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Doch nun scheint der Streaming-Gigant doch Blut geleckt zu haben.",[696],{"name":629,"link":630},[698],{"name":615,"link":633},{"image":700,"url":703,"type":639,"title":704},{"thumbnail":-1,"small":701,"regular":702,"featured":702},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fzo8ZpTbSzKC1QJbGFqNq","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fzo8ZpTbSzKC1QJbGFqNq","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fzo8ZpTbSzKC1QJbGFqNq","Testballon für Live-Sport-Content: Netflix hat sich erstmals NFL-Rechte gekauft. 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Auch auf Social Media feiert der Fußballverein gerade riesige Erfolge.",[712],{"name":629,"link":630},[714],{"name":615,"link":633},{"image":716,"url":719,"type":639,"title":720},{"thumbnail":-1,"small":717,"regular":718,"featured":718},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FXyc2VqTiR3ubxRXnFymu","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FXyc2VqTiR3ubxRXnFymu","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FXyc2VqTiR3ubxRXnFymu","Bayer 04 Leverkusen hat in der Saison 2023\u002F24 nicht nur auf dem Platz performed, sondern auch auf den digitalen Kanälen. (Foto: Bayer 04 Leverkusen)",{"slug":722,"title":723,"link":724,"date":725,"snippet":726,"sponsored":195,"categories":727,"authors":732,"featuredMedia":734,"featuredMediaPortrait":11},"omr-festival-2024-sports-gaming-highlights","Fußball, NFL, Gaming: Das OMR Festival wird zur Mixed Zone fürs Sport-Business","\u002Fde\u002Fdaily\u002Fomr-festival-2024-sports-gaming-highlights","2024-05-02T04:00:00+00:00","Lahm, Petkovic, Bierhoff: Diese und weitere Sportgrößen kommen zum OMR Festival",[728,729],{"name":629,"link":630},{"name":730,"link":731},"OMR News","\u002Fde\u002Fdaily\u002Fcategory\u002Fomr-news",[733],{"name":615,"link":633},{"image":735,"url":738,"type":639,"title":739},{"thumbnail":-1,"small":736,"regular":737,"featured":737},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FdVCY7hKfRVCNUQPaE0ob","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FdVCY7hKfRVCNUQPaE0ob","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FdVCY7hKfRVCNUQPaE0ob","Sport-Speaker*innen auf dem OMR Festival 2024: Andrea Petkovic, Philipp Lahm, Carsten Koerl, Alexander Steinforth (1. Reihe, v. links); Oliver Bierhoff, Jan Frodeno, Esther Sedlaczek, Felix Neureuther (2. Reihe, v. links)",{"slug":741,"title":742,"link":743,"date":744,"snippet":745,"sponsored":195,"categories":746,"authors":748,"featuredMedia":750,"featuredMediaPortrait":11},"baller-league-die-wichtigsten-kpi-der-ersten-saison","KPI-Insights zur Baller League: So lief die erste Saison","\u002Fde\u002Fdaily\u002Fballer-league-die-wichtigsten-kpi-der-ersten-saison","2024-04-23T04:00:00+00:00","OMR hat mit den Machern der Baller League gesprochen und einen exklusiven Einblick in die wichtigsten KPI der ersten Saison des innovativen Fußball-Wettbewerbs um Co-Founder Mats Hummels bekommen.",[747],{"name":629,"link":630},[749],{"name":615,"link":633},{"image":751,"url":754,"type":639,"title":755},{"thumbnail":-1,"small":752,"regular":753,"featured":753},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FxNDgBygT0iKRduLOP9LA","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FxNDgBygT0iKRduLOP9LA","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FxNDgBygT0iKRduLOP9LA","Zweikampf in der Baller League: \"Wir sind unsere Reise nie für irgendwelche Reichweiten angetreten.\" (Foto: Baller League)",{"slug":757,"title":758,"link":759,"date":760,"snippet":761,"sponsored":195,"categories":762,"authors":764,"featuredMedia":766,"featuredMediaPortrait":11},"esports-worldcup-riad-saudi-arabien","Wie der Esports World Cup die gigantischen Gaming-Visionen Saudi-Arabiens befeuert","\u002Fde\u002Fdaily\u002Fesports-worldcup-riad-saudi-arabien","2024-04-08T04:00:00+00:00","OMR blickt auf die ambitionierten Pläne rund um den Esports World Cup, die im Ecosystem von den einen hoffnungsvoll verfolgt und von den anderen als saudi-arabisches Esports Washing abgetan werden. ",[763],{"name":629,"link":630},[765],{"name":615,"link":633},{"image":767,"url":770,"type":639,"title":771},{"thumbnail":-1,"small":768,"regular":769,"featured":769},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002F5wQ8PAesSXOM4XkNqiya","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002F5wQ8PAesSXOM4XkNqiya","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002F5wQ8PAesSXOM4XkNqiya","Der Esports World Cup in Saudi-Arabien soll das \"größte und relevanteste Esports-Turnier der Welt\" werden. (Foto: Qiddiya Cilty)",{"slug":773,"title":774,"link":775,"date":776,"snippet":777,"sponsored":195,"categories":778,"authors":780,"featuredMedia":782,"featuredMediaPortrait":11},"castore","Castore vs. Nike & Co.: Wie zwei Brüder den Ausrüstermarkt aufmischen wollen","\u002Fde\u002Fdaily\u002Fcastore","2024-03-22T05:00:00+00:00","Hinter dem Ausrüster-Startup Castore stecken zwei ambitionierte Brüder, die es mit den ganz Großen der Branche aufnehmen wollen. Kann der Plan aufgehen?",[779],{"name":629,"link":630},[781],{"name":615,"link":633},{"image":783,"url":786,"type":639,"title":787},{"thumbnail":-1,"small":784,"regular":785,"featured":785},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FnXtSMU2hS8WfQ7l37hTa","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FnXtSMU2hS8WfQ7l37hTa","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FnXtSMU2hS8WfQ7l37hTa","Der britische Profiboxer Adam Azim zählt zu den Markenbotschaftern von Castore. (Foto: Castore)",{"slug":789,"title":790,"link":791,"date":792,"snippet":793,"sponsored":195,"categories":794,"authors":796,"featuredMedia":798,"featuredMediaPortrait":11},"aalborg-influencer-rueckzug","Aalborg BK: Wie diese drei Influencer es sich mit den dänischen Fußballfans verscherzt haben","\u002Fde\u002Fdaily\u002Faalborg-influencer-rueckzug","2024-03-05T05:00:00+00:00","Die Influencer Trymacs, ViscaBarca und UnsympathischTV beteiligten sich am dänischen Fußballclub Aalborg BK und zogen sich nach zwei Wochen wieder zurück. Wie konnte das passieren?",[795],{"name":629,"link":630},[797],{"name":615,"link":633},{"image":799,"url":802,"type":639,"title":803},{"thumbnail":-1,"small":800,"regular":801,"featured":801},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FAPePb13MRJiK1suRdOlf","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FAPePb13MRJiK1suRdOlf","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FAPePb13MRJiK1suRdOlf","Das unkonventionell gedachte Influencer-Investoren-Projekt beim Fußballclub Aalborg BK ging nach hinten los. ",{"slug":805,"title":806,"link":807,"date":808,"snippet":809,"sponsored":195,"categories":810,"authors":812,"featuredMedia":814,"featuredMediaPortrait":11},"apple-sports-mischt-der-tech-gigant-nun-das-sportbusiness-auf","Nach Launch von Apple Sports: Mischt der Tech-Gigant nun das Sportbusiness auf?","\u002Fde\u002Fdaily\u002Fapple-sports-mischt-der-tech-gigant-nun-das-sportbusiness-auf","2024-02-29T05:00:00+00:00","Mit Apple Sports will der Tech-Konzern Fans künftig mit Statistiken und Daten aus verschiedenen Sportarten versorgen. Noch sind die Funktionen rudimentär, doch es steckt weitaus mehr hinter der App. ",[811],{"name":629,"link":630},[813],{"name":615,"link":633},{"image":815,"url":818,"type":639,"title":819},{"thumbnail":-1,"small":816,"regular":817,"featured":817},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FxAs2wk2mSWOPdFhPXQ7t","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FxAs2wk2mSWOPdFhPXQ7t","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FxAs2wk2mSWOPdFhPXQ7t","NBA via Apple Vision Pro",{"slug":821,"title":822,"link":823,"date":824,"snippet":825,"sponsored":195,"categories":826,"authors":828,"featuredMedia":830,"featuredMediaPortrait":11},"super-bowl-taylor-swift-nfl-marketing-touchdown","Super Bowl: Wie Taylor Swift der NFL einen Marketing-Touchdown beschert","\u002Fde\u002Fdaily\u002Fsuper-bowl-taylor-swift-nfl-marketing-touchdown","2024-02-09T05:00:00+00:00","Vor dem Super Bowl dominiert die Pop-Ikone Taylor Swift durch ihre Beziehung mit Chiefs-Profi Travis Kelce die Berichterstattung und wird damit zum Marketing-Geschenk für die gesamte NFL.",[827],{"name":629,"link":630},[829],{"name":615,"link":633},{"image":831,"url":834,"type":639,"title":835},{"thumbnail":-1,"small":832,"regular":833,"featured":833},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcniphylkig207uht1d2bura","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcniphylkig207uht1d2bura","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcniphylkig207uht1d2bura","Taylor Swift löst vor dem Super Bowl einen Hype aus und beschert der NFL enorme Zusatzreichweite.",{"slug":837,"title":838,"link":839,"date":840,"snippet":841,"sponsored":195,"categories":842,"authors":844,"featuredMedia":846,"featuredMediaPortrait":11},"sportsponsoring-sportrechte-vermarktung-programmatisch","Media-Millionen im Anflug: Öffnet der Sport sein Inventar und macht es programmatisch buchbar?","\u002Fde\u002Fdaily\u002Fsportsponsoring-sportrechte-vermarktung-programmatisch","2024-01-26T04:00:00+00:00","Das klassische Sportsponsoring steht zunehmend unter Druck. Sind digital buchbare Media-Budgets die Antwort?",[843],{"name":629,"link":630},[845],{"name":615,"link":633},{"image":847,"url":850,"type":639,"title":851},{"thumbnail":-1,"small":848,"regular":849,"featured":849},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FAqkNClQ9Q6SYbQgWe8mC","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FAqkNClQ9Q6SYbQgWe8mC","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FAqkNClQ9Q6SYbQgWe8mC","Trade4Sports",{"slug":853,"title":854,"link":855,"date":856,"snippet":857,"sponsored":195,"categories":858,"authors":862,"featuredMedia":882,"featuredMediaPortrait":11},"omr50-2024","Hier kommen die OMR50 des Jahres 2024","\u002Fde\u002Fdaily\u002Fomr50-2024","2024-01-25T05:00:00+00:00","Sagenhafte Reichweiten, virale Momente, millionenschwere Exits … Bühne frei für die OMR50 des Jahres 2024, präsentiert von OMR und Horizont.",[859],{"name":860,"link":861},"Talk of the Town","\u002Fde\u002Fdaily\u002Fcategory\u002Ftalk-of-the-town",[863,866,869,872,873,876,879],{"name":864,"link":865},"Angela Woyciechowski","\u002Fde\u002Fdaily\u002Fauthor\u002Fangela",{"name":867,"link":868},"Christian Cohrs","\u002Fde\u002Fdaily\u002Fauthor\u002Fchristian-cohrs",{"name":870,"link":871},"Florian Rinke","\u002Fde\u002Fdaily\u002Fauthor\u002Fflorian-rinke",{"name":615,"link":633},{"name":874,"link":875},"Roland Eisenbrand","\u002Fde\u002Fdaily\u002Fauthor\u002Froland-eisenbrand",{"name":877,"link":878},"Tanja Rabe","\u002Fde\u002Fdaily\u002Fauthor\u002Ftanjak",{"name":880,"link":881},"Torben Lux","\u002Fde\u002Fdaily\u002Fauthor\u002Ftorben-lux",{"image":883,"url":886,"type":639,"title":887},{"thumbnail":-1,"small":884,"regular":885,"featured":885},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FDdvU6RRZQGPgB0upW8Ml","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FDdvU6RRZQGPgB0upW8Ml","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FDdvU6RRZQGPgB0upW8Ml","Header_OMR50_2024",{"slug":889,"title":890,"link":891,"date":892,"snippet":893,"sponsored":195,"categories":894,"authors":896,"featuredMedia":898,"featuredMediaPortrait":11},"virale-sportarten-dank-social-media","5 Nischensport-Phänomene, die dank Social Media zu viralen Hits geworden sind","\u002Fde\u002Fdaily\u002Fvirale-sportarten-dank-social-media","2024-01-02T05:00:00+00:00","Diese fünf zum Teil skurrilen Sportarten finden kaum Verbreitung über klassische Wege. Doch via Social Media erzielen sie Millionen-Reichweiten und locken damit mitunter namhafte Sponsoren an.",[895],{"name":629,"link":630},[897],{"name":615,"link":633},{"image":899,"url":902,"type":639,"title":903},{"thumbnail":-1,"small":900,"regular":901,"featured":901},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FA5sGcKBwT2WtY85JYlVE","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FA5sGcKBwT2WtY85JYlVE","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FA5sGcKBwT2WtY85JYlVE","Teqball bahnt sich über Social Media den Weg in den Mainstream. 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