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Er fördert die Kultur des Impulskaufs, bei der Kunden dazu verleitet werden, mehr zu kaufen, als sie eigentlich brauchen oder geplant hatten, einfach weil die Angebote so verlockend sind. Darüber hinaus hat der Black Friday das Konzept des saisonalen Einkaufens verstärkt, wobei Verbraucher ihre großen Einkäufe für diese Zeit des Jahres aufschieben.",{"type":628,"children":653},[654],{"text":655},"Online-Marketing und Black Friday",{"type":623,"children":657},[658,660,665],{"text":659},"Für Marketer ist der Black Friday ein entscheidender Moment. Es ist eine Zeit, in der kreative Marketingkampagnen und effektive Werbestrategien besonders wichtig sind, um sich in einem überfüllten Markt hervorzuheben. 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