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Auf diese Frage suchen Advertiser und Marketingdienstleister aktuell händeringend",[738,739],{"name":652,"link":653},{"name":618,"link":629},[741],{"name":660,"link":661},{"image":743,"url":746,"type":642,"title":747},{"thumbnail":-1,"small":744,"regular":745,"featured":745},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcnhlz4phtt707t1h07xueu4","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcnhlz4phtt707t1h07xueu4","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcnhlz4phtt707t1h07xueu4","cookie_smacked_out_of_hand",{"slug":749,"title":750,"link":751,"date":752,"snippet":753,"sponsored":283,"categories":754,"authors":761,"featuredMedia":763,"featuredMediaPortrait":102},"verweildauer-time-spent-kpi","„Eine KPI, sie alle zu knechten“: Wird Verweildauer im Netz zur entscheidenden Metrik?","\u002Fde\u002Fdaily\u002Fverweildauer-time-spent-kpi","2022-05-24T06:02:08+00:00","Clicks, Views, Impressions, Follower, Likes, Shares, Comments – wer im Netz versucht, Sichtbarkeit und Reichweite zu generieren, kann dabei den Erfolg mit diversen Kennzahlen messen. Viele dieser Metr",[755,756,759,760],{"name":618,"link":629},{"name":757,"link":758},"Publishing","\u002Fde\u002Fdaily\u002Fcategory\u002Fpublishing",{"name":677,"link":678},{"name":631,"link":632},[762],{"name":660,"link":661},{"image":764,"url":767,"type":642,"title":768},{"thumbnail":-1,"small":765,"regular":766,"featured":766},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FfV4mp7PSBGQwYFqqa9nw","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FfV4mp7PSBGQwYFqqa9nw","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FfV4mp7PSBGQwYFqqa9nw","one_kpi_to_rule_them_all_1160x606",{"slug":770,"title":771,"link":772,"date":773,"snippet":774,"sponsored":283,"categories":775,"authors":777,"featuredMedia":779,"featuredMediaPortrait":102},"hype-um-stapelsteine-dieses-startup-verzichtet-auf-kindergesichter-in-der-werbung","Hype um Stapelsteine: Dieses Startup verzichtet auf Kindergesichter in der Werbung","\u002Fde\u002Fdaily\u002Fhype-um-stapelsteine-dieses-startup-verzichtet-auf-kindergesichter-in-der-werbung","2022-04-25T11:37:57+00:00","Das Startup Joboo hat mit seinen bunten Stapelsteinen einen kleinen Hype ausgelöst – und das ohne Marketing-Budget. Der Stapelsteine-Umsatz ist speziell während der vergangenen drei Jahre rasant gewac",[776],{"name":618,"link":629},[778],{"name":702,"link":703},{"image":780,"url":783,"type":642,"title":784},{"thumbnail":-1,"small":781,"regular":782,"featured":782},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002F55zDqcF8TOqLGnouckU3","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002F55zDqcF8TOqLGnouckU3","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002F55zDqcF8TOqLGnouckU3","Das Startup Joboo verzichtet bei Produktfotos seiner \"Stapelsteine\" ganz bewusst auf das Zeigen von Kindergesichtern. Foto: Joboo",{"slug":786,"title":787,"link":788,"date":789,"snippet":790,"sponsored":283,"categories":791,"authors":793,"featuredMedia":795,"featuredMediaPortrait":102},"wefox-gorillas-und-co-sponsern-fussball-clubs","Wefox, Gorillas und Co.: Darum sponsern so viele Startups plötzlich Fußball-Clubs","\u002Fde\u002Fdaily\u002Fwefox-gorillas-und-co-sponsern-fussball-clubs","2022-04-01T09:54:14+00:00","Deutsche Startups konnten in den vergangenen Jahren Rekordsummen von Investoren einsammeln oder über Börsengänge erlösen. Viele entscheiden sich nun dafür, mit Fußball-Clubs Werbung zu machen. Und ...",[792],{"name":618,"link":629},[794],{"name":702,"link":703},{"image":796,"url":799,"type":642,"title":800},{"thumbnail":-1,"small":797,"regular":798,"featured":798},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FNZ0RKsiTcOWCgFU1Ek9P","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FNZ0RKsiTcOWCgFU1Ek9P","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FNZ0RKsiTcOWCgFU1Ek9P","Das Berliner Startup Auto1 wirbt auf dem Trikot von Hertha BSC mit seiner Marke Autohero. Foto: herthabsc\u002Fcitypress",{"slug":802,"title":803,"link":804,"date":805,"snippet":806,"sponsored":283,"categories":807,"authors":812,"featuredMedia":816,"featuredMediaPortrait":102},"xiaomi-iot-dtc-china","Das Apple Chinas? So wurde Xiaomi erst zur globalen Smartphone- und dann zur IoT-DTC-Macht","\u002Fde\u002Fdaily\u002Fxiaomi-iot-dtc-china","2022-02-21T18:59:30+00:00","Seit etwa acht Jahren ist Xiaomi im Smartphone-Markt weltweit die feste Nummer drei hinter Apple und Samsung; in diesem Sommer verkaufte das zwölf Jahre alte chinesische Unternehmen für einige Wochen ",[808,811],{"name":809,"link":810},"Commerce","\u002Fde\u002Fdaily\u002Fcategory\u002Fcommerce",{"name":618,"link":629},[813],{"name":814,"link":815},"Corinna Bremer","\u002Fde\u002Fdaily\u002Fauthor\u002Fcorinna-bremer",{"image":817,"url":820,"type":642,"title":821},{"thumbnail":-1,"small":818,"regular":819,"featured":819},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fo5U4ZvuoRQSBTpBb7rIw","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fo5U4ZvuoRQSBTpBb7rIw","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fo5U4ZvuoRQSBTpBb7rIw","xiaomi_produkte_1160x606",{"slug":823,"title":824,"link":825,"date":826,"snippet":827,"sponsored":283,"categories":828,"authors":830,"featuredMedia":832,"featuredMediaPortrait":102},"medien-strategie-von-rightnow","Diese Strategie steckt hinter dem krassen Medienecho des Startups Rightnow","\u002Fde\u002Fdaily\u002Fmedien-strategie-von-rightnow","2022-02-18T12:41:33+00:00","Das Startup Rightnow bekommt medial viel Aufmerksamkeit. Dem Team gelingt es immer wieder, große Aufreger für Werbung in eigener Sache zu nutzen. Stromanbieter-Pleiten, Fitnessstudio-Verträge oder Onl",[829],{"name":618,"link":629},[831],{"name":702,"link":703},{"image":833,"url":836,"type":642,"title":837},{"thumbnail":-1,"small":834,"regular":835,"featured":835},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FKkS1SWHFS6y9tg03ix8x","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FKkS1SWHFS6y9tg03ix8x","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FKkS1SWHFS6y9tg03ix8x","Phillip Eischet, Benedikt Quarch und Torben Antretter haben Rightnow gegründet.",{"slug":839,"title":840,"link":841,"date":842,"snippet":843,"sponsored":283,"categories":844,"authors":847,"featuredMedia":849,"featuredMediaPortrait":102},"bilibili-das-steckt-hinter-der-jagd-von-chinas-super-app-auf-deutsche-influencerinnen","Bilibili: Das steckt hinter der Jagd von Chinas Super-App auf deutsche Influencer:innen","\u002Fde\u002Fdaily\u002Fbilibili-das-steckt-hinter-der-jagd-von-chinas-super-app-auf-deutsche-influencerinnen","2022-02-07T19:12:45+00:00","Bilibili zählt zu den beliebtesten Apps Chinas, dennoch tat sie sich in der Vergangenheit schwer, die Millionen von jungen Nutzer:innen mittels Werbeeinnahmen zu monetarisieren. OMR erklärt, wie die .",[845,846],{"name":618,"link":629},{"name":631,"link":632},[848],{"name":681,"link":682},{"image":850,"url":853,"type":642,"title":854},{"thumbnail":-1,"small":851,"regular":852,"featured":852},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FxPFcBsriQ2m0rbVHLvag","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FxPFcBsriQ2m0rbVHLvag","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FxPFcBsriQ2m0rbVHLvag","Bilibili",{"slug":856,"title":857,"link":858,"date":859,"snippet":860,"sponsored":479,"categories":861,"authors":863,"featuredMedia":867,"featuredMediaPortrait":102},"digital-trends-report-salesforce-sponsored-article","Experiences der Zukunft: Der Digital Trends Report zeigt, worauf es dieses Jahr ankommt","\u002Fde\u002Fdaily\u002Fdigital-trends-report-salesforce-sponsored-article","2022-01-13T09:18:00+00:00","Der Wandel im sowieso schon schnelllebigen digitalen Business hat sich in den vergangenen Monaten noch einmal massiv beschleunigt. Neue Lebensrealitäten und neue Technologien sorgen für sich rasant ve",[862],{"name":618,"link":629},[864],{"name":865,"link":866},"OMR Team","\u002Fde\u002Fdaily\u002Fauthor\u002Fomr-team",{"image":868,"url":871,"type":642,"title":872},{"thumbnail":-1,"small":869,"regular":870,"featured":870},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcnhnar7hw6q07uh4hpigaeq","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcnhnar7hw6q07uh4hpigaeq","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcnhnar7hw6q07uh4hpigaeq","Digital Trends Report Salesforce Sponsored Article",{"slug":874,"title":875,"link":876,"date":877,"snippet":878,"sponsored":283,"categories":879,"authors":881,"featuredMedia":885,"featuredMediaPortrait":102},"sport-marketing","In 3 Schritten zum erfolgreichen Sport-Marketing","\u002Fde\u002Freviews\u002Fcontenthub\u002Fsport-marketing","2021-12-07T11:15:49+00:00","So gut wie jeder kennt die legendären PR-Aktionen von früher – Red Bull, Adidas oder Nike. Nur hat nicht jede Sportbrand ein Werbebudget in Milliardenhöhe und kann es sich leisten, eine so breit",[880],{"name":618,"link":629},[882],{"name":883,"link":884},"Laurin Roider","\u002Fde\u002Fdaily\u002Fauthor\u002Flaurin-roider",{"image":886,"url":889,"type":642,"title":890},{"thumbnail":-1,"small":887,"regular":888,"featured":888},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcngvcbkfgzy07uhxoe488xq","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcngvcbkfgzy07uhxoe488xq","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcngvcbkfgzy07uhxoe488xq","Gif-Sport-Marketing",{"slug":892,"title":893,"link":894,"date":895,"snippet":896,"sponsored":479,"categories":897,"authors":899,"featuredMedia":901,"featuredMediaPortrait":102},"state-of-marketing-report-2021-salesforce-sponsored-article","8.200 Marketingverantwortliche haben wir gefragt: Was treibt Euch wirklich um?","\u002Fde\u002Fdaily\u002Fstate-of-marketing-report-2021-salesforce-sponsored-article","2021-09-15T08:51:55+00:00","Es ist mittlerweile Tradition: Einmal im Jahr befragt Salesforce Marketingverantwortliche auf der ganzen Welt nach Trends, Herausforderungen und Learnings der vergangenen Monate. Nicht nur, dass mit ü",[898],{"name":618,"link":629},[900],{"name":865,"link":866},{"image":902,"url":905,"type":642,"title":906},{"thumbnail":-1,"small":903,"regular":904,"featured":904},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002F2HdFiISTKRFnNHJAUvoA","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002F2HdFiISTKRFnNHJAUvoA","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002F2HdFiISTKRFnNHJAUvoA","State of Marketing Report Salesforce Sponsored Article",{"slug":908,"title":909,"link":910,"date":911,"snippet":912,"sponsored":283,"categories":913,"authors":917,"featuredMedia":919,"featuredMediaPortrait":102},"oceans-apart-exit-marketing","Acht- oder neunstelliger Exit? 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