,"nodeId":704,"children":705,"nodeType":707},"embed","clrah15ou0lle0atcozlydzrb",[706],{"text":665},"HtmlEmbed",{"type":623,"children":709},[710],{"text":665},{"type":667,"children":712},[713],{"text":714},"Darum solltet Ihr den CLV berechnen",{"type":623,"children":716},[717],{"text":718},"Neue Kund*innen zu gewinnen, kostet Unternehmen mehr, als Bestandskundschaft zu reaktivieren. Außerdem steigen Kundenakquisitionskosten kontinuierlich. Daher lohnt es sich, die Bestandskund*innen aktiv an sich zu binden. So können Unternehmen direkt die richtigen Kund*innen erneut anfragen, anstatt in potenzielle Kundschaft zu investieren, die sich nicht wieder zurückgewinnen lässt. Durch den CLV kann die Kundenwertmessung und Kundenbindung besser berechnet und effizienter durchgeführt werden.",{"type":667,"children":720},[721],{"text":722},"Customer Lifetime Value berechnen",{"type":623,"children":724},[725,727,732],{"text":726},"\nDie CLV-Formel ergibt sich aus der Marge, der Zeitperiode, der ",{"href":728,"type":635,"children":729,"openInNewTab":283},"https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fglossary\u002Fretention-rate",[730],{"text":731},"Retention-Rate",{"text":733}," sowie dem Discount-Faktor. \n\nDafür wird folgende Formen zur klassischen Berechnung genutzt: ",{"type":623,"children":735},[736],{"bold":479,"text":737},"CLV= Deckungsbeitrag (m) x Wiederkaufsrate (r) \u002F (1 + Abzinsungsfaktor (i) – Wiederkaufsrate (r))",{"type":739,"children":740},"bulleted-list",[741,751,759],{"type":742,"children":743},"list-item",[744],{"type":745,"children":746},"list-item-child",[747,749],{"bold":479,"text":748},"m",{"text":750}," = Marge\nDies sind geschätzte Werte oder fixe Einnahmen, die bei der Berechnung berücksichtigt werden. Sowohl die Marge, als auch die Retention-Rate sind entscheidend für weitere Marketingmaßnahmen.",{"type":742,"children":752},[753],{"type":745,"children":754},[755,757],{"bold":479,"text":756},"r",{"text":758}," = Retention-Rate \nDieser Wert beschreibt, mit welcher Wahrscheinlichkeit Kund*innen bleiben, wenn das Unternehmen jetzt aktiv ist. Diese Werte sind jedoch sehr kundenindividuell. \nBei der Kundenbindung gibt es zwei Modelle. Zum einen die „Gone-for-good-Annahme“, bei der Kund*innen nicht wiederkommen, sobald diese weg sind. Dies können beispielsweise Abo-Modelle sein. Zum Anderem gibt es die „Always-a-share-Annahme“. Hier geht man davon aus, dass die Kundschaft wieder zurückkommen könnte, auch, wenn sie gerade inaktiv ist. Beispiele hierfür sind Hotels, Airlines, Fashion-Labels etc. ",{"type":742,"children":760},[761],{"type":745,"children":762},[763,765],{"bold":479,"text":764},"i",{"text":766}," = Abzinsungsfaktor\nDiese Kennzahl berücksichtigt die zukünftigen Zahlungen bei der Berechnung von Barwerten.",{"type":768,"children":769},"heading-three",[770],{"text":771},"Beispiel: Berechnung des Customer Lifetime Value",{"type":623,"children":773},[774],{"text":775},"In diesem Beispiel zeigen wir Euch, wie Ihr den Customer Lifetime Value berechnen könnt. \n",{"type":623,"children":777},[778],{"text":779},"Dabei gehen wir davon aus, dass 40 % unserer Kund*innen innerhalb eines bestimmten Zeitraums weiterhin Käufe bei uns tätigen. Für den Abzinsungsfaktor nehmen wir einen Wert von 5 % und für die Marge haben wir einen Deckungsbeitrag von 8.550 € errechnet:\n\nMarge:  8.550",{"type":623,"children":781},[782],{"text":783},"Retention-Rate: 0,4",{"type":623,"children":785},[786],{"text":787},"Abzinsungsfaktor: 0,05 ",{"type":623,"children":789},[790],{"text":791},"CLV = 8.550 x 0,4 \u002F (1 + 0,05 – 0,4) =  3.386,14 €",{"type":667,"children":793},[794],{"text":795},"Vorteile des Customer Lifetime Values ",{"type":623,"children":797},[798],{"text":799},"Der CLV lohnt sich gleich aus mehreren Gründen. Neben der Berechnung, wie viel die Kundenpflege kosten darf, nennen wir Euch ein paar Vorteile, die die Berechnung mit sich bringt: ",{"type":739,"children":801},[802,808,814,820,826],{"type":742,"children":803},[804],{"type":745,"children":805},[806],{"text":807},"Der CLV berücksichtigt neben den aktuellen vor allem die zukünftigen Werte der Kund*innen",{"type":742,"children":809},[810],{"type":745,"children":811},[812],{"text":813},"genauere und individuelle Marketingmaßnahmen für Kund*innen bestimmen ",{"type":742,"children":815},[816],{"type":745,"children":817},[818],{"text":819},"Die richtigen Kund*innen zielgerichteter gewinnen",{"type":742,"children":821},[822],{"type":745,"children":823},[824],{"text":825},"Die Kundenbeziehung steht im Vordergrund",{"type":742,"children":827},[828],{"type":745,"children":829},[830],{"text":831},"Optimierte Berechnung von Kosten und Budgets ",{"type":667,"children":833},[834],{"text":835},"Nachteile des Customer Lifetime Values",{"type":623,"children":837},[838],{"text":839},"Neben den zahlreichen Vorteilen hat der CLV allerdings auch einige Nachteile. Diese gilt es, bei der Erstellung von Marketingmaßnahmen auf Grundlage des Customer Lifetime Values, zu beachten: ",{"type":739,"children":841},[842,848,854],{"type":742,"children":843},[844],{"type":745,"children":845},[846],{"text":847},"Die zukünftigen Werte beruhen oft auf ungenauen Messbarkeiten",{"type":742,"children":849},[850],{"type":745,"children":851},[852],{"text":853},"Durch Schätzwerte der Retention-Rate, Dauer der Geschäftsbeziehung und Marge können verfälschte Ergebnisse entstehen",{"type":742,"children":855},[856],{"type":745,"children":857},[858],{"text":859},"Start-ups haben Schwierigkeiten den CLV durch fehlende Erfahrung einzuschätzen",{"type":667,"children":861},[862],{"text":863},"Wie kann man den CLV erhöhen?",{"type":623,"children":865},[866],{"text":867},"Es lohnt sich den zu CLV erhöhen – denn wer den CLV erhöht, steigert dabei auch die Kundenbindung und Zufriedenheit. Dabei gibt es zwei Herangehensweisen, um den Customer Lifetime Value zu optimieren: ",{"type":739,"children":869},[870,878],{"type":742,"children":871},[872],{"type":745,"children":873},[874,876],{"bold":479,"text":875},"Potenzielle Marge erhöhen ",{"text":877},"\nEine erhöhte Marge führt auch zu einem gesteigerte Customer Lifetime Value. Dies kann beispielsweise durch geringere Prozess- oder Marketingkosten entstehen. Für eine langfristige Kundenbindung und die dauerhafte Steigerung des Umsatzes bietet einige Unternehmen Zusatzangebote an. Die kann in Form von Coupons, Kundenbindungsprogramme wie z. B. Treuepunkte oder exklusive Vorteile für bestehende und loyale Kund*innen geschehen.\n ",{"type":742,"children":879},[880],{"type":745,"children":881},[882,884],{"bold":479,"text":883},"Kundenbindung (Retention-Rate) erhöhen",{"text":885},"\nDie Markenloyalität der Kund*innen wird dadurch gesteigert und diese mehr an das eigene Unternehmen gebunden. Dies kann unter anderem durch einen optimierten Service, beispielsweise durch kostenlosen Support in Form von Content (Artikel, FAQ) oder den Support der Mitarbeiter*innen gestärkt werden. Zusätzlich lohnt sich das Bereitstellen und Pflegen einer Community, das Versehenden von Newslettern und ein insgesamt angenehmes Kauferlebnis. ",{"type":623,"children":887},[888],{"text":889},"Wichtig ist hierbei auch den gesamten Kundenlebenszyklus zu betrachten. Dieser sollte insgesamt optimiert sein, um den CLV zu erhöhen und sicherzustellen, dass Kund*innen regelmäßig wiederkommen. ",{"type":623,"children":891},[892,894,900],{"text":893},"Um die eigene Kundschaft langfristig zu binden und hierfür die richtigen Kund*innen zu akquirieren, lohnt sich die Berechnung des Customer Lifetime Values. Dieser schaut, mithilfe der geschätzten Marge und Retention-Rate, in die Zukunft der Kundenbeziehung. Beide Faktoren können den CLV stark beeinflussen und steigern. Dabei gilt jedoch zu beachten, dass die Retention-Rate sehr kundenspezifisch ist. Außerdem solltet Ihr eine ",{"rel":895,"href":896,"type":635,"children":897,"openInNewTab":479},"noopener","https:\u002F\u002Fomr.com\u002Fde\u002Fdaily\u002Fclv-analyse-google",[898],{"text":899},"Customer-Lifetime-Value-Analyse",{"text":901}," durchführen.",{"type":623,"children":903},[904],{"text":905}," ",{"type":667,"children":907},[908],{"text":909},"Mehr über Customer Lifetime Value lernen",{"type":623,"children":911},[912],{"text":913},"Du möchtest mehr über Customer Lifetime Value lernen? Dann schau Dir unsere Weiterbildungsmöglichkeiten zum Thema an:",{"type":739,"children":915},[916,927,938],{"type":742,"children":917},[918],{"type":745,"children":919},[920,921,926],{"text":665},{"rel":895,"href":922,"type":635,"children":923,"openInNewTab":479},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fdigital-marketing",[924],{"text":925},"Digital Marketing – Free Guide",{"text":665},{"type":742,"children":928},[929],{"type":745,"children":930},[931,932,937],{"text":665},{"rel":895,"href":933,"type":635,"children":934,"openInNewTab":479},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fdirect-to-consumer",[935],{"text":936},"Direct to Consumer (D2C) – Professional Guide",{"text":665},{"type":742,"children":939},[940],{"type":745,"children":941},[942,943,948],{"text":665},{"rel":895,"href":944,"type":635,"children":945,"openInNewTab":479},"https:\u002F\u002Feducation.omr.com\u002Fproducts\u002Fstrategy-guide-to-e-commerce",[946],{"text":947},"E-Commerce – Strategy Guide",{"text":665},{"type":623,"children":950},[951,960,961,969,970],{"src":952,"type":953,"title":954,"width":955,"handle":956,"height":957,"children":958,"mimeType":275},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FtXUqWqfbRSinyPb3NIRo","image","Titelblatt des Digital-Marketing Reports",688,"clje0xcdi22ho0bt86d6qfrl5",938,[959],{"text":665},{"text":632},{"src":962,"type":953,"title":963,"width":964,"handle":965,"height":966,"children":967,"mimeType":275},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FC6SMaTuSeGHr2wLlJpSQ","Titelblatt des Digital to Consumer Reports",708,"clje0xcdi22hn0bt8pubxjg5e",962,[968],{"text":665},{"text":632},{"src":971,"type":953,"title":972,"width":973,"handle":974,"height":957,"children":975,"mimeType":275},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002FiBKE7C1WS55lXZqDEEhQ","Titelblatt des E-CommerceReports",698,"clje0xcd0281k0crtk057e1mt",[976],{"text":665},{"type":623,"children":978},[979],{"text":905},{"type":623,"children":981},[982],{"text":983},"\n",[985],{"__typename":707,"id":704,"rawHtml":986},"\u003Cdiv style=\"background-color: #EFF1F3; padding: 20px;\">\n\n\u003Ch2>Empfehlenswerte Marketing Analytics Software\u003C\u002Fh2>\n\n\u003Cp>\nAuf unserer Vergleichsplattform OMR Reviews findest du weitere empfehlenswerte \u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fcategory\u002Fmarketing-analytics\">Marketing Analytics Software\u003C\u002Fa>. Dort haben wir über 90 Tools für kleine und mittlere Unternehmen, Start-Ups und Großkonzerne gelistet, die dich in allen Bereichen der Verwaltung, Evaluierung und Kontrolle von Marketingmaßnahmen unterstützen. Also schau vorbei und vergleiche die Softwares mithilfe der authentischen und verifizierten Nutzerbewertungen:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fetracker-analytics\">etracker Analytics\u003C\u002Fa> \u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fmable-ai\">Mable AI\n\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"https:\u002F\u002Fomr.com\u002Fde\u002Freviews\u002Fproduct\u002Fhubspot-marketing-hub\">HubSpot Marketing Hub\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>",{"__typename":988,"description":989,"keywords":990,"noFollow":283,"noIndex":283,"ogDescription":102,"ogTitle":102,"title":991,"ogImage":102},"Seo","Der Customer Lifetime Value, auch CLV genannt, bezeichnet den Wert, den einzelne Kund*innen während des Zeitraums ihrer Kundschaft für Unternehmen haben.",[],"Customer Lifetime Value (CLV): Definition, Berechnung 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