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Aber woher kommt der Hype um die App und was ha",[667],{"name":630,"link":631},[669],{"name":615,"link":634},{"image":671,"url":674,"type":640,"title":675},{"thumbnail":-1,"small":672,"regular":673,"featured":673},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FKQk2PDiITGWsN2pIO1vy","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FKQk2PDiITGWsN2pIO1vy","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FKQk2PDiITGWsN2pIO1vy","Lobby1160",{"slug":677,"title":678,"link":679,"date":680,"snippet":681,"sponsored":283,"categories":682,"authors":684,"featuredMedia":686,"featuredMediaPortrait":102},"die-anfaenge-der-tech-groessen","Vom Hot-or-Not-Game zu Meta: So haben die Tech-Giganten von heute wirklich begonnen","\u002Fde\u002Fdaily\u002Fdie-anfaenge-der-tech-groessen","2022-04-26T13:18:14+00:00","Kaum eine der bekanntesten Plattformen dieser Welt hatte den globalen Siegeszug von Anfang an im Sinn. 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Wie sie dazu kommen und mit welchen Mitteln sie erfolgreich",[715,718],{"name":716,"link":717},"Content Marketing","\u002Fde\u002Fdaily\u002Fcategory\u002Fcontent-marketing",{"name":293,"link":719},"\u002Fde\u002Fdaily\u002Fcategory\u002Fhr",[721],{"name":615,"link":634},{"image":723,"url":726,"type":640,"title":727},{"thumbnail":-1,"small":724,"regular":725,"featured":725},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fq5vT5ngTvSPi77XvU74l","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fq5vT5ngTvSPi77XvU74l","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fq5vT5ngTvSPi77XvU74l","Aufmacher21200",{"slug":729,"title":730,"link":731,"date":732,"snippet":733,"sponsored":283,"categories":734,"authors":738,"featuredMedia":739,"featuredMediaPortrait":102},"celeb-alcohol-brands","The latest trend stateside to take over the old world? Why celebs and legacy brands are getting in on booze","\u002Fen\u002Fdaily\u002Fceleb-alcohol-brands","2022-04-01T08:00:23+00:00","It’s been a trend among celebs across the pond for years: a personal brand of booze. Thanks to the creator economy, the trend is now catching on in Germany. Today, we’re taking a close look at the ...",[735],{"name":736,"link":737},"Talk of the town","\u002Fen\u002Fdaily\u002Fcategory\u002Fnative-advertising",[],{"image":740,"url":743,"type":640,"title":744},{"thumbnail":-1,"small":741,"regular":742,"featured":742},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcnieh5ajq8607t1pm0olz63","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcnieh5ajq8607t1pm0olz63","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcnieh5ajq8607t1pm0olz63","Alkohol",{"slug":746,"title":747,"link":748,"date":749,"snippet":750,"sponsored":283,"categories":751,"authors":753,"featuredMedia":755,"featuredMediaPortrait":102},"ben-evans-lea-cramer-verena-pausder-und-die-doppelgaenger-kommen-zum-omr-festival-2022","Ben Evans, Lea Cramer, Verena Pausder und die „Doppelgänger“ kommen zum OMR Festival 2022!","\u002Fde\u002Fdaily\u002Fben-evans-lea-cramer-verena-pausder-und-die-doppelgaenger-kommen-zum-omr-festival-2022","2022-03-31T06:02:28+00:00","Nach zwei Jahren Pause ist es endlich wieder soweit: Am 17. und 18. Mai findet das OMR Festival in den Hamburger Messehallen statt. Und das größer und besser als jemals zuvor: Zum ersten Mal treten Sp",[752],{"name":650,"link":651},[754],{"name":615,"link":634},{"image":756,"url":759,"type":640,"title":760},{"thumbnail":-1,"small":757,"regular":758,"featured":758},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FYO3RueALTLWZIfpZPe0S","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FYO3RueALTLWZIfpZPe0S","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FYO3RueALTLWZIfpZPe0S","Redstagespeaker",{"slug":762,"title":763,"link":764,"date":765,"snippet":766,"sponsored":283,"categories":767,"authors":769,"featuredMedia":771,"featuredMediaPortrait":102},"deshalb-setzen-promis-auf-eigene-alkoholmarken-sido-knossi-therock","US-Trend erreicht Deutschland: Deshalb setzen Promis auf eigene Alkoholmarken","\u002Fde\u002Fdaily\u002Fdeshalb-setzen-promis-auf-eigene-alkoholmarken-sido-knossi-therock","2022-03-24T14:10:06+00:00","Eine eigene Alkoholmarke gilt in den USA seit Jahren als Trend unter Prominenten. Mit der Creator Economy findet das Modell nun auch in Deutschland Anklang. Wir erklären das Phänomen, die Mechanismen ",[768],{"name":630,"link":631},[770],{"name":615,"link":634},{"image":772,"url":775,"type":640,"title":744},{"thumbnail":-1,"small":773,"regular":774,"featured":774},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcnhmhezhukb07t1xggywuwq","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcnhmhezhukb07t1xggywuwq","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcnhmhezhukb07t1xggywuwq",{"slug":777,"title":778,"link":779,"date":780,"snippet":781,"sponsored":283,"categories":782,"authors":784,"featuredMedia":786,"featuredMediaPortrait":102},"abzocke-im-livestream-so-bringen-tiktoker-fans-um-ihr-geld","Abzocke im Livestream? So bringen Tiktoker Fans um ihr Geld","\u002Fde\u002Fdaily\u002Fabzocke-im-livestream-so-bringen-tiktoker-fans-um-ihr-geld","2022-03-18T16:55:36+00:00","Seit der Einführung von Geldgeschenken auf Tiktok finden Creator:innen ständig neue Methoden, ihrer Community auf dubiose Art und Weise Geld zu entlocken. Wir erklären die zweifelhaften Tricks, was ..",[783],{"name":630,"link":631},[785],{"name":615,"link":634},{"image":787,"url":790,"type":640,"title":791},{"thumbnail":-1,"small":788,"regular":789,"featured":789},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fl07nrRIQSqtN2crWv9PF","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fl07nrRIQSqtN2crWv9PF","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fl07nrRIQSqtN2crWv9PF","Geschenke1160",{"slug":793,"title":794,"link":795,"date":796,"snippet":797,"sponsored":283,"categories":798,"authors":800,"featuredMedia":802,"featuredMediaPortrait":102},"makerdao-agentur-sidestream-defi","Programmieren für die „Krypto-Kommune“: Wie Agenturen am Web3-Boom mitverdienen können","\u002Fde\u002Fdaily\u002Fmakerdao-agentur-sidestream-defi","2022-03-15T07:51:49+00:00","25 Milliarden US-Dollar Funding sollen im Jahr 2021 weltweit in Krypto- und Blockchain-Startups geflossen sein. Viel Geld, das die Branche auch als Auftraggeber für Marketing- und Tech-Agenturen übera",[799],{"name":630,"link":631},[801],{"name":615,"link":634},{"image":803,"url":806,"type":640,"title":807},{"thumbnail":-1,"small":804,"regular":805,"featured":805},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fo6FxOQQquYB4nbxos8As","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fo6FxOQQquYB4nbxos8As","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fo6FxOQQquYB4nbxos8As","Sidestream1160",{"slug":809,"title":810,"link":811,"date":812,"snippet":813,"sponsored":283,"categories":814,"authors":816,"featuredMedia":818,"featuredMediaPortrait":102},"axie-infinity-inflation","Hyperinflation & Abwanderung bei Axie Infinity: Wie nachhaltig ist der NFT-Game-Erfolg?","\u002Fde\u002Fdaily\u002Faxie-infinity-inflation","2022-02-24T15:20:55+00:00","Axie Infinity gilt in der Kryptoszene als Vorzeigeprojekt dafür, wie im Gaming-Bereich durch die Einbindung von NFTs die Wertschöpfungskette „revolutioniert“ werden kann. Mit einem Gesamthandelsvolume",[815],{"name":630,"link":631},[817],{"name":615,"link":634},{"image":819,"url":822,"type":640,"title":823},{"thumbnail":-1,"small":820,"regular":821,"featured":821},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcnhmpjppi9g06t7gjkeqcgc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcnhmpjppi9g06t7gjkeqcgc","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcnhmpjppi9g06t7gjkeqcgc","Axie Boom",{"slug":825,"title":826,"link":827,"date":828,"snippet":829,"sponsored":283,"categories":830,"authors":832,"featuredMedia":834,"featuredMediaPortrait":102},"die-tricks-der-nft-creator","Das sind die Marketing-Tricks der NFT-Creator","\u002Fde\u002Fdaily\u002Fdie-tricks-der-nft-creator","2022-02-17T16:27:23+00:00","In kaum einer Branche wird aktuell so aggressiv geworben, wie im Bereich der NFTs. Welche Tricks und Strategien verwenden die Creator:innen dabei besonders gerne – und welche davon funktionieren gut? ",[831],{"name":630,"link":631},[833],{"name":615,"link":634},{"image":835,"url":838,"type":640,"title":839},{"thumbnail":-1,"small":836,"regular":837,"featured":837},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002Fcmcnhmsjvhv8h07uhw1io2ft0","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002Fcmcnhmsjvhv8h07uhw1io2ft0","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002Fcmcnhmsjvhv8h07uhw1io2ft0","nft",{"slug":841,"title":842,"link":843,"date":844,"snippet":845,"sponsored":283,"categories":846,"authors":849,"featuredMedia":851,"featuredMediaPortrait":102},"new-work-xing-petra-von-strombeck","New Work Chefin Petra von Strombeck: “Race zwischen Xing und Linkedin wird irrelevanter”","\u002Fde\u002Fdaily\u002Fnew-work-xing-petra-von-strombeck","2022-02-09T12:55:51+00:00","Als von Strombeck zu Xing kam, änderte das Hamburger Unternehmen gerade den Namen in New Work SE. Seitdem sind rund zwei Jahre vergangen und eines steht fest: Nicht nur der Name hat sich geändert. Wie",[847],{"name":85,"link":848},"\u002Fde\u002Fdaily\u002Fcategory\u002Fpodcast",[850],{"name":615,"link":634},{"image":852,"url":855,"type":640,"title":856},{"thumbnail":-1,"small":853,"regular":854,"featured":854},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FuD2DgRH7TSmkCEeeWFh0","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FuD2DgRH7TSmkCEeeWFh0","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FuD2DgRH7TSmkCEeeWFh0","Petra von Strombeck OMR Podcast",{"slug":858,"title":859,"link":860,"date":861,"snippet":862,"sponsored":283,"categories":863,"authors":870,"featuredMedia":872,"featuredMediaPortrait":102},"bilibili-das-steckt-hinter-der-jagd-von-chinas-super-app-auf-deutsche-influencerinnen","Bilibili: Das steckt hinter der Jagd von Chinas Super-App auf deutsche Influencer:innen","\u002Fde\u002Fdaily\u002Fbilibili-das-steckt-hinter-der-jagd-von-chinas-super-app-auf-deutsche-influencerinnen","2022-02-07T19:12:45+00:00","Bilibili zählt zu den beliebtesten Apps Chinas, dennoch tat sie sich in der Vergangenheit schwer, die Millionen von jungen Nutzer:innen mittels Werbeeinnahmen zu monetarisieren. OMR erklärt, wie die .",[864,867],{"name":865,"link":866},"Online Marketing","\u002Fde\u002Fdaily\u002Fcategory\u002Fonline-marketing",{"name":868,"link":869},"Video","\u002Fde\u002Fdaily\u002Fcategory\u002Fvideo",[871],{"name":615,"link":634},{"image":873,"url":876,"type":640,"title":877},{"thumbnail":-1,"small":874,"regular":875,"featured":875},"https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:224,width:424\u002Foutput=format:jpg\u002FxPFcBsriQ2m0rbVHLvag","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:jpg\u002FxPFcBsriQ2m0rbVHLvag","https:\u002F\u002Feu-central-1.graphassets.com\u002FAsRf3v2DvRQu1XduiUV52z\u002Fresize=fit:max,height:346,width:648\u002Foutput=format:webp\u002FxPFcBsriQ2m0rbVHLvag","Bilibili",{"slug":879,"title":880,"link":881,"date":882,"snippet":883,"sponsored":283,"categories":884,"authors":888,"featuredMedia":890,"featuredMediaPortrait":102},"expresssteuer-boom-der-steuerapps-tiktok","Dank Tiktok-Strategie: Steuer-Startup macht nach zwei Jahren 35 Millionen Euro Umsatz","\u002Fde\u002Fdaily\u002Fexpresssteuer-boom-der-steuerapps-tiktok","2022-01-07T15:51:07+00:00","Rund 28 Millionen Menschen gaben im letzten Jahr eine Steuererklärung digital ab – ganze 20 Prozent mehr als im Vorjahr. 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