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Mit 170.000 Follower*innen gehört sie zu den Großen in der Lunchbox-Szene. Viral ging sie auch durch clevere Tricks. 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Im wahren Leben baut Leder-Experte Volkan Yilmaz Pagai auf, seine eigene D2C-Marke für hochwertige Leber-Accessoires.",[723],{"name":619,"link":630},[725],{"name":633,"link":634},{"image":727,"url":730,"type":640,"title":620},{"thumbnail":-1,"small":728,"regular":729,"featured":729},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcniq04qkhxa07t1prjzrm8q","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcniq04qkhxa07t1prjzrm8q","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcniq04qkhxa07t1prjzrm8q",{"slug":732,"title":733,"link":734,"date":735,"snippet":736,"sponsored":283,"categories":737,"authors":740,"featuredMedia":744,"featuredMediaPortrait":102},"tiktok-charts-januar-2024","Tiktok Charts: Diese Brands und Creator waren im Januar 2024 besonders erfolgreich","\u002Fde\u002Fdaily\u002Ftiktok-charts-januar-2024","2024-02-13T05:00:00+00:00","Welche Marken und Creator waren auf Tiktok besonders erfolgreich? Welche Beiträge gingen durch die Decke? Diese Fragen beantwortet OMR einmal im Monat in einem gemeinsamen Ranking mit Wecreate.",[738,739],{"name":686,"link":687},{"name":619,"link":630},[741],{"name":742,"link":743},"Torben Lux","\u002Fde\u002Fdaily\u002Fauthor\u002Ftorben-lux",{"image":745,"url":748,"type":640,"title":749},{"thumbnail":-1,"small":746,"regular":747,"featured":747},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FgAeMTJWSqGQVUgpNKT8V","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FgAeMTJWSqGQVUgpNKT8V","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FgAeMTJWSqGQVUgpNKT8V","Im Januar haben unter anderem der Süßigkeitenshop candypeak.de, Dschungelcamp-Teilnehmer Twenty4tim und die Toni Kross Academy auf Tiktok überzeugen können (Montage: OMR).  ",{"slug":751,"title":752,"link":753,"date":754,"snippet":755,"sponsored":283,"categories":756,"authors":758,"featuredMedia":762,"featuredMediaPortrait":102},"conny-from-the-block-koennen-amtfluencer-das-image-von-behoerden-aufpolieren","\"Conny from the Block\" & Co.: Können \"Amtfluencer\" das Image von Behörden aufpolieren? ","\u002Fde\u002Fdaily\u002Fconny-from-the-block-koennen-amtfluencer-das-image-von-behoerden-aufpolieren","2023-12-08T07:00:00+00:00","\"Amtfluencer\" setzen sich für ein besseres Image von Behörden ein. OMR sprach mit einigen von ihnen darüber, was diese tun können, um für Bewerber*innen attraktiver zu werden.",[757],{"name":619,"link":630},[759],{"name":760,"link":761},"Angela Woyciechowski","\u002Fde\u002Fdaily\u002Fauthor\u002Fangela",{"image":763,"url":766,"type":640,"title":767},{"thumbnail":-1,"small":764,"regular":765,"featured":765},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FMtmT4XBkTfmnlppd1sck","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FMtmT4XBkTfmnlppd1sck","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FMtmT4XBkTfmnlppd1sck","Conny from the Block",{"slug":769,"title":770,"link":771,"date":772,"snippet":773,"sponsored":283,"categories":774,"authors":777,"featuredMedia":779,"featuredMediaPortrait":102},"roblox-creator-virtuelle-fashion","27 Millionen US-Dollar im Jahr: Wie junge Menschen auf Roblox mit Virtual Fashion und Games Millionen verdienen","\u002Fde\u002Fdaily\u002Froblox-creator-virtuelle-fashion","2023-11-24T14:00:00+00:00","Roblox ist auf enormem Wachstumskurs mit inzwischen 70 Millionen User*innen pro Tag. Auf keiner anderen Plattform verbringt die GenZ so viel Zeit. CEO David Baszucki hat ambitionierte Zukunftspläne. ",[775,776],{"name":619,"link":630},{"name":686,"link":687},[778],{"name":709,"link":710},{"image":780,"url":783,"type":640,"title":784},{"thumbnail":-1,"small":781,"regular":782,"featured":782},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FLWSGVZyQw610a525BvuQ","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FLWSGVZyQw610a525BvuQ","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FLWSGVZyQw610a525BvuQ","Roblox",{"slug":786,"title":787,"link":788,"date":789,"snippet":790,"sponsored":283,"categories":791,"authors":794,"featuredMedia":796,"featuredMediaPortrait":102},"tiktok-charts-oktober-2023","Tiktok Charts: Das waren die beliebtesten Brands und Creator im Oktober 2023","\u002Fde\u002Fdaily\u002Ftiktok-charts-oktober-2023","2023-11-10T12:53:00+00:00","Welche Unternehmen haben die meisten Likes; welche Videos gingen viral?",[792,793],{"name":686,"link":687},{"name":619,"link":630},[795],{"name":760,"link":761},{"image":797,"url":800,"type":640,"title":620},{"thumbnail":-1,"small":798,"regular":799,"featured":799},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FjsBo1GgeSDOYIWeAgkIP","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FjsBo1GgeSDOYIWeAgkIP","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FjsBo1GgeSDOYIWeAgkIP",{"slug":802,"title":803,"link":804,"date":805,"snippet":806,"sponsored":283,"categories":807,"authors":809,"featuredMedia":811,"featuredMediaPortrait":102},"promi-haferdrinks-markt","\"Weißes Gold\": Wie Dagi Bee, Elyas M'Barek und Kevin Trapp den Markt für Hafermilch aufmischen wollen","\u002Fde\u002Fdaily\u002Fpromi-haferdrinks-markt","2023-10-17T05:01:00+00:00","Neben großen Haferdrinks wie Oatly und Alpro drängen neuerdings Influencer Produkte auf den Markt. Wie groß sind ihre Erfolgsaussichten? ",[808],{"name":619,"link":630},[810],{"name":760,"link":761},{"image":812,"url":815,"type":640,"title":816},{"thumbnail":-1,"small":813,"regular":814,"featured":814},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FeeAIc1mRRMqjIF3CKm9L","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FeeAIc1mRRMqjIF3CKm9L","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FeeAIc1mRRMqjIF3CKm9L","Haferdrinks von Prominenten",{"slug":818,"title":819,"link":820,"date":821,"snippet":822,"sponsored":283,"categories":823,"authors":828,"featuredMedia":830,"featuredMediaPortrait":102},"spezi-metzger","Tiktok-Phänomen Spezi-Metzger: Leberkäse, Mettwoch und der \"Böhmische Traum\"","\u002Fde\u002Fdaily\u002Fspezi-metzger","2023-10-13T13:00:00+00:00","Wie es einem niedersächsischen Fleischermeister gelungen ist, sich selbst zum Meme und so die Dorfschlachterei seiner Familie deutschlandweit bekannt zu machen.",[824,827],{"name":825,"link":826},"Content Marketing","\u002Fde\u002Fdaily\u002Fcategory\u002Fcontent-marketing",{"name":619,"link":630},[829],{"name":633,"link":634},{"image":831,"url":834,"type":640,"title":835},{"thumbnail":-1,"small":832,"regular":833,"featured":833},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcnijbdok2gf07t1jwhsdxto","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcnijbdok2gf07t1jwhsdxto","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcnijbdok2gf07t1jwhsdxto","Szenen aus der Spezi-Metzgerei",{"slug":837,"title":838,"link":839,"date":840,"snippet":841,"sponsored":283,"categories":842,"authors":847,"featuredMedia":851,"featuredMediaPortrait":102},"influencer-deepfakes-christian-sievers","Geklonte Promis und Influencer: Generative AI wirbelt das Marketing mit Testimonials durcheinander","\u002Fde\u002Fdaily\u002Finfluencer-deepfakes-christian-sievers","2023-09-25T18:29:00+00:00","Mit Generative AI lassen sich immer einfacher, schneller und günstiger menschliche Stimmen und Gesichter digital klonen. Das könnte auch das Influencer Marketing und die Creator Economy verändern.  ",[843,844],{"name":619,"link":630},{"name":845,"link":846},"Video","\u002Fde\u002Fdaily\u002Fcategory\u002Fvideo",[848],{"name":849,"link":850},"Roland Eisenbrand","\u002Fde\u002Fdaily\u002Fauthor\u002Froland-eisenbrand",{"image":852,"url":855,"type":640,"title":620},{"thumbnail":-1,"small":853,"regular":854,"featured":854},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FB8nF1wnSb2Sah8RAmsTH","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FB8nF1wnSb2Sah8RAmsTH","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FB8nF1wnSb2Sah8RAmsTH",{"slug":857,"title":858,"link":859,"date":860,"snippet":861,"sponsored":283,"categories":862,"authors":865,"featuredMedia":869,"featuredMediaPortrait":102},"speekly-user-generated-content","Bei diesem Kölner Startup brauchen Creator keine eigene Reichweite, um erfolgreich zu sein","\u002Fde\u002Fdaily\u002Fspeekly-user-generated-content","2023-09-18T17:35:00+00:00","Bei Tiktok & Co. spielt Authentizität eine immer größere Rolle. Marken setzen daher immer stärker auf User Generated Content – und Plattformen wie Speekly wittern ein Millionen-Geschäft. ",[863,864],{"name":686,"link":687},{"name":619,"link":630},[866],{"name":867,"link":868},"Florian Rinke","\u002Fde\u002Fdaily\u002Fauthor\u002Fflorian-rinke",{"image":870,"url":873,"type":640,"title":874},{"thumbnail":-1,"small":871,"regular":872,"featured":872},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FqZSCEvI2RS2Xi06fuKXM","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FqZSCEvI2RS2Xi06fuKXM","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FqZSCEvI2RS2Xi06fuKXM","Werbevideos mit authentischem Touch",{"slug":876,"title":877,"link":878,"date":879,"snippet":880,"sponsored":283,"categories":881,"authors":884,"featuredMedia":886,"featuredMediaPortrait":102},"heygen-youtube-ai-uebersetzung","Virales KI-Synchronisations-Tool Heygen: Die finale Stufe der Globalisierung der Creator Economy?","\u002Fde\u002Fdaily\u002Fheygen-youtube-ai-uebersetzung","2023-09-15T18:00:00+00:00","Die Software Heygen kann Videos lippensynchron und mit Originalstimme \"synchronisieren\"; Youtube testet ein ähnliches Tool mit Kanalbetreiber*innen: Die Creator Economy steht vor der Globalisierung.",[882,883],{"name":845,"link":846},{"name":619,"link":630},[885],{"name":849,"link":850},{"image":887,"url":890,"type":640,"title":620},{"thumbnail":-1,"small":888,"regular":889,"featured":889},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FmYUtMmZTQ3itdds7dWIo","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FmYUtMmZTQ3itdds7dWIo","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FmYUtMmZTQ3itdds7dWIo",{"slug":892,"title":893,"link":894,"date":895,"snippet":896,"sponsored":283,"categories":897,"authors":900,"featuredMedia":902,"featuredMediaPortrait":102},"the-ai-solopreneur-chatgpt-guru","The AI Solopreneur: Dieser Deutsche ist der ChatGPT-Guru der Hustler-Bubble\u2028","\u002Fde\u002Fdaily\u002Fthe-ai-solopreneur-chatgpt-guru","2023-09-01T09:00:00+00:00","Mut zu spitzen Zielgruppen, konsequentes Community-Building: Ole Lehmann alias The AI Solopreneur zeigt, wie sich mit einem Onlinekurs für ein Nischenpublikum sechsstelliger Umsatz generieren lässt.",[898,899],{"name":619,"link":630},{"name":825,"link":826},[901],{"name":633,"link":634},{"image":903,"url":906,"type":640,"title":907},{"thumbnail":-1,"small":904,"regular":905,"featured":905},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FbU21x1wTTfidbbbXU4ws","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FbU21x1wTTfidbbbXU4ws","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FbU21x1wTTfidbbbXU4ws","\"The AI Content Guy\": Der Deutsche Ole Lehmann zeigt, wie sich eine Nischen-Audience lukrativ erschließen lässt. 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